Wheeler’s Medical Supply
Wheeler's Medical Supply distributes intermittent catheters and urological supplies across eight major brands (BARD, BD, Cure, Coloplast, Convatec, Hollister, Lofric, and others) through a direct-to-consumer e-commerce platform, serving male, female, and pediatric catheter users nationwide via insurance billing with 2,000+ health plans.
- Company typePrivate
- Founded2012
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wheeler’s Medical Supply does
Wheeler's Medical Supply operates in the medical supply distribution space as a provider of intermittent catheters and incontinence supplies. The firm's product platform, hosted at catheters.numotion.com, distributes intermittent catheters across eight major branded lines — BARD, BD, Cure, Coloplast, Convatec, EZ-Series/TruCath, Hollister, and Lofric — organized by anatomical fit (male, female, pediatric) and product type (hydrophilic, pre-lubricated, coude tip, compact). The underlying technology is a standard e-commerce and account-management stack featuring a customer loyalty portal (the Ally program) that supports online reordering and sample requests. Note that the firm's firmographic record lists the founding year as 2012 and headquarters in Jacksonville, while all operational, brand, product, and contact data point to Numotion Medical Supply as the operating entity; this naming and corporate-structure inconsistency is a material data quality issue that any diligence process would need to resolve.
The company runs a sales-led, direct-to-consumer distribution model. Revenue is generated through hardware sales of catheters and urological supplies, with the company handling insurance billing directly on behalf of customers. It works with over 2,000 health plans nationwide — including Medicare and Medicaid — through dedicated insurance navigation specialists, and also serves direct-pay customers. A free-sample program functions as the primary lead-generation mechanism, funneling prospects into expert product-matching consultations delivered via phone (+1 (800) 834-9694) and online forms. Customers are segmented primarily by anatomy and lifecycle stage: male and female adult catheter users (the primary segments), pediatric users and their caregivers, and first-time users requiring onboarding. Discreet direct-to-door delivery and no requirement to change preferred products when switching providers are explicit value propositions.
Strategically, the business leans on multi-channel acquisition (content marketing in English and Spanish, organic social across Facebook, Instagram, LinkedIn, Twitter, and YouTube), an ACHC healthcare accreditation as a credibility signal, and an Ally loyalty program for retention. Distribution is exclusively domestic (USA), with no international footprint and no physical retail storefronts. The company is private, has no disclosed funding rounds, no disclosed parent company, and no published revenue figures.
Wheeler’s Medical Supply firmographics
Firmographics- Name
- Wheeler’s Medical Supply
- Legal name
- Numotion Medical Supply
- Website
- https://wheelersmedicalsupply.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wheeler's Medical Supply distributes intermittent catheters and urological supplies across eight major brands (BARD, BD, Cure, Coloplast, Convatec, Hollister, Lofric, and others) through a direct-to-consumer e-commerce platform, serving male, female, and pediatric catheter users nationwide via insurance billing with 2,000+ health plans.
- Ownership category
- akta.pro rank
Wheeler’s Medical Supply industry classification
Industry- Product category
- Medical Supplies Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Infusion Sets, Catheters & Pump Consumables (HLAHAIAH)
- akta.pro secondary industry
- Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)
Keywords
Where Wheeler’s Medical Supply is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Markets served
Wheeler’s Medical Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Catheter and urological supply sales: Revenue generated through direct sales of intermittent catheters and related urological products. The company handles insurance billing directly for customers, working with over 2,000 health plans including Medicare and Medicaid, and also serves direct-pay customers. Supplies are delivered directly to customers' doors with discreet packaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-covered medical supplies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wheeler’s Medical Supply product offering
Product offeringCore offering
Wheeler's Medical Supply distributes intermittent catheters and urological medical supplies across multiple brands (BARD, BD, Cure, Coloplast, Convatec, EZ-Series/TruCath, Hollister, Lofric), serving male, female, and pediatric patients with anatomical variants and product types such as hydrophilic, pre-lubricated, coude tip, and compact catheters. The company handles insurance billing directly with over 2,000 health plans including Medicare and Medicaid, offers free product samples for trial, and delivers supplies nationwide directly to customers' doors in discreet packaging.
Product overview
Numotion Medical Supply operates a catheter supply platform offering intermittent catheters across multiple product categories and branded manufacturers. The core offering consists of intermittent catheters organized by anatomical fit (female, male, pediatric) and product type (hydrophilic, pre-lubricated, coude tip, compact). The company carries seven major branded catheter lines: BARD, BD, Cure, Coloplast, Convatec, EZ-Series/TruCath, Hollister, and Lofric. These branded products are complemented by catheter kits, accessories, and support services including insurance navigation (2,000+ health plans), free sample testing, home delivery with discreet packaging, and the Ally patient loyalty program. The portfolio functions as a multi-brand distribution platform rather than a single-product or unified platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Ally Program: Customer loyalty and support program for catheter users.
Products and services
- Intermittent Catheters (Multi-Brand) Intermittent catheters distributed across multiple major brands with anatomical and product-type variants to meet male, female, and pediatric patient needs for bladder management.
- Catheter Kits and Accessories Complete catheter kits and related accessories such as drainage bags and wipes needed for intermittent catheterization procedures.
