Nami San Francisco

What Nami San Francisco does

NAMI San Francisco is a 501(c)(3) nonprofit, volunteer-powered organization (Tax ID #94-2914709) and a local affiliate of the National Alliance on Mental Illness. It operates from a mailing address at 3739 Balboa Street, #155, San Francisco, and delivers programming virtually via Zoom and through community partner sites across the San Francisco Bay Area. Its mission is to improve the lives of individuals living with mental health conditions and their families through free peer-led support groups, evidence-based educational classes, and public education presentations.

The organization's service portfolio spans 14 documented products across three buckets: peer and family support groups (NAMI Connection, family support groups in English/Spanish/Cantonese, and groups for BIPOC, youth, and faith-based audiences), structured courses (NAMI Peer-to-Peer, Family-to-Family, Basics, Advocating for Your Black Child, Persona a Persona, Familia a Familia, Cantonese Family-to-Family, Spanish Basics), and public presentations including Ending the Stigma, In Our Own Voice, Mental Health Matters at Work, Mental Health 101, and Parents as Allies and Advocates, plus a 7-day help line (415-237-0039) and crisis resource navigation. Programs are delivered by trained volunteer facilitators with lived experience, supervised by a small professional team of approximately 10-15 staff including the Executive Director, Directors of Peer, Family, and Education Programming services, plus Chinese and Latinx Community Liaisons. Several core curricula carry SAMHSA evidence-based designation.

NAMI San Francisco is funded entirely through donations and philanthropic channels — individual one-time and monthly gifts, Donor-Advised Funds, the NAMIWalks annual event, workplace giving, legacy giving, and an affiliate referral arrangement with Sports Basement — and provides all services free of charge to participants. It has no fee-for-service revenue, no mobile application, no disclosed API, and no patents. Strategic depth is concentrated in multilingual/culturally-responsive programming (English, Spanish, Cantonese, with Mandarin offerings) and institutional partnerships with the San Francisco Department of Public Health, the Kuumba Healing Project (on the flagship Advocating for Your Black Child program), DBSA SF, MHA SF, and various family and youth support organizations.

Name

Nami San Francisco

Legal name

NAMI San Francisco

Website

https://namisf.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NAMI San Francisco is a 501(c)(3) nonprofit providing free, peer-led mental health support groups, evidence-based educational classes, and presentations to individuals and families affected by mental illness across the San Francisco Bay Area, with multilingual programming in English, Spanish, and Cantonese.

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Mental health support
• Peer support services
• Mental health education
• Mental health advocacy
• Family caregiver services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and monthly donations from community members to support free mental health programs and services.
2. Donor-Advised Funds (DAFs): Charitable giving through DAF accounts where donors recommend grants to NAMI San Francisco.
3. NAMIWalks: Annual community walk events to raise awareness and generate critical funds to keep programs free and accessible.
4. Legacy Giving: Planned giving through wills and estate plans to support future generations of families accessing mental health support.
5. Workplace Giving: Employees can set up workplace giving through their employer to support NAMI San Francisco.
6. Shop with Partners: Community partners (such as Sports Basement) donate a portion of sales to support NAMI SF's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

NAMI San Francisco provides free, peer-led mental health support groups, evidence-based educational classes, public presentations, and crisis resource navigation for individuals living with mental health conditions and their families in the San Francisco Bay Area. Programs are delivered in English, Spanish, and Cantonese by trained volunteer facilitators with lived experience of mental illness, with culturally-specific offerings for BIPOC, youth, and non-English-speaking communities. All services are free of charge, funded by community donations, and accessed primarily through Zoom or community partner sites.

Product overview

NAMI San Francisco is a 501(c)(3) non-profit organization that provides mental health support, education, and advocacy services. The organization operates a multi-service model consisting of peer-led Support Groups (Peer Support and Family Support), educational Classes (Peer-to-Peer, Family-to-Family, Basics, and specialty programs like Advocating for Your Black Child), Public Presentations (Ending the Stigma, Mental Health 101, In Our Own Voice, Parents as Allies and Advocates, Mental Health Matters at Work), a Help Line with resource navigation, and Crisis Resources. Services are available in English, Spanish (Cantonese and Mandarin programs also offered), and all programs are free of charge. The organization also maintains specialized programs for BIPOC communities, youth, faith-based audiences, and workplace settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Support Groups

