Hope For The Day
Hope For The Day is a Chicago-based 501(c)(3) nonprofit delivering peer-led, clinically backed suicide prevention and mental health education programs across schools, workplaces, and communities, operating the Resource Compass resource directory, Sip of Hope coffee social enterprise, and Streaming for Hope creator partnerships.
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hope For The Day does
Hope For The Day (HFTD) is a 501(c)(3) nonprofit organization headquartered at 4252 North Cicero Avenue, Chicago, Illinois, founded in 2010 and focused on proactive suicide prevention and mental health education. The organization operates peer-led, clinically backed programs delivered across K-12 schools, higher education institutions, workplaces, and community settings, with educational outreach conducted at non-traditional venues including music festivals, gaming conventions, and restaurant Back of House environments. Its mission centers on the thesis that the primary obstacle to suicide prevention is the stigma preventing help-seeking rather than access to services themselves.
The organization's product portfolio includes the Resource Compass, a zip-code-searchable web platform connecting users to vetted free and reduced-cost mental health resources across therapy, counseling, food security, and housing; Sip of Hope, a social-enterprise coffee product where 100% of proceeds fund prevention programs; a merchandise Shop that channels 100% of proceeds to mission work; and programs branded 86 The Silence, Streaming for Hope (creator and streamer partnerships), Education Programs, and Partners in Prevention. The technology stack is a curated directory-style platform rather than an AI-driven matching system, and no AI/ML capabilities are disclosed.
HFTD's revenue model is donations-driven, supplemented by merchandise sales and Sip of Hope coffee proceeds. Programs are delivered directly to schools, workplaces, and communities; fundraising leverages peer-to-peer campaigns (via GiveButter) and event-driven channels (e.g., the Bank of America Chicago Marathon). The organization reports 2025 impact of 10,595 Resource Compass searches, 10,000+ resources distributed, 5,081 individuals educated, and 2.1M+ views across 220 streaming campaigns reaching 17+ countries and all 50 US states. Core funding partners include the Whiteman Family Foundation and Abra Prentice Foundation; the Partners in Prevention ecosystem spans national advocacy peers (AFSP), corporate sponsors (Nicor Gas, Midtown Athletic Club), and hospitality collaborators (Paulie Gee's, Hexe Coffee Co).
Hope For The Day firmographics
Firmographics- Name
- Hope For The Day
- Legal name
- Hope For The Day
- Website
- https://hftd.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hope For The Day is a Chicago-based 501(c)(3) nonprofit delivering peer-led, clinically backed suicide prevention and mental health education programs across schools, workplaces, and communities, operating the Resource Compass resource directory, Sip of Hope coffee social enterprise, and Streaming for Hope creator partnerships.
- Ownership category
- akta.pro rank
Hope For The Day industry classification
Industry- Product category
- Mental Health Education and Suicide Prevention Services
- NAICS
- Emergency and Other Relief Services (62423)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGACAD)
Keywords
Where Hope For The Day is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hope For The Day business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Non-profit organization relying on charitable donations from individuals and organizations to fund suicide prevention and mental health education programs.
- Merchandise Sales (Shop): 100% of shop proceeds go to HFTD's suicide prevention and mental health education projects. Includes branded merchandise.
- Sip of Hope Coffee: World's first coffee where 100% of proceeds support proactive suicide prevention and mental health education. Social enterprise product.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hope For The Day product offering
Product offeringCore offering
Hope For The Day is a non-profit organization that delivers peer-led, clinically backed mental health education and proactive suicide prevention programs to schools, workplaces, and communities. Its offerings include the Resource Compass search tool connecting people to vetted free/reduced-cost mental health services, education programs, awareness campaigns such as 86 The Silence, the Streaming for Hope creator partnership initiative, and a social-enterprise coffee product (Sip of Hope) plus a merchandise shop whose proceeds fund the mission.
Product overview
Hope For The Day operates as a non-profit movement focused on proactive suicide prevention and mental health education. The organization offers a portfolio of interconnected programs and products: Sip of Hope (a coffee social enterprise where 100% of proceeds fund prevention efforts), a Shop (merchandise with 100% of proceeds donated), the Resource Compass (a search tool for mental health resources), peer-led Education Programs, the 86 The Silence awareness campaign, Streaming for Hope (a creator/streamer partnership initiative), and the Partners in Prevention program for corporate partnerships. These offerings work together to provide pathways for engagement, education, resource access, and fundraising for the mission.
Differentiator
Problem solved
Functional benefit
Brands
- 86 The Silence: A program dedicated to breaking the silence on mental health and suicide prevention.
- Streaming For Hope
- Sip Of Hope
- Resource Compass
Products and services
- Sip of Hope
Quantifiable outcome
- 10,595 Resource Compass searches and 10,000+ mental health resources distributed in 2025
- +2 more outcomes
Companies that use Hope For The Day
Customer profileSegments4 records
Ideal customer profiles4 records
Hope For The Day technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hope For The Day partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Midtown Athletic ClubminorPartner in Prevention collaborating on mental health awareness and community outreach initiatives.
