LASER Accuracy, LLC
LASER Accuracy, LLC (dba LASER Credit Access) is a 100% Salesforce-native lending automation platform serving credit unions, CDFIs, banks, and commercial lenders with credit bureau integration (Experian, TransUnion, Equifax), Plaid-backed bank/income verification, rules-based underwriting decisioning, and embedded regulatory compliance workflows distributed via the Salesforce AppExchange.
- Company typePrivate
- Founded2013
- HeadquartersMidlothian, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LASER Accuracy, LLC does
LASER Accuracy, LLC, operating as LASER Credit Access, is a Salesforce-native lending automation platform provider serving U.S. financial institutions including credit unions, CDFIs, banks, and commercial lenders. The company distributes exclusively through the Salesforce AppExchange (AgentExchange, listingId a0N3000000B2lPZEAZ) under the LASERCA managed package namespace, offering a 100% native Salesforce implementation with pre-built objects that requires no middleware, data warehouse, or synchronization. The platform is structured around three pillars: ACCESS (real-time aggregation of credit data from Experian, TransUnion, and Equifax, plus Plaid bank/income/employment data and partner aggregator feeds), DECIDE (a transparent rules-based underwriting engine that applies customer-defined lending policies and produces versioned audit trails), and COMPLY (automated AML/KYC, FCRA, ECOA, FTC Safeguards, and adverse action documentation workflows).
The company monetizes through a combination of per-company monthly subscriptions billed via Salesforce AppExchange plus usage-based technology fees calculated on credit bureau pulls and data access calls. Pricing is quote-based and not publicly disclosed; a Usage Reduction Clause protects recurring revenue from declining utilization after 12+ months. Go-to-market is sales-led enterprise engagement combined with AppExchange discovery and content marketing (49 blog articles, YouTube tutorials, LinkedIn presence), targeting CTOs, lending executives, and compliance officers at financial institutions.
The company is founder-owned and bootstrapped, founded by Mike Dunleavey (who brings 15+ years in commercial lending) and operating from Midlothian, Virginia with a 1-10 person team. It has been a Salesforce Partner since 2013, serves 150+ financial institution customers, has processed 7M+ credit reports, holds SOC 2 Type II certification and self-declared GDPR compliance, and offers a 99.5% uptime guarantee. Recent product expansion includes LASER Business Credit, LASER Financial Account Access, LASER Credit Attributes, and LASER Personal Cashflow sub-products, alongside growth of a 30+ partner data ecosystem.
LASER Accuracy, LLC firmographics
Firmographics- Name
- LASER Accuracy, LLC
- Legal name
- LASER Accuracy, LLC
- Website
- https://lasercreditaccess.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LASER Accuracy, LLC (dba LASER Credit Access) is a 100% Salesforce-native lending automation platform serving credit unions, CDFIs, banks, and commercial lenders with credit bureau integration (Experian, TransUnion, Equifax), Plaid-backed bank/income verification, rules-based underwriting decisioning, and embedded regulatory compliance workflows distributed via the Salesforce AppExchange.
- Ownership category
- akta.pro rank
LASER Accuracy, LLC industry classification
Industry- Product category
- Lending Automation Software
- NAICS
- Other Activities Related to Credit Intermediation (522390)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Account Verification & Ownership (AVS/AOV, micro-deposits, auth) (FSAGACAB)
- akta.pro secondary industry
- Lending & Credit Disbursements (FSAMAKAH)
Keywords
Where LASER Accuracy, LLC is headquartered
LocationHeadquarters
- HQ city
- Midlothian
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LASER Accuracy, LLC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- Per Company License Subscription: Monthly subscription fee billed via Salesforce AppExchange for access to the platform. Per-company license allows access by multiple users in one Salesforce Instance. Subscription renews automatically unless 30 days' notice of non-renewal is given.
- Technology Usage Fee: Usage-based fee assessed based on actual platform use. Calculated monthly and billed the following month to the credit card on file. Covers actual API calls, credit bureau pulls, and Plaid data access. Subprocessor services are included in usage fees with no additional charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per Company License — Standard Subscription |
| Usage-based | Pay-as-you-go | Technology Usage Fee |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
LASER Accuracy, LLC product offering
Product offeringCore offering
LASER Accuracy, LLC develops LASER Credit Access, a 100% Salesforce-native lending automation platform delivered as a managed package (LASERCA namespace). The platform unifies three pillars: ACCESS (real-time credit, income, and banking data aggregation from Experian, TransUnion, Equifax, and Plaid), DECIDE (rules-based automated underwriting and decisioning), and COMPLY (automated AML/KYC, FCRA, ECOA, and FTC Safeguards compliance). It is sold to financial institutions via a monthly subscription plus usage-based technology fee, billed through the Salesforce AppExchange.
