What Coinscrum does

Coinscrum, legally operated by Scrumline Ltd (Company Number 11214980, registered in Ilford, Essex, United Kingdom), is a London-based Bitcoin and blockchain community and media platform founded in October 2012 by Paul Gordon. It self-describes as the UK's longest-running Bitcoin and crypto community, having grown to over 6,500 members and hosted more than 250 events since inception — beginning with five attendees at The Cleveland Arms in Paddington in late 2012. The company serves both retail crypto enthusiasts, developers, and traders as well as institutional digital asset market participants, operating through six primary formats: in-person and online meetups (Meets), a podcast series (Listen, including the weekly Coinscrum Markets video podcast and the Own Your Mastery / Sovereign Music Podcast), written editorial content (Reads), a monthly Bitcoin Builders Rollup newsletter, Coinscrum Courses developed in collaboration with Dr Yathu Yoga from UCL, and Coinscrum Institutional, an annual invitation-only event for institutional participants.

The technology footprint is a media and community platform rather than a proprietary blockchain infrastructure. Core components comprise the coinscrum.com website, the Console.xyz community platform (Discord for Web3), podcast hosting, newsletter distribution, and video distribution. Following post-COVID challenges in securing venues and reduced in-person speaker availability in London, the company shifted toward an online-led model in 2023-2024, supplementing remaining IRL events with digital content, developer workshops (e.g., Bitcoin Core and Ordinal nodes), and educational courses. The company has also formalized a Community Contributors Program with strict editorial standards (minimum 800-word articles with required references) and run a four-lecture series at UCL in Q1 2024.

Coinscrum generates revenue through three primary streams: (1) event ticketing via Eventbrite for premium events such as Bitcoin developer workshops and seasonal socials, (2) event and content sponsorship — logos and sponsorships from Attestant, Rootstock, Wiston Capital, Bytree, Stacks, and others are visible across the website and individual events, and (3) the Coinscrum Institutional event, which is free for attendees but funded by institutional collaborators. Specific course pricing is not publicly disclosed, no external funding rounds have been identified, and the company remains founder-owned with leadership consisting of Paul Gordon (Founder) and Nick Duddy (CMO/COO) on a 1-10 person team.

Name

Coinscrum

Legal name

Scrumline Ltd

Website

https://coinscrum.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Coinscrum is a London-based Bitcoin and blockchain community and media platform, founded in 2012, serving 6,500+ retail crypto enthusiasts, developers, traders, and institutional digital asset participants through meetups, podcasts, editorial content, courses, and invitation-only institutional events, monetized via event ticketing and sponsorship.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Ticketing: Coinscrum sells tickets to premium events (developer workshops, institutional events, seasonal socials) via Eventbrite. Events include the Bitcoin Developer Workshop, A Decade of Ethereum event, and Bitcoin Happy Hour.
2. Institutional Event Sponsorship: Coinscrum Institutional London is an invitation-only event connecting institutional market participants with vendors and thought leaders. The event is free to attend for invited participants and is supported by sponsors (Attestant, Wiston Capital, Bytree).
3. Sponsorship and Advertising: Coinscrum accepts sponsorship for events and content. The Bitcoin Happy Hour event was sponsored by Stacks. The website displays sponsor logos (Attestant, RootStock) throughout.
4. Community Contributions: Coinscrum operates a community contributors program inviting members to submit articles for the Reads section. This generates content at no direct cost while building community engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Coinscrum operates one of the world's longest-running Bitcoin and blockchain community and education platforms, founded in 2012 in London. Its core offerings include in-person and virtual community meetups, podcasts, editorial articles, an academic lecture series developed with UCL, a monthly Bitcoin ecosystem newsletter, and an invitation-only institutional event series. The platform connects retail crypto enthusiasts, developers, and institutional market participants through curated events and content.

