Coldwell Banker Coast Realty

What Coldwell Banker Coast Realty does

Coldwell Banker Coast Realty is a privately held residential real estate brokerage franchise operating across East Central Florida, headquartered at 5537 S Williamson Blvd in Port Orange with a second office in Titusville. The firm serves buyers, sellers, and rental property owners in approximately eleven cities spanning Volusia and Brevard Counties, including Port Orange, Titusville, Daytona Beach, New Smyrna Beach, Ormond Beach, Deltona, DeLand, DeBary, Merritt Island, Ponce Inlet, and Mims. It is independently owned and operated under the Coldwell Banker brand, with brokers Bob Kellar and Rob Kellar providing leadership; the brand, technology framework, and service marks are licensed from Coldwell Banker Real Estate LLC.

The brokerage delivers its services through a network of affiliated REALTORS acting as independent contractors, supported by an in-house technology and marketing stack. Agents receive KVCore CRM, Dotloop+ transaction management with e-sign, Supra electronic lockboxes, branded landing websites, an in-house videographer, premium EDDM direct mail campaigns, social media promotion, and weekly training sessions. A consumer-facing website offers property search, neighborhood guides for Brevard County, East Volusia, and West Volusia, an instant 'Values on Demand' home valuation tool, and lead capture integrated with Google Analytics remarketing and Facebook Pixel. Property management is operated through AppFolio, providing owner and tenant portals plus tenant screening, rent collection, and maintenance coordination.

The firm monetizes through two principal streams: real estate transaction commissions (split between listing and buyer's agents with a brokerage take-rate, specifics not publicly disclosed), and monthly fees for property management and residential rentals (quoted per property; example rental listing at $1,950/month observed in South Daytona). Customer acquisition relies on agent personal networks, social media (Instagram, Facebook, YouTube, LinkedIn, Twitter), direct mail to farm areas, and SEO-driven organic traffic to the property portal. Preferred-vendor partnerships such as Clear Choice Title supplement the closing experience.

Name

Coldwell Banker Coast Realty

Legal name

Coldwell Banker Coast Realty

Website

https://coldwellbankercoast.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Coldwell Banker Coast Realty is a privately held residential real estate brokerage franchise serving buyers, sellers, and rental property owners across Volusia and Brevard Counties in East Central Florida through a network of affiliated REALTORS, supported by in-house technology, marketing, and property management services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Property management services
• Home buying services
• Home selling services
• Real estate franchise

Headquarters

HQ city

Port Orange

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Sales Commissions: The company earns commissions on real estate transactions when agents successfully help clients buy or sell homes. Commissions are typically a percentage of the property sale price, split between the listing agent and buyer's agent, with the brokerage taking a portion from its affiliated agents.
2. Property Management Services: The company offers property management services including tenant screening, rent collection, maintenance coordination, and lease management for rental property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Coldwell Banker Coast Realty is an independently owned and operated Coldwell Banker franchise brokerage that provides residential real estate buying and selling services through a network of affiliated REALTOR agents across Volusia and Brevard Counties in Florida. The company additionally offers full-service residential property management including tenant screening, rent collection, maintenance coordination, and lease management, supported by an in-house marketing operation with videography and direct mail capabilities.

Product overview

Coldwell Banker Coast Realty operates as a residential real estate brokerage franchise serving Florida's Space Coast and Volusia County markets. The company offers a unified service model combining core real estate transaction services (buying and selling) with integrated property management through AppFolio. Their affiliated agents receive a comprehensive support infrastructure including KVCore CRM, Dotloop+ transaction management, marketing tools (in-house videography, social media, direct mail), Supra smart lockboxes, and agent websites. The company also provides an online home valuation tool for prospective sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Buying Services Agent-represented home buying assistance for individual consumers seeking residential property in Florida's Space Coast and Volusia County markets. Includes property search support, financing navigation, offer preparation, and closing coordination through affiliated REALTOR agents.
• Residential Real Estate Selling Services Listing and selling representation for homeowners in Florida's Space Coast and Volusia County markets. Includes pricing analysis, professional marketing via in-house videography and direct mail, showings management, negotiation, and closing support.
• Residential Property Management Services Full-service residential rental property management for property owners and investors, including tenant screening, rent collection, maintenance coordination, and lease management. Includes owner and tenant portal access powered by AppFolio.
• Home Valuation Tool (Values on Demand) Self-service online tool providing instant property value estimations for homeowners and prospective sellers evaluating their home's market value.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Clear Choice TitleminorImplementation/ SI/ Consulting PartnerPreferred vendor partner providing title and closing services to clients of Coldwell Banker Coast Realty. Promoted on the company website as part of the preferred vendor network helping provide a seamless closing experience.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RE/MAX: Global residential real estate franchise network operating an agent-based commission model nearly identical to Coldwell Banker. Competes for the same pool of Florida Realtors and uses a comparable CRM/transaction tech stack across its franchise base.
• Century 21: One of the largest residential real estate franchise systems worldwide, with a similar commission-split, agent-attach model. Competes head-to-head for Florida agents and shares the franchise-brand-membership positioning with Coldwell Banker.
• HomeSmart Realty: Commission-centric brokerage with aggressive agent economics (high splits, low fees). Competes for the same producer pool Coldwell Banker Coast is trying to recruit, including in Florida markets.
• Better Homes and Gardens Real Estate: Network-affiliated residential franchise leveraging a consumer-recognized brand, offering comparable agent support, marketing infrastructure, and franchise economics to other large brokerage brands.
• Berkshire Hathaway HomeServices: National residential brokerage franchise built on a strong consumer brand, offering similar agent support packages, luxury positioning, and franchise economics. Directly comparable to Coldwell Banker in target customer and agent-recruitment competition.

Emerging players

• Compass: Tech-enabled residential brokerage that has been opening Florida offices (including Central Florida markets), targeting the same high-end move-up and luxury buyer segment that Coldwell Banker's brand is built around.
• Redfin: Tech-forward brokerage operating a hybrid in-house/agent model with repositioning toward a buyer-agency model post-NAR settlement. Adjacent competitive pressure on traditional Florida brokerages.
• eXp Realty: Cloud-based, low-overhead brokerage with a tech-led agent experience and aggressive commission caps. Emerging threat to traditional franchises like Coldwell Banker Coast where agent economics — not office geography — increasingly drive recruiting.

Regional players

• Watson Realty Corp. Long-standing Florida-headquartered residential brokerage with deep penetration across North and Central Florida, overlapping with Coldwell Banker Coast's Volusia and Brevard footprint and competing for local agents and listings.
• Adams, Cameron & Co. Realtors: Established Daytona Beach-based residential brokerage operating directly in the same East Volusia market as Coldwell Banker Coast, with comparable team structure and Florida-only geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbcoastrealty
• YouTubeyoutube.com/channel/UCAiZC2YkfQOJtH1Fmhjvi8A
• Facebookfacebook.com/ColdwellBankerPortOrange
• LinkedInlinkedin.com/company/coldwell-banker-coast-realty
• Instagraminstagram.com/coldwellbankercoast

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Coast Realty