Awntech
Awntech Corporation is a Euless, Texas-based manufacturer (founded 2003) that designs and ships made-to-order fixed and retractable awnings, plus accessories, to residential and commercial customers across the US and Canada through its DTC e-commerce site and dealer/contractor channels.
- Company typePrivate
- Founded2003
- HeadquartersEuless, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Awntech does
Awntech Corporation is a Euless, Texas-based private manufacturer (founded 2003, 51–100 employees) of modular residential and commercial awnings, canopies, solar shades, patio covers, entry structures, signage, and replacement fabrics. The company sells two primary product families — Fixed Awnings (12+ branded styles such as Bahama®, Bostonian®, Charleston®, Chicago®, Houstonian®, Nantucket®, New Orleans®, New Yorker®, San Francisco®, Santa Fe®, Savannah®, and Dallas Retro) and Retractable Awnings (California®, Destin®, Key West®, Maui®, and Mesa®) — built on powder-coated aluminum/steel frames and 100% solution-dyed acrylic fabric using a modular non-welded assembly system that ships in 3–5 business days with a 5-year limited warranty.
The underlying technology platform emphasizes replaceable fabric covers, dual-cabled stainless steel arms rated up to 30 mph wind resistance (with the Bahama fixed model rated to 115 mph), adjustable pitch (0–15°) on retractable units, and optional motorization with wind/vibration sensor integration. Pricing spans $188.95–$2,500+ for fixed awnings and $259.95–$4,324.95 for retractables, with a complementary accessories line (motors, remotes, sensors, brackets, fabric by the yard, winter covers) priced $9.95–$379.95, plus quote-based custom widths up to 50 feet for commercial projects.
The business model is direct-to-consumer e-commerce at awntech.com, supplemented by dealer and contractor partner programs for B2B/indirect sales. The company serves two horizontal customer segments — homeowners seeking residential shade solutions and businesses/commercial properties (storefronts, cafes, restaurants, multifamily, offices) — across the US and Canada. All products are made-to-order in the US with domestic and imported materials, and the marketing mix emphasizes American-made positioning, warranty, ease of installation, and energy-savings messaging across website, email, and social channels.
Awntech firmographics
Firmographics- Name
- Awntech
- Legal name
- Awntech Corporation
- Website
- https://awntech.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Awntech Corporation is a Euless, Texas-based manufacturer (founded 2003) that designs and ships made-to-order fixed and retractable awnings, plus accessories, to residential and commercial customers across the US and Canada through its DTC e-commerce site and dealer/contractor channels.
- Ownership category
- akta.pro rank
Awntech industry classification
Industry- Product category
- Outdoor Shade Products (Awnings)
- SIC
- Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH)
Keywords
Where Awntech is headquartered
LocationHeadquarters
- HQ city
- Euless
- HQ country
- United States
- HQ region
- North America
Markets served
Awntech business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Awning Product Sales: Primary revenue stream from selling fixed and retractable awnings directly to consumers and through dealer/contractor channels. Products are made-to-order in various styles, sizes, and configurations. Fixed awnings range from $188.95 to over $2,500; retractable awnings range from $259.95 to over $4,300 depending on size and features.
- Accessories and Replacement Parts: Secondary revenue from accessories including motors with remotes ($379.95), wind sensors, vibration sensors ($199.95), brackets, rocker arm crank handles ($24.95), fabric by the yard ($15.95+), and winter covers ($99.95+).
- Custom and Bulk Orders: Revenue from custom-configured awnings and large-volume commercial orders, including custom widths up to 50 feet for commercial projects, handled through custom order forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fixed Awnings - Entry Level |
| Unit Pricing | Pay-as-you-go | Fixed Awnings - Mid Range |
| Unit Pricing | Pay-as-you-go | Fixed Awnings - Premium/Large |
| Unit Pricing | Pay-as-you-go | Retractable Awnings - Entry Level |
| Unit Pricing | Pay-as-you-go | Retractable Awnings - Mid Range |
| Unit Pricing | Pay-as-you-go | Retractable Awnings - Premium |
| Other | Pay-as-you-go | Custom and Commercial Orders |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Awntech product offering
Product offeringCore offering
Awntech manufactures and sells modular fixed and retractable awnings for residential and commercial customers. Its products combine 100% solution-dyed acrylic fabric with powder-coated aluminum or steel frames in a modular, non-welded assembly that ships made-to-order within 3–5 business days. The line is distributed direct-to-consumer via awntech.com and through authorized dealer and contractor partner programs, with pricing ranging from approximately $188.95 for entry-level fixed awnings to over $4,300 for premium motorized retractables.