Product overview
LASER Credit Access is a unified Salesforce-native lending automation platform built as a managed package (LASERCA namespace). The platform operates as a three-pillar architecture: ACCESS (credit bureau and data aggregation), DECIDE (automated underwriting rules engine), and COMPLY (compliance workflow automation). These pillars are integrated within a single Salesforce-native environment and work together — ACCESS gathers credit, banking, income, and identity verification data into pre-built Salesforce objects; DECIDE applies customer-defined lending policies as automated rules; and COMPLY enforces regulatory compliance including AML/KYC, FCRA, ECOA, and GLBA throughout the workflow. The platform also includes complementary sub-products: LASER Business Credit, LASER Financial Account Access, LASER Credit Attributes, and LASER Personal Cashflow, which extend credit intelligence capabilities across business and personal lending contexts. LASER is an authorized Plaid reseller, enabling bank, income, and employment verification directly inside Salesforce.
Differentiator
Problem solved
Functional benefit
Brands
- LASER Business Credit: Business credit application and reporting solution within the LASER suite.
- LASER Financial Account Access
- LASER Credit Attributes
- LASER Personal Cashflow
Products and services
- LASER Credit Access The main Salesforce-native lending automation platform providing real-time credit bureau integration (Experian, TransUnion, Equifax), automated underwriting decisioning, and embedded regulatory compliance. Operates as a 100% Salesforce-native managed package under the LASERCA namespace with pre-built, pre-configured Salesforce objects requiring no additional setup. Targeted at credit unions, CDFIs, banks, and commercial lenders that originate consumer, mortgage, auto, personal, or small business loans.
- LASER Business Credit Business credit data and reporting service within the LASER Services suite, providing business credit intelligence integrated directly into Salesforce for lenders extending commercial credit, small business loans, or merchant cash advance.
- LASER Financial Account Access Financial account data access service within the LASER Services suite, enabling consumer-permissioned financial data access integrated into the Salesforce lending workflow and aligned with CFPB Section 1033.
- LASER Credit Attributes Credit attribute intelligence service within the LASER Services suite, enabling attribute-based decisioning and analytics integrated into the Salesforce lending workflow.
- LASER Personal Cashflow Personal cashflow analysis and intelligence service within the LASER Services suite, providing cashflow-based insights integrated into the Salesforce lending workflow.
Quantifiable outcome
- Reduce credit processing time by 70%
- +4 more outcomes
Companies that use LASER Accuracy, LLC
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
LASER Accuracy, LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature7 records
LASER Accuracy, LLC partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- ExperiancoreLASER ACCESS provides native Salesforce integration with Experian credit data. Experian is one of three major U.S. credit bureaus providing consumer credit reports used in LASER's ACCESS engine for real-time credit data retrieval directly into Salesforce records.
- EquifaxcoreLASER ACCESS provides native Salesforce integration with Equifax credit data. Equifax is one of three major U.S. credit bureaus integrated through the ACCESS engine for real-time credit data retrieval directly into Salesforce records.
- TransUnioncoreLASER ACCESS provides native Salesforce integration with TransUnion credit data. TransUnion is one of three major U.S. credit bureaus integrated through the ACCESS engine for real-time credit data retrieval directly into Salesforce records.
- PlaidcoreLASER is an authorized Plaid reseller. ACCESS embeds Plaid Link directly inside Salesforce, enabling bank account verification (Auth), real-time balance checks (Balance), income/cash flow analysis (Income), and employment verification — all flowing back to Salesforce records.
- MeridianLinksupportingPartner aggregator integrated through LASER ACCESS. MeridianLink is a lending platform solutions provider whose data feeds are available through the ACCESS engine alongside bureau credit data.
- FactualDatasupportingPartner aggregator integrated through LASER ACCESS. FactualData provides verification data feeds available through the ACCESS engine.
- InformativsupportingPartner aggregator integrated through LASER ACCESS. Informativ provides income verification services available through the ACCESS engine.
- CoreLogic CredcosupportingPartner aggregator integrated through LASER ACCESS. CoreLogic Credco provides credit reporting services available through the ACCESS engine.
- Cotality (formerly CoreLogic)supportingProperty data and analytics provider. Listed as a Consumer Reporting Agency partner on the Credit Partners page, providing property data alongside traditional credit bureau data.
- XactussupportingCredit reporting services provider. Listed as a Consumer Reporting Agency partner providing credit data through the ACCESS engine.
- Fraud Protection Network (FPN)supportingData-driven fraud prevention solutions provider. Listed as a Consumer Reporting Agency partner providing fraud detection data alongside traditional credit data.
- SalesforcecoreLASER Credit Access is a Salesforce Partner since 2013 and distributes through Salesforce AppExchange (AgentExchange). The platform installs as a 100% native Salesforce managed package under the LASERCA namespace.
