La Humla Suse
La Humla Suse is a Norwegian non-profit association founded in 2013 that conserves bumblebees and wild pollinators through citizen science, education, and habitat improvement, serving members, schools, kindergartens, businesses, farmers, and government agencies across Norway.
- Company typePrivate
- Founded2013
- HeadquartersGrønland, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What La Humla Suse does
La Humla Suse is a Norwegian non-profit association (ideell forening), founded in 2013 and headquartered in Oslo at Christian Krohgs gate 15, that operates as Norway's largest organization dedicated to wild pollinator conservation with particular focus on bumblebees. The organization documents 35 bumblebee species in Norway and addresses the fact that approximately one in ten species is threatened. Its core product is Humlebo, a specially designed bumblebee nest box produced locally in Oslo, complemented by NIBIO-sourced regional wildflower seed mixtures sold via the online store and a field handbook covering all Norwegian bumblebee species. The portfolio also includes citizen science platform Den Ville Pollinatortellingen, the educational platform Pollinatorskolen, the Pollinatorpodden podcast, and 100+ free publications and educational brochures.
The organization generates revenue through five streams: annual membership fees, product sales through the e-commerce store, paid courses and consulting services (Humlekassekurs at 2,500 kr plus travel, Naturguiding at 500 kr/hour), grants from Miljødirektoratet (Natursats), Statsforvalteren regional offices in Oslo og Viken, Agder, and Trøndelag, Oslo kommune, and Sparebankstiftelsen DNB, plus corporate donations including from 50 Degrees North. Customers span individual members, school and kindergarten educators, businesses seeking ESG engagement, farmers via the Kantsoneprosjekt, and government agencies including Miljødirektoratet and Akershus Fylkeskommune. Local chapters operate in Trøndelag (led by Torleif Iversen) and Bergen (led by Tom Danielsen), supported by a lean Oslo-based staff of about 6–10 personnel under Managing Director Frauke Heivand and nature guide co-founder Roald Bengtson.
La Humla Suse firmographics
Firmographics- Name
- La Humla Suse
- Legal name
- La Humla Suse
- Website
- https://lahumlasuse.no
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Humla Suse is a Norwegian non-profit association founded in 2013 that conserves bumblebees and wild pollinators through citizen science, education, and habitat improvement, serving members, schools, kindergartens, businesses, farmers, and government agencies across Norway.
- Ownership category
- akta.pro rank
La Humla Suse industry classification
Industry- Product category
- Pollinator Conservation Services
- akta.pro primary industry
- Monitoring, Evaluation, Research & Learning (MERL) (BPAGABAO)
Keywords
Where La Humla Suse is headquartered
LocationHeadquarters
- HQ city
- Grønland
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
La Humla Suse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Membership fees: Annual membership fees from individual supporters and volunteers who join the organization to support bumblebee and wild pollinator conservation in Norway.
- Product sales: Sales of bumblebee houses (Humlebo), wildflower seed mixtures, field guides, and educational materials through the online store.
- Course and service fees: Fees for customized courses for schools, kindergartens, businesses, and municipalities, as well as consulting services for bumblebee-friendly development projects.
- Project funding and grants: Funding from government bodies including Miljødirektoratet, Statsforvalteren, and Oslo kommune, as well as support from Sparebankstiftelsen DNB for specific educational projects.
- Donations: Support from corporate partners like 50 Degrees North who donate profits, individual donors, and gift contributions through testamentary bequests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Humlekassekurs (Bumblebee House Course): 2-3 hours |
| Unit Pricing | Pay-as-you-go | Naturguiding (Nature guiding): Per hour |
| Unit Pricing | Pay-as-you-go | Norske blomsterengfrø (Norwegian wildflower seeds) |
| Subscription | Annual | Medlemskap (Membership) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
La Humla Suse product offering
Product offeringCore offering
La Humla Suse is a Norwegian nonprofit association that sells physical conservation products (the Humlebo bumblebee house, regional wildflower seed mixtures, and printed field guides) and delivers paid educational services including bumblebee courses, species identification courses, bumblebee house building courses, and nature guiding. The organization also operates citizen science programs (Den Ville Pollinatortellingen), free public humlevandringer, and kindergarten/school learning resources to advance bumblebee and wild pollinator conservation across Norway.
Product overview
La Humla Suse operates as a non-profit association focused on bumblebee and wild pollinator conservation in Norway. The organization offers a portfolio of products and services centered around education, species mapping, and practical conservation measures. The core product is Humlebo, their specially designed bumblebee house. Complementary offerings include Norwegian wildflower meadow seeds (Norske blomsterengfrø) and educational publications such as the Felthåndbok Humler i Norge field handbook. The service portfolio includes various courses (Grunnkurs i Humler, Artsidentifiseringskurs, Humlekassekurs), Humlevandring guided tours, Naturguiding nature walks, and citizen science projects like Den Ville Pollinatortellingen and Pollinatorskolen. The organization also runs the Småkryp og småfolk project for kindergarten education. These products and services work together to advance the organization's mission of securing viable and strengthened populations of bumblebees and wild pollinators in Norway.
