What Drewberry does

Drewberry is a UK-based independent insurance intermediary and employee benefits consultancy operating as a trading name of Brown & Brown Health and Employee Benefits Ltd, a subsidiary of US-listed insurance brokerage conglomerate Brown & Brown. Founded in 2009 and headquartered in London with a secondary office in Brighton, the company serves two principal customer cohorts: individual consumers seeking personal protection products (income protection, life, critical illness, and private health insurance), and UK employers — from SMBs to larger enterprises — seeking group benefits packages, workplace pensions, salary sacrifice schemes, and benefits administration. Drewberry is FCA-authorised (FCA Number 312878) and reports placing over £1 billion of risk with insurers annually, supported by 11-50 employees and a 4.92/5 client rating across 4,133+ independent reviews.

The company's product and technology surface centres on the My.Drewberry platform, a digital portal for employees to view, choose, and manage benefits, supported by online quote tools (instant quotes across the four core personal lines) and a Total Reward Statements platform for employers. Business protection offerings — keyman, shareholder protection, business loan, and relevant life insurance — round out the commercial portfolio. Underlying technology is functional rather than differentiated: the platform is positioned on ease-of-use and implementation rather than proprietary algorithms or AI-driven capabilities, and no API, SDK, or AI modality is publicly disclosed.

Revenue is generated primarily through insurance brokerage commissions from placing client risk with leading UK insurers (Aviva, AXA Health, Bupa, Vitality and others), supplemented by professional services income from employee benefits consulting. A secondary recurring revenue stream comes from tiered benchmarking subscriptions (Essentials at £500/year, Tailored at £1,750/year, Bespoke on hourly minimums), positioned as a thought-leadership funnel. The go-to-market is sales-led with hybrid digital self-serve (instant online quotes and calculators) and human-adviser distribution via dedicated specialists, free initial consultations, and annual policy reviews. The UK is the sole operating geography, and no mobile applications or public API surface are exposed.

Name

Drewberry

Legal name

Brown & Brown Health and Employee Benefits Ltd

Website

https://drewberryinsurance.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Drewberry is a UK independent insurance broker and employee benefits consultancy (a Brown & Brown subsidiary) serving individual consumers and UK employers with personal protection products, group benefits, and the My.Drewberry administration platform, placing over £1 billion of risk annually.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Employee Benefits Intermediary

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Retirement Benefits & Social Security/Medicare Planning (FSAEABAI), Worksite Critical Illness Insurance (FSAIAMAC), Worksite Supplemental Life Insurance (Voluntary Life) (FSAIAMAF), Key Person Disability Insurance (FSAIAIAK)

Keywords

• Insurance brokerage services
• Employee benefits consulting
• Income protection insurance
• Workplace pension schemes
• Business protection insurance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Drewberry acts as an independent insurance broker earning commissions from insurance providers when placing risk for clients. They work with all leading investment and insurance companies in the UK.
2. Employee Benefits Consulting Services: Provides specialist employee benefits consulting including benchmarking services at tiered pricing levels (Essentials £500, Tailored £1,750, Bespoke hourly rate).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Drewberry is an independent UK insurance broker and employee benefits consultancy that places personal insurance (income protection, life insurance, critical illness, private health insurance), group employee benefits (group health/life/income protection/critical illness, workplace pensions, salary sacrifice, total reward statements), and business protection cover (keyman, shareholder protection, business loan, relevant life insurance) with leading UK insurers. The firm supports clients through specialist advisers, online quote tools, and its proprietary My.Drewberry benefits administration platform, and is authorised and regulated by the Financial Conduct Authority.

Product overview

Drewberry is an independent insurance broker and employee benefits consultancy offering a portfolio of personal insurance products and employer-sponsored employee benefits. Their personal offerings include Income Protection Insurance, Life Insurance, Private Health Insurance, and Critical Illness Insurance. For employers, they provide a comprehensive suite of employee benefits including Group Health Insurance, Group Life Insurance (Death in Service), Group Income Protection, Group Critical Illness Cover, Workplace Pension Schemes, Employee Discount Schemes, Salary Sacrifice arrangements (Cycle-to-Work, Electric Vehicle leasing, Techscheme, Holiday Trading), and Total Reward Statements. Drewberry operates the My.Drewberry digital platform for benefits administration. Their business protection offerings include Keyman Insurance, Shareholder Protection Insurance, Business Loan Insurance, and Relevant Life Insurance. The company places over £1 billion worth of risk with insurers annually and is authorised and regulated by the Financial Conduct Authority.

