BMI Supply
BMI Supply is a privately-held U.S. distributor and installer of technical theatre equipment — including lighting, rigging, audio, scenic materials, and accessories — serving theaters, event production companies, and houses of worship from a single Queensbury, NY warehouse.
- Company typePrivate
- Founded1987
- HeadquartersQueensbury, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BMI Supply does
BMI Supply is a privately-held U.S. distributor and installer of technical theatre equipment, founded in 1987 and headquartered at 571 Queensbury Ave, Queensbury, NY. The company operates a single warehouse facility and distributes a broad catalog of stage lighting fixtures (ellipsoidals, wash, moving lights, followspots, borderlights, panel lights, cyc/flood, battery-powered, houselights, special effects), LED fixtures from approximately 17 major manufacturers (ETC, Chauvet, Robe, Martin/Vari-Lite, Rosco, Altman, Elation, GLP, Chroma-Q, American DJ, Blizzard, Ayrton, ProLights, Elektralite, Lycian, Times Square), rigging and cordage, fabric (duvetyn, commando cloth, muslin, velour, scrim), scenic paint and materials, stage hardware, audio equipment, intercom systems, projection/video, special effects, pipe and drape, mirrors, road cases, and technician tools. It also offers professional installation services for theatrical and performing arts venues.
The company serves three primary verticals: Theater & Performing Arts (professional theaters, regional companies, Broadway and touring productions, dance companies, school programs), Event Production (AV rental, production designers, event planners for corporate events, concerts, trade shows, weddings), and Houses of Worship (churches, temples, and other religious institutions). It is an ETCP Recognized Employer and member of ESTA and USITT.
BMI Supply's business model is sales-led distribution with a direct-to-consumer e-commerce storefront (shop.bmisupply.com) layered on top of phone/email/fax ordering. Pricing is per-unit across one-time purchase transactions, ranging from under $10 for consumables to roughly $15,972 for premium Vari-Lite fixtures; shipping is calculated per order. Sales managers are positioned as consultative product advisors, particularly for navigating the expanding range of LED fixtures. The company also runs monthly specials and a clearance channel for discounted and discontinued SKUs. There are no disclosed funding rounds, no proprietary technology platform, and no manufacturing activity — BMI Supply is a value-added reseller and installer rather than a product developer.
BMI Supply firmographics
Firmographics- Name
- BMI Supply
- Legal name
- BMI Supply
- Website
- https://bmisupply.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BMI Supply is a privately-held U.S. distributor and installer of technical theatre equipment — including lighting, rigging, audio, scenic materials, and accessories — serving theaters, event production companies, and houses of worship from a single Queensbury, NY warehouse.
- Ownership category
- akta.pro rank
BMI Supply industry classification
Industry- Product category
- Theatrical Equipment Distribution
- NAICS
- Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Video/IMAG & LED Wall Production (MPAGAKAD)
- akta.pro secondary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
Keywords
Where BMI Supply is headquartered
LocationHeadquarters
- HQ city
- Queensbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BMI Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: BMI Supply generates revenue primarily through the sale of technical theater equipment including lighting fixtures, rigging, audio equipment, scenic supplies, fabrics, and related accessories. They carry products from multiple manufacturers and sell both in-stock items and drop-shipped products directly to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit Pricing - Individual product sales |
| Unit Pricing | Pay-as-you-go | Clearance Items - Discounted pricing |
| Unit Pricing | Pay-as-you-go | Monthly Specials - Promotional pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
BMI Supply product offering
Product offeringCore offering
BMI Supply is a nationwide supplier and installer of technical theater equipment, distributing stage lighting fixtures (LED and conventional), rigging, audio and intercom systems, scenic paints and materials, fabrics, stage hardware, projection and video, special effects, and technician tools from more than 20 leading manufacturers. The company also provides professional installation services targeting theaters, event production venues, and houses of worship.
