Spendgo
Spendgo is a SaaS loyalty and guest engagement platform for restaurant brands, offering phone-number-based passwordless loyalty programs, unified guest profiles, and pre-built POS and ordering integrations. The company was acquired by Olo in December 2025 and now operates as Olo Loyalty.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spendgo does
Spendgo is a SaaS-based loyalty and guest engagement platform purpose-built for restaurant brands. Founded in 2010 and headquartered in San Francisco, the company enables restaurant operators to create and manage loyalty programs across in-store, mobile, and online channels, anchored by a phone-number-based, passwordless authentication model that removes the friction of app downloads. The core technology includes unified guest profiles connecting ordering, payment, and loyalty transactions, flexible reward structures (visits, points, surprise and delight, pay with points, points banking), and pre-built integrations with leading POS, online ordering, e-commerce, mobile app, and customer data platform (CDP) providers. Supporting modules include a business-facing Spendgo Dashboard for program management and analytics, a Partner Program for resellers and technology integrators, and customer experience apps and websites covering kiosks, mobile wallets, and contactless table-side ordering.
Spendgo operated on a subscription-based SaaS revenue model, selling directly to restaurant brands through an enterprise field sales motion supplemented by a channel partner program. With 11-50 employees, the company served 120+ restaurant brands primarily in the QSR, fast casual, casual dining, and specialty food segments, including Cold Stone Creamery, Captain D's, Golden Chick, Nekter Juice Bar, and Shipley Do-Nuts. The customer case study from Captain D's, which reported 42% membership growth using the platform, illustrates the value proposition of driving direct and repeat orders while reducing marketplace dependency. Prior to its December 2025 acquisition by Olo, Spendgo was a portfolio company of Branded Hospitality Ventures with cumulative disclosed funding of approximately $1M.
In December 2025, Spendgo was acquired by Olo, a restaurant technology platform owned by Thoma Bravo since July 2025. The acquisition was Olo's first since going private and integrated Spendgo's loyalty capabilities into Olo's broader restaurant technology suite under the Olo Loyalty product. The combined offering ties loyalty into Olo's existing guest data platform, with deeper integrations planned for 2026 and beyond. Spendgo's standalone product surface is now distributed through Olo Loyalty rather than marketed independently.
Spendgo firmographics
Firmographics- Name
- Spendgo
- Legal name
- Spendgo, Inc.
- Website
- https://spendgo.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Spendgo is a SaaS loyalty and guest engagement platform for restaurant brands, offering phone-number-based passwordless loyalty programs, unified guest profiles, and pre-built POS and ordering integrations. The company was acquired by Olo in December 2025 and now operates as Olo Loyalty.
- Ownership category
- akta.pro rank
Spendgo industry classification
Industry- Product category
- Restaurant Loyalty Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where Spendgo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spendgo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Loyalty Platform SaaS: Spendgo provides loyalty and guest engagement platform services to restaurant brands on a subscription basis, enabling restaurants to create and manage loyalty programs, track customer engagement, and deliver personalized rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise and restaurant brand pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Spendgo product offering
Product offeringCore offering
Spendgo provides a SaaS loyalty and guest engagement platform that enables restaurant brands to create, manage, and operate multi-channel loyalty programs across in-store, mobile, and online touchpoints using a phone-number-based, passwordless sign-in approach. The platform integrates with leading POS, online ordering, e-commerce, mobile app, and Customer Data Platform (CDP) systems, and supports flexible program structures including visits, points, surprise & delight, pay with points, and points banking. It is sold to restaurant operators on a subscription basis through a direct enterprise sales motion and a partner program.
Product overview
Spendgo is a loyalty and guest engagement platform designed for restaurant brands of all sizes. The offering consists of a core loyalty platform (Spendgo Loyalty Platform) that provides phone-number-based passwordless loyalty programs, integrated with POS and online ordering systems. Supporting modules include the Spendgo Dashboard for operator management, a Partner Program for reseller/integrator ecosystems, and Customer Experience Apps & Websites for branded digital touchpoints (kiosks, mobile apps, web portals). Following its acquisition by Olo in December 2025, Spendgo's technology powers Olo Loyalty, integrating loyalty capabilities into Olo's broader restaurant technology suite including online ordering, payments, and guest data platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Spendgo Loyalty Platform A best-of-breed SaaS loyalty and guest engagement platform that enables restaurant brands to create, manage, and operate multi-channel loyalty programs for in-store, mobile, and online customers. Features phone-number-based passwordless sign-in, flexible reward structures (visits, points, surprise & delight, pay with points, points banking), pre-built integrations with POS, online ordering, e-commerce, mobile app, and CDP systems, and personalized rewards powered by a recommendation engine. Sold to restaurant operators of all sizes on a subscription basis.
- Olo Loyalty Loyalty offering from Olo that integrates Spendgo's phone-number-based loyalty platform into Olo's broader restaurant technology ecosystem. Ties directly into Olo's existing guest data platform to enable unified guest profiles across ordering, payment, and loyalty transactions. Built on Spendgo's technology and informed by data from 120+ restaurant brands including Cold Stone Creamery and Captain D's.