- Advantage Partners Solutions (collective)supportingCollective of 20+ additional credit bureau and data service providers listed on the Credit Partners page: Advantage Credit Bureau, Advantage Plus Credit, American Reporting Company, Birchwood Credit Services, CBFS Business Solutions, Certified Credit Reporting, CIC Credit, CIS Information Systems, CISCO Credit, Credit Link, Credit Reporting Services, Credit Technologies, ISC/Informativ, KCB Credit, Lenders One, Merchants Credit Bureau, Premium Credit Bureau, Premium Credit Bureau Data, Sarma, Service 1st, Settlementone Credit Corp., Soft Pull Solutions, TheCreditBureau.com, TRIVERIFY LLC, UniSource Credit, United One Resources.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
LASER Accuracy, LLC competitors and assessment
Company assessmentDirect peers
- MeridianLink: Lending and account opening platform serving credit unions and banks with consumer and commercial loan origination. Operates in overlapping lending technology space and is also a LASER data partner, illustrating the dual competitor-and-partner dynamic common in lending tech.
- nCino: Cloud banking platform built natively on Salesforce targeting commercial and retail lenders. Most directly comparable to LASER because it shares the Salesforce-native architecture and serves FI customers with automated lending workflows, decisioning, and compliance.
- Envestnet Yodlee: Open banking data aggregation platform providing consumer-permissioned financial account data to lenders. Directly comparable to LASER's Plaid integration and Financial Account Access products in enabling bank, income, and asset verification inside lender workflows.
Broad incumbents
- Finastra: Large financial software vendor providing a comprehensive lending suite across retail, commercial, and mortgage. Competes broadly with LASER in decisioning and origination but addresses much larger global banks with a full-stack platform.
- Temenos: Global banking software vendor offering lending, onboarding, and risk decisioning modules. Operates in the same FI software space as LASER but addresses larger tier-1 banks and international markets.
- ICE Mortgage Technology (Black Knight): Dominant mortgage technology vendor offering loan origination systems, closing, and secondary market tools. Competes with LASER in mortgage credit data integration and decisioning but as part of a much broader enterprise suite.
- Experian (PowerCurve / Ascend): One of the three major U.S. credit bureaus that also offers decisioning platforms and credit data integration tools. Competes with LASER's ACCESS pillar in bureau-driven decisioning while also serving as a data partner.
- TransUnion (SmartMove / DecisionEdge): Major U.S. credit bureau with dedicated decisioning and risk products serving lenders. Provides comparable credit data and decisioning capabilities alongside its bureau services, putting it in direct functional overlap with LASER ACCESS and DECIDE.
Others
- Plaid: Open banking data network that LASER resells and embeds. While primarily a partner, Plaid could disintermediate LASER by offering direct integrations into Salesforce or lending platforms, reducing the value of the reseller layer.
Emerging players
- Provenir: AI-powered risk decisioning platform for fintechs and FIs combining data, decisioning, and analytics. Represents an emerging approach to lender decisioning that competes with LASER's DECIDE pillar by emphasizing ML alongside rules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
LASER Accuracy, LLC social profiles
Digital presenceLASER Accuracy, LLC compliance and trust
Trust signalCompliance2 records
LASER Accuracy, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
LASER Accuracy, LLC leadership team
Management profileNumber of profiles
Profiles4 records
LASER Accuracy, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LASER Accuracy, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LASER Accuracy, LLC
What does LASER Accuracy, LLC do?
LASER Accuracy, LLC develops LASER Credit Access, a 100% Salesforce-native lending automation platform delivered as a managed package (LASERCA namespace). The platform unifies three pillars: ACCESS (real-time credit, income, and banking data aggregation from Experian, TransUnion, Equifax, and Plaid), DECIDE (rules-based automated underwriting and decisioning), and COMPLY (automated AML/KYC, FCRA, ECOA, and FTC Safeguards compliance). It is sold to financial institutions via a monthly subscription plus usage-based technology fee, billed through the Salesforce AppExchange.
Is LASER Accuracy, LLC a public or private company?
LASER Accuracy, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LASER Accuracy, LLC founded?
LASER Accuracy, LLC was founded in 2013. It employs 1 to 10 people.
Where is LASER Accuracy, LLC based?
LASER Accuracy, LLC is headquartered in Midlothian, United States, in the North America region.
How does LASER Accuracy, LLC make money?
Two revenue lines are on record. Per Company License Subscription is the primary driver. The others are technology Usage Fee.
Who are LASER Accuracy, LLC's main competitors?
Direct peers on record are MeridianLink, nCino and Envestnet Yodlee. Broad incumbents are Finastra, Temenos, ICE Mortgage Technology (Black Knight), Experian (PowerCurve / Ascend) and TransUnion (SmartMove / DecisionEdge). Plaid is listed as an others. Provenir is listed as an emerging player.
Does LASER Accuracy, LLC have an API?
No public API is recorded for LASER Accuracy, LLC.
What industry is LASER Accuracy, LLC in?
LASER Accuracy, LLC's product category is Lending Automation Software. Its primary akta.pro industry code is FSAGACAB, Account Verification & Ownership (AVS/AOV, micro-deposits, auth), with a secondary code of FSAMAKAH, Lending & Credit Disbursements. Its NAICS code is 522390 and its SIC code is 7320.