ENtrance

What ENtrance does

ENtrance株式会社 is a privately held Japan-China tourism company founded in July 2019 by CEO Wang Xuan (王璇), headquartered in Shinjuku, Tokyo with a second operational base at Shanghai WeWork Jing'an Temple. The company operates along two principal business lines: (1) Tabeee (タビー), a beta-stage personalized travel planning service launched November 2023 that matches consumers, especially families with children, to a curated network of specialist 'travel creators' who deliver itineraries via Zoom or Slack chat and handle accommodation and experience bookings, and (2) CJTC (China-Japan Tourism Business Consortium / 日中ツーリズムビジネス協会), a general incorporated association co-founded with JTB, Ctrip Group Japan, NetStars, and Loco Partners in October 2019, which ENtrance serves as representative director company to operate B2B matchmaking fairs, market research, and the annual China-Japan Tourism Summit.

The company's underlying technology is a web-based platform for Tabeee that combines diagnostic quizzes and tag-based browsing (by child age, scene, keyword) with hybrid human-led consultation delivery through Slack chat and Zoom video, plus integrated reservation and booking workflows. CJTC operates through event-driven B2B matchmaking, content distribution via the note.com platform (including the FreshChina newsletter / FreshChina通信), and proprietary primary research (e.g., a 300-respondent May–June 2020 survey of Chinese residents on post-COVID Japan travel intentions). The firm holds Tokyo Metropolitan Governor Travel Agency Registration No. 2-8274 (issued October 6, 2022, valid through October 5, 2027) covering domestic travel.

Revenue is generated through four streams: small per-plan transaction fees on Tabeee (1,500 yen / 3,000 yen, waived for bookings of 10,000 yen or more), professional-services consulting for Japanese companies seeking China market entry, MICE event services connecting Japanese tourism entities with Chinese enterprises, and subscription/recurring membership and event participation fees within CJTC. Marketing channels mix content on note.com, a Tabeee LINE official account, PRTimes press releases, and trade show participation (ITB China 2019, Shanghai UTE 2023). CEO Wang Xuan additionally serves as JNTO China Market Advisor (April 2021) and NetStars Ambassador (September 2021), extending institutional reach into Japan's national tourism organization and Chinese-facing payment infrastructure.

Name

ENtrance

Legal name

ENtrance株式会社

Website

https://entrance-co.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

ENtrance株式会社, founded July 2019 and headquartered in Tokyo, operates the China-Japan Tourism Business Consortium (CJTC) — a B2B association co-founded with JTB and Ctrip — and the Tabeee personalized travel planning service (beta launched November 2023) for Japanese families, with a Shanghai operational hub supporting cross-border tourism activities.

Ownership category

akta.pro rank

Product category

Travel Planning and Cross-Border Tourism Services

NAICS

Tour Operators (561520), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTHALAFAF

Tours, Activities & Experiences Booking Marketplaces

Travel & Hospitality/Travel Technology & Distribution Services/Online Booking Platforms & Marketplaces (B2C/B2B)

SECONDARYTHALAMAA

Online Booking & Reservation Platforms (B2B/B2C)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

SECONDARYTHAKAAAO

B2B OTA/White-Label Booking Platforms & Affiliate Networks

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

Keywords

• Personalized travel planning
• China-Japan tourism consulting
• B2B travel matchmaking
• Family travel packages
• Inbound tourism services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Plan Creation Fees (Tabeee): Customers pay a planning fee to purchase a personalized travel plan from a travel creator. 1泊2日 (1-night/2-day) plans cost 1,500 yen; 2泊3日 (2-night/3-day) plans cost 3,000 yen. This fee is waived if Tabeee handles reservations and bookings totaling 10,000 yen or more.
2. B2B Consulting & Strategy Services: ENtrance provides strategic consulting to help Japanese regional products enter the Chinese market, covering market research, strategy development, sales, and marketing — a one-stop support model for Japanese companies seeking China market access.
3. MICE & Business Event Services: ENtrance organizes and facilitates online/offline business matching exhibitions and inspection tours connecting Japanese tourism/inbound companies and local governments with Chinese enterprises, generating fees from event participation and matchmaking services.
4. CJTC Membership & Event Operations: ENtrance operates the China-Japan Tourism Business Consortium (CJTC), collecting membership fees from Japanese and Chinese tourism businesses and organizing paid B2B matchmaking events, summits, and information distribution services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ENtrance sells personalized travel package services through its Tabeee platform, connecting customers with specialist "travel creators" who design customized itineraries delivered via Zoom or Slack chat, with integrated accommodation and experience booking. Complementarily, it operates the CJTC (China-Japan Tourism Business Consortium) B2B association, hosts MICE business matching events, and provides one-stop strategy consulting for Japanese companies seeking to enter the Chinese market.

Product overview

ENtrance operates a multi-product portfolio centered on China-Japan tourism business. The core offering is Tabeee, a personalized travel planning service that matches customers with specialist travel creators for customized domestic trips, particularly family-focused. Supporting this is CJTC (China-Japan Tourism Business Consortium), an association ENtrance operates that facilitates B2B connections between Japanese and Chinese tourism businesses. The company also offers MICE event services and strategic consulting for Japanese companies entering the Chinese market.

