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Premier Choice Group

Full company profile

uuid002gjyx

Namestring
Premier Choice Group
Legal namestring
Premier Choice Group
Company typeenum
Private
Founded yearint
2000
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSidcup, United Kingdom
HQ citystring
Sidcup
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
employee benefits advisory, health insurance brokerage, group protection insurance, private medical insurance, employee benefits consulting
Industry4 codes
1Public Sector & Government Employer Group Health Plans
CodeFSAIAFAFPrimaryYes
2Key Person Disability Insurance
CodeFSAIAIAKPrimaryNo
3Disability Buy-Sell / Business Continuation Insurance
CodeFSAIAIALPrimaryNo
4Group Universal Life (GUL)
CodeFSAIADACPrimaryNo
NAICS code1 code
  • Direct Health and Medical Insurance Carriers524114
SIC code1 code
  • Insurance Agents, Brokers & Service6411
Product category
Employee Benefits Insurance Advisory
Social media profiles2 records
Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Premier Choice Group is the health, employee benefit and protection division of Brown & Brown (Europe) Limited. Through its subsidiary Drewberry Limited, it acts as an independent employee benefits and personal protection specialist, providing whole-of-market advisory across private medical insurance, group life insurance, income protection, and group critical illness to UK employers and individuals.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Premier Choice Group is a health, employee benefit and protection division of Brown & Brown (Europe) Limited. Drewberry Limited operates as part of Premier Choice Group following its acquisition by Brown & Brown in December 2024. No additional product portfolio information for Premier Choice Group is available in the provided source data.

Product and service5 records
1Employee benefits advisory
CategoryEmployee benefits advisory
Description

Whole-of-market employee benefits advisory service delivered via Drewberry Limited, helping UK employers design, compare and place group benefits packages. Targeted at UK businesses seeking independent advice on employee benefits strategy and provider selection.

2Private medical insurance
CategoryHealth insurance brokerage
Description

Advisory and brokerage service for private medical insurance, provided to UK businesses for group schemes and to individuals for personal cover, via Drewberry Limited on a whole-of-market basis.

3Group life insurance
CategoryGroup protection insurance
Description

Advisory and brokerage service for group life insurance, placing UK employers' group life cover with appropriate insurers on a whole-of-market basis through Drewberry Limited.

4Income protection insurance
CategoryPersonal and group protection
Description

Advisory and brokerage service for income protection cover, delivered to UK businesses for group schemes and to individuals for personal cover, via Drewberry Limited on a whole-of-market basis.

5Group critical illness insurance
CategoryGroup protection insurance
Description

Advisory and brokerage service for group critical illness insurance, helping UK employers place group critical illness cover with appropriate insurers through Drewberry Limited on a whole-of-market basis.

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2024-12-04
Description

Drewberry Limited, an employee benefits specialist founded in 2009 by Andrew Jenkinson and Tom Conner, operates as part of Premier Choice Group following its acquisition by Brown & Brown (Europe) Limited. All existing teammates remain in their current roles and locations. Premier Choice Group is Brown & Brown's health, employee benefit and protection division.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Market position
Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Premier Choice Group

Employee Benefits Insurance Advisorypremierchoicegroup.com

Premier Choice Group firmographics

Firmographics
Name
Premier Choice Group
Legal name
Premier Choice Group
Website
https://premierchoicegroup.com
Company type
Private
Founded year
2000
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

Premier Choice Group industry classification

Industry
Product category
Employee Benefits Insurance Advisory
NAICS
Direct Health and Medical Insurance Carriers (524114)
SIC
Insurance Agents, Brokers & Service (6411)
akta.pro primary industry
Public Sector & Government Employer Group Health Plans (FSAIAFAF)
akta.pro secondary industries
Key Person Disability Insurance (FSAIAIAK), Disability Buy-Sell / Business Continuation Insurance (FSAIAIAL), Group Universal Life (GUL) (FSAIADAC)