Product overview
Awntech is a manufacturer of residential and commercial awnings, offering two primary product lines: Fixed Awnings (permanent installations) and Retractable Awnings (flexible, pull-in/pull-out shade systems). Fixed Awnings include metal models (Bahama®, Bostonian®, Chicago®, Houstonian®) featuring powder-coated aluminum construction, and fabric models (Charleston®, Dallas Retro, Nantucket®, New Orleans®, New Yorker®, San Francisco®, Santa Fe®, Savannah®) with 100% solution-dyed acrylic fabric. Retractable Awnings include California®, Destin® (hooded), Key West® (cassette), Maui®, and Mesa® (drop-arm) models, available in manual or motorized configurations. All retractable models feature powder-coated aluminum/steel frames, dual-cabled stainless steel arms, and 100% solution-dyed acrylic fabric. A comprehensive accessories line supports both product lines with motors, remotes, sensors, brackets, and fabric replacement options. Products are made to order in the USA with domestic and imported materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Bahama Fixed Awning
Companies that use Awntech
Customer profileSegments4 records
Ideal customer profiles3 records
Awntech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Awntech partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Awntech competitors and assessment
Company assessmentDirect peers
- Solair Shade Solutions: Solair manufactures retractable awnings and shade solutions distributed through dealers and contractors, directly competing with Awntech's retractable lineup in the pro-install channel.
- Advaning: Advaning designs and sells retractable awnings and door canopy products through DTC e-commerce, overlapping with Awntech's Mesa, Maui, and Destin models in product type and direct-to-consumer go-to-market approach.
- Sunsetter: Sunsetter is a leading direct-to-consumer brand of retractable awnings sold primarily through home-improvement channels and its own website, directly competing with Awntech's retractable line (Maui, Key West, Destin, California, Mesa) on similar customer segments and price points.
- NuImage Awnings: NuImage Awnings builds custom stationary and retractable awnings for residential and light commercial customers, comparable to Awntech in target market and modular aluminum construction approach.
- Aleko Products: Aleko sells awnings, retractable screens, and outdoor shade products through e-commerce, competing with Awntech on price-conscious residential buyers across both fixed and retractable categories.
- Sunesta (KE Outdoor Design Solutions): Sunesta, part of KE Outdoor Design Solutions, manufactures retractable awnings, pergolas, and exterior shade products for residential and commercial customers, overlapping directly with Awntech's retractable and fixed awning offerings.
Broad incumbents
- Sunbrella (Glen Raven): Sunbrella, owned by Glen Raven, is the dominant performance-fabric brand used across awnings, outdoor furniture, and marine applications; Awntech even offers a Sunbrella upgrade option. Sunbrella competes indirectly as both a fabric supplier to and brand alternative for the awning category.
- Backyard Discovery: Backyard Discovery is a large DTC and retail brand selling gazebos, pergolas, and outdoor shade structures to homeowners. While broader than awnings specifically, it overlaps in outdoor shade and competes for similar backyard improvement dollars.
- Tuuci: Tuuci designs and manufactures premium commercial-grade shade structures, including retractable awnings and parasols for hospitality and high-end residential customers, overlapping Awntech's commercial segment at the premium end.
Emerging players
- Yardistry: Yardistry sells DIY outdoor structures including pergolas, gazebos, and shade solutions through retail and DTC channels, partially overlapping Awntech's residential outdoor shade category for homeowners seeking modular backyard upgrades.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Awntech social profiles
Digital presenceAwntech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Awntech leadership team
Management profileNumber of profiles
Awntech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Awntech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Awntech
What does Awntech do?
Awntech manufactures and sells modular fixed and retractable awnings for residential and commercial customers. Its products combine 100% solution-dyed acrylic fabric with powder-coated aluminum or steel frames in a modular, non-welded assembly that ships made-to-order within 3–5 business days. The line is distributed direct-to-consumer via awntech.com and through authorized dealer and contractor partner programs, with pricing ranging from approximately $188.95 for entry-level fixed awnings to over $4,300 for premium motorized retractables.
Is Awntech a public or private company?
Awntech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Awntech founded?
Awntech was founded in 2003. It employs 51 to 100 people.
Where is Awntech based?
Awntech is headquartered in Euless, United States, in the North America region.
How does Awntech make money?
Three revenue lines are on record. Awning Product Sales are the primary driver. The others are accessories and Replacement Parts and custom and Bulk Orders.
Who are Awntech's main competitors?
Direct peers on record are Solair Shade Solutions, Advaning, Sunsetter, NuImage Awnings, Aleko Products and Sunesta (KE Outdoor Design Solutions). Broad incumbents are Sunbrella (Glen Raven), Backyard Discovery and Tuuci. Yardistry is listed as an emerging player.
Does Awntech have an API?
No public API is recorded for Awntech.
What industry is Awntech in?
Awntech's product category is Outdoor Shade Products (Awnings). Its primary akta.pro industry code is CRAIAKAH, Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings). Its SIC code is 5090.