Product overview
BMI Supply is a nationwide supplier and installer of technical theatre equipment offering a comprehensive product portfolio centered on stage lighting, rigging, audio, video, scenic materials, fabrics, special effects, and intercom systems. The core product line includes lighting fixtures across multiple categories (ellipsoidals, wash, cyc/flood, borderlights, panel lights, moving lights, followspots) and LED fixtures by major brands including ETC, Altman, Robe, Lycian, Martin, Times Square, Chauvet, American DJ, Ayrton, Blizzard, Chroma-Q, Elation, Elektralite, GLP, Rosco, Pro Lights, and Vari-Lite. Supporting product categories include fabric (duvetyn, muslin, canvas, velour, scrim), scenic paint and materials (from Rosco, Sculptural Arts, 3M), stage hardware (hinges, casters, pipe fittings), specialties (dance flooring, mirrors, pipe and drape, road cases), audio equipment, intercom systems, projection/video, special effects, and technician tools. The company also provides installation services and maintains a broad vendor network of leading theatrical equipment manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Fixtures Comprehensive category of stage lighting fixtures including ellipsoidals, wash lights, cyc and flood lights, borderlights, panel lights, battery powered lighting, moving lights, followspots, houselights, and special effects lighting, sourced from leading manufacturers for theaters and event production venues.
- LED Fixtures by Brand LED lighting fixtures organized by manufacturer brand, allowing customers to source specific LED product lines from authorized brands such as ETC, Robe, Vari-Lite, Martin, GLP, Chauvet, and others.
- Fabric Production and event fabrics including duvetyn, commando cloth, muslin (FR and NFR), canvas, burlap, scrim, velour, scenery netting, poly fabrics, stretch fabrics, and fabric accessories for stage and event use.
- Scenic Paint & Materials Scenic paints and related supplies from Rosco, Sculptural Arts, 3M, Hudson Sprayer, and Fineline, including scenic paint, coatings, UV paints, video application paints, adhesives, flame retardants, brushes, tools, sprayers, and foam cutting products.
- Stage Hardware Broad array of stage hardware including hinges, hanging hardware, shackle plates, butt joint fasteners, wagon brakes, leg-a-matics, eyebolts, casters, cheeseboroughs, and pipe fittings.
- Specialties Specialty items including storage hampers, dance flooring, mirrors (wall mount, floor stand, rolling stand), pipe and drape systems, props, breakaways, cue lights, and road cases.
- LogiCue Cue Light Systems Portable cue light system by NuDelta Digital featuring XLR and NET cue lights, DMX converters, and 6/12-channel controllers with toggle options for smooth production running.
- Audio Equipment Wide range of audio equipment including microphones, mixers, podcasting and mobile recording, headphones, speakers, amplifiers, outboard, snakes, cabling, stands, connectors, batteries, road cases, and racks with accessories.
- Intercom Systems Audio and intercom equipment from Shure, Clear-Com, Telex, Electro-Voice, Countryman, Neutrik and more, including wired and wireless intercom, headsets, microphone cabling, batteries, and intercom parts.
- Special Effects Effects machines including fog, haze, low-lying fog, snow, bubbles, fluids, fans, wind, flame flicker products, confetti launchers, confetti and streamers, breakaway glass, lighting effects, and audio effects.
- Projection & Video Powerful projectors for theatres and event spaces, projector lamps, and Da-Lite fast fold screen systems for event spaces, ballrooms, theaters, and conference rooms.
- Rigging Rigging equipment including cordage types such as tieline, sash cord, Samson spot cord, Multiline II, Stage Set X, KM-III, Durastron, manila, shock cord, and derby.
- Technician Tools & Supplies Professional tools, wrenches, gloves, pouches, testing equipment, flashlights, drafting templates, batteries, cable wraps, cue lights, tieline, gig bags, and software including Moving Light Assistant, for working technical theater professionals.
- Installation Services Professional equipment installation services offered alongside product sales, targeting theater and performing arts venues that need rigging, lighting, and related systems installed.
