Aktiv Ungdom

What Aktiv Ungdom does

Aktiv Ungdom (legal name: Förbundet Aktiv Ungdom) is a Swedish nonprofit, politically and religiously unaffiliated youth membership organization founded in 1976 and headquartered in Uppsala. It serves children and youth aged 6-25 by organizing and supporting a federated network of 70+ local associations (föreningar) across 6 regional districts (Mitt, Nedre Norrland, Norr, Syd, Väst, Östra) covering all 25 Swedish counties. Activities span more than 20 categories including circus, cycling, dance, e-sports, martial arts, music, parkour, swimming, theater, and outdoor pursuits.

The organization's core technology is MedlemOnline, an online membership administration platform (medlemonline.aktivungdom.se) used by member associations to manage registrations, attendance, member communication, and club administration. It has no public or partner-facing API and does not employ AI/ML capabilities. A new program, Fritidskortet (Leisure Card), is being prepared for full launch in Fall 2025 to broaden participation by enabling affiliated associations to onboard more children and youth into organized leisure activities. Supporting services include the Leader Training Program for association leaders and Association Formation Support for starting new föreningar.

The business model is that of a member-governed federation with no external investors, parent company, or private equity backing. Revenue is not publicly disclosed; the principal revenue stream is membership fees, which are individually determined by each local association at its annual meeting and may be set to zero. Additional revenue is implicitly derived from public-sector and municipal support tied to association status (e.g., free facility rental, or nolltaxa), leader training fees, and potential grant funding associated with the Fritidskortet program. The customer base is highly distributed across approximately 16,000 individual members and has no material enterprise concentration.

Name

Aktiv Ungdom

Legal name

Förbundet Aktiv Ungdom

Website

https://aktivungdom.se

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Aktiv Ungdom is a Swedish nonprofit youth federation, founded 1976 in Uppsala, that organizes 16,000 members aged 6-25 through 70+ local associations across 25 counties. It runs the MedlemOnline membership platform and is launching the Fritidskortet leisure card in Fall 2025.

Ownership category

akta.pro rank

Product category

Youth Nonprofit Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Student Clubs & Organizations (General Interest, Cultural, Service) (EDAJAJAG)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Student Organizations & Club Administration (EDALAHAB)

Keywords

• Youth organization services
• Nonprofit association services
• Youth leisure activities
• Community sports programs
• Membership federation

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Members pay annual fees determined by each individual association at their annual meeting. Fees can be zero.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Aktiv Ungdom is a Swedish nonprofit federation that organizes and supports a nationwide network of 70+ local youth associations offering leisure activities (circus, dance, e-sports, martial arts, music, theatre, outdoor pursuits, etc.) for children and youth aged 6-25. It delivers membership administration through the MedlemOnline platform, leader training, association formation support, and the Fritidskortet leisure card program for broader access to organized activities.

Product overview

Aktiv Ungdom is a nationwide politically and religiously unaffiliated Swedish youth organization that operates through a network of local associations (föreningar) across all Swedish counties. The core offering consists of the MedlemOnline membership administration platform and the Fritidskortet (Leisure Card) program, supported by leader training programs and association formation support services. Youth associations within the network offer over 20 activity categories including circus, cycling, dance, e-sports, martial arts, music, theatre, and outdoor activities, serving members aged 6-25.

Differentiator

Problem solved

Functional benefit

Products and services

• MedlemOnline Online membership administration platform used by Aktiv Ungdom associations to manage members, registrations, attendance, and communication with members.
• Fritidskortet (Leisure Card) A leisure card program that enables children and youth to try various leisure activities through affiliated associations, designed to broaden access to organized leisure for young people.
• Aktiv Ungdom Association Network A nationwide network of 70+ youth associations spanning all 25 Swedish counties, offering more than 20 activity categories including circus, cycling, dance, e-sports, music, martial arts, theatre, and outdoor activities for members aged 6-25.
• Leader Training Program (Bli ledare) Training and education programs for youth association leaders, offered multiple times annually with courses and conferences for leaders across Sweden.
• Association Formation Support (Starta förening) Support and guidance service for individuals starting new youth associations under Aktiv Ungdom, including templates, district-level assistance, and access to venues and potential funding for new activities.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Fritidskortet (Swedish Government initiative): Government-administered leisure card program that Aktiv Ungdom is distributing to its member associations. Enables subsidized access to organized leisure for children and youth.
• Svenskt Friluftsliv: Umbrella organization for Swedish outdoor recreation nonprofits. Adjacent ecosystem participant coordinating municipal/policy advocacy that affects Aktiv Ungdom's access to facilities and funding.
• MUCF (Myndigheten för ungdoms- och civilsamhällesfrågor): Swedish Agency for Youth and Civil Society responsible for government funding and policy supporting youth nonprofits. Key ecosystem partner/funder for Swedish youth associations like Aktiv Ungdom.

Direct peers

• Nyktra Världen (NBV): Swedish temperance/folkbildning nonprofit running youth associations and activities. Comparable association federation model and youth activity focus.
• Friluftsfrämjandet: Swedish nonprofit federation promoting outdoor recreation and nature-based activities for all ages, including substantial youth programming. Comparable nonprofit federation model and member-driven local association structure.
• Kulturens Östarp: Swedish nonprofit operating cultural/heritage youth activities including circus, crafts, and folk traditions. Comparable nonprofit association structure with youth-oriented leisure programming.
• Scoutförbundet (Scouting Sweden): National Swedish youth nonprofit association network offering organized activities for children and youth through local troops. Directly comparable to Aktiv Ungdom in mission, federation model, and target demographic (6–25).
• Ungdomens Nykterhetsförbund (UNF): Swedish temperance-based youth nonprofit association offering organized leisure activities for youth, organized through local chapters. Comparable federation/association model targeting the same youth demographic.

Broad incumbents

• Riksidrottsförbundet (RF-SISU): Swedish Sports Confederation overseeing the national sports federation network. Overlaps with Aktiv Ungdom on sports/motion activities, association support, and youth coaching across Sweden, but operates as a much broader sports umbrella.
• Studiefrämjandet: Swedish adult education association (studieförbund) that runs study circles and youth activities nationwide. Comparable nonprofit federation model and member/association-driven structure across Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@forbundetaktivungdom
• Facebookfacebook.com/forbundetaktivungdom
• Instagraminstagram.com/forbundetaktivungdom
• TikToktiktok.com/@forbundet_aktiv_ungdom
• LinkedInlinkedin.com/company/aktiv-ungdom-uppsala

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktiv Ungdom