Differentiator

Problem solved

Functional benefit

Products and services

• Tabeee (タビー)
• CJTC - China-Japan Tourism Business Consortium (日中ツーリズムビジネス協会)
• MICE (Business Event Attraction and Hosting)
• Strategy Consulting (戦略コンサルティング)

Quantifiable outcome

• Tabeee waives plan creation fees for bookings over 10,000 yen, creating an incentive for end-to-end booking that generates commission revenue.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered secondary, minor and core.

• 中部国際空港 (Chubu Centrair International Airport)secondaryGTM or Marketing Partner · 28 November 2023ENtrance co-exhibited with Chubu Centrair Airport and 4 other organizations at Shanghai UTE 2023, promoting Japan travel and Tabeee services to Chinese B2B audiences.
• 三省堂書店 (Sanseido Bookstore)minorGTM or Marketing Partner · 16 June 2023Tabeee ran a summer travel campaign with Sanseido Bookstore starting June 16, 2023, cross-promoting family travel services to Sanseido's bookstore customers.
• 株式会社ネットスターズ (NetStars) — Ambassador RolesecondaryOthers · 27 September 2021ENtrance CEO Wang Xuan was appointed NetStars Ambassador on September 27, 2021, extending her advisory relationship beyond the CJTC board role. NetStars operates a multi-payment platform connecting Chinese and Japanese consumers and merchants.
• 日本政府観光局 (JNTO)coreStrategic or Co-development Partner · 1 April 2021ENtrance CEO Wang Xuan was appointed JNTO China Market Advisor on April 1, 2021, serving as a strategic advisor on Chinese outbound tourism trends and market strategies for Japan's national tourism promotion organization.
• 株式会社JTBcoreStrategic or Co-development Partner · 7 October 2019JTB, Japan's largest travel agency, co-founded the China-Japan Tourism Business Consortium (CJTC) with ENtrance and serves as a CJTC board member. JTB contributes its extensive outbound and inbound travel network to CJTC's B2B matchmaking and industry development activities.
• Ctrip Group Japan (携程集团日本)coreStrategic or Co-development Partner · 7 October 2019Ctrip Group Japan, the Japanese arm of China's largest online travel agency, co-founded CJTC as a board member. Ctrip provides China-side distribution reach and market intelligence for the consortium's Japan-China tourism initiatives.
• 株式会社ネットスターズ (NetStars)coreStrategic or Co-development Partner · 7 October 2019NetStars, a multi-payment platform operator, co-founded CJTC as a board member. CEO Wang Xuan additionally serves as NetStars' ambassador since September 2021, deepening the partnership.
• 株式会社Loco PartnerssecondaryStrategic or Co-development Partner · 7 October 2019Loco Partners, operator of hotel and ryokan booking apps, co-founded CJTC as a board member, contributing hospitality inventory and Japan regional expertise to the consortium.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Peek: Curated experiences and activities booking platform with strong human-led inventory curation. Directly comparable to Tabeee's experiences-first, creator-network-driven model, though Peek focuses on US/global destinations versus ENtrance's Japan corridor.
• Klook: Asia-Pacific experiences and activities booking marketplace. Comparable to Tabeee's activities-and-experiences focus across the APAC region, though Klook operates at platform scale with thousands of suppliers versus Tabeee's curated creator network.
• Ozmall (OZ): Tokyo-based lifestyle and curated travel/department-store services platform targeting women and families. Comparable to Tabeee in its curated Japan travel positioning and demographic focus on family/couple travel with packaged experiences.
• Relux (Loco Partners): Curated luxury ryokan and hotel booking platform operated by Loco Partners — itself a CJTC co-founder. Directly comparable to Tabeee's curation-led approach to Japan accommodation and experience inventory, with overlapping geographic and demographic targets.
• MagicalTrip: Tokyo-based platform offering private, customized tours in Japan with local guides. Directly comparable to Tabeee's human-creator-led personalized travel model, including similar Zoom-based consultation flows and emphasis on curated, off-the-beaten-path experiences.
• Asoview! (アソビュー!): Japan's largest experiences and leisure activity booking marketplace. Closest direct peer to Tabeee in the Japanese market — same activities-and-experiences category, same end-consumer audience, but operating at much greater scale and breadth.

Broad incumbents

• Trip.com Group (Ctrip): China's largest OTA and CJTC co-founder through Ctrip Group Japan. Competes broadly in the China-Japan travel corridor with massive inventory, brand, and balance-sheet advantages, but overlaps with ENtrance primarily on the China-side distribution of Japan travel products.
• HIS: Major Japanese travel agency with strong inbound/outbound China business and packaged tour operations. Comparable as a full-stack Japanese travel company competing in the same China-Japan corridor, though with much broader market reach than Tabeee.
• JTB Corporation: Japan's largest travel agency and CJTC co-founder. JTB competes directly across ENtrance's full stack (corporate travel, inbound, B2B matchmaking) but at vastly larger scale, with ENtrance positioned as a strategic bilateral partner rather than a substitute.

Emerging players

• Withlocals: Marketplace connecting travelers with local guides for private, customized tours. Directly comparable to Tabeee's human-curator matching model for personalized travel, though Withlocals is more global and less Japan-corridor-specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENtrance