ProAudio

What ProAudio does

SoundPro is a Dallas-Fort Worth metroplex (Carrollton, Texas) headquartered retailer of professional audio, video, and lighting (AVL) equipment, founded in 1972 and operating at the small-business scale (11-50 employees). The company's core technology is a Shopify-based direct-to-consumer e-commerce storefront at soundpro.com, complemented by a dedicated phone sales line and a formal B2B dealer application process. Its catalog spans six primary categories — Pro Sound, Commercial Sound, Lighting, Video, DJ & Instruments, and Accessories — and is anchored by authorized dealer relationships with the largest names in pro AV, including a Certified Shure Dealer status that covers the Microflex, IntelliMix, and ULX-D wireless ecosystems, alongside QSC, Yamaha, Allen & Heath, JBL, and DAS Audio.

Name

ProAudio

Legal name

SoundPro

Website

https://proaudio.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

SoundPro is a Dallas-Fort Worth based professional audio, video, and lighting equipment retailer founded in 1972, serving churches, schools, AV integrators, and live production professionals via an e-commerce storefront and multi-brand authorized dealership.

Ownership category

akta.pro rank

Product category

Professional Audio, Video and Lighting Equipment Retail

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industries

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)

Keywords

• Professional audio equipment
• Video production gear
• Stage lighting fixtures
• Commercial AV installation
• Pro AVL retailer

Headquarters

HQ city

Grand Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: SoundPro generates revenue through the direct sale of professional audio, video, and lighting equipment to churches, schools, AV integrators, and live production professionals. The company operates as an authorized dealer for major brands including Shure, QSC, Yamaha, Allen & Heath, JBL, and DAS Audio.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SoundPro is a multi-brand retailer and distributor of professional audio, video, and lighting (AVL) equipment serving churches, schools, AV integrators, and live production professionals. It operates an e-commerce storefront carrying Shure, QSC, Yamaha, Allen & Heath, JBL, DAS Audio, and other premium AV brands across categories including Pro Sound, Commercial Sound, Lighting, Video, DJ & Instruments, and Accessories. The company also offers expert consultation, bulk pricing for contractors, demo scheduling, and a clearance section called The Vault.

Product overview

SoundPro is a professional audio, video, and lighting (AVL) equipment supplier offering a comprehensive product portfolio through a multi-brand, multi-category platform model. The core offering spans six main product categories: Pro Sound Equipment (microphones, wireless systems, speakers, mixers, amplifiers, monitoring), Commercial Sound Equipment (installation speakers, zone controllers, conferencing solutions), Lighting Equipment (LED fixtures, controllers, stage equipment), Video Production Equipment (cameras, switchers, projectors, displays), DJ & Instruments, and Accessories (cables, racks, acoustic treatment). SoundPro distributes industry-leading brands including Shure, QSC, Yamaha, Allen & Heath, JBL, and DAS Audio. The company serves diverse market segments including churches/houses of worship, schools/education, AV integrators/contractors, and live production professionals. With over 50 years in business since 1972, SoundPro operates from the Dallas-Fort Worth metroplex.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro Sound Equipment Professional audio equipment including microphones, wireless systems, speakers, mixers, power amplifiers, monitoring, and recording gear designed for live sound, installed systems, and studio applications. Sold to churches, schools, AV integrators, and live production professionals.
• Commercial Sound Equipment Installation speakers, installation mixers and amplifiers, network digital audio systems, attenuators/controllers/switch panels, zone controllers, intercom, headsets, assistive listening, and conferencing solutions intended for commercial installations such as schools, offices, and conference facilities.
• Lighting Equipment Stage lighting including LED fixtures, fog and effects lighting, DMX controllers, dimmers/relays/receivers, truss and stage equipment, and lighting accessories for concerts, churches, and live production environments.
• Video Production Equipment Professional video equipment for live streaming, broadcasting, and AV installations, including signal processing and distribution, video remotes and mixers, cameras, recorders and players, projectors, displays, I/O hardware and cards, accessories, and AV presentation solutions.
• DJ & Instruments DJ equipment (controllers, mixers, turntables, accessories) along with keyboards/MIDI devices, drums and percussion, guitar pedals and effects, instrument stands, and instrument cases for performers, schools, and event DJs.
• Accessories Professional AVL accessories including staging, cables and snakes, A/C power products, racks and cases, acoustic treatment, test equipment, and component lubricants and cleaners that complement primary AVL systems.
• The Vault Clearance section offering discounted professional audio, video, and lighting equipment for buyers seeking price-reduced, end-of-line, or overstock AVL gear.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ProAUDIO-AVTregionalChannel Partner/ Reseller/ Distributor · 19 January 2026ProAUDIO-AVT serves as a distribution partner for AtlasIED in Poland, Czech Republic, and Slovakia. This partnership is part of AtlasIED's strategic expansion in European and EMEA markets, delivering AtlasIED's technology catalogue including Atlas+Fyne Series, Aimline ALX-D Series, and Atmosphere platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Westlake Pro: Pro audio and recording equipment retailer specializing in studio, live, and broadcast gear with engineering and consultation services. Comparable in pro-audio focus and consultative sales motion, though more studio-centric than SoundPro's live/installed-sound mix.
• Sweetwater Sound: Fort Wayne, Indiana-based direct-to-consumer retailer of professional audio, recording, and live sound equipment, with deep brand authorizations (Shure, QSC, Yamaha, Allen & Heath). Most directly comparable to SoundPro in catalog, target customers (musicians, churches, live production, integrators), and authorized-dealer model.
• B&H Photo Video: Large New York-based multi-category retailer carrying professional audio, video, lighting, and broadcast gear to contractors, content creators, and AV professionals. Comparable in product breadth and B2B/B2C mix, though operating at significantly larger scale.
• Adorama: New York-based multi-category electronics retailer carrying professional audio, video, lighting, and recording equipment to consumers, contractors, and content creators. Comparable in SKU breadth and pro AV/B2B customer mix; larger scale and national reach.
• BMI Supply: Specialty retailer focused on houses of worship, supplying professional audio, video, and lighting systems to churches nationwide. Comparable in verticalized expertise and house-of-worship go-to-market, though narrower in commercial and live production than SoundPro.
• Sam Ash: Long-standing U.S. retailer of professional audio, DJ, instruments, and live sound equipment with both online and physical stores. Overlaps with SoundPro in pro audio and DJ categories, though historically more consumer/instrument-skewed.
• Full Compass Systems: Madison, Wisconsin-based retailer specializing in professional audio, video, and lighting equipment serving contractors, integrators, schools, churches, and live production. Closest 1:1 peer in vertical mix, contractor/integrator focus, and multi-brand authorized dealer structure.
• Markertek: Specialty distributor and retailer of broadcast, professional video, and AV production equipment serving integrators, broadcasters, and live production professionals. Comparable as a pro AV specialist retailer with deep category expertise.

Broad incumbents

• Guitar Center: National music and pro audio retailer offering guitars, drums, DJ, live sound, and recording gear across hundreds of stores. Overlaps in pro audio, DJ, and live production categories but serves a broader mass-market consumer base rather than SoundPro's integrator and house-of-worship focus.
• Almo Pro AV: U.S. distributor of professional AV products serving dealers, integrators, and resellers across commercial AV categories. Comparable as a specialized pro AV distribution channel, though operating as a B2B distributor rather than SoundPro's direct-to-customer retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7t8CjmbDxh-5JqllgDWRmQ?view_as=subscriber
• Facebookfacebook.com/Soundpro
• Instagraminstagram.com/soundpro1973

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProAudio