NEOSMART
NEOSMART GmbH is a German value-oriented digital agency headquartered in Bad Tennstedt, founded in 2010, delivering IT consulting, process automation (HubSpot Workflows, Zapier, custom code), and WordPress/HubSpot CMS web development for public organizations, start-ups, and companies across the DACH region.
- Company typePrivate
- Founded2010
- HeadquartersBad Tennstedt, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NEOSMART does
NEOSMART GmbH is a privately held, value-oriented digital agency (Digitalagentur) headquartered in Bad Tennstedt, Germany, founded in 2010 and registered as a German private limited company (HRB 514703, Amtsgericht Jena). The firm operates with a small, decentralized delivery team (1–10 employees per firmographic data) distributed primarily across Germany and Austria, and is led by Managing Director Daniel Kaiser (née Benkenstein). Its stated mission is to develop digital projects using modern web technologies, and it serves public organizations, start-ups, and established companies — including named clients Studierendenwerk Darmstadt and Digital Hub Cybersecurity (Frankfurt/Darmstadt).
The company's service portfolio is organized into three lines. First, IT-Beratung (IT consulting), which covers digital transformation advisory. Second, Automatisierung von Prozessen (process automation), which designs and implements automated workflows using HubSpot Workflows, Zapier integrations, and custom code, with positioning around integration/interoperability across client tool stacks. Third, Entwicklung von Websites (website development), which delivers custom sites on WordPress and HubSpot CMS, with positioning around customizability and configurability of the underlying platforms. The firm has cumulative delivery of 250+ projects since 2010.
Commercially, NEOSMART runs a sales-led, project-based professional services model. Revenue streams are IT consulting, website development, and process automation implementation, priced through quote-based project engagements rather than disclosed list pricing or recurring retainers. Go-to-market is direct, supported by a company website (neosmart.digital), email outreach, and referral-based direct contact, primarily within the DACH region. The firm is independently owned with no disclosed external investors, parent company, funding rounds, subsidiaries, patents, certifications, or strategic partnerships.
NEOSMART firmographics
Firmographics- Name
- NEOSMART
- Legal name
- NEOSMART GmbH
- Website
- https://neosmart.digital
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NEOSMART GmbH is a German value-oriented digital agency headquartered in Bad Tennstedt, founded in 2010, delivering IT consulting, process automation (HubSpot Workflows, Zapier, custom code), and WordPress/HubSpot CMS web development for public organizations, start-ups, and companies across the DACH region.
- Ownership category
- akta.pro rank
NEOSMART industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)
Keywords
Where NEOSMART is headquartered
LocationHeadquarters
- HQ city
- Bad Tennstedt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NEOSMART business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- IT Consulting: Consulting services for digital transformation and process automation
- Website Development: Development of custom websites using WordPress and HubSpot CMS
- Process Automation Implementation: Implementation of automated workflows using HubSpot Workflows, Zapier, and custom code
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
NEOSMART product offering
Product offeringCore offering
NEOSMART is a value-oriented digital agency offering IT consulting, process automation, and custom website development services. The agency automates business processes using HubSpot Workflows, Zapier integrations, and custom code, and builds custom websites on WordPress and HubSpot CMS platforms. Since 2010 it has delivered over 250 projects for public organizations, start-ups, and enterprises primarily in Germany and Austria.
Product overview
NEOSMART is a values-oriented digital agency (Digitalagentur) founded in 2010, specializing in process automation and individual web development. The company offers a unified service portfolio comprising IT consulting, process automation (leveraging HubSpot Workflows, Zapier, and custom code), and website development (WordPress and HubSpot CMS projects). The agency has completed over 250 projects for public organizations, startups, and enterprises, operating with a decentralized team primarily in Germany and Austria.
Differentiator
Problem solved
Functional benefit
Products and services
- IT-Beratung (IT Consulting) IT consulting services delivered as part of NEOSMART's digital transformation offerings, supporting public organizations, start-ups, and enterprises in planning and executing their technology and process initiatives.