Companies that use BMI Supply
Customer profileSegments3 records
Ideal customer profiles3 records
BMI Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BMI Supply partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- ETCcoreBMI Supply is an authorized distributor of ETC (Electronic Theatre Controls) products including ColorSource family fixtures, Desire series, Source Four LED, fos/4 panels, and related lighting control equipment.
- ChauvetcoreDistributor of Chauvet professional lighting including COLORado series, Ovation series, Maverick moving heads, Rogue series, and DJ equipment.
- RobecoreAuthorized dealer of Robe LED fixtures including ROBIN series moving heads, T1 Profile, Tarrantula, Spiider, ESPRITE, and fixed LED products.
- Martin (HARMAN)coreDistributor of Martin Professional lighting including ELP PAR LED fixtures, ELP CL ellipsoidal lighting, and IP-rated fixtures.
- Vari-LitecoreAuthorized reseller of Vari-Lite LED fixtures including VL800 Event Profile/Wash, VL1600, VL2600 SE, VL3600 Profile IP, and VLHIVE digital effects.
- RoscocoreDistributor of Rosco products including DMG DASH LED fixtures, Miro Cube, Braq Cube, LitePad, and X-Effects projectors. Also carries Rosco scenic paints, Marley dance flooring, and studio tiles.
- AltmancoreCarries Altman stage lighting products including the full line of ellipsoidals, PAR fixtures, and architectural lighting.
- ElationcoreDistributor of Elation professional lighting including SEVEN PAR, KL Fresnel, Proteus series, Fuze series, Dartz, and Artiste Monet fixtures.
- GLPcoreAuthorized dealer of GLP (German Light Products) including Fusion X-Par, Impression X5, and Creative Light Plus fixtures.
- Chroma-QcoreDistributor of Chroma-Q LED lighting products including Color Force II Plus, Color One 100X, and battery-powered event lighting.
- American DJcoreCarries American DJ (ADJ) LED fixtures including Encore FR PRO, Encore Profile series, Encore LP series, and 12PX/18PX Hex LED PARs.
- BlizzardcoreAuthorized dealer of Blizzard Lighting products including Colorise, HotBox, RokBox, ToughPAR, and TOURnado series.
- AyrtoncoreDistributor of Ayrton LED lighting fixtures.
- Pro LightscoreCarries ProLights products including EclFresnel series (6", 8", and 10" models) in CT+S, CT+M, and IP65 variants.
- ElektralitecoreDistributor of elektraLite LED fixtures including SLA Retina, Paint Can COB, Stingray ellipsoidals, and Fresnel series.
- LyciancoreCarries Lycian stage lighting products as part of their broad fixture lineup.
- Times SquarecoreOffers Times Square lighting fixtures as part of their comprehensive fixture selection.
- ESTAminorBMI Supply is a member of ESTA (Entertainment Services Technology Association), a non-profit trade association. ESTA members are responsible for programs including Technical Standards Program, Entertainment Technician Certification Program, and Rental Guard.
- USITTminorBMI Supply is associated with USITT (United States Institute for Theatre Technology), which connects performing arts design and technology communities.
- NuDelta DigitalcoreExclusive or primary distributor of NuDelta Digital's LogiCue cue light systems including XLR and NET cue lights, controllers (6-ch and 12-ch), DMX converter, and toggle versions. LogiCue was 'conceived and crafted with care by an active technical theater practitioner.'
- Brightline BagsminorCarries Brightline Bags products including B0 Slim, B4 Swift, P4 Shutter bags and various accessories designed for audio/video equipment transport.
- LiteMirrorcoreDistributor of LiteMirror dance studio and rehearsal room mirrors including wall mount, floor stand, and rolling stand options in various sizes.
- Da-LitecoreCarries Da-Lite Fast Fold portable screen systems including Dual Vision and DLX models for event spaces, ballrooms, theaters, and conference rooms.