Differentiator

Problem solved

Functional benefit

Products and services

• Income Protection Insurance

Quantifiable outcome

• Placed over £1 billion worth of risk with insurers for clients
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Brown & Brown Health and Employee Benefits LtdcoreOthersParent company of Drewberry brand. Brown & Brown is a major insurance brokerage firm. Drewberry is a trading name of Brown & Brown Health and Employee Benefits Ltd which is authorised and regulated by the Financial Conduct Authority (FCA Number 312878).
• All Leading UK Insurers and Investment CompaniescoreChannel Partner/ Reseller/ DistributorDrewberry works with all the leading investment and insurance companies in the UK market, placing over £1 billion worth of risk with insurers for clients last year. Partner insurers include major providers such as Aviva, AXA Health, Bupa, Vitality and others for group health, life, income protection and critical illness products.
• Money Advice ServiceminorStrategic or Co-development PartnerProud member of Money Advice Service, indicating adherence to financial advice standards and consumer protection guidelines.
• BIBA (British Insurance Brokers' Association)coreStrategic or Co-development PartnerProud member of British Insurance Brokers' Association, the leading trade body for insurance brokers in the UK.
• AMII (Association of Medical Insurers & Intermediaries)coreStrategic or Co-development PartnerProud member of Association of Medical Insurers & Intermediaries, the specialist trade association for PMI and health insurance intermediaries.
• UnbiasedminorStrategic or Co-development PartnerProud member of Unbiased, indicating independent financial advice credentials.
• Reviews.co.ukcoreGTM or Marketing PartnerIndependent review platform partner. Drewberry maintains 4.92/5 rating based on 4133+ client reviews on Reviews.co.uk, used as primary social proof in marketing.

Scale indicators5 records

Expansion highlights4 records

Direct peers

• Cavendish Online: UK online insurance intermediary offering life, critical illness, income protection, and health insurance comparison. Directly comparable to Drewberry's online quote-and-application channel for personal protection.
• LifeSearch: UK specialist protection insurance broker focused on life insurance, critical illness, and income protection for individuals. Directly comparable to Drewberry's personal protection book and operates with a similar adviser-led, content-rich model.
• ActiveQuote: UK health and life insurance broker providing comparison and adviser-led placement for individuals and businesses. Overlaps significantly with Drewberry's private health insurance and group health offerings.
• Reassured: UK life insurance and over-50s specialist broker with a strong digital and adviser-led distribution model. Competes head-to-head with Drewberry in life insurance, critical illness, and related personal protection products.
• The Insurance Surgery: UK specialist protection broker focusing on life insurance, critical illness, and income protection for professionals and high-earning individuals. Closely comparable to Drewberry's specialist adviser-led personal protection model.
• Premier Choice Group: UK employee benefits and corporate insurance intermediary offering group protection, health, and wellbeing solutions. Directly comparable to Drewberry's employee benefits and business protection portfolio.

Broad incumbents

• MoneySupermarket: UK price-comparison platform aggregating life, health, and protection quotes across the market. Functions as a distribution alternative to Drewberry's intermediary-led model for commoditised personal protection.
• PIB Group: UK-focused insurance intermediary consolidator with a sizeable employee benefits and protection division. Comparable as a larger, acquisitive peer also operating specialist protection and group benefits advisory in the UK.
• Aon UK Employee Benefits: Global professional services firm with a large UK employee benefits and group risk practice. Competes with Drewberry at the upper end of the employer market while offering a much wider advisory portfolio.

Emerging players

• Many Pets (formerly Bought By Many): UK-born direct-to-consumer insurance brand that disrupted the traditional intermediary model with a digital-first, customer-led experience. Relevant as a strategic disruptor to traditional brokers like Drewberry, though now focused on pet insurance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drewberryltd
• LinkedInlinkedin.com/company/drewberry-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drewberry