Mercado Medic
Mercado Medic AB is a Swedish medical device company that designs, manufactures, and sells the REAL line of customizable medical work chairs, electric indoor wheelchairs, and clinical examination chairs for individuals with functional disabilities and healthcare providers, distributed through prescription channels and subsidiaries across 14+ countries.
- Company typePrivate
- Founded1971
- HeadquartersLidingö, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mercado Medic does
Mercado Medic AB is a Swedish medical device company founded in 1971 by Åke G du Réés, headquartered in Lidingö (Stockholm), Sweden, with manufacturing in-house at Halmstad and key component production at Lidingö. The company designs, manufactures, and sells the REAL product line of customizable medical technology work chairs and electric indoor wheelchairs for persons with functional disabilities, as well as a portfolio of clinical examination chairs (ophthalmology, radiology, mammography, dental/jaw surgery) and industrial seating. Core technology centers on a modular chair architecture with a proprietary narrow PLUS base frame (43–48 cm wide), the LiNX electronic control system (Bluetooth-customizable for the REAL 6100 PLUS electric wheelchair), a proprietary track-based mounting system for supports and harnesses, and the Propeller electric transfer-assist accessory with a brushless drive motor. All products are CE-certified under Swedish Medical Products Agency regulations (LVFS 2003:11) and manufactured to ISO 13485:2016, ISO 9001:2015, and ISO 14001:2015 standards.
The business model is primarily one-time hardware sales of prescribed medical devices, not direct-to-consumer. In Sweden, products are prescribed by occupational therapists and physiotherapists and procured through municipal public healthcare procurement; workplace acquisition is supported via Försäkringskassan or Arbetsförmedlingen. Internationally, Mercado Medic operates through wholly-owned subsidiaries in the Netherlands (Zeewolde), the UK (Burton on Trent), and Germany (Pulheim), complemented by distribution partners in the USA, Canada, Finland, Iceland, Italy (two partners), Norway, Switzerland, France, Australia, and Portugal. Go-to-market relies on regional sales managers covering Swedish territories, multi-language digital presence, and trade show participation (e.g., Fokus Hjälpmedel Örebro). Reported turnover exceeded 100 million SEK per year as of the company's 50th anniversary in 2021, with approximately 40 employees in Sweden.
Customer segments are split between (a) individuals with functional disabilities requiring customized mobility/work chairs, (b) healthcare clinics and hospitals across multiple specialties using clinical examination chairs, and (c) industrial buyers needing ergonomic seating. Distribution is channel-partner based internationally and prescription-mediated domestically, with no direct e-commerce purchase channel for end users.
Mercado Medic firmographics
Firmographics- Name
- Mercado Medic
- Legal name
- Mercado Medic AB
- Website
- https://mercado.se
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mercado Medic AB is a Swedish medical device company that designs, manufactures, and sells the REAL line of customizable medical work chairs, electric indoor wheelchairs, and clinical examination chairs for individuals with functional disabilities and healthcare providers, distributed through prescription channels and subsidiaries across 14+ countries.
- Ownership category
- akta.pro rank
Mercado Medic industry classification
Industry- Product category
- Assistive Medical Equipment
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)
- akta.pro secondary industries
- Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
Keywords
Where Mercado Medic is headquartered
LocationHeadquarters
- HQ city
- Lidingö
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Mercado Medic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Medical Technology Chairs Sales: One-time hardware sales of specialized medical technology chairs. Products are prescribed by authorized personnel (occupational therapists, physiotherapists) and provided through public healthcare systems where geographically procured by municipalities. Can also be obtained for workplaces through support from Försäkringskassan or Arbetsförmedlingen.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mercado Medic product offering
Product offeringCore offering
Mercado Medic AB designs, manufactures, and sells CE-marked medical technology chairs and electric indoor wheelchairs under the REAL product family. The portfolio includes modular work chairs for adults and children with functional disabilities, bariatric chairs (up to 275 kg), standing/chest-support chairs, indoor electric wheelchairs, and clinical examination chairs for ophthalmology, radiology, mammography, and dental/jaw surgery. Products are customized per individual user and sold through prescription-based public healthcare procurement and an international distributor network.
Product overview
Mercado Medic AB is a Swedish medical device company specializing in customizable REAL mobility products, primarily medical work chairs and powered wheelchairs for persons with functional disabilities. The product portfolio centers on the REAL chair family: REAL 9000 PLUS (work chairs for adults and children, available in manual and electric versions), REAL 9200 TWIN (bariatric chairs for heavy users up to 275 kg), REAL 9500/9600 EL (standing/sitting support chairs), REAL 6100 PLUS (electric indoor wheelchairs with LiNX control), and the clinical examination chair series (REAL 8100 X-ray, REAL 8200 mammography, REAL 9100 ophthalmology, REAL 8300 jaw surgery). Supporting products include chest support chairs (REAL 2624), standing support chairs (REAL 2015), and the Propeller electric transfer assistance accessory. All products are manufactured in Sweden with extensive modular customization options and accessories. Products are prescribed through authorized healthcare professionals and distributed primarily in Sweden and export markets including Netherlands, UK, Germany, and the Nordic countries.
