What Apocalypse 6×6 does

Apocalypse Manufacturing (Apocalypse 6×6) is a South Florida-based specialty vehicle manufacturer founded around 2016 by Joe Ghattas and his wife Ashley Ghattas. The company designs and fabricates custom 6x6 and high-performance 4x4 super trucks, converting factory powertrains — most prominently the 6.2L supercharged HEMI Hellcat V8 tuned to outputs ranging from 717HP to 900HP — into seven distinct production models: Speedster, Hellfire, Hellfire 7, Hellfire 8, Supertruck, Overlord, and Juggernaut. Vehicles feature proprietary components including Dana 60 axles with locking differentials, five adaptive drive modes (Sport, Drag, Baja, Rock, Mud), automated Roll & Lock bed covers, marine-grade leather interiors, and optional ballistic protection packages, with starting prices ranging from $120,000 for the Speedster to $249,999 for the Juggernaut.

The business operates a build-to-order manufacturing model out of its Pompano Beach, FL headquarters and distributes exclusively through SoFlo Customs, which provides retail showrooms in Fort Lauderdale and Palm Beach, financing through third-party lenders, worldwide shipping, trade-in acceptance, and an online 'Build Your Own' configurator. The customer base targets high-net-worth individuals, collectors, and celebrities — with publicly cited builds for Guy Fieri and Shaquille O'Neal — supplemented by secondary government/municipal and entertainment-industry applications. The company claims over 1,000 vehicles delivered globally and has invested in national brand exposure through the Discovery Channel reality series 'Truck Dynasty,' produced by Scott Brothers Entertainment.

Apocalypse 6×6 is privately held with no disclosed institutional funding, no parent company, and no M&A history. The business is family-led, with the founders' extended family engaged in sales and marketing, and its growth is funded entirely through operating cash flow from one-time vehicle sales. The combination of single-channel distribution, founder-led operations, premium-pricing discretionary demand, and absence of recurring service revenue creates a distinctive but scale-constrained profile for an investor audience.

Name

Apocalypse 6×6

Legal name

Apocalypse 6x6

Website

https://apocalypse6x6.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Apocalypse Manufacturing is a South Florida specialty vehicle builder founded in 2016 that designs and fabricates custom HEMI Hellcat-powered 6x6 and 4x4 super trucks, selling exclusively through SoFlo Customs to high-net-worth individuals, celebrities, and entertainment and government buyers worldwide.

Ownership category

akta.pro rank

Product category

Specialty Vehicle Manufacturing

NAICS

Heavy Duty Truck Manufacturing (336120), Heavy Duty Truck Manufacturing (33612)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

akta.pro secondary industries

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC), Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

Keywords

• Custom truck manufacturing
• Six-wheel drive vehicles
• Off-road super trucks
• Specialty automotive manufacturer
• Hellcat-powered trucks

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Vehicle Sales: One-time sales of fully custom-built super trucks. Customers configure and order vehicles starting at $120,000 for the Speedster up to $249,999 for the Juggernaut. Financing available through SoFlo Customs' lending partners. Vehicles are built to order with custom specifications including engine options, drivetrain configurations, and luxury interior packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Apocalypse Manufacturing designs, fabricates, and sells custom 6x6 and 4x4 super trucks powered by Apocalyptic-tuned HEMI Hellcat engines producing 717HP to 900HP. The South Florida-based company offers seven distinct vehicle models (Speedster, Hellfire, Hellfire 7, Hellfire 8, Supertruck, Overlord, Juggernaut) priced from $120,000 to $249,999, featuring custom chassis, tactical exterior styling, marine-grade leather interiors, and proprietary features like the automated Roll & Lock bed cover and adaptive drive modes.

Product overview

Apocalypse Manufacturing is a specialty vehicle manufacturer based in South Florida that produces custom 6x6 and 4x4 super trucks. The company offers a portfolio of seven distinct vehicle models: Hellfire, Hellfire 7, Hellfire 8, Juggernaut, Overlord, Supertruck, and Speedster. Vehicles are available exclusively through SoFlo Customs, which handles financing, worldwide shipping, and trade-ins. The product lineup ranges from the compact Speedster ($120,000) to the flagship Overlord executive truck ($199,999), with the Juggernaut as the premium 6x6 offering ($249,999). Engine options include HEMI Hellcat variants producing up to 900HP, with most models featuring custom fabrication, marine-grade leather interiors, and proprietary technologies like the Roll & Lock bed cover system and adaptive suspension. The company has sold over 1,000 vehicles globally and appears in TV shows, Hollywood films, and is featured in the Discovery Channel series Truck Dynasty.

