What Pollinator Partnership does

Pollinator Partnership is a 501(c)(3) nonprofit organization founded in 1996 and headquartered in San Francisco, operating as the largest organization in the world dedicated exclusively to pollinator protection and ecosystem health. Its core work is structured around three pillars: conservation programs, scientific consulting, and public education. The program portfolio spans flagship offerings such as Bee Friendly Farming (BFF), Bee Friendly Gardening (BFG), Pollinator Steward Certification, the North American Pollinator Protection Campaign (NAPPC, a 170+ partner coalition), Pollinator Week (a U.S. Senate-designated annual observance now in its 19th year), Project Wingspan, and the Toyota Pollinator Friendly Places initiative. The organization has a wholly owned Canadian subsidiary, P2 Canada, and serves North American geographies through the United States, Mexico, and Canada.

The underlying technical and scientific foundation is credentialed human expertise rather than a unified software product. Staff include NRCS Certified Technical Service Providers, SER Certified Ecological Restoration Practitioners, staff botanists, and restoration ecologists who produce ecoregional planting guides, Monarch Fueling planting guides by zone, Monarch Habitat Development Manuals, agricultural technical guides for specialty crops (wine grapes, blueberries, apples, cucurbits, potatoes, watermelons), IPM templates, and the interactive Find Your Roots plant selection tool. The BeeMD serves as a honey bee health diagnostic resource, and the Tropi STOP initiative provides Tropilaelaps mite identification and monitoring guidance in coordination with USDA APHIS, USDA ARS, Project Apis m., the Apiary Inspectors of America, and the Honeybee Health Coalition.

Revenue mechanics combine individual and corporate donations, foundation grants (notably from the National Fish and Wildlife Foundation for Project Wingspan), corporate sustainability sponsorships (Toyota Motor North America, Comvita, EPRI), fee-for-service consulting to government agencies and corporations (past clients include The New York Power Authority, The JM Smucker Company, and USDA Farm Service Agency), citizen science engagement via iNaturalist bioblitz projects, and retail merchandise and publication sales through an owned e-commerce storefront and retail partners. Customer segments span government agencies, corporate partners, farmers and ranchers, individual gardeners, educators and community scientists, and utility and energy companies, with sales-led consulting paired alongside event-driven awareness campaigns anchored on Pollinator Week.

Name

Pollinator Partnership

Legal name

Pollinator Partnership

Website

https://pollinator.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Pollinator Partnership is a 501(c)(3) nonprofit and the world's largest organization dedicated exclusively to pollinator protection, delivering conservation programs, credentialed ecological consulting, and science-based education to farmers, corporations, government agencies, and gardeners across North America.

Ownership category

akta.pro rank

Product category

Pollinator Conservation and Ecological Restoration Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Apiculture (112910)

SIC

Services-Membership Organizations (8600), Agricultural Services (700), Services-Educational Services (8200)

akta.pro primary industry

Biodiversity & Habitat Enhancement (Pollinator Strips, Buffer Zones, Riparian Restoration) (AFAGAMAG)

akta.pro secondary industries

Beekeeping & Apiculture (EDAOAOAL), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

• Pollinator conservation
• Habitat restoration consulting
• Ecological certification programs
• Agricultural sustainability services
• Citizen science education

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Pollinator Partnership relies heavily on donations from individuals, corporations, and foundations to fund conservation programs, education initiatives, and habitat restoration projects.
2. Consulting Services: Fee-for-service consulting to government agencies, corporations, and NGOs for pollinator-related projects including habitat restoration, seed mix design, staff training, and research. Past clients include The New York Power Authority, JM Smucker Company, and USDA Farm Service Agency.
3. Retail Products and Publications: Sale of pollinator-themed merchandise (T-shirts, posters, calendars, greeting cards), educational books and brochures, habitat and garden signs, seeds and plants, and educational materials through their online shop and retail partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pollinator Partnership delivers science-driven pollinator conservation through a portfolio of certification programs (Bee Friendly Farming, Pollinator Steward), fee-based consulting services (habitat restoration, seed mix design, training, research, and corporate sustainability), and educational resources including ecoregional planting guides and citizen science tools. The organization also sells pollinator-themed merchandise, books, seeds, and educational materials through its online shop and retail partners.

Product overview

Pollinator Partnership operates as a non-profit 501(c)(3) organization — the largest in the world dedicated exclusively to pollinator protection — offering a portfolio of conservation programs, consulting services, and educational resources rather than a unified software product. The core programs include Bee Friendly Farming (BFF) certification, Bee Friendly Gardening (BFG), Pollinator Steward Certification, North American Pollinator Protection Campaign (NAPPC), Pollinator Week, Project Wingspan, and Toyota Pollinator Friendly Places. The consulting division provides Training Services, Restoration/Seed Mixes/Design, Pollinator Research, Corporate and Agricultural Sustainability consulting, and Solar Pollinator Habitat services. The organization also offers educational resources including the Find Your Roots Tool, Ecoregional Planting Guides, Garden Cards, Bee Guides, Hummingbird Land Manager Guides, and Monarch Habitat Development Manuals. Additional tools include The BeeMD (honey bee health identification) and the Tropi-STOP initiative (Tropilaelaps mite awareness). These offerings are complemented by retail products including merchandise, books, brochures, calendars, greeting cards, posters, signs, seeds, and plants through the Get Stuff section.