Differentiator
Problem solved
Functional benefit
Brands
- REAL: Product line of medical work chairs including REAL 9000 PLUS, REAL 6100 PLUS, REAL 9200 TWIN, REAL 2000 series, and related clinical/industrial chairs.
Products and services
- REAL 9000 PLUS Adult Modular medical technology work chair for adults with functional variations; manual or electric operation with extensive customization options. Max user weight 150 kg, seat height 32–75 cm. CE-marked medical device prescribed through public healthcare.
- REAL 9000 PLUS Child/Youth Modular medical technology work chair designed for children and youth with functional variations, with adjustable components to accommodate growth. Max user weight 75 kg.
- REAL 9200 TWIN/EL Bariatric medical technology work chair for heavier users, with double electric or manual lift columns, double back mechanisms, and reinforced X-base. Max user weight 275 kg (electric) or 180 kg (manual).
- REAL 9500/9600 EL Standing/sitting support chair with H-base, saddle seat, and elevated seat height for muscle-weak persons needing to relieve hip, knee, or ankle joints when standing. Electric seat tilt and electric brake on the 9600 model.
- REAL 6100 PLUS Electric Wheelchair Indoor electric wheelchair with LiNX control system; nimble 6-wheel design with small turning radius and 4 cm threshold-crossing capability. Built uniquely for each user's needs; available for adults and children.
- REAL 2624 Chest Support Chair Chest support/feeding chair where users sit 'back to front' with chest support instead of back support; provides relief for back and shoulders during long work sessions. Max user weight 130 kg.
- REAL 2015 Standing Support Chair Standing support chair with wheels and hand brake; enables users to stand with support while distributing body weight over legs, seat, and back support, preventing work injuries from high static load. Max user weight 130 kg.
- REAL 8200 EL Mammography Examination Chair Electric mammography examination chair with electric height function for screening (Standard model) or additional electric functions for clinical examinations (Advanced model). Seat height 40–75 cm.
- REAL 8100 EL X-ray Examination Chair Electric X-ray examination chair adapted for sitting X-ray examinations with wireless remote controlling 28 cm electric height adjustment; constructed for ergonomics, function, and flexibility. Seat height 40–75 cm.
- REAL 9100 EL Ophthalmology Examination Chair Electric ophthalmology examination chair with narrow PLUS base (43 cm wide, 53 cm deep) — the market's narrowest clinical chair base fitting under all examination tables. 28 cm electric lift range, controlled from armrest or wireless remote. Max patient weight 150 kg.
- REAL 8300 EL Jaw Surgery/Dental Examination Chair Medical patient chair for jaw surgery and dental examinations with 28 cm electric height adjustment for correct positioning relative to examination equipment; suitable for dental X-ray or surgery.
- Propeller Electric Transfer Assist Electric transfer assistance accessory for REAL 9000 PLUS adult chairs (manual and electric); used for horizontal indoor transfers where the user's muscle strength is insufficient. Brushless drive motor for long lifespan, compact design, with standalone control system compatible with all REAL 9000 PLUS adult models.
Quantifiable outcome
- REAL 6100 PLUS has excellent turning radius and 4cm threshold crossing capability for indoor use
- +1 more outcomes
Companies that use Mercado Medic
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Mercado Medic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mercado Medic partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Mercado Medic Nederland BVcoreNetherlands subsidiary handling sales and distribution in the Dutch market. Located in Zeewolde, Netherlands. Phone: +31 36 521 99 95
- Mercado UK LtdcoreUK subsidiary handling sales and distribution in the United Kingdom. Located in Burton on Trent. Phone: +44 844 561 6874
- Mercado Medic Deutschland GmbHcoreGerman subsidiary handling sales and distribution in Germany. Located in Pulheim. Phone: +49 223 884 48 640
- EMP Living LLCminorDistribution partner for USA and Canada market. Located in Woodinville, WA. Phone: 425-949-7195
- Algol-Trehab OyminorDistribution partner for Finland. Located in Espoo, Finland.
- Studlaberg heilbrigdistaekni ehfminorDistribution partner for Iceland. Located in Reykjavik.
- Barbieri srl Progetti AutonomiaminorDistribution partner for Italy (Reggio Emilia region).
- Medimec International srlminorDistribution partner for Italy (Faenza region).
- Sunrise Medical ASminorDistribution partner for Norway. Located in Vestby.
- Gloor Rehabilitation & Co AGminorDistribution partner for Switzerland. Located in Eptingen.
- DGK MedicalminorDistribution partner for France. Located in Verton.
