Pineapple Dance
Pineapple Dance is a privately-owned, single-location dance studio in North Amherst, Massachusetts, offering ballet, hip hop, contemporary, jazz, tap, acro, and musical theater instruction to children, teens, and adults via email-only registration.
- Company typePrivate
- Founded-
- HeadquartersNorth Amherst, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pineapple Dance does
Pineapple Dance is a privately-owned, single-location dance instruction studio operating at 83 Sunderland Road in North Amherst, Massachusetts. Founded and directed by Charlotte Doyle, the studio offers instruction across multiple dance disciplines — Ballet, Pointe, Hip Hop, Contemporary, Tap, Jazz, Acro, Musical Theater, and composition — for children and youth (primary segment) plus a smaller adult cohort, with programming split between an academic-year class schedule and themed week-long summer camps.
The studio's product surface is entirely service-based and human-delivered, with no proprietary technology platform: registration is conducted exclusively via email to a shared Gmail address, there is no online booking system or mobile app, and merchandise (hooded jackets, t-shirts, joggers, keychains) is sold via cash, check, or Venmo with in-person pickup. Revenue is generated through three streams: monthly recurring tuition (due by the 10th, $10 late fee), one-time summer camp fees ($300-$475 per week with a $50 deposit), and low-margin merchandise sales. A Competition Team and periodic Master Classes led by visiting professionals supplement the core offering.
The business is founder-owned with no external investors, parent company, or disclosed funding. Faculty consists of approximately six to seven members, several with formal dance credentials (Mount Holyoke, Walnut Hill School, Connecticut Ballet lineage) and specialty certifications including YPAD (youth protection) and Rhythm Works Integrative Dance. Distribution and marketing rely on a community-led model — Facebook page, email mailing list, and word-of-mouth — with no paid acquisition, e-commerce, or digital registration infrastructure. The company's stated positioning emphasizes a welcoming, non-competitive environment serving students of all skill levels.
Pineapple Dance firmographics
Firmographics- Name
- Pineapple Dance
- Legal name
- Pineapple Dance Studio
- Website
- https://pineappledance.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pineapple Dance is a privately-owned, single-location dance studio in North Amherst, Massachusetts, offering ballet, hip hop, contemporary, jazz, tap, acro, and musical theater instruction to children, teens, and adults via email-only registration.
- Ownership category
- akta.pro rank
Pineapple Dance industry classification
Industry- Product category
- Dance Studio / Performing Arts Education
- NAICS
- Fine Arts Schools (61161), Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where Pineapple Dance is headquartered
LocationHeadquarters
- HQ city
- North Amherst
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pineapple Dance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Dance Class Tuition: Monthly tuition fees for ongoing dance classes during school year. Tuition due by the 10th of each month with $10 late fee for overdue payments. Drop-in rates available for adult and technique classes.
- Summer Camp & Class Fees: One-time fees for summer camp programs ranging from $300-$475 per camp session. Camps have a $50 deposit due at registration. Evening classes offered at drop-in rates.
- Merchandise Sales: Sale of branded merchandise including hooded jackets ($40), t-shirts ($15-$25), joggers ($40), and keychains ($5). Payment via cash, check, or Venmo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Tuition |
| Unit Pricing | Pay-as-you-go | Hip Hop & Acro Summer Camp (Ages 6-10) |
| Unit Pricing | Pay-as-you-go | Intermediate Musical Theater & Jazz Camp (Ages 11-15) |
| Unit Pricing | Pay-as-you-go | Contemporary Artistry Camp (Ages 12-15) |
| Unit Pricing | Pay-as-you-go | Intermediate Ballet Camp (Ages 9-12) |
| Usage-based | Pay-as-you-go | Evening Contemporary Classes |
| Unit Pricing | One time/ perpetual license | Merchandise Items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Pineapple Dance product offering
Product offeringCore offering
Pineapple Dance Studio is a small, in-person dance instruction school in North Amherst, MA, offering year-round classes in ballet, pointe, hip hop, contemporary, tap, jazz, acro, musical theater, and composition for children, teens, and adults. Revenue is generated through monthly tuition subscriptions, drop-in class fees, week-long summer camps, a competition team, occasional master classes, and branded merchandise. All registration is conducted via email; the studio does not accept walk-ins.
Product overview
Pineapple Dance is a dance instruction school offering a unified portfolio of services centered around in-person dance education. The core offering consists of school-year dance classes spanning Ballet, Pointe, Hip Hop, Contemporary, Tap, Jazz, and Acro disciplines, supplemented by seasonal Summer Camps and Intensives (Hip Hop & Acro, Musical Theater & Jazz, Contemporary Artistry, and Intermediate Ballet). Additional offerings include a Competition Team co-directed by faculty, drop-in class options for flexible attendance, branded merchandise through the PD Swag Store, and periodic Master Classes with visiting dance professionals. Registration for all programs is conducted exclusively via email communication.
Differentiator
Problem solved
Functional benefit
Products and services
- Summer Camps & Intensives 2026 Week-long themed dance camps and intensives for various age groups covering styles including Hip Hop & Acro, Musical Theater & Jazz, Contemporary Artistry, and Intermediate Ballet, held during summer months with themed activities and performances.
- School-Year Dance Classes Year-round dance instruction across multiple disciplines including Ballet, Pointe, Hip Hop, Contemporary, Tap, Jazz, and Acro for children, teens, and adults, taught by Charlotte Doyle and faculty members.