Quantifiable outcome

• 99% of NAMI Basics participants would recommend the program to other parents
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Kuumba Healing Project / SFDPHcoreStrategic or Co-development PartnerNAMI SF in partnership with The Kuumba Healing Project and San Francisco Department of Public Health (SFDPH) offers Advocating for Your Black Child (A4YBC), a free 8-week psycho-education series for Black parents and caregivers. The Kuumba Project provides clinical and health professionals who co-teach the program with NAMI SF Parent Mentors with lived experience. This is a flagship culturally-responsive program specifically designed for the Black family.
• Support for Families of Children with DisabilitiesminorStrategic or Co-development PartnerPartnership for parent support group for parents of children with mental health challenges. Meetings held in Spanish in collaboration with Support for Families organization. Joint programming to serve families with children experiencing mental health issues.
• Depression and Bipolar Support Alliance (DBSA) SFminorStrategic or Co-development PartnerCommunity partner offering support groups including peer groups and friends and family groups. DBSA SF is listed as a community partner on NAMI SF website for affiliate support groups.
• Mental Health Association (MHA) SFminorStrategic or Co-development PartnerCommunity partner offering peer support groups and a peer-run warm line. Listed as affiliate partner for expanded mental health support services in San Francisco.
• Family SanityminorStrategic or Co-development PartnerCommunity partner offering family support groups for parents of teens and young adults with mental health conditions. Affiliate support group listed on NAMI SF website.
• Willows in the WindminorStrategic or Co-development PartnerCommunity partner offering support groups and mentoring for parents of teens and young adults in high risk situations. Affiliate support group listed on NAMI SF website.
• Sports BasementminorGTM or Marketing PartnerRetail partner that supports NAMI SF's mission through shopping partnerships. Customers can shop at Sports Basement with a portion of sales donated to NAMI San Francisco.
• NAMI National (National Alliance on Mental Illness)coreStrategic or Co-development PartnerNAMI San Francisco is a local affiliate of NAMI National, the nation's largest grassroots organization dedicated to improving lives of individuals with mental health conditions. Uses nationally-developed evidence-based programs and curricula including Peer-to-Peer, Family-to-Family, and Basics programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Trevor Project: Nonprofit providing crisis support and mental health resources for LGBTQ+ youth. Comparable as a peer-led mental health nonprofit with a youth focus that overlaps with NAMI SF's youth council and ending-the-stigma work, though specialized to LGBTQ+ populations.

Direct peers

• Depression and Bipolar Support Alliance (DBSA): National peer-led support organization for individuals living with mood disorders. Directly comparable as a peer-support organization that operates affiliate-led support groups, and is listed as an NAMI SF community partner.
• Active Minds: National nonprofit focused on youth and young adult mental health awareness and education. Comparable as a peer-driven education and stigma-reduction organization, with overlap in school-based presentation programs.
• Mental Health America (MHA): National nonprofit dedicated to mental health awareness, education, and advocacy. Directly comparable as a peer advocacy and education organization with local affiliates delivering community-based programs.
• Support for Families of Children with Disabilities: San Francisco nonprofit supporting families of children with disabilities including mental health challenges. Directly comparable as a local family-support partner that co-hosts Spanish-language parent support groups with NAMI SF.
• Mental Health Association of San Francisco: Local San Francisco affiliate of Mental Health America offering peer-run warm lines and support groups. Directly comparable as a San Francisco-based peer-support mental health nonprofit and listed NAMI SF community partner.
• Bring Change to Mind: Mental health nonprofit focused on ending stigma through storytelling and youth programming. Comparable as a peer- and lived-experience-led nonprofit delivering school-based mental health presentations.
• Crisis Text Line: Nonprofit providing free, volunteer-staffed crisis text support. Comparable as a volunteer-powered nonprofit delivering free mental health crisis navigation support that complements NAMI SF's help line.
• NAMI National (National Alliance on Mental Illness): National parent organization of which NAMI SF is a local affiliate. Directly comparable as the umbrella network providing the same evidence-based curricula, peer-led support model, and advocacy mission.
• American Foundation for Suicide Prevention (AFSP): National nonprofit focused on suicide prevention through education, advocacy, and support. Comparable as a peer-support-adjacent mental health nonprofit with local chapters delivering community education and walks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/namisf
• Facebookfacebook.com/namisf
• LinkedInlinkedin.com/company/nami-san-francisco
• Instagraminstagram.com/nami_sf

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nami San Francisco