Differentiator

Problem solved

Functional benefit

Products and services

• Hellfire A 6x6 off-road super truck with multiple engine options including Supercharged Hellcat (800HP), HEMI 392 (505HP), and Turbo Diesel (460 lb-ft torque). Features custom fenders, solid front grumper, slant-back bed cover with Roll & Lock, and 38-40 inch tires with 6 hydraulic disc brakes, targeting extreme off-road and luxury buyers.
• Hellfire 7 A 6x6 or 4x6 truck seating 7 passengers with HEMI 392 engine (500HP), solid front grumper, custom fenders, expandable lockable bed space, and premium marine-grade leather interior. Starting at $149,999.
• Hellfire 8 A 6x6 truck seating 7 adults with 4 captain chairs and bench seating, offering three engine options (Turbo Diesel, HEMI 392, Supercharged Hellcat 800HP), solid front grumper, custom fenders, slant-back bed cover with Roll & Lock, and 38-40 inch tires. Starting at $180,000.
• Juggernaut A 6x6 or 4x6 super truck with 750HP HEMI Hellcat engine, 275-inch length, 95-inch width, 83-inch height, solid front grumper, custom fenders, largest usable bed space, automated slant-back bed cover with Roll & Lock, and 20,000 lbs towing capacity. Starting at $249,999.
• Overlord A 7-passenger 4WD executive super truck with 900HP 6.2L Supercharged HEMI V8 engine, adaptive suspension, second-row seats inspired by private jet luxury with lay-flat heated/cooling/massaging captain's chairs, 0-60 mph in 4.5 seconds, top speed of 140 mph, and available ballistic protection. Starting at $199,999.
• Supertruck A high-performance 4x4 or 2x4 modified truck with 850HP Apocalyptic Tuned HEMI Hellcat V8 engine, custom slant-back bed cover with automated Roll & Lock, solid front grumper, bat-wing fenders, 40-inch tires, Dana 60 axles, locking differentials, and five drive modes. Seats up to 5 people over 7 feet tall. Starting at $179,999.
• Speedster A compact performance truck with HEMI Hellcat V8 6.2L engine producing 717HP, custom modified chassis with roll cage, extended wheelbase and sport-tuned suspension, matte black exterior with carbon fiber accents, premium marine-grade leather interior, and versatile smart bed design. Starting at $120,000.

Quantifiable outcome

• 900HP in the Overlord model with 0-60 mph in 4.5 seconds
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• SoFlo CustomscoreChannel Partner/ Reseller/ DistributorSoFlo Customs is the exclusive nationwide retailer for Apocalypse Manufacturing vehicles. They provide financing from top lenders, worldwide shipping, and accept trade-ins from anywhere, serving as the primary sales and distribution channel for all Apocalypse products.
• Scott Brothers EntertainmentflagshipStrategic or Co-development PartnerScott Brothers Entertainment (Drew and Jonathan Scott) serves as executive producers for 'Truck Dynasty', the Discovery Channel television series featuring Apocalypse Manufacturing. The show showcases Joe Ghattas and the company's custom truck builds to a national audience.
• Discovery ChannelflagshipGTM or Marketing PartnerDiscovery Channel broadcasts 'Truck Dynasty', a reality series about Apocalypse Manufacturing airing on August 12 at 9PM ET/PT. The show provides major media exposure for the brand and its custom vehicle builds.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hennessey Performance Engineering: Texas-based performance vehicle manufacturer and tuner known for the VelociRaptor, Venom hypercar, and Mammoth 6x6 trucks. Direct overlap with Apocalypse on Hellcat-powered 6x6 specialty trucks and HNW customer targeting, with similar pricing bands and high-horsepower performance focus.
• Rezvani Motors: California-based boutique manufacturer of the Tank, HERO, and Vengeance tactical-styled vehicles with ballistic protection options. Highly comparable: low-volume custom SUVs/trucks with military aesthetics, premium pricing, celebrity clientele, and direct-to-consumer sales targeting HNW security-conscious buyers.
• Mil-Spec Automotive: Louisiana-based custom Humvee and tactical vehicle builder producing the M1-Series and M-Series trucks. Direct competitor in the tactical-styled high-end custom truck segment with comparable pricing ($200K+), military aesthetics, and HNW buyer focus.
• Earthroamer (EROS Technologies): Colorado-based manufacturer of luxury expedition vehicles built on heavy-duty truck platforms, with pricing $400K-$1M+. Comparable as a high-end custom vehicle builder using off-road truck bases for HNW adventure/lifestyle buyers, though focused more on RV/expedition than super-truck performance.

Broad incumbents

• Brabus: German high-end vehicle customizer producing ultra-luxury performance cars and SUVs (Brabus G-Class, Rocket, etc.) with bespoke tuning, premium interiors, and limited editions. Comparable as a specialty manufacturer selling $200K-$500K+ bespoke vehicles to ultra-HNW buyers globally, though it operates more broadly across multiple OEM platforms.
• Shelby American: Iconic American performance vehicle manufacturer producing Shelby Mustangs, F-150 Shelby trucks, and other high-performance variants. Comparable as a heritage specialty manufacturer with custom performance vehicles, HNW brand-driven pricing, and enthusiast customer base, though at larger scale and broader distribution.
• Jeep (Stellantis): Stellantis-owned SUV and truck brand and the donor platform for Apocalypse vehicles (via SoFlo Customs' South Florida Jeep roots). Indirectly comparable as the base vehicle platform provider and a broader incumbent in the off-road/military-styled 4x4 truck category.

Emerging players

• Callaway Cars: Connecticut-based specialty vehicle manufacturer producing supercharged Corvettes and custom vehicles with proprietary engineering. Comparable as a low-volume custom performance vehicle maker in the luxury automotive aftermarket, though focused on sports cars rather than 6x6 trucks.
• INEOS Automotive (Grenadier): British manufacturer of the Grenadier 4x4 utility vehicle targeting off-road enthusiasts and HNW buyers. Comparable as a low-volume specialty off-road vehicle maker with premium pricing and a tactical/adventure brand positioning, though ICE-focused and not 6x6.

Others

• Dodge (Stellantis): Source of the HEMI Hellcat engine that powers all Apocalypse vehicles and producer of the Ram TRX and other high-performance trucks. Comparable as the OEM supplier of the core powertrain and adjacent performance truck competitor in the high-horsepower pickup segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SouthFloridaJeeps
• Facebookfacebook.com/Apocalypse6x6
• Instagraminstagram.com/apocalypse6x6
• TikToktiktok.com/@apocalypsemanufacturing
• Xx.com/apocalypse6x6

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apocalypse 6×6