UNF - Ungdomens Nykterhetsförbund

What UNF - Ungdomens Nykterhetsförbund does

Ungdomens Nykterhetsförbund (UNF) is a Swedish non-profit youth organization that has historically promoted teetotalism, leadership development, and alcohol/drug prevention among young people aged 13–25. In November 2025, UNF merged with the children's organization Junis and the adult temperance movement IOGT-NTO to form Movendi Sverige, a unified non-profit (organisationsnummer 802001-5569) headquartered in Stockholm. The combined organization operates a national structure of 22+ active districts and hundreds of local associations (föreningar), delivering programs including summer camps (e.g., Trollebolägret with 100+ participants), leadership courses (Ledaren, Höjdaren), peer-support communities (Kamratstöd), advocacy campaigns (Vit Jul, Sober Pride), and the annual Kommunrankningen municipal ranking report.

The organization's technology stack centers on the eBas digital membership and event-management system, an own-branded webshop (Movendi-shoppen / unf.topline.se), and Lilla Ön — a digital and interactive platform for children aged 8–12 whose parents have mental illness or addiction, co-developed with Dimh and funded by Allmänna Arvsfonden. Additional touchpoints include a newsroom (newsroom.notified.com/unf-press), social media accounts, and a youth-targeted prevention site (Motdrag). There is no disclosed AI, API, or SDK layer; product surface is community-, campaign-, and content-led rather than technology-platform-led.

The business model is non-commercial and community-funded. Membership is free, and educational programs such as Höjdaren and Ledaren are offered at no cost to participants (with UNF historically covering travel, accommodation, and meals). Revenue is derived from a diversified mix: member contributions, merchandise and game sales (including the 'Spelet om barndomen' card game whose proceeds are directed to Världens Barn), grants and donations (e.g., 977,139 SEK from GoodCause), and lottery operations through Miljonlotteriet. Go-to-market is grassroots and community-led, with growth driven through local associations, district organizations, word-of-mouth referrals, events, camps, and the website.

Name

UNF - Ungdomens Nykterhetsförbund

Legal name

Movendi Sverige

Website

https://unf.se

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

UNF is a Swedish non-profit youth organization focused on teetotalism and alcohol/drug prevention for young people aged 13-25, now merged into Movendi Sverige alongside Junis and IOGT-NTO. It delivers camps, leadership courses, peer support, advocacy campaigns, and digital tools across a national network of 22+ districts.

Ownership category

akta.pro rank

Product category

Youth Non-profit Temperance Services

NAICS

Educational Services (611), Educational Support Services (611710), Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Youth temperance organization
• Alcohol prevention programs
• Youth community services
• Membership association services
• Peer support programs

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Revenue generated from member contributions in the youth organization
2. Merchandise sales: Sale of merchandise through UNF/Movendi shop including apparel, accessories, and the 'Spelet om Barndomen' card game
3. Grants and donations: Movendi received 977,139 SEK from GoodCause for creating safe, sober meeting places for youth. Funding from Allmänna Arvsfonden for Lilla Ön project.
4. Lottery (Miljonlotteriet): Movendi operates lottery activities with separate privacy notice

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

UNF (Ungdomens Nykterhetsförbund) is a Swedish youth temperance organization that, following its 2025 merger with Junis and IOGT-NTO, now operates as Movendi Sverige. The organization provides free membership and delivers youth leadership courses, summer camps, peer support groups, political education, advocacy campaigns, and digital platforms such as Lilla Ön for children affected by parental addiction. Revenue is generated primarily through grants, donations, lottery activities, and merchandise sales.

Product overview

UNF (Ungdomens Nykterhetsförbund) is a Swedish youth organization that merged with Junis and IOGT-NTO in November 2024 to form Movendi Sverige. The organization operates as a unified platform offering youth activities, peer support programs, educational courses, advocacy campaigns, and digital platforms. Key products include Lilla Ön (a digital support platform for children), Spelet om barndomen (an educational card game), leadership courses (Ledaren, Höjdaren), the Kommunrankningen municipal ranking report, and various campaigns like Vit Jul and Sober Pride. Movendi-shoppen provides merchandise for members. The organization also runs summer camps, peer support groups, and publishes policy reports on drug policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Movendi Sverige Membership Program Free membership providing youth aged 13-25 access to events, camps, educational programs, and community activities across Sweden's local associations and districts.
• Lilla Ön Digital Platform Interactive digital platform for children aged 8-12 who have a parent with mental illness or addiction to alcohol or other drugs, using gamification to deliver age-appropriate knowledge and support. Developed with Dimh and funded by Allmänna Arvsfonden.
• Spelet om barndomen (The Game of Childhood) A cooperative card game where players work together to eliminate threats (climate, disasters, conflicts) using resource cards representing Health, Safety, and Knowledge. All revenue from UNF sales supports Världens Barn's work to protect children worldwide.
• Höjdaren Political Education Program Highest-level political education program focusing on politics and political influence. Three weekend sessions plus a Brussels study trip, conducted in collaboration with Tollare Folkhögskola. Free for members aged 13-25, with UNF covering travel, accommodation, and meals.
• Ledaren Leadership Development Course Two-weekend leadership course for youth aged 13-25 in Stockholm, featuring workshops and practical exercises. Free of charge with UNF covering food, accommodation, and travel.
• Kommunrankningen Annual Municipal Ranking Report Annual report surveying all Swedish municipalities on youth leisure, civic influence, and prevention work. Investigates what municipalities do for young people's civic participation and ranks them accordingly.
• FÅM-akuten Association Annual Meeting Guide Beginner-friendly guide for conducting UNF association annual meetings (FöreningsÅrsMöte / FÅM). Helps association leaders navigate the formal annual meeting process.
• Trollebolägret Summer Camp Annual summer camp held in Lindesberg (Örebro) gathering over 100 participants and leaders for a week of adventure activities, community building, and alcohol-free socialization for youth.
• Movendi-shoppen Online Merchandise Shop Online merchandise shop at shop.movendi.se offering t-shirts, hoodies, caps, water bottles, and other promotional items for members to order for camps, events, and everyday use.
• Kamratstöd Peer Support Program Community program for people with personal or family experience of addiction to alcohol or other drugs. Provides new social networks, sober meeting places, activities, and peer support opportunities within Movendi Sverige.

