Applewood
Applewood is a New Jersey-based nonprofit founded in 1990 that operates a single Freehold campus providing independent living, assisted living, memory care, and skilled nursing services to older adults, with 101–250 employees and apparent affiliation to Fellowship Life Inc.
- Company typePrivate
- Founded1990
- HeadquartersFreehold, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Applewood does
Applewood is a nonprofit senior living organization founded in 1990 and headquartered in Freehold, New Jersey, operating a four-tier continuum-of-care model spanning independent living, assisted living, memory care, and skilled nursing. The organization serves older adults whose care needs range from largely autonomous retirement living through high-acuity post-acute and dementia care, positioning it as a classic continuing care retirement community (CCRC) operator with internal upgrade pathways as residents age. The firmographic profile (101–250 employees, private, nonprofit) is consistent with a single-campus operator of moderate scale in the Mid-Atlantic market.
The organization's business model is the standard nonprofit senior living revenue stack: resident fees (private pay for independent living and assisted living, private pay and long-term care insurance for memory care) combined with Medicare and Medicaid reimbursement for skilled nursing days. This is supplemented — typical for nonprofit CCRCs but not disclosed in the source data — by charitable donations, an endowment, and ancillary service fees. No pricing, occupancy, payer-mix, or revenue disclosures are present in the available inputs, so the revenue mechanics cannot be characterized beyond structural inference. The presence of Applewood as a subdomain on fellowshiplifeinc.org indicates an affiliation with Fellowship Life Inc., which suggests Applewood may operate within a broader nonprofit community/faith-based ecosystem that provides shared back-office, fundraising, and referral infrastructure — a meaningful structural advantage for a small independent CCRC but one whose exact legal relationship is not specified in the input.
Operationally, the organization is led by Executive Director Keith Grady, the only named executive in the source data. There is no disclosed management team beyond this role, no product or technology stack (the api_details source explicitly confirms no public API exists), no certifications or compliance filings beyond the implicit state licensure required for the four care categories, and no partnerships, M&A, or funding activity. The investment-relevant picture is therefore one of a long-tenured, single-site, mission-driven operator whose competitive position rests on regulatory licensing, switching costs, and local reputation rather than on technology differentiation or scalable growth mechanics.
Applewood firmographics
Firmographics- Name
- Applewood
- Website
- https://applewood.com
- Company type
- Private
- Founded year
- 1990
- Headcount range
- 101–250 employees
- Short description
- Applewood is a New Jersey-based nonprofit founded in 1990 that operates a single Freehold campus providing independent living, assisted living, memory care, and skilled nursing services to older adults, with 101–250 employees and apparent affiliation to Fellowship Life Inc.
- Ownership category
- akta.pro rank
Applewood industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
- akta.pro secondary industry
- Active Adult (55+) Independent Living Communities (HLADAAAD)
Keywords
Where Applewood is headquartered
LocationHeadquarters
- HQ city
- Freehold
- HQ country
- United States
- HQ region
- North America
Markets served
Applewood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure
Applewood product offering
Product offeringCore offering
Applewood is a nonprofit senior living community located in Freehold, New Jersey, founded in 1990. The community provides independent living, skilled nursing, memory care, and assisted living services to older adults, operating as part of Fellowship Life Inc.
Product overview
No product or service information is available in the provided sources. The only source content is a loading/verification page with no substantive company information.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Residential community living for seniors who are able to live independently but desire the amenities, social environment, and access to supportive services of a senior living community.
- Assisted Living Supportive residential care for seniors who need assistance with daily living activities such as bathing, dressing, medication management, and meals.
- Memory Care Specialized care and residential services for seniors living with Alzheimer's disease, dementia, or other memory-related conditions, delivered in a secure and supportive environment.
- Skilled Nursing 24-hour medical and nursing care provided by licensed healthcare professionals for seniors with complex medical needs requiring ongoing clinical oversight.
Companies that use Applewood
Customer profileIdeal customer profiles1 record
Applewood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Applewood partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Applewood competitors and assessment
Company assessmentBroad incumbents
- Atria Senior Living: Atria Senior Living operates a large network of senior living communities throughout New Jersey and the US, with offerings in independent living, assisted living, and memory care. As a major incumbent, it competes broadly with Applewood in the NJ market.
- Five Star Senior Living: Five Star Senior Living operates independent living, assisted living, and memory care communities across the US, including in New Jersey. As a broader incumbent in the senior living space, it competes for residents and staff against NJ-area CCRCs like Applewood.
- Brookdale Senior Living: Brookdale Senior Living is the largest US operator of senior living communities, with multiple locations in New Jersey. It offers independent living, assisted living, memory care, and skilled nursing, competing for residents across the full care continuum Applewood serves.
- Sunrise Senior Living: Sunrise Senior Living is a national for-profit operator of assisted living and memory care communities with multiple NJ locations. It competes for the same resident base in NJ and offers overlapping care services, though it does not typically offer skilled nursing.
Direct peers
- The Evergreens: The Evergreens is a nonprofit CCRC in Moorestown, NJ, offering independent living, assisted living, skilled nursing, and memory care. It is a comparable NJ-based nonprofit senior living community with a similar continuum-of-care structure.
- Brandywine Living: Brandywine Living operates assisted living and memory care communities across New Jersey and the mid-Atlantic. While it is a for-profit chain rather than nonprofit, its NJ presence offers direct overlap with Applewood's service lines of assisted living and memory care.
- Juniper Communities: Juniper Communities operates senior living communities in NJ and surrounding states, with a focus on assisted living and memory care along with some independent living. It is a comparable regional senior living operator competing in the same NJ market.
- Seabrook (CCRC): Seabrook is a CCRC located in Tinton Falls, NJ (Monmouth County, same region as Applewood). It provides independent living, assisted living, skilled nursing, and memory care as a nonprofit community, making it a directly comparable regional peer.
- Fellowship Village: Fellowship Village is a CCRC in Basking Ridge, NJ, operated under the same Fellowship Life umbrella referenced in Applewood's URL. It offers the same continuum of care (independent living, assisted living, memory care, skilled nursing) to seniors, making it the most directly comparable peer.
- Cedar Crest Village by Erickson Senior Living: Cedar Crest is a large CCRC in Pompton Plains, NJ, operated by Erickson Senior Living. It offers independent living, assisted living, memory care, and skilled nursing on a single campus—the same multi-level model as Applewood, but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Applewood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applewood leadership team
Management profileNumber of profiles
Profiles1 record
Applewood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applewood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applewood
What does Applewood do?
Applewood is a nonprofit senior living community located in Freehold, New Jersey, founded in 1990. The community provides independent living, skilled nursing, memory care, and assisted living services to older adults, operating as part of Fellowship Life Inc.
When was Applewood founded?
Applewood was founded in 1990. It employs 101 to 250 people.
Where is Applewood based?
Applewood is headquartered in Freehold, United States, in the North America region.
Who are Applewood's main competitors?
Broad incumbents on record are Atria Senior Living, Five Star Senior Living, Brookdale Senior Living and Sunrise Senior Living. Direct peers are The Evergreens, Brandywine Living, Juniper Communities, Seabrook (CCRC), Fellowship Village and Cedar Crest Village by Erickson Senior Living.
Does Applewood have an API?
No public API is recorded for Applewood.
What industry is Applewood in?
Applewood's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAA, Market-Rate Independent Living (Private Pay) Communities, with a secondary code of HLADAAAD, Active Adult (55+) Independent Living Communities. Its NAICS code is 623311 and its SIC code is 8050.