DesignThinkers
DesignThinkers Group USA, founded in 2007, is a US-based innovation consultancy that in 2023 spun out reshift to deliver insight-to-implementation services for enterprise leaders, integrating human-centered design, systems thinking, behavioral science, Agile, and strategic foresight via its global partner network.
- Company typePrivate
- Founded2007
- HeadquartersGreenville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What DesignThinkers does
DesignThinkers Group USA, founded in 2007 and headquartered in Greenville, United States, operates as an innovation consulting firm with 101-250 employees. The firm has built a 15+ year practice promoting human-centered design, having trained thousands of professionals globally and extending its methodology into universities, K-12 classrooms, and global development initiatives. Its core technology approach integrates human-centered design, systems thinking, behavioral science, Agile methodology, and strategic foresight into a holistic innovation methodology positioned as the evolution beyond traditional Design Thinking alone.
In 2023, the company spun out reshift as a wholly-owned subsidiary and its core operating brand, formalized as a full-service innovation support firm targeting enterprise leaders and executive teams seeking 'big change.' reshift delivers an end-to-end 'insight-to-implementation' service suite through experienced innovation guides who work alongside client teams to establish vision, map transformation journeys, and drive impact. The same long-tenured consultant bench is retained, supplemented by new hires, and the firm continues to leverage the global DesignThinkers Group partner network to execute projects worldwide without owning multinational delivery infrastructure.
Commercially, DesignThinkers operates a sales-led, project-based professional services model with quote-driven, non-public pricing. Its go-to-market relies on direct enterprise engagement, professional referrals, the global partner network, and content marketing via the reshift.us website. Customer segments are described horizontally across industries, with the firm explicitly targeting leaders who want to move beyond traditional Design Thinking toward more complex, multi-disciplinary innovation engagements. No revenue, funding, or named customer data is publicly disclosed.
DesignThinkers firmographics
Firmographics- Name
- DesignThinkers
- Legal name
- DesignThinkers Group USA
- Website
- https://designthinkersgroup.us
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DesignThinkers Group USA, founded in 2007, is a US-based innovation consultancy that in 2023 spun out reshift to deliver insight-to-implementation services for enterprise leaders, integrating human-centered design, systems thinking, behavioral science, Agile, and strategic foresight via its global partner network.
- Ownership category
- akta.pro rank
DesignThinkers industry classification
Industry- Product category
- Innovation Consulting Services
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industries
- Organization Design & Operating Model Consulting (BPAHAGAB), Innovation & Design Thinking Programs (EDAMAHAD), UX, Design Thinking & Customer Research for PMs (EDABAHAK)
Keywords
Where DesignThinkers is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DesignThinkers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Innovation Consulting Services: Professional consulting services providing on-demand innovation support. Experts work alongside client teams to help establish vision, map the journey to change, and guide organizations through the implementation process to achieve impact. Revenue generated through service engagements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
DesignThinkers product offering
Product offeringCore offering
DesignThinkers Group USA is a global innovation consulting agency, primarily through its operating subsidiary reshift, providing full-service, insight-to-implementation innovation support to enterprise leaders and executive teams. Services integrate human-centered design, systems thinking, behavioral science, Agile methodology, and strategic foresight into a holistic innovation approach. The firm helps organizations establish a vision, map the journey to desired change, and walk alongside client teams through implementation to achieve measurable impact.
Product overview
DesignThinkers Group USA operates as a parent organization that has spun out reshift as its core innovation support product. reshift is a full-service innovation support firm that serves leaders and their teams at every stage of their journey to achieving big change. The company offers a comprehensive suite of insight-to-implementation services designed to address business challenges with a pragmatic, people-centered innovation mindset, integrating human-centered design, systems thinking, behavioral science, and strategic foresight as a holistic approach to innovation.
Differentiator
Problem solved
Functional benefit
Brands
- reshift: Full-service innovation support firm that serves leaders and their teams at every stage of their journey to achieving big change. Provides comprehensive insight-to-implementation services including systems thinking, behavioral science, Agile, and strategic foresight approaches.
Products and services
- reshift - Full-Service Innovation Support Full-service innovation support consulting offering that serves confident enterprise leaders and their teams at every stage of their journey to achieving big change. Provides a comprehensive suite of insight-to-implementation services that integrate human-centered design, systems thinking, behavioral science, Agile methodology, and strategic foresight into a pragmatic, people-centered innovation approach.
