Laking Toyota
Laking Toyota is an authorized Toyota dealership in Greater Sudbury, Ontario, selling new and pre-owned vehicles with full service, parts, collision repair, and financing for consumers across Northern Ontario as part of The Laking Group of Companies.
- Company typePrivate
- Founded1996
- HeadquartersSudbury, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Laking Toyota does
Laking Toyota is an authorized Toyota dealership operating from a single rooftop at 695 Kingsway in Greater Sudbury, Ontario, serving consumers and businesses across Northern Ontario. Founded in 1996, the dealership has operated for approximately 30 years and is part of The Laking Group of Companies, a privately held diversified automotive group that also includes Northern Nissan. The dealership sells new Toyota vehicles across the full lineup including cars, SUVs, trucks, and hybrid/electric models, with pre-orders available for the 2026 Toyota bZ battery electric vehicle and the 2026 RAV4 Plug-In Hybrid. It also sells certified pre-owned Toyota vehicles and pre-owned inventory from multiple other brands (Honda, Nissan, Jeep, Kia, Chevrolet, GMC, Hyundai, Mitsubishi, Mazda, Subaru).
Laking Toyota firmographics
Firmographics- Name
- Laking Toyota
- Legal name
- Laking Toyota
- Website
- https://lakingtoyota.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laking Toyota is an authorized Toyota dealership in Greater Sudbury, Ontario, selling new and pre-owned vehicles with full service, parts, collision repair, and financing for consumers across Northern Ontario as part of The Laking Group of Companies.
- Ownership category
- akta.pro rank
Where Laking Toyota is headquartered
LocationHeadquarters
- HQ city
- Sudbury
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Laking Toyota business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Vehicle Sales: Sale of new Toyota vehicles including cars, SUVs, trucks, and hybrid/electric models. Revenue generated from vehicle transactions with various financing and leasing options available.
- Pre-Owned Vehicle Sales: Sale of used and certified pre-owned vehicles from multiple brands (Toyota and other manufacturers). Includes Toyota Certified Used Vehicles program.
- Parts and Accessories: Sale of genuine Toyota parts and accessories. Tire center also available.
- Service and Maintenance: Vehicle repairs, routine maintenance, collision repair services. Factory-trained technicians perform service work. Roadside assistance available.
- Financing and Insurance Products: Vehicle financing, leasing, and Extended Care Protection (vehicle protection plans). Second chance financing available for customers with credit challenges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2026 Toyota Grand Highlander XLE - $54,713 starting price |
| One time/ perpetual license | Pay-as-you-go | 2026 Toyota GR86 Base MT - $35,403 starting price |
| Transaction based/ take rate | Multi-year contract | Used vehicle financing example - 2025 Toyota Tacoma TRD Off-Road |
| Subscription | Monthly | Rewards Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Laking Toyota product offering
Product offeringCore offering
Laking Toyota is an authorized Toyota dealership in Greater Sudbury, Ontario, selling new Toyota vehicles (including hybrid and electric models), certified and non-certified pre-owned vehicles from multiple brands, and operating a full-service department with factory-trained technicians, a Collision Centre, parts and tire centre, plus financing and leasing solutions. The dealership operates from a new state-of-the-art facility at 695 Kingsway and serves the Greater Sudbury and Northern Ontario market.
Product overview
Laking Toyota is a traditional car dealership offering a comprehensive automotive retail experience. The core products include new Toyota vehicle sales (encompassing the full Toyota lineup of cars, SUVs, trucks, and hybrid/electric vehicles) and pre-owned vehicle sales (including Toyota Certified Pre-Owned vehicles and inventory from multiple automotive brands). These are supported by complementary service modules: vehicle maintenance and collision repair services, genuine Toyota parts and accessories, tire center, and roadside assistance. Financing is facilitated through in-house financing solutions, leasing options, and second-chance financing programs, supplemented by Toyota Extra Care Protection extended warranties and the Laking Toyota Rewards loyalty program. The dealership also integrates Toyota Connected Services, enabling customers to use smartphone apps for remote vehicle control features. Together, these products create a unified dealership experience where vehicle sales serve as the primary revenue driver, supported by recurring revenue from service, parts, financing, and loyalty programs.
Differentiator
Problem solved
Functional benefit
Products and services
- New Toyota Vehicles Sale of new Toyota vehicles including cars, SUVs, trucks, and hybrid/electric models from the complete Toyota lineup, for individual consumers and businesses.
- Pre-Owned Vehicles Sale of certified and non-certified pre-owned vehicles from Toyota and other brands (Jeep, Honda, Nissan, Kia, Chevrolet, GMC, Hyundai, Mitsubishi, Mazda, Subaru) to individual consumers.
