Hello Beautiful Foundation

What Hello Beautiful Foundation does

Hello Beautiful Foundation is a UK-registered charity (founded 2013 by Jane Hutchison following her breast cancer diagnosis at age 35) that delivers free, open-door holistic wellbeing services to people affected by cancer, isolation, poor mental health and health inequalities, without requiring referral. Its primary service is delivered from the Hello Love wellness space at 62-64 Southampton Row in Bloomsbury, Central London, a seven-day-a-week community hub encompassing an art gallery, library of health and wellness resources, an organic plant-based restaurant, gift shop, holistic dojo and community event space, where workshops, classes, support groups and doctor-led information sessions are delivered free of charge.

The foundation operates a portfolio of programs rather than a single product. Core offerings include the BREAST CANCER UNITE annual festival, the trademarked NonToxic Practice educational framework for prevention and personal sustainability, the Wingman peer-support program, NonToxic Practice GiftPacks (which include the Stella McCartney-designed 'Louise Listening' Double Mastectomy Bra), and the LIBRA Wellness Community digital health profile and wellness app (librahealth.org). Its core "technology" is the NonToxic Practice methodology and the curated content library at the wellness space rather than a software platform; the LIBRA app extends the educational surface area digitally.

The foundation is funded by individual donations, corporate sponsorships and community fundraisers rather than by charging patients, and supplements operations through an extensive pro-bono and in-kind partner network (Stella McCartney, Selah Marley, Rohan Marley/ House of Marley, Nabarro LLP, Fitch London, Principle Global, Marrakech Design, Park Communication). Reach is anchored domestically in Camden/London with disclosed international event activity in Boston, and the foundation reports a collaborative model involving more than 80 charities, practitioners, artists, brands and volunteers.

Name

Hello Beautiful Foundation

Legal name

Hello Beautiful Foundation

Website

https://hellobeautiful.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Hello Beautiful Foundation is a London-based cancer charity providing free, no-referral holistic wellbeing services, workshops and support to cancer patients from its Hello Love wellness space in Bloomsbury, funded by donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Cancer support services
• Holistic cancer care
• Community health programs
• Cancer prevention education
• Complementary therapy services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The foundation relies on donations from individuals, corporate sponsors, and community fundraisers to provide free access to complementary therapies and educational programs at their Hello Love awareness space, as well as giftcare packs for patients going through treatment.
2. Corporate Sponsorships: Partnerships with corporations who sponsor specific patients or fund general operations of the charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hello Beautiful Foundation is a community-led cancer charity that provides free holistic wellbeing services to people affected by cancer, isolation, poor mental health and health inequalities. It delivers workshops, classes, holistic therapies, peer support, and educational programmes on cancer prevention and NonToxic Practice (TM) through its Hello Love wellness space in Bloomsbury, Central London, with no referral required.

Product overview

Hello Beautiful Foundation is a community-led cancer charity providing free holistic services to cancer patients through its core organization, operated out of the Hello Love wellness space. The foundation offers various programs including the NonToxic Practice methodology, the BREAST CANCER UNITE Festival, and the LIBRA Wellness Community digital platform. Additional offerings include the Wingman peer support program, gift packs for newly diagnosed patients, and the Stella McCartney Louise Listening Double Mastectomy Bra collaboration.

Differentiator

Problem solved

Functional benefit

Brands

• LIBRA Wellness Community: A health profile and wellness app created by Hello Beautiful Foundation to improve global health outcomes and provide free access to educational tools and wellness resources.