Differentiator
Problem solved
Functional benefit
Brands
- Humlebo: La Humla Suse's proprietary bumblebee nest box designed for urban areas, locally produced in Oslo
- Pollinatorpodden
- Den Ville Pollinatortellingen
Products and services
- Humlebo bumblebee house La Humla Suse's proprietary bumblebee house, designed to mimic mouse nests that bumblebees naturally inhabit with optimal insulation. Simple to assemble, lightweight, and aesthetically pleasing for urban gardens, balconies, and outdoor areas. Sold to individual consumers, housing associations, and businesses across Norway.
- Norske blomsterengfrø (Norwegian wildflower meadow seeds) Norwegian wildflower meadow seeds consisting of locally sourced wild species adapted to Norwegian climate, available in zone-specific mixtures from Sone 1 (Sørøstlandet) through Sone 9 (Troms og Finnmark). Sold for 290 kr per regional seed mixture. Developed in collaboration with NIBIO Landvik for individual gardeners and habitat restoration projects.
- Felthåndbok Humler i Norge (Field Handbook - Bumblebees of Norway) Practical field handbook with overview of all 35 documented bumblebee species in Norway, including text, distribution maps, and photographs. Aimed at nature enthusiasts, citizen scientists, and course participants undertaking species identification.
- Grunnkurs i Humler (Basic Bumblebee Course) Introductory course providing an introduction to bumblebees, their life cycle, why they are important, what threatens them, how to help them, and common species identification. Targeted at individuals, hobbyists, and member participants.
- Humlevandring (Guided bumblebee walk) Outdoor event combining educational information with hands-on bumblebee hunting, where participants learn about bumblebee importance, catch different species, identify them, and release them safely. Available as free public events in Trøndelag and other locations, and as a paid Humlekassekurs component.
- Artsidentifiseringskurs (Species Identification Course) Advanced course covering all 35 bumblebee species in Norway, variations, characteristics, and similar species, teaching participants how to identify species and register findings in the Artsobservasjoner citizen science database. Targeted at serious citizen scientists and instructors.
- Humlevennlig beplantning (Pollinator-friendly planting course) Course on how to establish a pollinator paradise with bumblebee-friendly planting choices for gardens and balconies. Targeted at gardeners, housing associations, and homeowners.
- Humlekassekurs (Bumblebee House Course) Course lasting 2-5 hours containing an information section (bumblebee lecture) and practical section where participants build and furnish their own bumblebee houses. Priced at 2500 kr per course plus potential travel expenses. Delivered to schools, kindergartens, businesses, and municipalities across Norway.
- Naturguiding (Nature guiding service) Nature guiding service offering guided nature walks in local areas or other locations, teaching about species and ecological relationships, including follow-up summaries and species identification assistance. Led by expert guide Roald Bengtson at a recommended rate of 500 kr per hour. Targeted at corporate groups, schools, and private clients.
- Medlemskap (Annual Membership) Annual membership subscription for individuals supporting La Humla Suse's mission to protect bumblebees and wild pollinators in Norway. Benefits include newsletters, updates, and participation in member activities and events.
- Den Ville Pollinatortellingen (The Wild Pollinator Count) Crowdsourced citizen science project where the public is invited to place dots on a species map, contributing to documenting wild pollinators including butterflies, wild bees, flower-visiting beetles, and hoverflies across Norway. Free public participation with observations submitted to the Artsobservasjoner database.
- Småkryp og småfolk (Small critters and small folk) Educational project helping Norwegian kindergartens create small insect gardens, with learning materials for preschool children about insects and nature. Targeted at preschool teachers and kindergarten administrators.
- Pollinatorskolen (The Pollinator School) Educational platform hosted on pollinatorskolen.no for learning about pollinators. Free resource for teachers, students, and the general public seeking structured pollinator education content.
Quantifiable outcome
- 35 bumblebee species documented in Norway through citizen science and research
- +3 more outcomes
Companies that use La Humla Suse
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
La Humla Suse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Humla Suse partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Akershus FylkeskommunecoreSummer 2026 collaboration project 'Jakten på ildsandbia' (The Hunt for Fire Sand Bee) supported by Miljødirektoratet through the Natursats program. This citizen science project engages the public in searching for the threatened fire sand bee species in Akershus county.
- USBL (Boligbyggelaget)corePartnership on 'Summende nabolag' (Buzzing Neighborhood) project to create bumblebee-friendly environments in cooperative housing communities. Six USBL housing associations received support to improve pollinator habitats in their neighborhoods.
