OliOli
OliOli is a Dubai-based experiential children's play museum (founded 2016) operating six permanent interactive galleries with 40+ hands-on exhibits under Intelligent Playgrounds LLC, serving families with children aged 2-11, schools, and birthday parties, with a sister venue in Doha.
- Company typePrivate
- Founded2016
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What OliOli does
OliOli® (legal entity: Intelligent Playgrounds LLC, UAE commercial registration 773941) is an experiential children's play museum founded in Dubai in 2016. The company's flagship venue at 62 4 A St, Al Quoz 1, Dubai, comprises six permanent interactive galleries and over 40 hands-on exhibits — including Air Gallery (aerodynamics and motion), Water Gallery (buoyancy and pressure), Cars & Ramps (engineering), Incredi-Balls (ball physics and kinetic energy), Toshi's Nets (an 800kg crochet sculpture by a Japanese textile artist), Future Park (developed in collaboration with Japanese art collective teamLab, integrating digital projections with children's drawings), and a dedicated Toddler Gallery for children under 23 months. The company also operates a sister venue, OliOli Doha, in Qatar (olioli.qa). Temporary exhibitions (Dino Quest, SlimeMania, Museum of the Moon, Kids At Work) rotate to drive repeat visitation.
The business operates a direct-to-consumer model with diversified revenue streams: general admission tickets, 3-month unlimited memberships, multi-visit passes, four tiers of birthday party packages (AED 169-259 per child), seasonal camps (summer and half-term, AED 890-1,750 weekly), and B2B school field trips. A small B2B channel serves UAE schools (100+ hosted) with curriculum-aligned 2-hour educational visits, supported by an in-house education team. Marketing is concentrated on direct channels — Instagram (@olioliuae), Facebook, YouTube, blog content, and the olioli.ae online booking platform — alongside an on-site café (La Petite Treehouse Café).
The business is privately held, founder-led, with 11-50 employees and no disclosed institutional funding. OliOli has earned the Tripadvisor Traveller's Choice award for six consecutive years (2019-2025), TimeOut Kids Awards, Visit Dubai Top Attraction, and What's On Best Family Experience recognition. Its competitive positioning rests on unique physical content (notably Toshi's Nets and teamLab's Future Park), a child-development-oriented philosophy, and an air-conditioned indoor format suited to Dubai's climate.
OliOli firmographics
Firmographics- Name
- OliOli
- Legal name
- Intelligent Playgrounds LLC
- Website
- https://olioli.ae
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OliOli is a Dubai-based experiential children's play museum (founded 2016) operating six permanent interactive galleries with 40+ hands-on exhibits under Intelligent Playgrounds LLC, serving families with children aged 2-11, schools, and birthday parties, with a sister venue in Doha.
- Ownership category
- akta.pro rank
OliOli industry classification
Industry- Product category
- Children's Experiential Play Museum & Family Entertainment
- NAICS
- Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Children’s Museums (THAJADAE)
- akta.pro secondary industries
- Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG), Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO)
Keywords
Where OliOli is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
OliOli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- General Admission Tickets: Day passes for museum entry with online advance booking discounts. Includes access to permanent galleries and exhibitions.
- Memberships: 3-month unlimited visit passes providing recurring access to permanent galleries with complimentary adult inclusion.
- Multi-Visit Pass: Prepaid pass offering savings across three visits with access to permanent galleries.
- Birthday Party Packages: Four-tier party packages (Standard AED 169, Themed AED 199, Premium AED 229, Premium+ AED 259) including guided play, meals, themed backdrops, and party favors. Add-ons available.
- Camps and Programs: School holiday camps including Summer Camps and Half-Term Camps offered in weekly, daily, morning, afternoon, and all-day formats. STEAM-focused activities with guided play in galleries.