Keywords

  • Employee benefits advisory
  • Health insurance brokerage
  • Group protection insurance
  • Private medical insurance
  • Employee benefits consulting

Where Premier Choice Group is headquartered

Location

Headquarters

HQ city
Sidcup
HQ country
United Kingdom
HQ region
Europe

Markets served

Premier Choice Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Premier Choice Group product offering

Product offering

Core offering

Premier Choice Group is the health, employee benefit and protection division of Brown & Brown (Europe) Limited. Through its subsidiary Drewberry Limited, it acts as an independent employee benefits and personal protection specialist, providing whole-of-market advisory across private medical insurance, group life insurance, income protection, and group critical illness to UK employers and individuals.

Product overview

Premier Choice Group is a health, employee benefit and protection division of Brown & Brown (Europe) Limited. Drewberry Limited operates as part of Premier Choice Group following its acquisition by Brown & Brown in December 2024. No additional product portfolio information for Premier Choice Group is available in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

  • Employee benefits advisory Whole-of-market employee benefits advisory service delivered via Drewberry Limited, helping UK employers design, compare and place group benefits packages. Targeted at UK businesses seeking independent advice on employee benefits strategy and provider selection.
  • Private medical insurance Advisory and brokerage service for private medical insurance, provided to UK businesses for group schemes and to individuals for personal cover, via Drewberry Limited on a whole-of-market basis.
  • Group life insurance Advisory and brokerage service for group life insurance, placing UK employers' group life cover with appropriate insurers on a whole-of-market basis through Drewberry Limited.
  • Income protection insurance Advisory and brokerage service for income protection cover, delivered to UK businesses for group schemes and to individuals for personal cover, via Drewberry Limited on a whole-of-market basis.
  • Group critical illness insurance Advisory and brokerage service for group critical illness insurance, helping UK employers place group critical illness cover with appropriate insurers through Drewberry Limited on a whole-of-market basis.

Companies that use Premier Choice Group

Customer profile

Segments1 record

Ideal customer profiles2 records

Premier Choice Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Premier Choice Group partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Drewberry LimitedcoreStrategic or Co-development Partner · 4 December 2024Drewberry Limited, an employee benefits specialist founded in 2009 by Andrew Jenkinson and Tom Conner, operates as part of Premier Choice Group following its acquisition by Brown & Brown (Europe) Limited. All existing teammates remain in their current roles and locations. Premier Choice Group is Brown & Brown's health, employee benefit and protection division.

Recent moves3 records

Expansion highlights3 records

Premier Choice Group competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Premier Choice Group social profiles

Digital presence

Premier Choice Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Premier Choice Group leadership team

Management profile

Number of profiles

Premier Choice Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Premier Choice Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Choice Group

What does Premier Choice Group do?

Premier Choice Group is the health, employee benefit and protection division of Brown & Brown (Europe) Limited. Through its subsidiary Drewberry Limited, it acts as an independent employee benefits and personal protection specialist, providing whole-of-market advisory across private medical insurance, group life insurance, income protection, and group critical illness to UK employers and individuals.

Is Premier Choice Group a public or private company?

Premier Choice Group is a private company. It is classified as corporate owned and is currently operating.

When was Premier Choice Group founded?

Premier Choice Group was founded in 2000. It employs 101 to 250 people.

Where is Premier Choice Group based?

Premier Choice Group is headquartered in Sidcup, United Kingdom, in the Europe region.

Does Premier Choice Group have an API?

No public API is recorded for Premier Choice Group.

What industry is Premier Choice Group in?

Premier Choice Group's product category is Employee Benefits Insurance Advisory. Its primary akta.pro industry code is FSAIAFAF, Public Sector & Government Employer Group Health Plans, with a secondary code of FSAIAIAK, Key Person Disability Insurance. Its NAICS code is 524114 and its SIC code is 6411.

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