Minnesota Northland Association for Behavior Analysis

What Minnesota Northland Association for Behavior Analysis does

Minnesota Northland Association for Behavior Analysis (MNABA) is a Minnesota-based non-profit professional association founded in 2005 to serve Board Certified Behavior Analysts, students, educators, and family advocates working in applied behavior analysis across the state. Its core deliverables include an annual regional conference held each October at the Hilton in Bloomington, MN that delivers Continuing Education Units (CEUs) via the Behavior Live platform; legislative advocacy and bill-tracking services, including the successful 2025 passage of Minnesota's BCBA Licensing Bill (effective January 1, 2025, making MN the 38th state to license ABA); BCBA licensure support resources; a published Standards of Practice document; and neurodiversity-affirming educational resources.

The organization operates a three-tier membership program — Student, Affiliate, and Full Member — currently offered at no cost while it gathers feedback ahead of a planned paid-membership rollout. It is governed by a 12-member volunteer board with terms of one to three years and a President/President Elect structure; headcount is reported at 1-10, consistent with a lean volunteer-led model. Technology is minimal: a Wix-hosted website at mnaba.org, Facebook and Instagram accounts, and a monthly email newsletter serve as the digital backbone, with Behavior Live providing conference CEU tracking.

The business model is event-driven and sponsorship-supported. The only identified revenue stream is annual conference registration fees, supplemented by a tiered sponsor stack (one Diamond sponsor — Caravel Autism Health — and roughly seven Platinum sponsors including ANOD, LOVAAS Institute Midwest, Fraser, Minnesota Autism Center, Northway Academy/Sevita, Behavioral Dimensions, and Solutions Behavioral Healthcare Professionals). No equity funding, parent company, or paid membership revenue is currently in place. Strategic partnerships include ABAI (international affiliation), ATAM (EIDBI provider database co-development and advocacy), and the Minnesota Department of Human Services (regulatory engagement on EIDBI provisional licensing).

Name

Minnesota Northland Association for Behavior Analysis

Legal name

Minnesota Northland Association for Behavior Analysis

Website

https://mnaba.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Minnesota Northland Association for Behavior Analysis (MNABA) is a Minnesota-based non-profit professional association founded in 2005 that serves behavior analysts, students, educators, and advocates through an annual conference with CEUs, legislative advocacy, BCBA licensure support, and a statewide professional community.

Ownership category

akta.pro rank

Product category

Behavioral Health Professional Association

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

ABA Supervision, Clinical Oversight & BCBA Consulting (EDAKAHAH)

akta.pro secondary industry

Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE)

Keywords

• Applied behavior analysis
• Professional association
• Continuing education
• Behavior analyst certification
• Legislative advocacy

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Annual Conference Registration: Revenue generated from conference registration fees for the annual MNABA Regional Conference, which offers CEUs (Continuing Education Units) for behavior analysts. Conference is held annually in October at the Hilton in Bloomington, MN.
2. Membership Dues: Currently all membership packages are available at no cost while gathering feedback from current members. A paid membership structure is planned for future introduction. Three tiers offered: Student Member, Affiliate Member (organizations/institutions), and Full Member (BCBA credential holders). Valid for 3 months each.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MNABA is a non-profit professional association that provides a professional network and resources for behavior analysts in the Northland region of Minnesota. Its core offerings include tiered membership (Student, Affiliate, and Full BCBA), an annual regional conference offering Continuing Education Units (CEUs), legislative advocacy for state bills affecting ABA services, BCBA licensure support resources, and access to a searchable Minnesota EIDBI provider database. The organization serves as the official state-level voice for advancing the ethical and effective practice of Applied Behavior Analysis in Minnesota.

Product overview

Minnesota Northland Association for Behavior Analysis offers a membership-based professional organization with three tiers (Student, Affiliate, and Full Member) for behavior analysts, students, educators, and advocates. The core offering is the annual MNABA Conference providing CEUs and professional development, supplemented by legislative advocacy services tracking Minnesota state bills affecting ABA services, BCBA licensure support resources, Standards of Practice documentation, and neurodiversity educational resources. The organization does not offer a software product but provides professional development, advocacy, and networking services to advance behavior analysis across Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual MNABA Conference