- Automatisierung von Prozessen (Process Automation) Process automation services that streamline client business processes using HubSpot Workflows, Zapier integrations, and custom code solutions, designed for organizations seeking to automate manual workflows and integrate disparate applications.
- Website-Entwicklung (Website Development) Custom website development services using WordPress and HubSpot CMS platforms, delivered to public organizations, start-ups, and enterprises seeking individualized web projects rather than template-based solutions.
Companies that use NEOSMART
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
NEOSMART technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
NEOSMART partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
NEOSMART competitors and assessment
Company assessmentDirect peers
- cosee GmbH: Darmstadt-based software and digital agency offering custom web and application development, similar in size and DACH footprint to NEOSMART. Comparable service profile around custom development and process-oriented digital projects.
- UDG United Digital Group: Mainz/Hamburg-based digital agency group with web development, marketing technology, and digital consulting offerings. Comparable in service mix and DACH focus, though typically larger in scale than NEOSMART.
- TWT Interactive GmbH: Düsseldorf-based digital agency providing web platforms, digital marketing, and technology consulting. Similar craft-and-technology positioning in the German mid-market digital services space.
- dkd Internet Service GmbH: Frankfurt-based digital agency with a long-standing web development and content management practice, including WordPress and HubSpot-adjacent work. Directly comparable mid-sized German digital agency with overlapping public-sector and enterprise clients.
- Scholz & Volkmer GmbH: Wiesbaden-based digital agency with similar roots in individualized web development and process/digital consulting for German organizations. Operates in the same value-oriented, craft-driven segment of the DACH market.
- Interactive Pioneers GmbH: Frankfurt-based digital agency with comparable web development and digital project focus. Operates in the same regional and segment overlap as NEOSMART, including DACH public and private clients.
- nexum AG: Cologne-based digital agency specializing in web platforms, content, and digital transformation consulting. Overlaps with NEOSMART on web development, process automation, and consulting services for mid-market and enterprise clients.
- Fork Unstable Media GmbH: Cologne-based digital agency providing web development, CMS implementations, and digital consulting. Comparable offering across web technology stack and digital project delivery model.
Broad incumbents
- msg systems AG: Large German IT services and consulting group with digital, automation, and platform capabilities spanning multiple industries. Provides overlapping process automation and IT consulting services, but operates at a fundamentally different scale and breadth than NEOSMART.
- denkwerk GmbH: Cologne-based, larger digital services company offering web development, digital strategy, and technology consulting. Competes in the same DACH digital agency space but at meaningfully greater scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
NEOSMART social profiles
Digital presenceNEOSMART financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEOSMART leadership team
Management profileNumber of profiles
Profiles1 record
NEOSMART funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEOSMART M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEOSMART
What does NEOSMART do?
NEOSMART is a value-oriented digital agency offering IT consulting, process automation, and custom website development services. The agency automates business processes using HubSpot Workflows, Zapier integrations, and custom code, and builds custom websites on WordPress and HubSpot CMS platforms. Since 2010 it has delivered over 250 projects for public organizations, start-ups, and enterprises primarily in Germany and Austria.
Is NEOSMART a public or private company?
NEOSMART is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NEOSMART founded?
NEOSMART was founded in 2010. It employs 1 to 10 people.
Where is NEOSMART based?
NEOSMART is headquartered in Bad Tennstedt, Germany, in the Europe region.
How does NEOSMART make money?
Three revenue lines are on record. IT Consulting is the primary driver. The others are website Development and process Automation Implementation.
Who are NEOSMART's main competitors?
Direct peers on record are cosee GmbH, UDG United Digital Group, TWT Interactive GmbH, dkd Internet Service GmbH, Scholz & Volkmer GmbH, Interactive Pioneers GmbH, nexum AG and Fork Unstable Media GmbH. Broad incumbents are msg systems AG and denkwerk GmbH.
Does NEOSMART have an API?
No public API is recorded for NEOSMART.
What industry is NEOSMART in?
NEOSMART's product category is Digital Agency Services. Its primary akta.pro industry code is HDAEAHAL, Compliance, GRC Workflow & Audit Automation Platforms. Its NAICS code is 541511 and its SIC code is 7371.