- School Field Trips: Customizable 2-hour educational visits for schools with curriculum-aligned gallery selection, optional workshops like Crazy Catapults, and group bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Birthday Package |
| One time/ perpetual license | Pay-as-you-go | Themed Birthday Package |
| One time/ perpetual license | Pay-as-you-go | Premium Birthday Package |
| One time/ perpetual license | Pay-as-you-go | Premium+ Birthday Package |
| One time/ perpetual license | Pay-as-you-go | Weekly Morning Camp (October Half Term) |
| One time/ perpetual license | Pay-as-you-go | Weekly Afternoon Camp (October Half Term) |
| One time/ perpetual license | Pay-as-you-go | Weekly All Day Camp (October Half Term) |
| Unit Pricing | Pay-as-you-go | Daily Camp Options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
OliOli product offering
Product offeringCore offering
OliOli operates an experiential children's play museum offering interactive indoor galleries with over 40 hands-on exhibits across six permanent galleries (Air Gallery, Toshi's Nets, Water Gallery, Future Park, Cars & Ramps, Incredi-Balls) plus a dedicated Toddler Gallery. The core commercial offering combines general admission tickets, recurring memberships, holiday camps, themed birthday party packages, school field trip programs, and an on-site café, serving families with children aged 2–11 and UAE schools.
Product overview
OliOli® is an experiential children's play museum in Dubai operated by Intelligent Playgrounds LLC (commercial registration 773941), offering interactive galleries with over 40 hands-on exhibits. The core offering includes six permanent galleries—Air Gallery, Toshi's Nets, Water Gallery, Future Park (developed with Japanese art collective teamLab), Cars & Ramps, and Incredi-Balls—plus a dedicated Toddler Gallery for children under 2 years. Additional offerings include temporary exhibitions (Dino Quest, SlimeMania, Museum of the Moon), birthday party packages in four tiers (Standard, Themed, Premium, Premium+), school field trip programs, and holiday camps (Summer Camps, Half Term Camps). The museum also offers memberships with unlimited visits for 3 months and operates an on-site café.
Differentiator
Problem solved
Functional benefit
Products and services
- OliOli Experiential Children's Play Museum Dubai's first experiential children's play museum with six permanent interactive galleries and over 40 hands-on exhibits fostering creativity, curiosity and imagination for children aged 2–11 and families.
- OliOli Summer Camps Seasonal STEAM-focused holiday camps for children aged 3–10 featuring coding, robotics, arts, crafts and guided gallery play led by trained 'Imaginators'.
- Time Trek Half-Term Camp October Half Term themed camp for ages 4–10 with weekly morning, afternoon, and all-day sessions exploring history from the Dinosaur Era to the Future Era through paleontology, medieval engineering, and robotics.
- Birthday Party Packages Four tiered birthday celebration packages (Standard, Themed, Premium, Premium+) including guided play, themed journeys, party rooms, catering, and party favors for children's birthday parties.
- STEM Field Trips Educational 2-hour school visits for FS1 to Year 6 with customizable gallery selections and optional STEAM workshops like Crazy Catapults that align with curriculum topics such as forces and motion.
- OliOli Memberships 3-month recurring unlimited visit passes providing access to permanent galleries, complimentary adult inclusion, and savings on repeat visits.
- Kids At Work Exhibition Construction-themed temporary exhibition where young builders can scoop, lift, stack, and explore in a playful engineering world designed entirely for kids.
- Dino Quest Exhibition Prehistoric-themed temporary exhibition featuring life-size dinosaur installations, a fossil dig pit, and themed environments for sensory play and tactile exploration.
- SlimeMania Exhibition Sensory-themed temporary exhibition featuring gooey slime activities where children can squish, stretch, and mix colorful slime creations while learning about the science of textures.
- Museum of the Moon Exhibition Lunar installation exhibition featuring real NASA imagery, creating a magical atmosphere for families to explore the beauty of lunar science.