- Wild West WheelchairsminorDistribution partner for Australia. Located in Malaga, WA.
- Mobilidadeativa AtivaminorDistribution partner for Portugal. Located in Rio Meão, Porto.
Scale indicators3 records
Recent moves1 record
Mercado Medic competitors and assessment
Company assessmentDirect peers
- Permobil: Swedish-founded global leader in power wheelchairs, manual wheelchairs, and seating & positioning solutions. Directly comparable to Mercado Medic in powered indoor wheelchairs (REAL 6100 PLUS vs Permobil M-series) and custom seating, but at substantially larger scale and broader portfolio.
- Handicare / Direct Healthcare Group: Provider of mobility, transfer, and bathroom safety solutions across Europe and North America. Comparable in DME and mobility aids prescription channels and overlaps with Mercado Medic's transfer assistance and seating categories.
- Sunrise Medical: Global mobility manufacturer (Quickie, Sopur, Zippie brands) producing manual and power wheelchairs plus custom seating. Already operates as a distribution partner for Mercado Medic in Norway; a direct competitor internationally in power wheelchairs and pediatric mobility.
- Etac AB: Swedish-owned manufacturer of mobility aids, transfer equipment, and pediatric seating (including the R82 and Convaid brands). Directly comparable in pediatric rehabilitation DME and Nordic/European prescription-based distribution.
Broad incumbents
- Drive DeVilbiss Healthcare: Large diversified DME manufacturer and distributor covering mobility, bathroom safety, respiratory, and homecare products. Comparable in prescription DME and seating categories, but operates a much broader portfolio across price points.
- Invacare Corporation: Broadly diversified US-based DME manufacturer covering power and manual wheelchairs, seating, beds, and respiratory. Overlaps with Mercado Medic in mobility and seating but spans many other DME categories and serves global institutional and consumer channels.
- Arjo AB: Swedish medical device company specializing in patient handling, hospital beds, DVT prevention, and clinical seating. Comparable as a Swedish medtech peer in clinical/patient chair categories, though it operates at significantly larger scale with a broader hospital-focused portfolio.
- Pride Mobility / Quantum Rehab: US-based manufacturer of power wheelchairs, scooters, and complex rehab power chairs. Overlaps with Mercado Medic in indoor power wheelchair and complex seating categories but at much greater scale with primarily US distribution.
Others
- LINAK A/S: Danish manufacturer of electric linear actuator systems used in medical beds, patient lifts, wheelchairs, and ergonomic seating. Comparable as an enabling technology supplier within the powered seating market rather than a direct chair competitor.
Emerging players
- Panthera AB: Swedish ultra-lightweight manual wheelchair manufacturer, also a supplier of S2 upholstery used in Mercado Medic's Slingback back support. Comparable in Swedish DME engineering culture and pediatric/active mobility niches, though focused on manual chairs rather than power.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mercado Medic social profiles
Digital presenceMercado Medic compliance and trust
Trust signalCompliance3 records
Mercado Medic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercado Medic leadership team
Management profileNumber of profiles
Profiles8 records
Mercado Medic subsidiaries and ownership
Company hierarchySubsidiaries3 records
Mercado Medic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercado Medic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercado Medic
What does Mercado Medic do?
Mercado Medic AB designs, manufactures, and sells CE-marked medical technology chairs and electric indoor wheelchairs under the REAL product family. The portfolio includes modular work chairs for adults and children with functional disabilities, bariatric chairs (up to 275 kg), standing/chest-support chairs, indoor electric wheelchairs, and clinical examination chairs for ophthalmology, radiology, mammography, and dental/jaw surgery. Products are customized per individual user and sold through prescription-based public healthcare procurement and an international distributor network.
Is Mercado Medic a public or private company?
Mercado Medic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mercado Medic founded?
Mercado Medic was founded in 1971. It employs 11 to 50 people.
Where is Mercado Medic based?
Mercado Medic is headquartered in Lidingö, Sweden, in the Europe region.
How does Mercado Medic make money?
One revenue line is on record: medical Technology Chairs Sales.
Who are Mercado Medic's main competitors?
Direct peers on record are Permobil, Handicare / Direct Healthcare Group, Sunrise Medical and Etac AB. Broad incumbents are Drive DeVilbiss Healthcare, Invacare Corporation, Arjo AB and Pride Mobility / Quantum Rehab. LINAK A/S is listed as an others. Panthera AB is listed as an emerging player.
Does Mercado Medic have an API?
No public API is recorded for Mercado Medic.
What industry is Mercado Medic in?
Mercado Medic's product category is Assistive Medical Equipment. Its primary akta.pro industry code is HLAHAMAB, Seating & Positioning Systems (Cushions, Backs, Pressure Relief), with a secondary code of HLAHAMAI, Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility). Its NAICS code is 339113 and its SIC code is 3842.