What SoFlo Customs does

SoFlo Customs is a privately held custom vehicle builder headquartered in Pompano Beach, Florida, that modifies production trucks, Jeeps, Broncos, RAM TRX, and GMC Hummer EV platforms into premium lifted and high-performance vehicles. The company operates a 50,000-square-foot assembly-line manufacturing facility employing 80+ engineers and technicians, producing more than 30 custom builds per week with turnaround times as short as 48 hours and maintaining a standing inventory of 150+ completed vehicles. Its proprietary technology includes the patented Fab 9 tandem axle system and full-time 6x6 drivetrain with active transfer case used in its Apocalypse sub-brand, in-house engineered suspension lift kits supporting 37-40 inch tires, and an exclusive SoFlo Armor Coating that combines Kevlar fiber and epoxy resin applied over 150 man hours per vehicle.

The business serves affluent off-road enthusiasts, celebrities, and luxury vehicle buyers through a direct-to-consumer model comprising four physical showrooms (Fort Lauderdale, West Palm Beach, Tampa, and Dallas/Plano), an e-commerce platform with a 3D truck builder tool, and nationwide and worldwide shipping with complete tag/title handling. Vehicles are priced between approximately $59,999 for foundational Bronco and Gladiator editions and $249,999 for flagship Apocalypse 6x6 super trucks, with each build configurable to client specification and financed through partnered nationwide lenders. The company reports having captured over 20% of the custom vehicle market.

The business operates under the legal entity SoFlo Customs a/k/a JG Auto Finance LLC, with its premium 6x6 line conducted through the subsidiary Apocalypse Manufacturing. Founded around 2013 by Joe Ghattas and his wife Ashley Ghattas as a family business specializing in Jeep modifications, the company has grown without external institutional investment into what it describes as the world's largest custom vehicle company. Recent strategic actions include the August 2025 premiere of the Truck Dynasty reality show on Discovery Channel, the launch of the Strikeforce Edition Hummer EV and Kaizer Edition Gladiator in 2026, and expansion into Texas via the Dallas/Plano showroom.

Name

SoFlo Customs

Legal name

SoFlo Customs a/k/a JG Auto Finance LLC and Apocalypse Manufacturing

Website

https://soflocustom.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SoFlo Customs is a Pompano Beach, Florida-based custom vehicle builder that produces lifted trucks, Jeeps, Broncos, RAM TRX, and patented 6x6 super trucks for affluent off-road enthusiasts, celebrities, and luxury buyers through four showrooms across Florida and Texas and worldwide shipping.

Ownership category

akta.pro rank

Product category

Custom Vehicle Manufacturing and Modification

NAICS

Heavy Duty Truck Manufacturing (33612)

SIC

Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industries

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

Keywords

• Custom vehicle fabrication
• Lifted truck conversion
• 6x6 drivetrain systems
• Vehicle armor coating
• Off-road customization

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Vehicle Sales: Sale of fully customized, hand-built custom trucks, Jeeps, Broncos, and 6x6 vehicles. Customers can purchase from existing inventory (150+ vehicles) or custom order through the 3D builder tool. Prices range from approximately $59,999 for base models to over $250,000 for flagship Apocalypse models.
2. Custom Parts Sales: Sale of custom parts and accessories through soflocustomparts.com, including SoFlo Armor Coating products, wheels, tires, and specialty components
3. Financing Services: The company offers financing through nationwide lenders programs, facilitating vehicle purchases for customers who prefer not to pay full price upfront

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

SoFlo Customs builds and sells fully customized, hand-fabricated trucks, Jeeps, Broncos, Ram TRX, and GMC Hummer EV vehicles. The company offers a tiered catalog of edition packages (from entry-level Summertime to flagship Apocalypse 6x6 super trucks) featuring proprietary lift kits, patented 6x6 tandem-axle drivetrains, exclusive Kevlar-based SoFlo Armor Coating, supercharged HEMI V8 engine upgrades, and custom paint and interior work. They also sell related custom parts and accessories through an online parts store and offer nationwide shipping plus financing through third-party lenders.

Product overview

SoFlo Customs is a custom vehicle builder specializing in modified trucks, Jeeps, Broncos, and 6x6 vehicles. The company offers a platform of distinct product lines: (1) The core SoFlo Customs brand offering customized versions of Ford F-150, Ford Bronco, Jeep Wrangler, Jeep Gladiator, Ram TRX, and GMC Hummer EV with various edition packages (Summertime, Stallion, Widebody, Spartan, Kaizer, Omega Rex, Strikeforce, etc.) featuring lifts, custom interiors, armor coatings, and performance upgrades; (2) The Apocalypse sub-brand featuring high-end 6x6 super trucks (Hellfire, SuperTruck, Speedster, Juggernaut, Overlord) with patented drivetrain technology; (3) Value-added services including SoFlo Armor Coating (proprietary Kevlar/epoxy protective finish), custom parts sales, financing, and nationwide shipping. The product architecture is organized by base vehicle platform with multiple edition tiers ranging from entry-level to flagship performance variants.

Differentiator

Problem solved

Functional benefit

Brands

• Apocalypse: High-end sub-brand specializing in 6x6 super trucks including Hellfire, Juggernaut, Supertruck, Speedster, and Overlord models. Features proprietary full-time 6x6 drivetrain and extreme performance specifications.