Quantifiable outcome
- Over 100 UAE schools have participated in field trip programs
- +2 more outcomes
Companies that use OliOli
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
OliOli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OliOli partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- teamLabcoreJapanese art collective teamLab collaborated with OliOli to develop Future Park gallery - a unique digital creativity space where children's drawings are transformed into real-time digital projections on interactive screens. This partnership brings technology-art fusion to the museum experience.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
OliOli competitors and assessment
Company assessmentRegional players
- Hub Zero: Dubai-based immersive gaming and entertainment venue. Comparable as a Dubai indoor family/teen attraction competing for the same tourism and resident entertainment budget.
- The Green Planet Dubai: Indoor bio-dome attraction in Dubai catering to families and school groups. Comparable as a Dubai-based indoor educational attraction serving similar family and school field-trip audiences.
- Magic Planet: MENA-wide indoor family entertainment center chain with rides, games, and attractions. Comparable as a regional operator targeting the same family entertainment spend in malls across the UAE.
- AYA Universe: Dubai-based immersive indoor entertainment destination. Comparable as a premium Dubai indoor experience venue competing for the same tourist and family discretionary spend.
Direct peers
- Children's Museum of Manhattan: Established non-profit children's museum operating interactive exhibits and educational programming. Closely comparable to OliOli's children's museum model, content philosophy, and family/education target audience.
- KidZania: Globally franchised edutainment 'city for kids' offering role-play learning experiences. Directly comparable to OliOli as an indoor experiential children's attraction combining play and education, with an established Dubai presence.
- Mattel Play! Town: Character-based indoor family play and learning venue operating in the Middle East (including Dubai). Comparable to OliOli in targeting families with young children through themed, hands-on experiences.
Emerging players
- Bounce Inc. Global indoor trampoline and active-play park operator with Middle East locations. Partially overlapping with OliOli in active indoor play for kids and family birthday party monetization.
Broad incumbents
- Louvre Abu Dhabi: Major cultural institution in the UAE offering educational programming and family experiences. Comparable as a UAE-based museum/educational attraction that competes for family and school visits in the region.
- Madame Tussauds Dubai: Major global attraction operator running a Dubai flagship on Bluewaters Island. Comparable as a tourist-driven, experience-based Dubai attraction that competes for family ticket spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OliOli social profiles
Digital presenceOliOli financial estimates
Financial estimateRevenue estimate
Valuation estimate
OliOli leadership team
Management profileNumber of profiles
Profiles1 record
OliOli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OliOli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OliOli
What does OliOli do?
OliOli operates an experiential children's play museum offering interactive indoor galleries with over 40 hands-on exhibits across six permanent galleries (Air Gallery, Toshi's Nets, Water Gallery, Future Park, Cars & Ramps, Incredi-Balls) plus a dedicated Toddler Gallery. The core commercial offering combines general admission tickets, recurring memberships, holiday camps, themed birthday party packages, school field trip programs, and an on-site café, serving families with children aged 2–11 and UAE schools.
When was OliOli founded?
OliOli was founded in 2016. It employs 11 to 50 people.
Where is OliOli based?
OliOli is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does OliOli make money?
Six revenue lines are on record. General Admission Tickets are the primary driver. The others are memberships, multi-Visit Pass, birthday Party Packages, camps and Programs and school Field Trips.
Who are OliOli's main competitors?
Regional players on record are Hub Zero, The Green Planet Dubai, Magic Planet and AYA Universe. Direct peers are Children's Museum of Manhattan, KidZania and Mattel Play! Town. Bounce Inc. is listed as an emerging player. Broad incumbents are Louvre Abu Dhabi and Madame Tussauds Dubai.
Does OliOli have an API?
No public API is recorded for OliOli.
What industry is OliOli in?
OliOli's product category is Children's Experiential Play Museum & Family Entertainment. Its primary akta.pro industry code is THAJADAE, Children’s Museums, with a secondary code of THAJAEAG, Educational & Edutainment Parks (Science/Discovery/Children’s Parks). Its NAICS code is 712 and its SIC code is 7900.