Mr Brews Taphouse

What Mr Brews Taphouse does

Mr Brews Taphouse is a privately held franchise restaurant company founded in March 2013 and headquartered in Birnamwood, Wisconsin (legal entity: Mr Brews Taphouse Holdings, LLC). It operates a craft beer and gourmet burger concept, with most locations featuring a rotating selection of 40 to 60 craft beers on tap sourced from local, regional, and international breweries, and a core menu of customizable burgers built on Certified Hereford Beef supplied by Midwestern ranchers. The portfolio also includes appetizers, flatbreads, non-burger entrées, salads and burger bowls, craft cocktails, wine, catering, and private event hosting.

The company runs a technology-enabled franchise system. Standard operations run on third-party SaaS: ToastTab powers direct online ordering at most locations, SpendGo and ToastTab Rewards power the Pub Club loyalty program, SpotHopper powers location websites and email/social marketing, Yiftee powers digital gift cards, and Workstream supports hourly hiring at franchise units. There is no proprietary technology platform disclosed, and the headcount range of 51-100 is concentrated at the corporate/franchisor level rather than at operating restaurants, which are owned by individual franchisees.

Mr Brews earns revenue from two streams: (1) direct food and beverage sales made by franchise-owned locations to consumers via dine-in, carryout, online ordering, and catering, and (2) franchisor-level receipts from franchisees consisting of initial franchise fees ($45,000 per single unit, $40,000 per second unit in an Area Development Agreement, $35,000 per unit for 3+ units), an ongoing 5% royalty on monthly gross sales, and a 1% advertising contribution. End customers are families, casual diners, and craft beer enthusiasts; the customer-of-record for franchisor revenue is the franchisee (e.g., the Verhagen Family operating the Appleton and Bellevue, WI locations, and Chad Anacker operating the Plover, WI location). The system spans 11 locations across Wisconsin, Arizona, Tennessee, Kentucky, and Arkansas, with no disclosed funding rounds, M&A, or leadership changes beyond founder/CEO Steve Day.

Name

Mr Brews Taphouse

Legal name

Mr Brews Taphouse Holdings, LLC

Website

https://mrbrewstaphouse.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Mr Brews Taphouse is a privately held franchised craft beer and gourmet burger restaurant chain founded in 2013, operating 11 locations across Wisconsin, Arizona, Tennessee, Kentucky, and Arkansas. It charges franchisees $45,000 initial fees plus 5% royalties and serves families, casual diners, and craft beer enthusiasts.

Ownership category

akta.pro rank

Product category

Craft Beer Bar and Gourmet Burger Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Full-Service Restaurants (722511)

akta.pro primary industry

Craft Beer Bars & Taprooms (THAFAEAG)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Farm-to-Table & Contemporary American Restaurants (THAFACAF), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer restaurant
• Gourmet burgers
• Franchise restaurant
• Casual dining bar
• Craft beer selection

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food and Beverage Sales: Direct sales of food and beverages to consumers at restaurant locations. Revenue generated from dine-in, carryout, and catering orders across all franchise locations.
2. Franchise Fees and Royalties: Initial franchise fee of $45,000 per unit ($40,000 for second unit, $35,000 per unit for 3+ units in Area Development Agreement). Ongoing 5% royalty on monthly gross sales plus 1% advertising contribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Mr Brews Taphouse operates a craft beer bar and gourmet burger restaurant chain sold through a franchise model. The chain serves made-from-scratch burgers using Certified Hereford Beef sourced from Midwestern ranchers, paired with a rotating selection of 40-60 craft beers on tap featuring local, regional, and international brewers. The business also includes a franchise program with comprehensive 26-week training and support, allowing franchisees to operate single units or multiple units through Area Development Agreements.

Product overview

Mr Brews Taphouse is a craft beer bar and gourmet burger restaurant chain founded in 2013, operating on a franchise model. The core offering combines All-American burgers made with Certified Hereford Beef (including signature varieties like Kentucky Bourbon Classic, Rajun' Cajun, and California Burger) with an extensive craft beer selection of 40-60 rotating taps featuring local, regional, and international brews. The portfolio includes the main restaurant concept, franchise opportunities, the Pub Club Rewards loyalty program, digital gift cards, catering services, and private event hosting. Menu offerings span gourmet burgers, pub grub/appetizers, flatbreads, taphouse specialties, salads/burger bowls, and craft cocktails. Customers can order online through ToastTab or OrderMrBrewsTaphouse.com, participate in the loyalty program via SpendGo or ToastTab Rewards, and purchase gift cards through Yiftee.

Differentiator

Problem solved

Functional benefit

Products and services

• Mr Brews Taphouse Restaurant Craft beer bar and gourmet burger restaurant chain offering All-American burgers made with Certified Hereford Beef, 40-60 craft beers on tap, pub grub, flatbreads, salads, and craft cocktails in a family-friendly, upscale-casual environment.
• Mr Brews Taphouse Franchise Program Franchise opportunity offering low-cost startup and operations, a 26-week launch plan, comprehensive training and support, and a freedom-within-framework operating model. Initial franchise fee of $45,000 (single unit), $40,000 (second unit) or $35,000 per unit (3+ units in Area Development Agreement), plus 5% ongoing royalty on monthly gross sales and 1% advertising contribution.
• Digital Gift Cards Electronic gift cards redeemable at Mr Brews Taphouse locations, available for purchase through the Yiftee digital gift card platform.
• Catering Services Catering services for birthday parties, holiday parties, corporate events, and wedding festivities, available at select Mr Brews Taphouse locations such as Oshkosh.
• Private Events & Parties Private party reservations and bookings for groups of 8 or more, available at select Mr Brews Taphouse locations for birthdays, celebrations, and corporate events.

Quantifiable outcome

• 26-week comprehensive launch plan from site selection to opening day
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• ToastTabcoreTechnology or IntegrationOnline ordering platform used by most Mr Brews Taphouse locations for direct customer orders, gift card sales, and Pub Club rewards integration.
• SpendgocoreTechnology or IntegrationLoyalty program platform provider for Pub Club rewards at select locations including Ft. Atkinson, Madison, Lexington, Menomonee Falls, and Plover.
• SpotHoppercoreTechnology or IntegrationWebsite design, social media marketing, and email marketing platform provider powering individual location websites and digital presence.
• Midwestern Ranchers (Certified Hereford Beef)coreStrategic or Co-development PartnerSourcing partnership for Certified Hereford Beef from Midwestern ranchers, a key differentiator for signature burger quality and brand positioning.
• Local and Regional Craft BreweriescoreStrategic or Co-development PartnerPartnership with craft breweries from California, Colorado, Wisconsin, Indiana, Delaware, Michigan, Texas, Illinois, Oregon, Kentucky, Ohio, Louisiana, Canada, Ireland, and Germany for rotating tap selection.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MrBrewsTapHouse
• Facebookfacebook.com/mrbrewstaphouse

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Brews Taphouse