Vrabotuvanje

What Vrabotuvanje does

Vrabotuvanje.com.mk is the first online job portal in North Macedonia, founded in 2003 and operated by ALMA CAREER NORTH MACEDONIA DOOEL Skopje. The web-based platform connects employers and job seekers across the country and consists of a job-listing portal with user account management, CV database search, employer-profile pages (Компании), a salary calculator (Калкулатор за плата), and an editorial News & Advice section (Вести и совети). The platform serves over 30,000 employers cumulatively (including active brands such as Lidl Северна Македонија, Gerresheimer, Kostal Macedonia, EVN Електродистрибуција, DMM Drexlmaier Manufacturing, Zegin, Galenik Farm, Alterа Food, and EuroLab International Group) and attracts 500,000+ unique monthly visitors, ranking among the top 15 most visited websites in North Macedonia. The brand logo is hosted on the mojposao.hr brand CDN, indicating affiliation with the broader regional Alma Career / MojPosao job-board network.

Revenue is generated exclusively from the employer side. The company follows a sales-led go-to-market motion targeting companies, government entities, and other organizations that need to advertise open roles, while job seekers use the platform free of charge. Employers pay to publish job advertisements under a published subscription-style rate card (Ценовник) with monthly billing, gaining access to posting management, posting-statistics tracking, and CV-database search functionality. Integration with Google and Facebook OAuth lowers friction for candidate sign-up, and a Data Protection Officer (Marija Nešić) is named in the company contacts, indicating GDPR-style compliance operations. The company is privately held, headquartered in Skopje (ул. Дебарца бр.10, 1000), employs 11–50 staff, and has no public listing, no disclosed external funding, and no disclosed subsidiaries.

Name

Vrabotuvanje

Legal name

АЛМА КАРИЕР СЕВЕРНА МАКЕДОНИЈА ДООЕЛ Скопје

Website

https://vrabotuvanje.com.mk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Vrabotuvanje.com.mk is the first and largest online job portal in North Macedonia, connecting employers and job seekers nationwide. It serves 30,000+ employer clients, attracts 500,000+ monthly unique visitors, and monetizes via employer-paid subscription job postings under a published rate card.

Ownership category

akta.pro rank

Product category

Online Job Board / Recruitment Platform

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)

Keywords

• Online job board
• Recruitment platform
• CV database
• Job search portal
• Employer advertising

Headquarters

HQ city

Skopje

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Job Posting Fees: Employers pay to publish job listings on the platform. The pricing follows a published rate card (Ценовник) that applies at the time of posting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Vrabotuvanje.com.mk is the first and leading online job portal in North Macedonia, connecting employers with job seekers. Employers pay subscription-based fees to publish job listings and access a CV database, while job seekers browse and apply to positions for free. The platform also offers a salary calculator tool, employer profile pages, and an editorial news/advice section covering labor market trends and career guidance.

Product overview

Vrabotuvanje.com.mk is a single unified job portal platform for North Macedonia, operated by АЛМА КАРИЕР СЕВЕРНА МАКЕДОНИЈА ДООЕЛ. The core product offers job search and posting capabilities, supplemented by a salary calculator tool (Калкулатор за плата), news/advice content section (Вести и совети), and employer profile pages (Компании). The platform connects over 30,000 employers with job seekers, processing more than 500,000 unique monthly visits and ranking among the top 15 most visited websites in the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Vrabotuvanje.com.mk Job Portal Comprehensive web-based job portal connecting job seekers with employers across North Macedonia, enabling job searching, posting, CV creation, and application management.
• Job Posting Service Paid subscription-based service allowing employers to publish job advertisements on the portal, with features including job listing management, posting performance statistics tracking, and CV database search access. Pricing follows the published rate card (Ценовник).
• Salary Calculator (Калкулатор за плата) Free salary calculation tool that allows users to estimate or check salary ranges for various positions in the Macedonian labor market.

Quantifiable outcome

• 500,000+ unique monthly visitors to the platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• No Fluff Jobs: No Fluff Jobs is an emerging CEE-focused tech job board that overlaps with Vrabotuvanje's candidate-facing role. It is an emerging player competing for the same regional candidate audience but specializing in IT roles.

Direct peers

• Kariera.bg: Kariera.bg is a major Bulgarian job portal with employer-paid postings and a content-led recruitment platform. It is a direct peer operating the same horizontal job-board model in another regional CEE market.
• Infostud (poslovi.infostud.com): Infostud operates one of the leading job boards in Serbia with employer-paid postings and a large CV database. It is a direct regional peer operating the same job-board business model in a neighboring Balkan market.
• MojPosao: MojPosao.hr is the Croatian sister site within the Alma Career network that shares Vrabotuvanje's product template, branding infrastructure, and operating model. It is the most structurally comparable peer, as the two platforms appear to share assets, technology, and corporate ownership.
• Jobs.bg: Jobs.bg is one of the oldest and most-visited job boards in Bulgaria, operating an employer-paid posting model similar to Vrabotuvanje. It is a direct peer in the regional CEE job-board category.
• CVbankas: CVbankas is a leading job portal in Lithuania and the Baltic region operating the same employer-posting subscription model. It is a direct peer for a small-market, single-country job board with strong national brand recognition.

Broad incumbents

• LinkedIn: LinkedIn is the dominant professional network globally and increasingly competes in the Macedonian recruitment market, particularly for white-collar and professional roles. It is a broad incumbent whose recruiter products overlap with Vrabotuvanje's employer offerings.
• Indeed: Indeed is a global job search engine with massive reach that competes for both employer budget and candidate attention in every market including North Macedonia. It is a broad incumbent that overlaps with Vrabotuvanje's employer-paid posting category.

Regional players

• Poslovna Adria / Posao.hr: Posao.hr is a Croatian job portal operating in the same regional CEE market with a similar employer-posting model. It is a regional player with comparable offerings but operating in a different national market.

Others

• Alma Career: Alma Career is the regional job-board group operating Vrabotuvanje and sister portals across CEE. It is the parent ecosystem player whose shared services, technology, and employer relationships directly enable Vrabotuvanje's operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vrabotuvanjekom
• Facebookfacebook.com/vrabotuvanjecom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vrabotuvanje