- GiveButtercoreFundraising platform partner for P2P campaigns and event ticketing (Hope for the Night event).
- Hexe Coffee CocoreCoffee collaboration aligned with Sip of Hope mission of 100% proceeds to mental health.
- World Beer Festival (WBF)minorEvent partnership bringing mental health awareness to festival attendees.
- Nicor GasminorCorporate partner in prevention supporting community mental health programs.
- American Foundation for Suicide Prevention (AFSP)coreNational suicide prevention organization partnership for resource sharing and awareness.
- Bank of America Chicago MarathonminorEvent sponsorship bringing mental health awareness to marathon participants and spectators.
- ShiftminorPartner in Prevention for mental health community initiatives.
- Maxwell's TradingminorPartner in Prevention collaboration.
- Paulie Gee'sminorRestaurant Back of House partnership bringing mental health conversations to hospitality industry.
- Heileman's Old StyleminorLocal partnership for community mental health awareness events.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hope For The Day competitors and assessment
Company assessmentDirect peers
- Active Minds: Student-led nonprofit focused on mental health awareness and education in schools and colleges. Closely comparable to HFTD's peer-led, school-focused education programming.
- The Jed Foundation (JED): Nonprofit focused on protecting teen and young adult emotional health and preventing suicide, with significant school and college program overlap. Directly comparable to HFTD's K-12 and higher education mental health programming.
- Crisis Text Line: Nonprofit providing free, 24/7 crisis support via text. Comparable in crisis intervention mission and in publishing 741741 prominently, mirroring HFTD's own promotion of crisis lines.
- American Foundation for Suicide Prevention (AFSP): The largest US nonprofit dedicated exclusively to suicide prevention. AFSP is a direct peer in mission and is also an active HFTD strategic partner, making it the closest comparable organization in scope and category.
- Born This Way Foundation: Lady Gaga-founded nonprofit focused on youth mental health and kindness. Comparable in youth mental health focus, brand-led awareness approach, and nonprofit status with a mission-driven social-enterprise sensibility similar to HFTD.
- Bring Change to Mind: Nonprofit dedicated to ending the stigma around mental illness through high-profile campaigns and youth programs. Directly comparable to HFTD's stigma-focused mission and youth programming.
- The Trevor Project: Leading suicide prevention and crisis intervention nonprofit for LGBTQ+ young people. Comparable to HFTD in mission scope, youth focus, and 24/7 crisis line operation (988 ecosystem).
- To Write Love on Her Arms (TWLOHA): Nonprofit addressing mental health and suicide prevention, with a strong brand and merchandise-driven funding model. Highly comparable to HFTD's stigma-breaking mission, awareness events, and shop-based funding approach.
Broad incumbents
- National Alliance on Mental Illness (NAMI): The largest US grassroots mental health advocacy organization. A broader incumbent with a much larger footprint and government advocacy role, competing for the same donor and policy attention.
- Mental Health America (MHA): Established national nonprofit addressing mental health advocacy, education, and screening. A broader incumbent operating in the same mental health awareness and education space as HFTD.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hope For The Day social profiles
Digital presenceHope For The Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hope For The Day leadership team
Management profileNumber of profiles
Profiles3 records
Hope For The Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hope For The Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hope For The Day
What does Hope For The Day do?
Hope For The Day is a non-profit organization that delivers peer-led, clinically backed mental health education and proactive suicide prevention programs to schools, workplaces, and communities. Its offerings include the Resource Compass search tool connecting people to vetted free/reduced-cost mental health services, education programs, awareness campaigns such as 86 The Silence, the Streaming for Hope creator partnership initiative, and a social-enterprise coffee product (Sip of Hope) plus a merchandise shop whose proceeds fund the mission.
Is Hope For The Day a public or private company?
Hope For The Day is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hope For The Day founded?
Hope For The Day was founded in 2010. It employs 11 to 50 people.
Where is Hope For The Day based?
Hope For The Day is headquartered in Chicago, United States, in the North America region.
How does Hope For The Day make money?
Three revenue lines are on record. Donations are the primary driver. The others are merchandise Sales (Shop) and sip of Hope Coffee.
Who are Hope For The Day's main competitors?
Direct peers on record are Active Minds, The Jed Foundation (JED), Crisis Text Line, American Foundation for Suicide Prevention (AFSP), Born This Way Foundation, Bring Change to Mind, The Trevor Project and To Write Love on Her Arms (TWLOHA). Broad incumbents are National Alliance on Mental Illness (NAMI) and Mental Health America (MHA).
Does Hope For The Day have an API?
No public API is recorded for Hope For The Day.
What industry is Hope For The Day in?
Hope For The Day's product category is Mental Health Education and Suicide Prevention Services. Its primary akta.pro industry code is BPAGACAD, Mental Health & Crisis Support Services. Its NAICS code is 62423 and its SIC code is 8300.