Product overview

Coinscrum is a community-focused Bitcoin and blockchain education platform founded in 2012, operating as a multi-format content and events business. The core offering consists of community meetup events (Meets), a podcast series (Listen), and editorial content (Reads). Supporting products include Coinscrum Courses (academic lecture series developed with UCL), the Bitcoin Builders Rollup Newsletter (monthly Bitcoin ecosystem updates), Coinscrum Institutional (invitation-only events for institutional investors), the Console community platform (Web3 alternative to Discord), and a Community Contributors Program for guest authors. The platform positions itself as 'Bitcoin first' while covering broader cryptocurrency and Web3 topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Events (Meets) In-person and virtual meetup events focused on Bitcoin, blockchain, and Web3 topics, featuring expert speakers and networking opportunities for the crypto community. Ticketed via Eventbrite.
• Podcast (Listen) Audio and video content featuring interviews and discussions with leading figures in the cryptocurrency and blockchain industry, covering markets, technology, and policy topics.
• Reads Written editorial content including articles, analysis, and insights from community members and guest contributors on cryptocurrency, blockchain technology, and market trends.
• Coinscrum Courses Educational lecture series developed in collaboration with academic institutions (UCL), covering technical, cultural, and anthropological aspects of cryptocurrency and blockchain. Format includes blended IRL and live-stream sessions.
• Bitcoin Builders Rollup Newsletter Monthly email newsletter providing updates on Bitcoin Core development and emerging Bitcoin Layer 2 projects.
• Coinscrum Institutional Invitation-only event series connecting institutional market participants with key actors, vendors, and thought leaders in the digital assets trading ecosystem.
• Console Community Platform Web3 community platform (Discord alternative) for discussions, Twitter Spaces, premium content access, and course recordings.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• UCL (Dr Yathu Yoga)coreStrategic or Co-development Partner · 31 January 2024Dr Yathu Yoga from University College London developed a lecture series with the Coinscrum team called Coinscrum Courses. The Q1 2024 series included 4 lectures over 8 weeks at UCL covering cryptocurrency history, exchange, narratives, and evolution from Cypherpunks to DAOs.
• Wiston CapitalcoreGTM or Marketing Partner · 1 January 2024Wiston Capital is listed as a collaborator on Coinscrum Institutional London 2024, an invitation-only event connecting institutional market participants with digital assets ecosystem players.
• BytreecoreGTM or Marketing Partner · 1 January 2024Bytree is listed as a collaborator on Coinscrum Institutional London 2024, an invitation-only institutional crypto event.
• Crypto Mondays LondonminorGTM or Marketing Partner · 16 October 2023Partnered with Crypto Mondays London as co-organiser of The Big Bitcoin & Web3 Summer Party in July 2023.
• Zebu LiveminorGTM or Marketing Partner · 3 October 2023Coinscrum partnered with Zebu Live (a 2-day Web3 conference in London) to co-host the Bitcoin Happy Hour event on October 3, 2023 as part of Zebu Live and London Tech Week 2023.
• StacksminorGTM or Marketing Partner · 3 October 2023Stacks sponsored the Coinscrum X Zebu Bitcoin Happy Hour event. Stacks is a Layer 2 solution bringing smart contract functionality to Bitcoin via proof-of-transfer consensus.
• STX:LDNminorGTM or Marketing Partner · 3 October 2023STX:LDN is a London-based, community-led group working to educate community members about Stacks and expand the wider Stacks community and Bitcoin ecosystem. Co-presented the Bitcoin Happy Hour event with Coinscrum.
• Rootstock (RSK) / IOV LabscoreTechnology or Integration · 11 September 2023Coinscrum partnered with Rootstock and IOV Labs to host a Bitcoin Developer Workshop on September 27, 2023 focused on building Bitcoin DApps with Rootstock (RSK). The event explored the $2.5m Rootstock Strategic Grants Program. Speakers included Raúl Laprida (Head of Architecture at IOVLabs & Rootstock Core contributor) and Daniel Fogg (CEO at IOV Labs).
• AttestantcoreGTM or Marketing Partner · 11 September 2023Attestant is a sponsor and supporter of Coinscrum, appearing prominently across the Coinscrum website with logo placement. Attestant provides Bitcoin staking and validation services.
• ArtSect GalleryminorGTM or Marketing Partner · 14 July 2023Partnered with ArtSect Gallery as co-organiser of The Big Bitcoin & Web3 Summer Party in July 2023.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Block: Crypto news and institutional research platform with a content-led model and an institutional audience comparable to Coinscrum's Institutional London attendees. Broader scope and larger newsroom, but similar target customer segment.
• CoinDesk: Largest crypto media brand, covering news, research, indices, and large-scale events (Consensus). Operates in the same crypto media + events space as Coinscrum but at far greater scale and with broader editorial scope.
• Decrypt: Crypto media brand covering news, education, and events with a multi-format distribution model similar to Coinscrum's Reads, podcast, and newsletter ecosystem, though at substantially larger scale.

Direct peers

• Zebu Live: London-based Web3 conference that has co-hosted events with Coinscrum (Bitcoin Happy Hour at London Tech Week 2023). Comparable as a London-anchored crypto events business with overlapping audience and sponsor base.
• BTC Inc: Operator of The Bitcoin Conference and parent of Bitcoin Magazine, combining Bitcoin-focused events with media. Comparable as a Bitcoin-first events + media business model with institutional sponsor relationships and tier-1 speaker access.
• Bitcoin Magazine: Long-running Bitcoin-first media brand combining editorial content, newsletters, and events. Shares Coinscrum's Bitcoin-first positioning and longevity, with a parallel mix of news, analysis, and live community programming.
• Crypto Mondays: Global community-driven crypto meetup network operating free-to-attend events in major cities worldwide. Closely mirrors Coinscrum's model of recurring, community-led gatherings with sponsor support and is already a known partner (Crypto Mondays London co-organised events with Coinscrum).
• Bankless: Crypto-native media brand built around a podcast, newsletter, and online community. Matches Coinscrum's content-and-community-led approach with multi-format distribution and a curated audience of engaged crypto enthusiasts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coinscrum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coinscrum