- Vehicle Service and Maintenance Factory-trained technicians provide routine maintenance, repairs, and diagnostics for Toyota vehicles using genuine Toyota parts, available to vehicle owners through online appointment booking.
- Collision Centre Body shop offering collision repair services ranging from minor repairs to serious bodywork, staffed with approximately 30 trained technicians, serving vehicle owners needing post-accident repair.
- Toyota Parts and Accessories Retail sale of genuine Toyota parts and accessories for vehicle maintenance, customization, and replacement, available to vehicle owners and other service shops.
- Tire Center Tire sales, installation, rotation, balancing, and seasonal tire storage services offered to vehicle owners.
- Vehicle Financing and Leasing Financing solutions including traditional financing, leasing, and second-chance financing options arranged through Toyota Financial Services and external lenders to help consumers purchase or lease vehicles.
Companies that use Laking Toyota
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Laking Toyota technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Laking Toyota partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Toyota Motor Sales, U.S.A.coreAuthorized Toyota dealership representing the full Toyota lineup including new, hybrid, electric, and certified pre-owned vehicles. Receives vehicles, marketing support, training, and access to Toyota programs including Safety Sense, Connected Services, and Toyota Care.
- Solutions Medias 360 Inc.coreWebsite developer and operator for lakingtoyota.com. Provides the dealership management system, online inventory, booking systems, and digital marketing platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Laking Toyota competitors and assessment
Company assessmentBroad incumbents
- AutoCanada Inc. One of Canada's largest publicly-traded multi-franchise dealership groups (TSX: ACQ). Comparable as a Canadian auto retail operator with new/used sales, parts, service, and F&I across many OEM brands and geographies — a key benchmark for unit economics, blue-sky value, and franchise strategy.
- Pfaff Automotive Partners: Ontario-based multi-brand dealership group with Toyota, Volkswagen, and luxury franchises. Comparable as a regional Canadian dealer operating adjacent OEM franchises with similar service-driven, multi-revenue-stream model.
- Dilawri Group: Privately held Canadian auto retail group operating dozens of dealerships across Ontario, BC, and Quebec. Comparable as a large multi-OEM Canadian dealer group with overlapping Toyota, Honda, and other franchise exposure.
- OpenRoad Auto Group: Western Canada's largest automotive retailer, operating multiple brands with full sales, service, and parts operations. Comparable for diversified, multi-roof Canadian dealership economics and scale benchmarking.
Emerging players
- Clutch: Canadian online used-vehicle retailer offering home delivery and a 10-day test drive. Directly comparable to Laking Toyota's pre-owned vehicle business from a customer-acquisition and online-conversion standpoint.
- Canada Drives: Canadian online automotive marketplace and lead-generation platform. Comparable to Laking Toyota's digital marketing and lead-conversion stack (Facebook Pixel, Bing Ads, website pre-order flows).
- Driveway (Canada Drives): Canadian online car-buying platform delivering vehicles directly to consumers. Comparable as a same-market channel competing for the digital-first car shopper that Laking Toyota also targets via its online pre-ordering capability.
Direct peers
- Northern Nissan: Sister franchise within The Laking Group of Companies, also located in Greater Sudbury. Operates an identical full-line dealership model (new, used, service, parts, financing) but for the Nissan brand, making it the closest operational comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Laking Toyota social profiles
Digital presenceLaking Toyota financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laking Toyota leadership team
Management profileNumber of profiles
Profiles2 records
Laking Toyota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laking Toyota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laking Toyota
What does Laking Toyota do?
Laking Toyota is an authorized Toyota dealership in Greater Sudbury, Ontario, selling new Toyota vehicles (including hybrid and electric models), certified and non-certified pre-owned vehicles from multiple brands, and operating a full-service department with factory-trained technicians, a Collision Centre, parts and tire centre, plus financing and leasing solutions. The dealership operates from a new state-of-the-art facility at 695 Kingsway and serves the Greater Sudbury and Northern Ontario market.
Is Laking Toyota a public or private company?
Laking Toyota is a private company. It is classified as family owned and is currently operating.
When was Laking Toyota founded?
Laking Toyota was founded in 1996. It employs 11 to 50 people.
Where is Laking Toyota based?
Laking Toyota is headquartered in Sudbury, Canada, in the North America region.
How does Laking Toyota make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, parts and Accessories, service and Maintenance and financing and Insurance Products.
Who are Laking Toyota's main competitors?
Broad incumbents on record are AutoCanada Inc., Pfaff Automotive Partners, Dilawri Group and OpenRoad Auto Group. Emerging players are Clutch, Canada Drives and Driveway (Canada Drives). Northern Nissan is listed as a direct peer.
Does Laking Toyota have an API?
No public API is recorded for Laking Toyota.