Quantifiable outcome
- Built organizational capability for continuous change through iteration principles
Companies that use DesignThinkers
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
DesignThinkers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DesignThinkers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DesignThinkers Groupcorereshift was spun out of DesignThinkers Group USA and remains part of the global DesignThinkers Group network. DesignThinkers Group has been at the forefront of promoting human-centered design for 15+ years. The partnership provides reshift with access to a global network of partners, extensive methodology development, and brand credibility in the innovation consulting space.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
DesignThinkers competitors and assessment
Company assessmentDirect peers
- IDEO: Pioneer of human-centered design and design thinking consulting with global delivery. Directly comparable to DesignThinkers/reshift on methodology origin (Design Thinking), enterprise innovation mandates, and the people-intensive consulting model.
- Pentagram: Independent design consultancy operating across brand, experience, and product design. Comparable as a design-led, partner-driven consulting model applied to complex enterprise challenges, though more execution-oriented on visual/experience outputs than organizational change.
- frog (frog design): Global design and innovation consultancy competing for the same enterprise innovation and transformation mandates as reshift. Comparable on integration of design, technology, and business strategy to drive organizational change.
Broad incumbents
- McKinsey & Company (McKinsey Design): Global strategy leader whose McKinsey Design practice delivers human-centered design-led transformation to enterprise leaders. Overlaps with reshift on large enterprise change programs but operates at vastly greater scale and brand recognition.
- IBM Consulting (IBM Garage): Enterprise transformation consultancy integrating design thinking, Agile, and systems thinking methodologies — the same toolkit reshift markets. Overlaps with reshift in serving executive teams undergoing large-scale change in large organizations.
- Deloitte (Deloitte Digital / Doblin): Big Four consultancy with deep innovation practice (Doblin) serving enterprise transformation clients. Comparable on delivering end-to-end insight-to-implementation innovation work, with the advantage of owned global delivery infrastructure.
Emerging players
- ?WhatIf! Innovation Partners: Boutique innovation consultancy combining design thinking with behavioral science to drive enterprise change. Directly comparable to reshift's methodology mix and enterprise-change focus, at a similar boutique scale.
- RKS Design: Boutique innovation and design consultancy applying human-centered design to enterprise product and experience challenges. Comparable scale and methodology orientation to reshift, with similar mid-sized professional services DNA.
- Innosight (Huron): Innovation strategy and transformation consultancy founded by Clayton Christensen, focused on helping leaders navigate disruptive change. Comparable to reshift's insight-to-implementation offer targeted at executive teams driving organizational transformation.
Regional players
- Livework: Service design and innovation consultancy with strong roots in Europe, helping large organizations design better services and customer experiences. Comparable on people-centered design methodology and innovation-engagement model, though geographically concentrated in EMEA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
DesignThinkers social profiles
Digital presenceDesignThinkers financial estimates
Financial estimateRevenue estimate
Valuation estimate
DesignThinkers leadership team
Management profileNumber of profiles
Profiles1 record
DesignThinkers subsidiaries and ownership
Company hierarchySubsidiaries1 record
DesignThinkers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DesignThinkers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DesignThinkers
What does DesignThinkers do?
DesignThinkers Group USA is a global innovation consulting agency, primarily through its operating subsidiary reshift, providing full-service, insight-to-implementation innovation support to enterprise leaders and executive teams. Services integrate human-centered design, systems thinking, behavioral science, Agile methodology, and strategic foresight into a holistic innovation approach. The firm helps organizations establish a vision, map the journey to desired change, and walk alongside client teams through implementation to achieve measurable impact.
Is DesignThinkers a public or private company?
DesignThinkers is a private company. It is classified as unknown and is currently operating.
When was DesignThinkers founded?
DesignThinkers was founded in 2007. It employs 101 to 250 people.
Where is DesignThinkers based?
DesignThinkers is headquartered in Greenville, United States, in the North America region.
How does DesignThinkers make money?
One revenue line is on record: innovation Consulting Services.
Who are DesignThinkers's main competitors?
Direct peers on record are IDEO, Pentagram and frog (frog design). Broad incumbents are McKinsey & Company (McKinsey Design), IBM Consulting (IBM Garage) and Deloitte (Deloitte Digital / Doblin). Emerging players are ?WhatIf! Innovation Partners, RKS Design and Innosight (Huron). Livework is listed as a regional player.
Does DesignThinkers have an API?
No public API is recorded for DesignThinkers.
What industry is DesignThinkers in?
DesignThinkers's product category is Innovation Consulting Services. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of BPAHAGAB, Organization Design & Operating Model Consulting. Its SIC code is 8742.