Sounds of Saving

What Sounds of Saving does

Sounds of Saving LLC is a 501(c)(3) nonprofit organization founded in 2017 and headquartered in New York that designs and provides tools, content, resources, and curriculum to young people ages 14 to 24 on how to use music to support mental health and wellness. Its core offerings include the 'Songs That Found Me at the Right Time' artist storytelling video series, school programs delivered in partnership with the NYC Department of Education, community tools and resources, and on-tour event activations. The organization is led by founder and president Nick Greto and operates with a team of 1-10 employees.

Under the hood, the platform is not a technology product in the conventional sense but a content and curriculum operation. The technical footprint consists of a website (soundsofsaving.org), a web-based community submission form for fans to share personal 'Songs That Found Me' cards, and social media channels on Instagram, YouTube, Facebook, Twitter/X, and Spotify. There is no mobile app, no documented API, and no proprietary AI or ML system. Differentiators are editorial and curatorial rather than technical.

The business model is donation-driven with a 501(c)(3) structure. Tax-deductible contributions are processed through the Give Lively platform, and supplementary revenue is generated via live event activations where 100% of specialty cocktail proceeds and 10% of partnered restaurant sales are donated to the SoS Therapy Fund. Distribution is split between free digital content globally, regional school programming in New York, and regional live events at venues including Public Records and via OFFAIR. The go-to-market is community-led and event-driven, relying on artist partnerships and grassroots engagement rather than paid acquisition.

Name

Sounds of Saving

Legal name

Sounds of Saving LLC

Website

https://soundsofsaving.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sounds of Saving is a New York-based 501(c)(3) nonprofit that creates music-based mental health content, school curriculum, and community programs for young people ages 14 to 24, funded primarily through donations and live event proceeds.

Ownership category

akta.pro rank

Product category

Youth Mental Health Nonprofit Services

NAICS

Other Sound Recording Industries (512290), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Music Therapy (Educational/Developmental Programs) (EDAMANAK)

Keywords

• Mental health nonprofit
• Youth wellness programs
• Music education curriculum
• Suicide prevention awareness
• Community mental health

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: The organization operates as a 501(c)(3) nonprofit accepting tax-deductible donations through Give Lively platform. Donors contribute to fund school programs and the Therapy Fund.
2. Event Proceeds: 100% of specialty cocktail proceeds and 10% of total restaurant sales from partnered events are donated directly to Sounds of Saving, making them tax-deductible contributions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sounds of Saving is a 501(c)(3) nonprofit that delivers mental health education and stigma-reduction programming for young people ages 14–24, using music culture and artist storytelling as the primary delivery vehicle. It produces curated content (such as the "Songs That Found Me at the Right Time" video series), school-based curriculum, artist storytelling campaigns, and community events to address suicide, despair, and youth mental wellness.

Product overview

Sounds of Saving is a nonprofit organization that designs and provides a portfolio of tools, content, resources, and curriculum to young people ages 14 to 24 on how to discover and utilize music to support their mental health and wellness. The core offerings include the 'Songs That Found Me at the Right Time' video series featuring artist storytelling, school programs that use music as a bridge to mental health education, and community tools and resources delivered through events and activations. These products work together as an integrated approach to youth mental wellness through music culture.

Differentiator

Problem solved

Functional benefit

Brands

• Songs That Found Me at the Right Time: Artist storytelling video series where artists share songs that have helped them through difficult times.

Products and services

• Songs That Found Me at the Right Time

Quantifiable outcome

• Music has been clinically proven to have a positive impact on mental health.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• OFFAIRcoreGTM or Marketing Partner · 1 June 2022Sounds of Saving partners with OFFAIR (a music platform/venue) to present live events benefiting the SoS Therapy Fund and youth programs. Events feature artists performing with percentage of proceeds donated.
• Public RecordscoreGTM or Marketing Partner · 1 June 2022Music venue partner hosting Sounds of Saving events in New York City. The venue provides event space and restaurant sales, with 10% of total sales donated to the organization.
• NYC Department of Education (NYC DOE)coreStrategic or Co-development PartnerEducational institution partner for school-based mental health programs. Sounds of Saving delivers curriculum to students through this partnership.
• Anschutz Entertainment Group (AEG)minorStrategic or Co-development PartnerLarge entertainment company shown as a partner/logo on the website, indicating collaboration on events or programming.
• Republic RecordsminorStrategic or Co-development PartnerMajor record label shown as a partner, suggesting collaboration on artist engagement or content creation.
• 988 LifelineminorOthersNational suicide prevention hotline partnered to provide crisis resources to the Sounds of Saving community. The organization directs users to call or text 988.
• PropellerminorOthersLikely a nonprofit support organization shown as a partner logo on the website.
• VibrantminorOthersOrganization shown as a partner logo, nature of partnership not specified in available content.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• JED Foundation: Nonprofit protecting teen and young adult emotional health and preventing suicide through school and college programs. Comparable mission, school curriculum delivery, and youth mental health focus for ages 14-24.
• Musicians On Call: Nonprofit bringing live music to hospitals, veterans, and people in need as a healing tool. Comparable music-as-therapeutic-medium nonprofit model with artist-driven programming and institutional partnerships.
• Active Minds: Nonprofit that runs student-led mental health awareness and education programs in schools and colleges. Directly comparable school-based mental health curriculum delivery model targeting similar age groups.
• Backline: Nonprofit that connects music industry professionals and their families with mental health resources. Comparable as a niche music-industry mental health nonprofit working with artists and venues, though Backline focuses on industry workers rather than fans.
• Hope for the Day: Nonprofit focused on mental health education and suicide prevention through music and music industry partnerships. Directly comparable philosophy of using music culture as a vehicle for mental health awareness among young people.
• To Write Love on Her Arms (TWLOHA): Nonprofit that uses music and storytelling to support people struggling with depression, addiction, and suicide. Closely comparable mission and target audience (young people), with a similar donation-funded model and music-tied community programming.

Broad incumbents

• Born This Way Foundation: Lady Gaga-affiliated nonprofit focused on youth mental health and kindness. Comparable music-celebrity-driven mental health awareness for young people, but with significantly larger celebrity-driven reach and resources.
• The Trevor Project: Large youth mental health nonprofit focused on LGBTQ+ suicide prevention. Comparable target demographic (ages 14-24) and crisis resource model, but operates at vastly larger scale with broader scope.
• MusiCares: Music industry's premier charity (affiliated with the Recording Academy/GRAMMYs) providing health and human services to music people. Larger, more established counterpart operating in the same music-and-wellness space with broader institutional backing.
• Sweet Relief Musicians Fund: Nonprofit providing financial assistance to musicians facing illness, disability, or age-related issues. Shares the music-nonprofit wellness category but focuses on direct financial aid rather than youth mental health education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SoundsOfSaving
• YouTubeyoutube.com/channel/UC63jSE75VJoOekg-NdUSXmA
• Facebookfacebook.com/SOUNDSofSAVING
• Instagraminstagram.com/soundsofsaving
• LinkedInlinkedin.com/company/sounds-of-saving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sounds of Saving