Products and services

• Hello Love Wellness Space A community wellbeing hub at 62-64 Southampton Row, Bloomsbury, open seven days a week, featuring an art gallery, library of health and wellness resources, organic plant-based restaurant, gift shop, holistic dojo, and community event space. It serves as the foundation's home and the primary delivery point for its free holistic services to people affected by cancer.
• BREAST CANCER UNITE Festival

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Stella McCartneyflagshipStrategic or Co-development Partner · 1 January 2014Working together since 2014. Each year Stella McCartney designs the Double Mastectomy Bra 'Louise Listening' and proceeds go to the Hello Beautiful Foundation. The foundation gives these bras free to women going through a Mastectomy. Jane Hutchison photographed the 2016 #NoLessAWoman campaign and in October 2017 Stella held a ladies lunch at their awareness center.
• Selah MarleycoreStrategic or Co-development PartnerArtist in Residence for one month for Children's Childhood Cancer Awareness. Curated poetry evenings, film screenings, book signing, meditation and her first ever live music performance.
• Marley Coffee / House of Marley (Rohan Marley)minorGTM or Marketing PartnerRohan Marley is a proud supporter of the Hello Beautiful Foundation through his brands Marley Coffee and House of Marley.
• Park CommunicationminorOthersHandles all window and in-store vinyls and has excellent print capability.
• Principle GlobalminorOthersBuilt and installed bespoke kitchen and provided essentials such as reverse osmosis water filtration system.
• Marrakech DesignminorOthersDonated all handmade tiles seen in kitchen and bathroom facilities.
• Nabarro LLPminorOthersSupported with legal services and pro bono work.
• Fitch London / Hello Love StudiocoreStrategic or Co-development PartnerWorked alongside Hello Love Studio to implement plans and visuals of the awareness space as part of ongoing pro bono efforts.
• Hello LoveflagshipOthersThe awareness space at 62-64 Southampton Row where Hello Beautiful Foundation resides. Co-founded by Jane Hutchison and Kevin Helton. Provides the physical location for all foundation activities including the organic plant-based restaurant, gift shop, holistic dojo, and community event space.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Macmillan Cancer Support: Large UK cancer charity providing practical, emotional, financial and medical support to people affected by cancer. Comparable to Hello Beautiful Foundation because it serves the same cancer-patient and carer population with holistic, non-clinical support, but at vastly greater national scale and with a much broader service portfolio.
• Cancer Research UK: Largest UK cancer charity, focused on research, prevention and influencing policy. Comparable to Hello Beautiful at a strategic level because both work on cancer prevention and public education, but operates at a fundamentally different scale, scope and funding model.
• Marie Curie: Major UK charity providing care and support to people with terminal illness and their families, including hospice and end-of-life services. Relevant peer because, like Hello Beautiful, it delivers non-clinical emotional and community support adjacent to the cancer care pathway, but at much larger scale.

Direct peers

• Maggie's Centres: UK charity running physical centres that provide free emotional, psychological and practical support to people with cancer and their families. Closely comparable to Hello Beautiful's Hello Love wellness space model, with a similar open-door, community-led ethos around cancer support.
• Future Dreams Charity: UK charity that supports people affected by breast cancer through online support, a London wellbeing centre and community programmes. Most directly comparable to Hello Beautiful Foundation because it combines a dedicated breast-cancer focus, a London physical wellbeing space, and free in-person support services.
• Breast Cancer Now: UK charity dedicated specifically to breast cancer research, support and information. Most directly comparable to Hello Beautiful Foundation because it concentrates on the same disease area, funds prevention and recurrence work, and supports patients through and beyond diagnosis.
• Pink Ribbon Foundation: UK grant-making charity funding breast cancer charities and related support organisations across the country. Comparable because it sits within the same breast-cancer support ecosystem as Hello Beautiful, including funding smaller community-led cancer charities.
• Look Good Feel Better UK: UK charity that delivers free wellbeing workshops and beauty workshops to people undergoing cancer treatment. Comparable to Hello Beautiful's workshops and GiftPack programme because it works through in-person group sessions aimed at restoring confidence during cancer treatment.
• Trekstock: UK charity supporting young adults in their 20s and 30s affected by cancer through movement, community and wellbeing programmes. Comparable to Hello Beautiful Foundation because it focuses on a similar younger cancer demographic and on community-based holistic support rather than clinical care.
• Shine Cancer Support: UK charity for adults in their 20s-40s with cancer, offering peer support, events and wellbeing resources. Comparable to Hello Beautiful because it serves a similar younger adult cancer audience with non-clinical, community-led programmes designed to reduce isolation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hbcanceruk
• Xx.com/hbcanceruk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello Beautiful Foundation