- Nordic-Baltic Partnership (Sweden, Denmark, Finland, Estonia)coreSince 2019, collaboration with partner organizations and research institutions across Sweden, Denmark, Finland, and Estonia on pollinator research, education, and conservation. Includes joint publication 'Promoting Pollinators in Agriculture'.
- NIBIO (Norsk institutt for bioøkonomi)coreCollaboration on wildflower seed production and regional planting guides. La Humla Suse sells NIBIO-developed seed mixtures adapted to different Norwegian climate zones from Sone 1-9.
- SABIMA (Samarbeidsrådet for biologisk mangfold)minorCollaborated on developing teacher training courses about bumblebees for intermediate school teachers (grades 5-7).
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
La Humla Suse competitors and assessment
Company assessmentDirect peers
- SABIMA: SABIMA (Samarbeidsrådet for biologisk mangfold) is Norway's council for biological diversity. A direct peer because it shares La Humla Suse's focus on biodiversity conservation in Norway, and is explicitly listed as a partner on teacher training courses about bumblebees for grades 5-7.
- Xerces Society for Invertebrate Conservation: US-based nonprofit dedicated to invertebrate conservation including pollinators. Directly comparable in mission (invertebrate and pollinator protection), operating model (science-based conservation, education, citizen science, policy advocacy), and products (habitat guides, publications).
- Pollinator Partnership: Largest US-based nonprofit dedicated exclusively to pollinator health. Shares La Humla Suse's core focus on wild pollinator conservation, education, and habitat improvement, with comparable citizen science and corporate partnership programs.
- Buglife: UK-based invertebrate conservation charity. Direct comparable mission of protecting invertebrates (including pollinators) through habitat conservation, citizen science, and policy advocacy, with a similar operating model of combining science, education, and volunteer engagement.
- Bumblebee Conservation Trust: UK charity dedicated exclusively to bumblebee conservation. The closest international peer in species focus (bumblebees specifically), combining research, education, citizen science, and habitat improvement in a similar model to La Humla Suse.
Broad incumbents
- Naturvernforbundet: Norway's largest environmental organization (Friends of the Earth Norway). Operates across many environmental causes including biodiversity, but is broader in scope than La Humla Suse's pollinator-specific focus and competes for similar government grants and member support.
- WWF Norway: Norwegian chapter of the global WWF network. Engages in biodiversity conservation including pollinator-related policy and habitat work, but as part of a much broader conservation portfolio. Competes for corporate partnerships and major foundation funding.
- BirdLife Norway: Norwegian member of BirdLife International. Comparable in being a Norwegian wildlife-focused NGO with membership and conservation programs, but focused on birds rather than pollinators. Competes for the same volunteer base and corporate/grant funding.
Regional players
- Naturskyddsföreningen: Sweden's largest environmental organization with a comparable Nordic mission of nature and biodiversity protection. Operates in a similar policy and ecosystem context but in Sweden rather than Norway, providing a regional peer for Nordic-Baltic expansion considerations.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
La Humla Suse social profiles
Digital presenceLa Humla Suse financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Humla Suse leadership team
Management profileNumber of profiles
Profiles17 records
La Humla Suse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Humla Suse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Humla Suse
What does La Humla Suse do?
La Humla Suse is a Norwegian nonprofit association that sells physical conservation products (the Humlebo bumblebee house, regional wildflower seed mixtures, and printed field guides) and delivers paid educational services including bumblebee courses, species identification courses, bumblebee house building courses, and nature guiding. The organization also operates citizen science programs (Den Ville Pollinatortellingen), free public humlevandringer, and kindergarten/school learning resources to advance bumblebee and wild pollinator conservation across Norway.
Is La Humla Suse a public or private company?
La Humla Suse is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was La Humla Suse founded?
La Humla Suse was founded in 2013. It employs 1 to 10 people.
Where is La Humla Suse based?
La Humla Suse is headquartered in Grønland, Norway, in the Europe region.
How does La Humla Suse make money?
Five revenue lines are on record. Membership fees are the primary driver. The others are product sales, course and service fees, project funding and grants and donations.
Who are La Humla Suse's main competitors?
Direct peers on record are SABIMA, Xerces Society for Invertebrate Conservation, Pollinator Partnership, Buglife and Bumblebee Conservation Trust. Broad incumbents are Naturvernforbundet, WWF Norway and BirdLife Norway. Naturskyddsföreningen is listed as a regional player.
Does La Humla Suse have an API?
No public API is recorded for La Humla Suse.
What industry is La Humla Suse in?
La Humla Suse's product category is Pollinator Conservation Services. Its primary akta.pro industry code is BPAGABAO, Monitoring, Evaluation, Research & Learning (MERL).