Coloured Lines
Coloured Lines (Orro Pty Ltd) is an Australian managed-services provider delivering unified communications, networking, cyber-security, cloud, and critical-infrastructure solutions to enterprise customers across eight verticals, anchored on Microsoft, Cisco, and Webex partnerships.
- Company typePrivate
- Founded2015
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Coloured Lines does
Coloured Lines (operating commercially as Orro Pty Ltd) is an Australian managed technology-services provider headquartered in Melbourne, delivering unified communications, networking, cyber-security, cloud, and critical-infrastructure services to enterprise customers. Its core offering is end-to-end managed collaboration solutions — IP Telephony, Teams Cloud Calling, Webex, Contact Centre, and multi-vendor devices (Cisco, Poly, Yealink, Crestron) — built around specialist partnerships with Microsoft, Cisco, and Webex rather than proprietary IP. The company also operates proprietary sub-brands ValidPro (quote validation / technology-deferral advisory) and OneTouch (customer self-service portal), and has extended into Critical Infrastructure and SOCI Compliance services targeting OT-heavy and regulated customers.\n\nThe business model is a B2B enterprise managed-services model with quote-based, annual-billing contracts and revenue from three streams: recurring managed services, one-time professional services (design and deployment), and hardware/device resale. Go-to-market is direct enterprise field sales supplemented by vendor-channel relationships (Cisco, Microsoft, Webex, Crestron, Poly, Yealink), with named reference customers including Australia Post, Healthscope, The Salvation Army, and Flight Centre across eight verticals — Education, Finance, Health & Aged Care, Retail, Transport & Logistics, Government, Mining & Resources, and Utilities & Energy. Geographic focus is exclusively Australia. The firmographic lists 11–50 employees and a 2011 founding year for the Coloured Lines entity, while operational records indicate Orro Pty Ltd was founded in 2015; the relationship between the two entities is not explicitly disclosed in the input data.
Coloured Lines firmographics
Firmographics- Name
- Coloured Lines
- Legal name
- Orro Pty Ltd
- Website
- https://colouredlines.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coloured Lines (Orro Pty Ltd) is an Australian managed-services provider delivering unified communications, networking, cyber-security, cloud, and critical-infrastructure solutions to enterprise customers across eight verticals, anchored on Microsoft, Cisco, and Webex partnerships.
- Ownership category
- akta.pro rank
Coloured Lines industry classification
Industry- Product category
- VoIP and Unified Communications
- NAICS
- Wired Telecommunications Carriers (517111), All Other Telecommunications (5178), Telephone Call Centers (56142)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Voice Services (POTS/VoIP) over Fixed Access (HDAIABAH)
- akta.pro secondary industries
- Voice Calling (VoIP) Apps (BPAMACAC), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Coloured Lines is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Coloured Lines business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Services Revenue: Orro generates revenue through managed services contracts, providing ongoing management, support, and optimization of collaboration and network solutions for enterprise customers.
- Professional Services: Design, deployment, and implementation services for unified communications solutions, including custom setup of Microsoft Teams, Webex, IP Telephony, and Contact Centre solutions.
- Hardware and Device Sales: Sale and provisioning of collaboration devices including headsets, handsets, and room solutions from vendor partners (Cisco, Crestron, Poly, Yealink).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise pricing based on solution requirements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Coloured Lines product offering
Product offeringCore offering
Coloured Lines operates as a full-service VoIP carrier running its own robust network, delivering voice and unified communications services. The company provides IP Telephony, Teams Cloud Calling, Toll Free Numbers, and advanced voice services to business customers, with end-to-end management and support of collaboration infrastructure.
