Future Dreams
Future Dreams is a UK-registered charity operating Future Dreams House in London and online services that deliver practical and emotional support, breast health education, and secondary breast cancer research funding for patients, survivors, and families, financed by donations, events, and affiliate partnerships.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Future Dreams does
Future Dreams is a UK-registered charity (no. 1123526) founded in 2008 by Sylvie Henry and Danielle Leslie with an initial £100 investment, delivering practical, emotional, and psychological support to people affected by breast cancer. Its service portfolio includes workshops and classes (yoga, Pilates, art therapy, breathwork, nutrition), one-to-one complementary therapies (acupuncture, reflexology, physiotherapy, oncology massage, manual lymphatic drainage, scar therapy), Breast Care Nurse appointments, a specialist Bra Lounge for post-mastectomy fittings, and breast health masterclasses for corporate workplaces. The charity is anchored by Future Dreams House, a dedicated breast cancer support centre that opened in Kings Cross, London in October 2021 and operates Monday to Friday, 10am–4pm, supplemented by a global online/virtual delivery model.
The charity's core technology stack is non-proprietary and consists of the Momence third-party booking and scheduling platform for workshops, classes, and appointments, the MyImpact volunteer management app, and standard podcast hosting for 'And Then Came Breast Cancer'. Beyond direct services, Future Dreams funds secondary breast cancer research through institutional partnerships with Breast Cancer Now (over £1.2m donated historically), the Francis Crick Institute (TRACERX-TNBC project with Prof Charles Swanton), the University of Cambridge (PhD research on AI mammogram-based risk screening under Prof Fiona Gilbert), and University College London (hyperpolarised MRI). Content distribution is delivered via an Information Hub with downloadable checklists, an award-winning podcast hosted by Victoria Derbyshire, and the Change + Check awareness campaign with ITV's Lorraine Show.
Revenue is generated primarily through donations and fundraising events (£8m+ raised since 2008), supplemented by 'Shop to Support' affiliate partnerships (Victoria's Secret, Next/Lipsy, Estée Lauder, Annie Haak, Momo Kombucha, Nush yoghurts, Sofemme, BlinkBrowBar) and sliding-scale workshop/therapy fees (£12.50 standard classes; £40–£60 specialist treatments) with free credits for those facing financial barriers. Legacy gifts form a smaller planned-giving stream. Customer segments include breast cancer patients (primary and secondary), their friends and family, corporate partners for CSR initiatives, and medical professionals who act as referral channels.
Future Dreams firmographics
Firmographics- Name
- Future Dreams
- Legal name
- Future Dreams
- Website
- https://futuredreams.org.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Future Dreams is a UK-registered charity operating Future Dreams House in London and online services that deliver practical and emotional support, breast health education, and secondary breast cancer research funding for patients, survivors, and families, financed by donations, events, and affiliate partnerships.
- Ownership category
- akta.pro rank
Future Dreams industry classification
Industry- Product category
- Breast Cancer Support Services
- NAICS
- Other Individual and Family Services (624190)
- akta.pro primary industry
- Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)
Keywords
Where Future Dreams is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Future Dreams business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Infrastructure
Revenue model
- Donations and Fundraising: Individual donations, corporate donations, and fundraising events including challenges, fashion shows, music events, and gala dinners. The organization has raised over £8m through events for support, awareness and research.
- Shop to Support: Affiliate partnerships with brands including Victoria's Secret, Next/Lipsy, Momo Kombucha, Annie Haak, Nush yoghurts, and others where a percentage of sales is donated to Future Dreams.
- Workshop and Therapy Fees: Sliding scale pricing for one-to-one therapies and workshops ranging from £12.50 for classes to £40-60 for specialist treatments, with free credits available for those with financial barriers.
- Legacy Gifts: Gifts in Wills from supporters who choose to remember Future Dreams in their estate planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Sliding scale one-to-one therapies |
| Unit Pricing | Pay-as-you-go | Workshops and classes |
| Unit Pricing | Pay-as-you-go | Bra Lounge appointments |
| Freemium | Pay-as-you-go | Free support services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Future Dreams product offering
Product offeringCore offering
Future Dreams is a UK breast cancer charity that provides practical, emotional and psychological support for those diagnosed with breast cancer through in-person services at Future Dreams House in Kings Cross, London and online via workshops, classes, one-to-one complementary therapies, Breast Care Nurse appointments, and specialist bra fittings. It also funds secondary breast cancer research (committed £1m over five years with partners including the Francis Crick Institute and University of Cambridge) and promotes breast health awareness through the Change + Check campaign with ITV's Lorraine Show, the Breast Health Masterclass for workplaces, and the Information Hub of expert articles and downloadable checklists.