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• ABAI (Association for Behavior Analysis International)coreStrategic or Co-development PartnerMNABA is an official ABAI Affiliate, connecting the organization to the broader international ABA community. This affiliation provides members access to international resources and legitimizes MNABA's role in the behavior analysis community.
• Caravel Autism HealthflagshipGTM or Marketing PartnerDiamond sponsor for the 2025 MNABA Conference. Caravel Autism Health provides autism services and is a major supporter of the annual MNABA conference.
• ANOD, Inc.coreGTM or Marketing PartnerPlatinum sponsor and exhibitor for the 2025 MNABA Conference. ANOD provides developmental disability care services.
• LOVAAS Institute MidwestcoreGTM or Marketing PartnerPlatinum sponsor for the 2025 MNABA Conference. LOVAAS Institute provides intensive early intervention services for children with autism.
• Behavioral DimensionscoreGTM or Marketing PartnerPlatinum sponsor for the 2025 MNABA Conference.
• Northway AcademycoreGTM or Marketing PartnerPlatinum sponsor for the 2025 MNABA Conference. Part of Sevita Health providing autism spectrum disorder services.
• Solutions Behavioral Healthcare ProfessionalscoreGTM or Marketing PartnerPlatinum sponsor and exhibitor for the 2025 MNABA Conference.
• FrasercoreGTM or Marketing PartnerPlatinum sponsor for the 2025 MNABA Conference. Fraser is a major autism services provider in Minnesota.
• Minnesota Autism CentercoreGTM or Marketing PartnerPlatinum sponsor for the 2025 MNABA Conference (MAC).
• ATAM (Autism Treatment Association of Minnesota)coreStrategic or Co-development PartnerMNABA partners with ATAM to provide a searchable spreadsheet of Minnesota EIDBI provider agencies. ATAM also conducted studies on EIDBI Provisional Licensing implementation challenges and provides legislative support resources.
• Behavior LivecoreTechnology or IntegrationTechnology partner used for conference CEU tracking. Conference attendees receive links to sign up for Behavior Live using their conference registration email, and can track CEUs by scanning QR codes.
• Minnesota Department of Human Services (DHS)coreOthersMNABA monitors and advocates on DHS policies including EIDBI licensing standards, Medicaid oversight, and fraud prevention measures. DHS is implementing new EIDBI provisional licensing requirements directed by the 2025 Minnesota Legislature.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• North Dakota Association for Behavior Analysis: A neighboring state ABA association where MNABA board member Holly Johnson was a founding member and first BCBA President. Operates the same regional association model for a different geography, making it a closely comparable organizational peer.
• Wisconsin Association for Behavior Analysis: A peer Midwest state ABA association serving Wisconsin behavior analysts with the same membership, advocacy, and conference model. Directly comparable to MNABA in scope, mission, and target member profile.
• Illinois Association for Behavior Analysis: Another Midwest state ABA chapter following the same affiliate model under ABAI. Operates as a parallel regional peer serving Illinois BCBAs with conferences, advocacy, and continuing education.
• Michigan Association for Behavior Analysis: A neighboring state-level ABA professional association offering continuing education, networking, and advocacy. Directly comparable as a single-state ABA membership organization.

Emerging players

• Behavior Live: The technology platform MNABA integrates with for conference CEU tracking. Behavior Live increasingly provides continuing education directly to behavior analysts, partially overlapping with one of MNABA's core value propositions for its members.

Direct peers

• Autism Treatment Association of Minnesota (ATAM): A Minnesota-focused nonprofit that partners with MNABA on the EIDBI provider database and legislative advocacy. ATAM represents autism treatment providers and shares MNABA's regional mission, member base, and policy engagement around EIDBI services.

Others

• Fraser: A major Minnesota autism and ABA services provider that is both a Platinum conference sponsor and the employer of MNABA's President, Brooke Anderson. While a service provider rather than an association, Fraser is deeply tied to MNABA's leadership and sponsor base, making it a relevant ecosystem peer.
• Behavior Analyst Certification Board (BACB): The national credentialing body that issues the BCBA and BCaBA certifications MNABA's Full Membership tier targets. While not a competing association, BACB defines the licensure and CEU framework MNABA's regulatory and continuing-education offerings are built around.

Broad incumbents

• Association for Behavior Analysis International (ABAI): The international professional association for behavior analysts, of which MNABA is an Affiliate chapter. ABAI serves the same BCBA/BCaBA professional community with publications, conferences, and credentialing-aligned resources at a global scale, and is the parent body whose local affiliates MNABA directly extends.
• California Association for Behavior Analysis (CalABA): One of the largest and oldest state ABA associations, providing continuing education, advocacy, and networking for BCBAs. CalABA represents the more mature version of the same regional-association model that MNABA operates, and shares CalABA's Jerry Shook Leadership Award recipient Eric Larsson with MNABA's board.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MNorthlandABA
• Instagraminstagram.com/mnorthlandaba
• Xx.com/MNorthlandABA
• LinkedInlinkedin.com/company/minnesota-northland-association-for-behavior-analysis

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Northland Association for Behavior Analysis