- LittlitecoreDistributor of Littlite task lighting including LW series, L series, X series, and G series lampsets with various gooseneck lengths and mounting options.
- City TheatricalcoreCarries City Theatrical products including RadioScan spectrum analyzer, color frames, pattern holders, safety cables, and other stage hardware.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BMI Supply competitors and assessment
Company assessmentBroad incumbents
- Sweetwater Sound: Largest US direct retailer of musical instruments and pro audio equipment with strong sales-engine model — overlaps with BMI on the audio category and adjacent customer base of live-sound and venue customers.
- Production Resource Group (PRG): Global entertainment production services and equipment rental company serving Broadway, touring, and large events — operates at much larger scale but competes with BMI for theatrical lighting and event-production customers on system packages and installations.
- B&H Photo Video: Large national retailer/distributor serving AV, broadcast, and production buyers across photography, audio, lighting, and video — broader portfolio but overlapping on lighting fixtures, audio, and video where BMI competes.
Direct peers
- 4Wall Entertainment: US provider of entertainment lighting, rigging, and LED video equipment to theater, touring, and live-events customers, with both sales and rental operations — closely overlapping with BMI's mix of sales plus installation/services.
- Full Compass Systems: Long-standing US wholesale distributor of professional audio, lighting, video, and stage equipment with a national catalog and sales team — overlapping product breadth, customer segments, and distribution model with BMI Supply.
- Texas Scenic Company: Specialty supplier of stage hardware, scenic paint, fabrics, and theatrical equipment serving performing arts venues — overlapping with BMI's scenic paint, fabrics, and stage hardware categories.
- Barbizon Lighting Company: Specialty distributor of theatrical and architectural lighting, selling many of the same premier brands (ETC, Altman, Rosco) to theaters, houses of worship, and broadcast customers — directly competes for BMI's core book of business.
- Stage Equipment & Lighting (SEFL): Supplier of theatrical and architectural lighting, dimming, and stage equipment to performing arts venues nationwide, carrying similar premium lighting brands — directly comparable in product mix and end customers.
- Musson Theatrical: West Coast-based distributor of theatrical lighting, rigging, and stage equipment supplying theaters, schools, and houses of worship — directly comparable product mix and customer verticals to BMI.
Regional players
- AC Lighting: Distributor of professional lighting fixtures and controls serving North American theater, worship, and event customers from brands like Chroma-Q and Elation — directly overlapping in product line though with a more regionally focused footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BMI Supply social profiles
Digital presenceBMI Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
BMI Supply leadership team
Management profileNumber of profiles
BMI Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BMI Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BMI Supply
What does BMI Supply do?
BMI Supply is a nationwide supplier and installer of technical theater equipment, distributing stage lighting fixtures (LED and conventional), rigging, audio and intercom systems, scenic paints and materials, fabrics, stage hardware, projection and video, special effects, and technician tools from more than 20 leading manufacturers. The company also provides professional installation services targeting theaters, event production venues, and houses of worship.
Is BMI Supply a public or private company?
BMI Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BMI Supply founded?
BMI Supply was founded in 1987. It employs 11 to 50 people.
Where is BMI Supply based?
BMI Supply is headquartered in Queensbury, United States, in the North America region.
How does BMI Supply make money?
One revenue line is on record: product Sales.
Who are BMI Supply's main competitors?
Broad incumbents on record are Sweetwater Sound, Production Resource Group (PRG) and B&H Photo Video. Direct peers are 4Wall Entertainment, Full Compass Systems, Texas Scenic Company, Barbizon Lighting Company, Stage Equipment & Lighting (SEFL) and Musson Theatrical. AC Lighting is listed as a regional player.
Does BMI Supply have an API?
No public API is recorded for BMI Supply.
What industry is BMI Supply in?
BMI Supply's product category is Theatrical Equipment Distribution. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production, with a secondary code of CRAOAFAG, Lighting & Electrical Supplies for Home Distribution. Its NAICS code is 335139 and its SIC code is 5070.