- Insurance Navigation Services Insurance billing and navigation service working with over 2,000 health plans including Medicare and Medicaid, handling claim submission on behalf of patients to maximize benefits and minimize out-of-pocket costs.
- Free Sample Program Free catheter sample program allowing patients to test different brands and product types before committing to a specific product, supported by expert consultation via online form or phone.
- Home Delivery Service Direct-to-door delivery of catheter supplies in discreet packaging nationwide, including emergency refills and prescription change support to avoid supply interruptions.
- Ally Patient Program Customer loyalty and support program providing a dedicated portal hub for account management, streamlined reordering, education resources, and ongoing patient support.
Quantifiable outcome
- Works with over 2,000 health plans nationwide for insurance coverage
- +1 more outcomes
Companies that use Wheeler’s Medical Supply
Customer profileSegments5 records
Ideal customer profiles2 records
Wheeler’s Medical Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wheeler’s Medical Supply partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Wheeler’s Medical Supply competitors and assessment
Company assessmentBroad incumbents
- Numotion: Numotion is the parent Complex Rehab Technology provider and broader platform behind Wheeler's / Numotion Medical Supply, operating mobility and urological supply services at national scale.
- Apria Healthcare: Apria is a large national home medical equipment provider with a broad portfolio across urological, respiratory, and mobility categories. It competes with Wheeler's on catheter supply and broader DME distribution.
Direct peers
- Byram Healthcare: Byram Healthcare is a national distributor of urological, ostomy, wound care, and diabetes supplies with direct insurance billing across thousands of plans. It directly competes with Wheeler's on catheter DME distribution and insurance navigation.
- 180 Medical: 180 Medical is a national specialty distributor of intermittent catheters, ostomy, and incontinence supplies, offering direct insurance billing and free samples. It is one of the most direct competitors to Wheeler's Medical Supply in the catheter DTC space.
- Aeroflow Healthcare: Aeroflow Urology is a specialty distributor of intermittent catheters, incontinence, and urological supplies that works directly with insurance plans and ships to patients' homes. It is a head-to-head competitor in catheter DME.
- Edgepark Medical Supplies: Edgepark is a long-standing national distributor of catheters, ostomy, incontinence, and other home medical supplies with insurance billing and home delivery, broadly overlapping with Wheeler's service model.
- Medical Supply Group (MSG) / US Medical Supply: US Medical Supply is a distributor of catheters, incontinence, and home medical supplies with direct insurance billing and home delivery. It is comparable in product scope and D2C urological supply model.
Emerging players
- Coloplast Direct (Coloplast Care): Coloplast operates direct-to-consumer catheter and ostomy fulfillment through its Coloplast Care program, competing with distributors like Wheeler's by offering brand-direct service to end users.
- Convatec me+: Convatec's me+ program provides direct-to-patient catheter and ostomy support with insurance handling. It is both a supplier to Wheeler's and a competitive channel through its own consumer service.
- Wellspect Healthcare (Lofric direct): Wellspect is the manufacturer of Lofric hydrophilic catheters and increasingly offers direct fulfillment and support services, an alternative channel to distributors like Wheeler's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wheeler’s Medical Supply social profiles
Digital presenceWheeler’s Medical Supply compliance and trust
Trust signalCompliance1 record
Wheeler’s Medical Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheeler’s Medical Supply leadership team
Management profileNumber of profiles
Wheeler’s Medical Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheeler’s Medical Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheeler’s Medical Supply
What does Wheeler’s Medical Supply do?
Wheeler's Medical Supply distributes intermittent catheters and urological medical supplies across multiple brands (BARD, BD, Cure, Coloplast, Convatec, EZ-Series/TruCath, Hollister, Lofric), serving male, female, and pediatric patients with anatomical variants and product types such as hydrophilic, pre-lubricated, coude tip, and compact catheters. The company handles insurance billing directly with over 2,000 health plans including Medicare and Medicaid, offers free product samples for trial, and delivers supplies nationwide directly to customers' doors in discreet packaging.
Is Wheeler’s Medical Supply a public or private company?
Wheeler’s Medical Supply is a private company. It is classified as unknown and is currently operating.
When was Wheeler’s Medical Supply founded?
Wheeler’s Medical Supply was founded in 2012. It employs 11 to 50 people.
Where is Wheeler’s Medical Supply based?
Wheeler’s Medical Supply is headquartered in Jacksonville, United States, in the North America region.
How does Wheeler’s Medical Supply make money?
One revenue line is on record: catheter and urological supply sales.
Who are Wheeler’s Medical Supply's main competitors?
Broad incumbents on record are Numotion and Apria Healthcare. Direct peers are Byram Healthcare, 180 Medical, Aeroflow Healthcare, Edgepark Medical Supplies and Medical Supply Group (MSG) / US Medical Supply. Emerging players are Coloplast Direct (Coloplast Care), Convatec me+ and Wellspect Healthcare (Lofric direct).
Does Wheeler’s Medical Supply have an API?
No public API is recorded for Wheeler’s Medical Supply.
What industry is Wheeler’s Medical Supply in?
Wheeler’s Medical Supply's product category is Medical Supplies Distribution. Its primary akta.pro industry code is HLAHAIAH, Infusion Sets, Catheters & Pump Consumables, with a secondary code of HLAHANAG, Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs). Its NAICS code is 423450 and its SIC code is 5047.