Quantifiable outcome

• Kommunrankningen 2024: Surveyed all Swedish municipalities on youth leisure, influence and prevention work
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• DimhcoreStrategic or Co-development Partner · 8 December 2025Dimh (innovationsbolaget) co-developed Lilla Ön - Sweden's first digital and interactive platform for children aged 8-12 about having a parent with mental illness or addiction. The platform uses gamification and innovation to strengthen children's rights.
• Tollare FolkhögskolacoreStrategic or Co-development PartnerEducational partner for Höjdaren - UNF's highest level leadership course on politics and political influence. The course is conducted in collaboration with Tollare Folkhögskola and IOGT-NTO, including a study trip to Brussels.
• Världens BarnminorStrategic or Co-development PartnerUNF sells 'Spelet om Barndomen' (The Game of Childhood) card game in partnership with Världens Barn (World's Children). All revenue from UNF's sales of the game goes to Världens Barn's work to protect children worldwide.
• KFUM:s Lägergård SparrevikenminorOthersHost venue for Ungas Forum 2025 event. Located at Dirhuvud 504, 459 91 Ljungskile. Weekend gathering for youth aged 13-25 from across the movement.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Alkoholhjälpen / Riddargatan 1: Swedish addiction-prevention advisory/CBT-based digital service. Adjacent to Movendi's prevention/Kommunrankningen work — both target alcohol-related harm reduction and policy advocacy in Sweden, but Alkoholhjälpen monetizes B2C digital therapy while Movendi stays grant-funded.

Direct peers

• Maskrosbarn: Swedish nonprofit supporting children of parents with mental illness or addiction — directly mirrors Lilla Ön's target segment (8-12 children in families with addiction/mental illness) and offers similar peer-support and digital content programs.
• Bris (Children's Rights in Society): Swedish NGO focused on children and youth support, including those in vulnerable family situations — overlapping mission with UNF's Lilla Ön (children 8-12 with addicted/ill parents) and Kamratstöd peer-support community. Operates a similar grant + donation + membership revenue model.
• IOGT-NTO: Adult-focused Swedish temperance organization that merged into Movendi Sverige alongside UNF; previously operated the same membership/association model, political education programs (incl. Höjdaren co-delivery), and advocacy agenda toward the Swedish state.
• Movendi International: Global umbrella of the temperance/sobriety movement of which UNF/IOGT-NTO are national members. Operates with identical mission framing (alcohol-free societies, prevention, civic advocacy) and the same membership/youth-association GTM, making it the most direct structural peer.
• Junis: Swedish children's (8-15) temperance organization that merged with UNF into Movendi Sverige; previously shared UNF's local-association distribution and Sober Pride / Vit Jul campaigns, addressing an adjacent under-13 segment.

Broad incumbents

• Riksidrottsförbundet (RF): Swedish sports federation with a national district/association model delivering youth activities, leadership training and large national camps. Operates the same federation → district → local club distribution architecture UNF uses for its camps and education programs.
• KFUM Sverige (YMCA Sweden): Large Swedish NGO running youth associations, leadership programs and camp-based residential experiences nationwide. Comparable in mission (youth development, values-based community) and operational footprint (district + camp infrastructure like Sparreviken), though without the alcohol-policy advocacy layer.
• Scouterna (Scouting Sweden): Major Swedish youth organization with nationwide district structure, camps, leadership programs and free membership at the local level. Comparable GTM architecture (association-led, values-driven, youth development), with a much larger scale.

Regional players

• Juvente (Norway): Norwegian youth temperance organization under Juvente/Norsk Alkohollag, serving an identical 13-25 sober-socializing and policy-advocacy niche across the Nordic border — comparable mission, age-target, and grassroots association model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/UNFtweet
• Facebookfacebook.com/gillaUNF
• Instagraminstagram.com/unfibilder
• LinkedInlinkedin.com/company/ungdomensnykterhetsforbund

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNF - Ungdomens Nykterhetsförbund