Product overview
Future Dreams is a UK breast cancer charity offering a comprehensive support ecosystem centered around Future Dreams House in Kings Cross, London. The organization provides practical and emotional support through in-person and online workshops and classes, one-to-one complementary therapies (acupuncture, reflexology, physiotherapy, oncology massage, manual lymphatic drainage), specialist bra fittings via the Bra Lounge, and Breast Care Nurse appointments. Additional services include the Information Hub with expert articles and checklists, the award-winning 'And Then Came Breast Cancer' podcast hosted by Victoria Derbyshire, Breast Health Masterclasses for workplaces, and downloadable resources. Future Dreams House serves as a community center offering house tours, support groups, and community meet-ups. The charity also funds vital secondary breast cancer research including AI screening research at Cambridge University and the TRACERX-TNBC project at the Francis Crick Institute.
Differentiator
Problem solved
Functional benefit
Brands
- Future Dreams House: The only dedicated breast cancer support centre in the UK, located in Kings Cross, London. Provides a non-medical environment for practical support, wellness workshops, life coaching, and community building.
Products and services
- Workshops and Classes Online and in-person workshops and classes covering yoga, Pilates, art therapy, breathwork, nutrition, mental health support, and community meet-ups for breast cancer patients and survivors, accessible via Future Dreams House and the Momence booking platform.
- Breast Care Nurse Appointments Free 45-minute one-to-one sessions with Breast Care Nurse Specialists offering support, information and advice tailored to where patients are in their breast cancer journey.
- One-to-One Therapies Complementary one-to-one therapies including acupuncture, reflexology, physiotherapy, oncology massage, scar therapy, manual lymphatic drainage, and wellbeing counseling, offered with sliding scale pricing (£40, £50, or £60).
- Bra Lounge Specialist bra fitting service for women post-mastectomy, partial mastectomy, or reconstruction, offering advice on bras, prosthetics, lingerie, and swimwear from fitters with 55+ years of combined experience.
- Information Hub Online resource providing practical advice, expert guidance, personal stories, and checklists for people impacted by breast cancer, covering diagnosis, treatment, surgery, chemotherapy, radiotherapy, mental health, fertility, and life after cancer.
- And Then Came Breast Cancer Podcast Award-winning honest and uplifting podcast hosted by Victoria Derbyshire offering conversations about breast cancer experiences, with three seasons available and Season Four coming soon.
- Breast Health Masterclass Educational programme for workplaces delivering breast health awareness, self-checking demonstrations, and guidance on supporting colleagues with breast cancer, available in-person or virtually.
- Secondary Breast Cancer Research Programme Funding ground-breaking research into secondary breast cancer including the TRACERX-TNBC project with Prof Charles Swanton at the Francis Crick Institute and AI screening research at the University of Cambridge, with £1m committed over five years.
- Downloadable Checklists Printable checklists to help patients prepare for breast cancer appointments, surgery, chemotherapy, and recovery, including newly diagnosed, pre-operation, and questions to ask surgeon checklists.
- Change + Check Campaign Breast awareness initiative launched in partnership with ITV's Lorraine Show and ambassador Helen Addis, displaying stickers in changing rooms nationwide to encourage women to check for changes.
Quantifiable outcome
- 51 women found early signs of breast cancer through Change + Check campaign
- +3 more outcomes
Companies that use Future Dreams
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Future Dreams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Future Dreams partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- Breast Cancer NowcoreLong-standing partnership for secondary breast cancer research funding. Future Dreams has donated over £1.2m to Breast Cancer Now research projects. Partnership includes funding Professor Clare Isacke's team at the Breast Cancer Now Toby Robins Research Centre at the Institute of Cancer Research in London, and Dr William Brackenbury at the University of York.
- Francis Crick InstitutecoreResearch collaboration on TRACERX-TNBC project studying metastatic triple negative breast cancer, led by Prof Charles Swanton. Collaboration includes UCL (London), UNICANCER (Paris), Institut Curie (Paris), and Gustave Roussy (Villejuif).
- University of CambridgecoreFunding a PhD student to research AI screening for breast cancer risk identification using mammogram information. Project led by Prof Fiona Gilbert from the Radiology department.
- University College Hospital LondoncorePartnership to identify more aggressive breast cancers through hyperpolarised imaging research. Funded a dedicated Breast Coil for hyperpolarised MRI research in 2019.
- ITV Lorraine ShowcorePartnership for Change + Check campaign with ambassador Helen Addis (The Titty Gritty). Campaign stickers displayed in changing rooms across the country and in thousands of online shopping deliveries. Helped 51 women find early signs of breast cancer.
- Victoria's SecretflagshipSponsor of the Bra Lounge at Future Dreams House. 5p from every bra sold nationwide in stores and online goes towards Future Dreams.
- The Barratt TrustflagshipSponsor of the Bra Lounge at Future Dreams House, providing specialist bra fittings for breast cancer patients.
- Next and LipsyflagshipWear It With Love collection - fashion range available at 200 Next stores and online. £3 from every product sold donated to Future Dreams. 50% of sales from certain items fund joint research projects with Breast Cancer Now.
- PaxmancoreGlobal leaders in scalp cooling who run workshops at Future Dreams House on cold cap treatment for hair loss during chemotherapy.
- Charity ChallengecoreCharity challenge organization delivering adventure challenges for Future Dreams fundraisers. Operates challenges across 6 continents in over 40 countries.