Products and services

• Apocalypse 6x6 Super Truck Line High-end sub-brand of SoFlo Customs offering 6x6 super trucks (Hellfire, Juggernaut, SuperTruck, Speedster, Speedster Cheetah, Overlord) built on Ford and Ram donor vehicles with patented full-time 6x6 drivetrain, Fab 9 tandem axle system, 37-40 inch tires, and HEMI V8 powerplants up to 937 horsepower. Targeted at buyers seeking extreme off-road capability combined with luxury appointments.
• Custom Ford Bronco Builds Customized Ford Broncos offered in Summertime ($59,999), Stallion ($72,000), Widebody ($85,000), and Pickup ($102,000) editions featuring SoFlo suspension lifts (2.5-5 inch), 35-38 inch tires, custom leather interiors, color-matched body treatments, and optional pickup bed conversions.
• Custom Ford F-150 Builds Customized Ford F-150 trucks in Ironline (foundational), Machline ($119,999), and SoFlo Edition Raptor R ($150,999) configurations featuring 6-inch suspension lifts, 37-38 inch tires, widebody fenders, supercharged 5.0L Coyote V8 (725 HP), and blackout styling packages.
• Custom Jeep Wrangler Builds Customized Jeep Wranglers offered in Summertime (foundational), Sniper 392 ($116,999), and Safari 7 392 ($119,000) editions featuring 2-3.5 inch lifts, 35 inch tires, 505 HP 6.4L 392 HEMI V8 options, color-matched Gen 2 Grumper, slantback tops, and seven-passenger extended-frame configurations.
• Custom Jeep Gladiator Builds Customized Jeep Gladiator trucks in Outrider, Kaizer ($79,999), Kaizer 392 Supercharged, Spartan ($79,000), and Bobbed Bed editions featuring 325-700 HP engine options (3.6L V6 or supercharged 6.4L 392 HEMI), 40-inch tires, Kevlar armor coating, and specialty bed conversions.
• Custom Ram TRX Builds Customized Ram TRX trucks in Rhino ($108,000), Omega Rex ($130,000), and Omega Rex Speedtail ($140,000) editions featuring 540 HP twin-turbo 3.0L Hurricane or 702 HP supercharged 6.2L HEMI V8 engines, 40-inch tire capability, wide-stance bodywork, and functional aero upgrades.
• Custom GMC Hummer EV Build Strikeforce Edition GMC Hummer EV with 1,000 HP, 200 kWh battery, 38-inch mud-terrain tires, OE Hummer adaptive air ride suspension, jack-up design, and Tesla network charging compatibility. Listed at approximately $118,999.99.
• SoFlo Armor Coating Exclusive proprietary protective coating service combining epoxy resin and Kevlar fiber with UV-stable base, applied at 2000 PSI and 400 degrees. Takes over 150 man hours to apply, creating a 1/8-inch thick protective layer designed to deflect rocks, branches and off-road hazards while lasting the vehicle's lifetime. Available on SoFlo Customs builds.
• Custom Vehicle Building Service Full-service custom vehicle builder offering suspension upgrades, custom fabrication, paint and finishes, interior customization, and nationwide delivery. Handles the entire process from sourcing base vehicles to building and delivering custom vehicles to customers' doorsteps. Turnaround time as little as 48 hours for simpler modifications.
• Vehicle Financing Services Financing facilitation through partnered nationwide lenders enabling customers to finance custom vehicle purchases rather than paying full price upfront.
• SoFlo Customs Parts Store Online store at soflocustomparts.com selling custom parts, accessories, apparel, and SoFlo Armor Coating products for SoFlo custom vehicles, including wheels, tires, and specialty components.

Quantifiable outcome

• 30+ custom builds completed per week with delivery in as little as 48 hours
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Hennessey Performance Engineering: Texas-based performance and custom vehicle company modifying trucks (F-150, Raptor, Silverado), SUVs, and exotics with supercharger and engine packages. Closest direct competitor to SoFlo in the high-horsepower custom truck space, with similar celebrity-driven brand and HNW customer base.
• Rocky Ridge Trucks: Specialty vehicle manufacturer producing lifted and customized Ford and Ram trucks sold through franchised dealers. Comparable to SoFlo's lift and aesthetic package approach on similar donor platforms.
• Ringbrothers: Custom car and truck builder known for high-end, low-volume restomods and SEMA-level builds. Comparable to SoFlo in craftsmanship, custom fabrication capability, and HNW/enthusiast customer profile.
• ICON 4x4: California-based restomod and custom off-road vehicle builder (Bronco, FJ40, Toyota, Ford). Comparable to SoFlo in the premium restomod/4x4 niche with HNW collector buyers.
• PaxPower: Houston-based custom performance shop specializing in lifted and supercharged Ford trucks and SUVs. Direct competitor targeting the same premium HNW truck buyer with similar powertrain upgrades.
• Brenthon Industries: Custom truck and SUV builder producing lifted, widebody conversions of Ford, Chevy, and Ram platforms. Directly comparable to SoFlo in product, base vehicle sourcing, and price point.
• Rezvani Motors: California-based boutique manufacturer of custom luxury and armored vehicles built on donor platforms. Comparable to SoFlo in taking OEM platforms and producing limited-run, design-forward, six-figure custom vehicles for HNW buyers.
• Tuscany Motor Co: Manufacturer of custom lifted trucks and SUVs (Ford, Chevy, Ram, Toyota) through an established dealer network. Comparable to SoFlo in the upfit-and-distribute model and HNW customer focus.
• Maxlider Brothers Customs: Illinois-based custom Ford Bronco, F-150, and Ranger builder producing lifted, retro-styled trucks. Direct competitor on the Bronco and F-150 platforms with comparable price points and enthusiast brand.

Broad incumbents

• Shelby American: Long-established performance vehicle brand producing Shelby versions of Ford trucks and Mustangs. Comparable to SoFlo in the high-horsepower custom-truck space but operates at a larger, more established brand scale with broader product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@soflocustoms
• Instagraminstagram.com/soflocustoms4x4
• LinkedInlinkedin.com/company/south-florida-customs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoFlo Customs