Bollywood Dreams Dance

What Bollywood Dreams Dance does

Bollywood Dreams Dance is a UK-based, founder-owned dance services company headquartered in Solihull, West Midlands, operating since 2010 under Artistic Director Reena Tailor. The company delivers a portfolio of Bollywood dance offerings including a structured tuition academy for infants, juniors, and adults; a professional performance troupe for weddings, parties, and corporate events; educational workshops for schools, colleges, universities, and special schools; corporate teambuilding sessions; and hen do and birthday party packages. All services are delivered by CRB-checked tutors with public liability insurance, with the curriculum fusing Bhangra, Kathak, Bharatnatyam, Folk, Belly Dance, Street, and Hip-Hop styles.

The business operates a hybrid direct-to-consumer model anchored by a recurring academy subscription (publicly priced at £110 per 12-week term) complemented by event-based, quote-based revenue from performances, workshops, and party bookings. Distribution is regional across 7 venues in Birmingham, Solihull, Wolverhampton, and Sutton Coldfield, augmented by mobile service delivery to schools, corporate venues, and private events. The company claims to be the largest Bollywood dance organization in the West Midlands, teaching 150-180+ students weekly, having worked with 500+ schools, and performing at hundreds of venues nationally and internationally. The company is bootstrapped with no external funding and no digital product surface beyond its marketing website and social media presence.

Name

Bollywood Dreams Dance

Legal name

Bollywood Dreams Dance

Website

https://bollywooddreamsdance.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bollywood Dreams Dance is a UK-based, founder-owned Bollywood dance company in the West Midlands offering structured dance academy classes, professional performance services, educational workshops for schools, corporate teambuilding, and themed party packages for individual and institutional clients.

Ownership category

akta.pro rank

Product category

Dance Education and Performance Services

NAICS

Fine Arts Schools (61161), Dance Companies (711120), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Cultural & Folk Dance Performances (MPAGADAD)

Keywords

• Bollywood dance classes
• Live dance performances
• School dance workshops
• Corporate teambuilding events
• Party dance packages

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Dance Academy Classes: Weekly term-based dance classes for infants, juniors, and adults. Students enroll for 12-week terms at fixed prices.
2. Live Performances: Professional Bollywood dance performances for weddings, corporate events, parties, and social occasions. Tailored choreography with costumes and jewellery.
3. Dance Workshops: Educational and fun workshops for schools, corporate teambuilding events, and community groups. Offered as taster sessions, residential workshops, or after-school clubs.
4. Hen Dos and Parties: Hen do and birthday party packages including Bollywood dance instruction, costumes, and performances.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bollywood Dreams Dance is a UK-based dance services company that runs a multi-location dance academy offering weekly Bollywood dance classes for children and adults, provides professional live dance performances for weddings and corporate events, and delivers educational and teambuilding dance workshops at schools, universities, corporate venues, and private parties. Its services are delivered by in-house trained, CRB-checked tutors and span training subscriptions, one-off event performances, and curated workshop packages.

Product overview

Bollywood Dreams Dance is a dance services company offering a portfolio of connected offerings centred around Bollywood dance. The core business combines a dance academy (Bollywood Dreams Dance Academy) providing structured weekly classes across six locations for over 150 students, professional performance services (Bollywood Dreams Dance Troupe) for events, educational workshops for schools and universities, corporate teambuilding sessions, and party packages for hen dos and children's birthdays. The academy serves as the primary pipeline for talent that feeds into performance troupes, while workshops and teambuilding events expand brand reach across different customer segments.

Differentiator

Problem solved

Functional benefit

Brands

• Bollywood Dreams Dance Academy: The academy's dance training program providing Bollywood dance tuition across 7 locations in the West Midlands, serving over 150 students weekly.

Products and services

• Bollywood Dreams Dance Academy Weekly Bollywood dance tuition service offering age-appropriate classes for infants (4-7), juniors (8-12), and adults (13+) across multiple venues in the West Midlands. Includes technique training, routine building, choreography, and progression into performance opportunities.
• Bollywood Dreams Dance Troupe Performances Professional Bollywood dance performances for weddings, parties, corporate events, and social occasions, featuring dazzling Bollywood-style costumes and jewellery. Services range from solo performances to large group pieces with routines choreographed for stage.
• Education Workshops for Schools and Universities

Quantifiable outcome

• Over 180 students taught weekly
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Akademi: Akademi is a UK-based South Asian dance company producing contemporary and classical work rooted in South Asian dance traditions. It is the closest direct peer to Bollywood Dreams Dance, sharing a focus on Indian classical and folk forms with an education and performance portfolio.
• TotsDance (formerly Tiny Toes Ballet): TotsDance is a UK pre-school dance franchise offering structured dance classes for very young children. It is comparable to Bollywood Dreams Dance's infant and junior academy classes (ages 4–7 and 8–12), sharing the venue-based children's dance education model, though it focuses on ballet rather than Bollywood styles.
• Jaswins Bollywood Dance Academy: Jaswins is a UK-based Bollywood dance school and event entertainment provider offering classes, performances, and workshops. It is a direct competitive peer to Bollywood Dreams Dance, sharing the Bollywood-specific instruction, event performance, and party package business model in the UK market.

Broad incumbents

• Urdang Academy: Urdang Academy is a London performing arts school offering dance, musical theatre, and performance training, with alumni appearing in commercial productions. It overlaps with Bollywood Dreams Dance on structured dance instruction and performance preparation, but operates in London with a broader musical theatre focus.
• Stagecoach Performing Arts: Stagecoach is the UK's largest network of part-time performing arts schools for children aged 4–18, offering dance, drama, and singing. It overlaps with Bollywood Dreams Dance's academy model, weekend/weekday class structure, and franchise-style venue network, although Stagecoach operates across multiple performing arts disciplines rather than specializing in Bollywood.
• Pineapple Dance Studios: Pineapple is a long-established London-based commercial dance studio offering classes, studio hire, and performance services. It overlaps with Bollywood Dreams Dance on venue-based dance instruction and event performance work but operates at significantly larger scale and broader dance style coverage.
• Northern School of Contemporary Dance: NSCD is a UK higher-education institution specializing in contemporary dance training, with a public performance and participation programme. It is comparable as a dance instruction and performance organization but operates at a much larger scale and different funding model.
• Trinity Laban Conservatoire of Music and Dance: Trinity Laban is a London-based conservatoire offering professional dance training alongside a public performance and participation programme. Comparable to Bollywood Dreams Dance in combining instruction with live performance, but at significantly larger scale and focused on contemporary and musical theatre dance.

Regional players

• Dance City: Dance City is a national dance agency and venue in Newcastle offering classes, performances, artist development, and participation programs. It shares Bollywood Dreams Dance's combination of instruction, performance, and outreach, but operates in a different UK region with broader dance style coverage.
• Shiamak Davar International: Shiamak Davar International is one of the largest global Bollywood and contemporary dance training brands, headquartered in India. It competes in the same Bollywood dance instruction and performance category but primarily serves the Indian market and diaspora globally rather than the UK West Midlands directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bddance
• YouTubeyoutube.com/user/BollywoodDreamsDance
• Facebookfacebook.com/bollywooddreamsdance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bollywood Dreams Dance