- Ultra ChallengecoreOrganizes inspirational challenge events and unforgettable adventures in the UK and worldwide for Future Dreams fundraisers.
- Annie HaakminorPink Ribbon Collection of handcrafted 925 Sterling Silver jewellery. 25% of net proceeds donated directly to Future Dreams.
- Momo KombuchaminorPink hibiscus and raspberry kombucha. 5p from every bottle sold donated to Future Dreams.
- Nush YoghurtsminorAward-winning British dairy and soya-free almond yogs. 5p from each raspberry and strawberry protein yog purchase donated to Future Dreams.
- BlinkBrowBarminorEyebrow stencils with 50% of proceeds from every pack sold donated to Future Dreams. Runs brow workshops at Future Dreams House.
- The Estée Lauder CompaniesflagshipPartnership for flagship Future Dreams Lunch event. 2026 lunch celebrates 5 years of Future Dreams House.
- SofemmeminorLuxury wigs made with compassion and care. 5% of profits donated to support women affected by breast cancer.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Future Dreams competitors and assessment
Company assessmentBroad incumbents
- Macmillan Cancer Support: One of the UK's largest cancer charities providing financial, emotional, and practical support across all cancer types. A broad incumbent that competes with Future Dreams for corporate partnerships and donor pounds in the cancer support space, though it serves all cancer types rather than specialising in breast cancer.
- Cancer Research UK: The world's largest independent cancer research charity, funding research across all cancer types. A broad incumbent that dominates the cancer research fundraising space, competing with Future Dreams' secondary breast cancer research funding for donor attention and major gifts.
Direct peers
- CoppaFeel!: UK breast cancer awareness charity focused on education and early detection, particularly for younger women. Direct peer operating in the breast health awareness space similar to Future Dreams' Change + Check campaign and Breast Health Masterclass, competing for awareness-focused corporate partnerships.
- Maggie's: UK charity operating physical cancer support centres across the country, founded by Maggie Keswick Jencks. Highly comparable to Future Dreams as both operate dedicated physical centres providing emotional and practical support to cancer patients in non-clinical environments.
- Breast Cancer Now: The UK's largest breast cancer research and support charity, formed from the merger of Breakthrough Breast Cancer and Breast Cancer Campaign. It is a direct peer as Future Dreams actively partners with and funds Breast Cancer Now's research projects (Toby Robins Research Centre), competing for donor attention in the same UK breast cancer cause market.
- Walk the Walk: UK breast cancer charity famous for organising The MoonWalk fundraising events. Direct peer with a similar event-driven fundraising model targeting breast cancer causes, directly competing for challenge event participants and corporate event sponsorships.
- Against Breast Cancer: UK charity dedicated entirely to breast cancer research focused on prevention, detection, and treatment. Direct peer competing for the same donor base and corporate partnerships in the UK breast cancer charity space, though focused primarily on research rather than patient support services.
- Pink Ribbon Foundation: UK grant-making breast cancer charity providing funds to other organisations and individuals affected by breast cancer. Direct peer operating in the same UK breast cancer charity space, competing for the same corporate partnerships and individual donor relationships.
Regional players
- Susan G. Komen: The world's largest breast cancer organisation, based in the United States. While operating in a different geography, it serves as a regional benchmark for breast cancer charity scale, fundraising approaches, and the global breast cancer awareness movement that Future Dreams operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Future Dreams social profiles
Digital presenceFuture Dreams financial estimates
Financial estimateRevenue estimate
Valuation estimate
Future Dreams leadership team
Management profileNumber of profiles
Profiles7 records
Future Dreams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Future Dreams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Future Dreams
What does Future Dreams do?
Future Dreams is a UK breast cancer charity that provides practical, emotional and psychological support for those diagnosed with breast cancer through in-person services at Future Dreams House in Kings Cross, London and online via workshops, classes, one-to-one complementary therapies, Breast Care Nurse appointments, and specialist bra fittings. It also funds secondary breast cancer research (committed £1m over five years with partners including the Francis Crick Institute and University of Cambridge) and promotes breast health awareness through the Change + Check campaign with ITV's Lorraine Show, the Breast Health Masterclass for workplaces, and the Information Hub of expert articles and downloadable checklists.
Is Future Dreams a public or private company?
Future Dreams is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Future Dreams founded?
Future Dreams was founded in 2008. It employs 11 to 50 people.
Where is Future Dreams based?
Future Dreams is headquartered in London, United Kingdom, in the Europe region.
How does Future Dreams make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are shop to Support, workshop and Therapy Fees and legacy Gifts.
Who are Future Dreams's main competitors?
Broad incumbents on record are Macmillan Cancer Support and Cancer Research UK. Direct peers are CoppaFeel!, Maggie's, Breast Cancer Now, Walk the Walk, Against Breast Cancer and Pink Ribbon Foundation. Susan G. Komen is listed as a regional player.
Does Future Dreams have an API?
No public API is recorded for Future Dreams.
What industry is Future Dreams in?
Future Dreams's product category is Breast Cancer Support Services. Its primary akta.pro industry code is EDAAAHAI, Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause). Its NAICS code is 624190.