- Pineapple Dance Competition Team Competition team co-directed by Mari Washburn for dancers wanting to compete and perform at higher levels, with participation in regional competitions and showcases.
- Drop-In Classes Flexible class options available for adult and technique-level students who prefer not to commit to full enrollment, allowing pay-per-class attendance.
- PD Swag Store Branded dance studio merchandise including hooded jackets ($40), t-shirts ($15-$25), joggers ($40), and keychains ($5), available for purchase via email with cash, check, or Venmo payment options.
- Master Classes Specialized workshops and master classes led by visiting dance professionals and industry stars, providing students exposure to expertise beyond regular curriculum.
Companies that use Pineapple Dance
Customer profileSegments2 records
Ideal customer profiles2 records
Pineapple Dance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pineapple Dance partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights3 records
Pineapple Dance competitors and assessment
Company assessmentRegional players
- Atlanta Ballet Centre for Dance Education: Large regional ballet organization's training arm, providing multi-level ballet and contemporary classes plus a popular summer intensive. Comparable in offering structured multi-style dance education and summer programming for youth, although serving a different region and operating at significantly larger scale.
- Boston Ballet School: New England's leading ballet-focused training institution offering school-year and summer programming across multiple levels and styles. Comparable because it operates in the same region, shares a multi-style curriculum, and serves recreational through pre-professional dancers in the broader Amherst/MA catchment.
- Cincinnati Ballet Otto M. Budig Academy: Regional ballet academy offering multi-level ballet and contemporary training, summer intensives, and community programming for children through pre-professional students. Comparable as a multi-level dance school with seasonal summer programs, though geographically separate and at substantially larger scale.
Broad incumbents
- Steps on Broadway: Iconic NYC dance studio offering open classes, intensives, and master classes across ballet, contemporary, jazz, tap, hip hop, and musical theater for all ages and levels. Comparable as a broad multi-style community dance school, although much larger and nationally recognized.
- Mark Morris Dance Center: Brooklyn-based dance education facility offering year-round classes for children, teens, and adults in modern, ballet, jazz, hip hop, tap, and creative movement, alongside summer programs. Comparable as a community-focused multi-style dance school with parallel age-group programming and summer intensives, but at much larger scale.
- Peridance Capezio Center: New York-based dance school and training center offering a wide range of styles, drop-in classes, certificate programs, and a well-known summer intensive. Comparable in multi-style breadth and the mix of recreational and pre-professional programming, though operating at substantially larger scale.
- Broadway Dance Center: Long-established, multi-style drop-in and class-pass dance studio in New York City serving children, teens, and adults across ballet, jazz, contemporary, hip hop, tap, and musical theater. Comparable as a multi-discipline dance instruction business with similar style mix, though at significantly larger scale and in a major metro market.
- Ailey Extension: Open-class program of Alvin Ailey American Dance Theater in NYC, offering drop-in classes and workshops in ballet, Horton-based modern, jazz, hip hop, and African dance for all levels. Comparable as a multi-style community dance education offering with drop-in options, though operating within a globally branded organization.
- The Joffrey Ballet School: Nationally recognized ballet school with training programs, summer intensives, and children's/children's division classes across ballet and contemporary. Comparable in offering structured, multi-level dance education with summer programming, although focused more narrowly on ballet and at much larger national scale.
Others
- Tremaine Dance Conventions: National dance convention/workshop circuit for studio dancers offering master-class style training with celebrity choreographers across jazz, contemporary, lyrical, and hip hop. Comparable because Pineapple Dance's faculty (including Mari Washburn) have competition/convention judging exposure and the studio offers master-class experiences, making Tremaine an adjacent ecosystem player rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pineapple Dance social profiles
Digital presencePineapple Dance compliance and trust
Trust signalCompliance2 records
Pineapple Dance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pineapple Dance leadership team
Management profileNumber of profiles
Profiles2 records
Pineapple Dance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pineapple Dance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pineapple Dance
What does Pineapple Dance do?
Pineapple Dance Studio is a small, in-person dance instruction school in North Amherst, MA, offering year-round classes in ballet, pointe, hip hop, contemporary, tap, jazz, acro, musical theater, and composition for children, teens, and adults. Revenue is generated through monthly tuition subscriptions, drop-in class fees, week-long summer camps, a competition team, occasional master classes, and branded merchandise. All registration is conducted via email; the studio does not accept walk-ins.
Is Pineapple Dance a public or private company?
Pineapple Dance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pineapple Dance founded?
Pineapple Dance was founded in -1. It employs 1 to 10 people.
Where is Pineapple Dance based?
Pineapple Dance is headquartered in North Amherst, United States, in the North America region.
How does Pineapple Dance make money?
Three revenue lines are on record. Dance Class Tuition is the primary driver. The others are summer Camp & Class Fees and merchandise Sales.
Who are Pineapple Dance's main competitors?
Regional players on record are Atlanta Ballet Centre for Dance Education, Boston Ballet School and Cincinnati Ballet Otto M. Budig Academy. Broad incumbents are Steps on Broadway, Mark Morris Dance Center, Peridance Capezio Center, Broadway Dance Center, Ailey Extension and The Joffrey Ballet School. Tremaine Dance Conventions is listed as an others.
Does Pineapple Dance have an API?
No public API is recorded for Pineapple Dance.
What industry is Pineapple Dance in?
Pineapple Dance's product category is Dance Studio / Performing Arts Education. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAMALAI, Performing Arts Camps (Theater, Musical Theater, Dance). Its NAICS code is 61161 and its SIC code is 8200.