Product overview
Orro offers a unified communications and collaboration platform providing integrated solutions across calling and voice services, contact center operations, and team collaboration tools. The portfolio is built on strategic partnerships with Microsoft Teams, Webex, and multiple contact center and device vendors. Solutions include Calling & Voice Services (IP Telephony, Teams Cloud Calling, Toll Free Numbers), Contact Centre (Enghouse Interactive, Vocalcom, Noojee, Webex Contact Centre), Teams Collaboration (Microsoft Teams, Webex), and Devices (Cisco, Crestron, Poly, Yealink). All offerings are delivered with end-to-end management and support services.
Differentiator
Problem solved
Functional benefit
Brands
- ValidPro: A solution for validating technology quotes and assessing technology deferral costs.
- OneTouch
Products and services
- Calling & Voice Services Voice and communication solutions including IP Telephony, Teams Cloud Calling, and Toll Free Numbers designed to keep teams and customers connected with advanced voice technology for business customers.
- Contact Centre Integrated contact center solutions that empower teams to better serve customers and drive loyalty, working with multiple vendor partners including Enghouse Interactive, Vocalcom, Noojee, and Webex Contact Centre.
- Teams Collaboration Microsoft Teams and Webex solutions for team connectivity, chat, secure file collaboration, and customized integrated websites and applications.
- Devices Collaboration hardware including headsets, handsets, and room solutions from leading vendors including Cisco, Crestron, Poly, and Yealink.
Companies that use Coloured Lines
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles1 record
Coloured Lines technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Coloured Lines partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- CiscocoreTechnology partner for collaboration devices and solutions. Cisco logo appears in the 'Our Technology Partners' section. Orro delivers Cisco-based calling, collaboration, and device solutions including IP Telephony and Cisco devices.
- CrestroncoreTechnology partner for room solutions and collaboration devices. Crestron logo appears in the 'Our Technology Partners' section. Orro delivers Crestron-based room solutions as part of their collaboration offerings.
- Logitech for BusinesscoreTechnology partner for business collaboration devices. Logo appears in the 'Our Technology Partners' section. Orro integrates Logitech devices into their collaboration solutions.
- Microsoft TeamscoreSpecialist partner for Microsoft Teams solutions including Teams Cloud Calling. Orro is described as specialists in delivering Microsoft Teams solutions to keep teams connected.
- WebexcorePartner for Webex collaboration solutions. Orro specialists deliver Webex solutions for team connectivity, including Webex Contact Centre.
- PolycoreDevice vendor partner for headsets and collaboration devices. Poly (now part of HP) provides audio and video devices that are part of Orro's integrated calling and collaboration solutions.
- YealinkcoreDevice vendor partner for handsets and collaboration equipment. Yealink provides IP phones and video conferencing devices integrated into Orro's collaboration solutions.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Coloured Lines competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coloured Lines social profiles
Digital presenceColoured Lines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coloured Lines leadership team
Management profileNumber of profiles
Profiles1 record
Coloured Lines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coloured Lines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coloured Lines
What does Coloured Lines do?
Coloured Lines operates as a full-service VoIP carrier running its own robust network, delivering voice and unified communications services. The company provides IP Telephony, Teams Cloud Calling, Toll Free Numbers, and advanced voice services to business customers, with end-to-end management and support of collaboration infrastructure.
Is Coloured Lines a public or private company?
Coloured Lines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coloured Lines founded?
Coloured Lines was founded in 2015. It employs 11 to 50 people.
Where is Coloured Lines based?
Coloured Lines is headquartered in Melbourne, Australia, in the Oceania region.
How does Coloured Lines make money?
Three revenue lines are on record. Managed Services Revenue is the primary driver. The others are professional Services and hardware and Device Sales.
Does Coloured Lines have an API?
No public API is recorded for Coloured Lines.
What industry is Coloured Lines in?
Coloured Lines's product category is VoIP and Unified Communications. Its primary akta.pro industry code is HDAIABAH, Voice Services (POTS/VoIP) over Fixed Access, with a secondary code of BPAMACAC, Voice Calling (VoIP) Apps. Its NAICS code is 517111 and its SIC code is 4813.