What Ottod'Ame does

Ottod'Ame is an Italian women's fashion brand operating under the legal entity H.Eich srl, headquartered in Signa (Florence), Italy, and founded in 2003 by Silvia Mazzoli. The company designs, sources, and retails casual chic clothing and accessories for women, spanning coats, blazers, dresses, trousers, denim, skirts, knitwear, shirts, T-shirts, co-ord sets, and shoes, bags, belts, and small accessories, alongside dedicated ceremony/party and outlet categories. Product is released through both full-price seasonal collections and capsule drops (e.g., 'Summer Selection' linen, 'Desert Stripes', 'Popeline', and the 'Baciami Forte' 2026 capsule) and is cleared via a 428-item sale section and a 976-item outlet offering markdowns of up to roughly 50%. The brand also runs the '#ottodAmeCares' sustainability initiative and editorial content such as 'Behind The Brand' and 'Femmes of the future'.

The business model is direct-to-consumer, combining a multi-region e-commerce platform — localized storefronts and multi-language/multi-currency support covering 29 European countries plus the United States, Canada, and Cyprus — with physical retail locations. Revenue is generated almost entirely from one-time unit purchases by individual consumers, with prices broadly ranging from about €52 to €279+. Customer acquisition relies on email/newsletter (with a 10% first-order incentive), SEO, seasonal promotional campaigns (Cyber Monday, Black Friday, outlet extra 20% off), and content storytelling. There is no disclosed wholesale, B2B, or enterprise channel; no external funding rounds, M&A activity, or AI/technology differentiation are evidenced in the input data. Extra-EU shipments are temporarily suspended, which constrains the international growth footprint despite prior cross-border build-out.

Name

Ottod'Ame

Legal name

H.Eich srl

Website

https://ottodame.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Ottod'Ame is an Italian casual-chic women's fashion retailer selling clothing, accessories, and ceremony wear directly to consumers via multi-region e-commerce storefronts across 29 EU countries, the US, and Canada, and through physical retail stores, with pricing from roughly €52 to €279.

Ownership category

akta.pro rank

Product category

Women's Fashion Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Contemporary Women’s Specialty Department Stores (CRAGAGAB)

akta.pro secondary industry

Special-Occasion & Formalwear Department Stores (CRAGAGAG)

Keywords

• Women's clothing
• Italian fashion
• Casual chic
• Women's apparel
• Fashion accessories

Headquarters

HQ city

Signa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales: Direct-to-consumer sales of women's clothing and accessories through e-commerce storefronts. Revenue generated from one-time product purchases at full retail price. Company operates both seasonal collections and an outlet section with discounted merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ottod'Ame designs, brands, and sells women's casual chic clothing and accessories under its own label through a direct-to-consumer retail network. The product portfolio covers full wardrobe categories (coats, blazers, jackets, dresses, trousers, denim, skirts, knitwear, shirts, T-shirts, suits, co-ord sets), accessories (shoes, bags, belts, small accessories), and dedicated ceremony and party wear, with parallel Sale and Outlet discount sections and recurring seasonal capsule collections.

Product overview

Ottod'Ame is an Italian women's clothing brand offering a casual chic style. The product portfolio consists of three core offerings: (1) Clothing - a full women's wardrobe including Coats, Blazers & Jackets, Dresses, Trousers, Denim, Skirts, Knitwear, Shirts & Blouses, T-Shirts & Tops, Suits, and Co-Ord Sets; (2) Accessories - Shoes, Bags, Belts, and Small accessories; and (3) Ceremony & Party - special occasion wear. The brand also operates a Sale section for discounted items and an Outlet section for exclusive deals at special prices. Additionally, Ottod'Ame releases seasonal collections and capsule collections such as Desert Stripes, Summer Selection (premium linen), Baciami Forte (2026 capsule), and Popeline.

Differentiator

Problem solved

Functional benefit

Products and services

• Clothing Core women's clothing collection including Coats, Blazers & Jackets, Dresses, Trousers, Denim, Skirts, Knitwear, Shirts & Blouses, T-Shirts & Tops, Suits, and Co-Ord Sets, targeted at women seeking Italian-designed casual chic fashion for everyday wear.
• Accessories Accessories range including Shoes, Bags, Belts, and Small accessories, sold to complement the women's clothing line for individual consumers.
• Ceremony & Party Special occasion wear for ceremonies and parties, targeted at women shopping for event-driven outfits.
• Sale Discounted items across all categories including Trousers, Shirts & Blouses, Knitwear, Dresses, T-Shirts & Tops, Blazers & Jackets, Skirts, Denim, Coats, Suits, Bags, Shoes, Accessories, and Co-Ord Sets. The sale section contains 428 items.
• Outlet Exclusive selection of discounted clothing and accessories at special prices, featuring jackets, dresses, trousers, shirts, tops, knitwear, blazers, down jackets, skirts, denim, accessories, shoes, bags, and K-Way items. The outlet section contains 976 items with savings up to 50% off original prices.
• Desert Stripes Collection Summer fashion prints and patterns collection featuring desert stripe designs, positioned within the seasonal casual chic women's range.
• Summer Selection Premium lightweight linen fabric collection for summer, targeted at women seeking warm-weather casual chic pieces.
• Baciami Forte Capsule collection featuring bold designs for 2026, positioned as a limited seasonal drop within the women's fashion line.
• Popeline Collection featuring popeline fabric garments within the women's casual chic range.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Liu Jo: Italian contemporary women's fashion brand offering clothing, accessories, and footwear through DTC e-commerce and physical stores across Europe. Directly comparable to Ottod'Ame in price tier, product mix, and target customer.
• Motivi: Italian women's fashion brand with DTC e-commerce and a wide store network across Europe. Comparable to Ottod'Ame in customer demographic, casual-chic product mix, and mid-market positioning.
• Terranova: Italian contemporary women's apparel and accessories brand with a large European store footprint and DTC channel. Comparable to Ottod'Ame in price point, product breadth, and target consumer.
• Pinko: Italian women's apparel and accessories brand with strong DTC and wholesale presence in Europe and internationally. Comparable to Ottod'Ame in casual-chic women's positioning, mid-premium pricing, and multi-channel distribution.
• Patrizia Pepe: Italian women's fashion brand offering clothing and accessories through its own e-commerce and stores. Comparable to Ottod'Ame in Italian casual-chic positioning, mid-premium pricing, and target customer.
• Forte Forte: Italian contemporary women's fashion brand with DTC e-commerce and select physical stores. Comparable to Ottod'Ame in Italian design-led positioning and mid-premium pricing, with a similar casual-elegant aesthetic.
• Twin-Set: Italian women's apparel and knitwear brand sold via DTC, department stores, and concessions across Europe. Comparable to Ottod'Ame in product mix (knitwear-led), customer profile, and omni-channel strategy.
• Elisabetta Franchi: Italian contemporary women's fashion house with dresses, outerwear, and accessories sold through DTC, department stores, and boutiques. Comparable to Ottod'Ame in customer demographic, ceremony/occasion wear emphasis, and European footprint.

Broad incumbents

• Marella: Max Mara group's contemporary women's diffusion line offering clothing and accessories globally via DTC and wholesale. Comparable to Ottod'Ame in target customer and price tier, with the backing of a much larger incumbent group.

Emerging players

• N°21: Italian contemporary women's fashion label with DTC e-commerce and selective wholesale. Comparable to Ottod'Ame in Italian design positioning and women's apparel focus, with a slightly higher-end price ceiling and capsule-collection-led assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ottodame

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ottod'Ame