Premier Choice Group
- Company typePrivate
- Founded2000
- HeadquartersSidcup, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Premier Choice Group firmographics
Firmographics- Name
- Premier Choice Group
- Legal name
- Premier Choice Group
- Website
- https://premierchoicegroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Premier Choice Group industry classification
Industry- Product category
- Employee Benefits Insurance Advisory
- NAICS
- Direct Health and Medical Insurance Carriers (524114)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Public Sector & Government Employer Group Health Plans (FSAIAFAF)
- akta.pro secondary industries
- Key Person Disability Insurance (FSAIAIAK), Disability Buy-Sell / Business Continuation Insurance (FSAIAIAL), Group Universal Life (GUL) (FSAIADAC)
Keywords
Where Premier Choice Group is headquartered
LocationHeadquarters
- HQ city
- Sidcup
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Premier Choice Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Premier Choice Group product offering
Product offeringCore offering
Premier Choice Group is the health, employee benefit and protection division of Brown & Brown (Europe) Limited. Through its subsidiary Drewberry Limited, it acts as an independent employee benefits and personal protection specialist, providing whole-of-market advisory across private medical insurance, group life insurance, income protection, and group critical illness to UK employers and individuals.
Product overview
Premier Choice Group is a health, employee benefit and protection division of Brown & Brown (Europe) Limited. Drewberry Limited operates as part of Premier Choice Group following its acquisition by Brown & Brown in December 2024. No additional product portfolio information for Premier Choice Group is available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee benefits advisory Whole-of-market employee benefits advisory service delivered via Drewberry Limited, helping UK employers design, compare and place group benefits packages. Targeted at UK businesses seeking independent advice on employee benefits strategy and provider selection.
- Private medical insurance Advisory and brokerage service for private medical insurance, provided to UK businesses for group schemes and to individuals for personal cover, via Drewberry Limited on a whole-of-market basis.
- Group life insurance Advisory and brokerage service for group life insurance, placing UK employers' group life cover with appropriate insurers on a whole-of-market basis through Drewberry Limited.
- Income protection insurance Advisory and brokerage service for income protection cover, delivered to UK businesses for group schemes and to individuals for personal cover, via Drewberry Limited on a whole-of-market basis.
- Group critical illness insurance Advisory and brokerage service for group critical illness insurance, helping UK employers place group critical illness cover with appropriate insurers through Drewberry Limited on a whole-of-market basis.
Companies that use Premier Choice Group
Customer profileSegments1 record
Ideal customer profiles2 records
Premier Choice Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Premier Choice Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Drewberry LimitedcoreDrewberry Limited, an employee benefits specialist founded in 2009 by Andrew Jenkinson and Tom Conner, operates as part of Premier Choice Group following its acquisition by Brown & Brown (Europe) Limited. All existing teammates remain in their current roles and locations. Premier Choice Group is Brown & Brown's health, employee benefit and protection division.
Recent moves3 records
Expansion highlights3 records
Premier Choice Group competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Premier Choice Group social profiles
Digital presencePremier Choice Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Choice Group leadership team
Management profileNumber of profiles
Premier Choice Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Choice Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Choice Group
What does Premier Choice Group do?
Premier Choice Group is the health, employee benefit and protection division of Brown & Brown (Europe) Limited. Through its subsidiary Drewberry Limited, it acts as an independent employee benefits and personal protection specialist, providing whole-of-market advisory across private medical insurance, group life insurance, income protection, and group critical illness to UK employers and individuals.
Is Premier Choice Group a public or private company?
Premier Choice Group is a private company. It is classified as corporate owned and is currently operating.
When was Premier Choice Group founded?
Premier Choice Group was founded in 2000. It employs 101 to 250 people.
Where is Premier Choice Group based?
Premier Choice Group is headquartered in Sidcup, United Kingdom, in the Europe region.
Does Premier Choice Group have an API?
No public API is recorded for Premier Choice Group.
What industry is Premier Choice Group in?
Premier Choice Group's product category is Employee Benefits Insurance Advisory. Its primary akta.pro industry code is FSAIAFAF, Public Sector & Government Employer Group Health Plans, with a secondary code of FSAIAIAK, Key Person Disability Insurance. Its NAICS code is 524114 and its SIC code is 6411.