Differentiator

Problem solved

Functional benefit

Brands

• Bee Friendly Farming (BFF): Program that recognizes, engages, and supports farmers in pollinator conservation.
• Bee Friendly Gardening (BFG)
• North American Pollinator Protection Campaign (NAPPC)
• Pollinator Steward Certification
• Project Wingspan
• Tropi STOP

Products and services

• Bee Friendly Farming (BFF) Certification Third-party certification and membership program that recognizes, engages, and supports farmers and growers implementing pollinator-friendly practices on agricultural lands. Requires forage provision, seasonal bloom diversity, clean water access, permanent nesting habitat, and integrated pest management practices.
• Bee Friendly Gardening (BFG) Program Program helping households convert outdoor living spaces into pollinator habitat, targeting the over 85% of U.S. households with outdoor areas to collectively impact pollinator health through native plantings and garden certifications.
• Pollinator Steward Certification Professional certification program providing home gardeners, land managers, farmers, government officials, and community scientists with scientific knowledge to protect pollinators, featuring expert speakers and the latest peer-reviewed research.
• Pollinator Training Services Professional training services covering plant and pollinator identification, habitat restoration and management, pollinator monitoring, rights-of-way management, on-farm habitat creation, solar industry habitat installation, native seed collection, and Pollinator Steward Certification preparation.
• Restoration, Seed Mixes, and Design Consulting Consulting services including seed mixes for working landscapes (solar, rights-of-way, agricultural), site assessments, landscape design, restoration and naturalization planning, corporate campus landscaping, site preparations, contractor management, project coordination, and plant species selection.
• Pollinator Research Services Scientific research services addressing key questions in land management, agriculture, and wildland conservation, conducted by staff scientists working in the field, in the lab, and through policy channels.
• Corporate and Agricultural Sustainability Consulting Consulting services helping organizations plan, execute, and coordinate pollinator-related projects with diverse partners including government agencies, corporate partners, and NGOs, covering habitat projects and sustainability programs.
• Solar Pollinator Habitat Consulting Specialized consulting for creating pollinator habitat on solar installations, including habitat installation guidance, native seed mix design, and best practices for the solar industry.
• The BeeMD An interactive, visually rich website designed to help beekeepers and others concerned with bees quickly identify honey bee health issues, hosted externally at idtools.org/thebeemd.
• Bee Smart School Garden Kit Curriculum for students in grades 3-6 designed to expose students to ideas about food, wildlife, and plants while helping them choose behaviors that support their own health, the planet, and all its plants and animals.

Quantifiable outcome

• BFF certification requires 3% forage on land, seasonal bloom diversity, clean water provision, permanent nesting habitat, and IPM practices

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Toyota Motor North America (TMNA)coreStrategic or Co-development Partner · 1 September 2021Since September 2021, Pollinator Partnership has collaborated with Toyota Motor North America to enhance, protect, and restore vital pollinator habitat across the United States, Mexico, and Canada. This habitat provides a home for pollinators such as bumble bees, honey bees, monarch butterflies, and other species that sustain food production and ecosystem health throughout North America.
• North American Pollinator Protection Campaign (NAPPC)coreStrategic or Co-development PartnerNAPPC is a collaborative body of more than 170 diverse partners including respected scientists, researchers, conservationists, government officials and dedicated volunteers. The campaign succeeds with major programs to protect pollinators, raise pollinator-related issues, and benefit the health of all species, particularly those most threatened.
• The New York Power AuthorityminorOthersPast consulting client of Pollinator Partnership for pollinator-related project consulting services.
• The JM Smucker CompanyminorOthersPast consulting client of Pollinator Partnership for corporate and agricultural sustainability consulting.
• USDA Farm Service AgencyminorOthersPast consulting client of Pollinator Partnership for agricultural pollinator conservation programs.
• ComvitacoreGTM or Marketing PartnerWorld Bee Month and World Pollinator Month partnership (2026) where Comvita contributes to Pollinator Partnership's conservation and education programs, co-hosts a public webinar on May 19 featuring experts from both organizations, and engages consumers through promotional offers including complimentary wildflower seed packets and site-wide discounts.
• EPRIcoreGTM or Marketing PartnerJoint collaboration for Pollinator Power Party, a week-long celebration of pollinators in June (June 22-26, 2026) in honor of Pollinator Week. Includes real-world habitat case studies led by electric power companies and practical resources for pollinator health.
• Apiary Inspectors of America (AIA)coreStrategic or Co-development PartnerTropi STOP initiative partner working to prevent the spread of Tropilaelaps mites in North America. AIA connects beekeepers with state plant regulatory officials for reporting and monitoring.
• Project Apis m. (PAm)coreStrategic or Co-development PartnerTropi STOP initiative partner providing funding, research coordination, and technical expertise for honey bee health issues including Tropilaelaps mite awareness and prevention.
• USDA APHIScoreStrategic or Co-development PartnerTropi STOP initiative partner working on regulatory and quarantine measures to prevent Tropilaelaps mite introduction to North America.
• USDA ARScoreStrategic or Co-development PartnerTropi STOP initiative partner providing agricultural research expertise on honey bee health and emerging pest threats including Tropilaelaps mites.
• Honeybee Health CoalitioncoreStrategic or Co-development PartnerTropi STOP initiative partner working to improve honey bee health through coordinated outreach, education, and resource development on emerging threats.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Pollinators
• Facebookfacebook.com/ThePollinatorPartnership
• LinkedInlinkedin.com/company/pollinator-partnership

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pollinator Partnership