Quantifiable outcome
- 42% membership growth achieved by Captain D's within one year using Spendgo loyalty platform
Companies that use Spendgo
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Spendgo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature5 records
Spendgo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- OlocoreSpendgo was acquired by Olo, a restaurant technology platform, in December 2025. The acquisition integrates Spendgo's loyalty capabilities into Olo's platform to create Olo Loyalty, enhancing guest engagement and data management for restaurant brands. This is Olo's first acquisition since being taken private by Thoma Bravo in July 2025.
- POS & Online Ordering PlatformscoreSpendgo has integrated with leading POS platforms and online ordering systems. These pre-built integrations allow restaurant brands to connect Spendgo's loyalty capabilities with their existing technology stack including e-commerce, mobile apps, and CDP platforms.
- Technology PartnerscoreSpendgo maintains integrations with various technology partners including e-commerce platforms, mobile app developers, Customer Data Platforms (CDP), and other restaurant technology providers. The robust APIs enable connectivity across the restaurant technology ecosystem.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Spendgo competitors and assessment
Company assessmentDirect peers
- AppCard: Restaurant loyalty and personalized marketing platform serving grocery and restaurant chains. Comparable to Spendgo in loyalty product, vertical concentration on restaurants, and emphasis on unified guest profiles.
- Fivestars: Loyalty and marketing automation platform serving small and mid-market local businesses including restaurants. Comparable to Spendgo in core product (loyalty SaaS) and multi-channel program design, though skewed toward SMB versus Spendgo's enterprise focus.
- Paytronix: Loyalty, online ordering, and guest engagement platform purpose-built for restaurants. Closely comparable to Spendgo across target vertical, SaaS model, and integration with restaurant POS/ordering ecosystems.
- Punchh (PAR Technology / Como): Restaurant-loyalty SaaS platform serving multi-unit restaurant brands. Directly comparable to Spendgo in target customer (enterprise restaurant chains), core product (loyalty/CRM), and integration ecosystem. Now part of PAR Technology's restaurant tech suite, increasing competitive pressure.
- Thanx: Restaurant-focused loyalty and guest engagement platform serving enterprise restaurant brands. Directly comparable to Spendgo in vertical focus, product offering (loyalty programs, guest data), and target buyer (multi-unit operators).
- Yotpo (Loyalty & Referrals): E-commerce and DTC-focused loyalty and reviews platform with a restaurant operator vertical. Comparable to Spendgo in loyalty/CRM functionality and integration-driven architecture, though broader in vertical coverage.
- Como (formerly Zenreach): Guest engagement and loyalty platform serving restaurants and consumer-facing brands. Directly comparable to Spendgo in target customers, loyalty product, and use of unified guest profiles across ordering and payment.
Broad incumbents
- Square Loyalty (Block): Loyalty offering embedded within Square's POS and payments platform for restaurants and small businesses. Comparable to Spendgo as an alternative loyalty solution frequently evaluated by restaurant operators, though delivered as part of a broader commerce platform.
- Toast: Restaurant POS and technology platform with embedded loyalty and guest engagement functionality. Comparable to Spendgo as a broader restaurant-tech incumbent competing for the same enterprise restaurant buyer budget.
- Olo: Restaurant technology platform providing online ordering, payments, and guest data solutions. Now Spendgo's parent company (acquired Dec 2025); broadly comparable as restaurant-tech incumbent whose product suite encompasses Spendgo's loyalty capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Spendgo social profiles
Digital presenceSpendgo compliance and trust
Trust signalCompliance1 record
Spendgo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spendgo leadership team
Management profileNumber of profiles
Profiles1 record
Spendgo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spendgo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spendgo
What does Spendgo do?
Spendgo provides a SaaS loyalty and guest engagement platform that enables restaurant brands to create, manage, and operate multi-channel loyalty programs across in-store, mobile, and online touchpoints using a phone-number-based, passwordless sign-in approach. The platform integrates with leading POS, online ordering, e-commerce, mobile app, and Customer Data Platform (CDP) systems, and supports flexible program structures including visits, points, surprise & delight, pay with points, and points banking. It is sold to restaurant operators on a subscription basis through a direct enterprise sales motion and a partner program.
Is Spendgo a public or private company?
Spendgo is a private company. It is classified as corporate owned and is currently acquired.
When was Spendgo founded?
Spendgo was founded in 2010. It employs 11 to 50 people.
Where is Spendgo based?
Spendgo is headquartered in San Francisco, United States, in the North America region.
How does Spendgo make money?
One revenue line is on record: loyalty Platform SaaS.
Who are Spendgo's main competitors?
Direct peers on record are AppCard, Fivestars, Paytronix, Punchh (PAR Technology / Como), Thanx, Yotpo (Loyalty & Referrals) and Como (formerly Zenreach). Broad incumbents are Square Loyalty (Block), Toast and Olo.
Does Spendgo have an API?
Yes. Spendgo offers APIs that are integrated with e-commerce platforms, mobile apps, CDP (Customer Data Platform), and other applications. The platform provides robust APIs for integration purposes. Specific API documentation URL is not provided in the available source material.
What industry is Spendgo in?
Spendgo's product category is Restaurant Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 541810 and its SIC code is 7310.