MICE

What MICE does

Manipal Institute of Computer Education (MICE) is a privately-held computer training institute founded on 1 February 1989 by Dr. T.M.A. Pai as part of the Manipal Group, headquartered in Udupi, Karnataka, India. The institute serves school and college students, working professionals, housewives, retirees, and competitive examination aspirants through a portfolio of more than 50 diploma, advanced diploma, and certification courses spanning information technology (DIT, ADCA, PGDIT, ADIT), commercial applications (DCA, DEFT), programming languages (C/C++, Java, C#.NET, Python), hardware and networking, computer-aided design, and foundation training for NTSE/JEE/NEET/KVPY entrance examinations. MICE's curriculum is bundled with authorized certifications from Microsoft (Office Specialist, MTA), SAP (Power User), and Tally (Essential Levels 1-3, GCC VAT), and an additional vocational track covers Singer sewing certification.

MICE's underlying technology comprises a proprietary examination and student-records infrastructure: an online examination platform (miceonlineexam.in), a web-based marks entry and certificate tracking system (marks.micegroup.in) supporting photo uploads and PG degree verification, and a downloadable offline exam software (Rs. 500/year download or Rs. 600 CD) that generates hall tickets and result files without requiring internet connectivity, enabling standardized examinations across distributed study centres. An online certificate verification portal issues and validates credentials issued since October 2014.

MICE operates a franchise-led distribution model with over 450 study centres across India and abroad, complemented by six directly operated branches (Udupi headquarters plus Mangaluru, Margao, Panaji, Manipal, Shirva). Revenue is generated through five streams: per-student course fees at owned branches, annual licensing and renewal fees from franchise study centres, sale of proprietary textbooks (Rs. 50-600 per book), examination and printed certificate dispatch fees for 6-month+ courses, and software licensing of the offline exam software. The institute is ISO 9001:2015 certified, registered as an MSME with the Government of India (UAN KR26E0000356), and currently serves more than 20,000 active students.

Name

MICE

Legal name

Manipal Institute of Computer Education

Website

https://micegroup.in

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Manipal Institute of Computer Education (MICE), founded in 1989 and headquartered in Udupi, India, operates over 450 franchise study centres across India and abroad, offering 50+ computer, vocational, and competitive exam training courses to more than 20,000 students with bundled Microsoft, SAP, and Tally certifications.

Ownership category

akta.pro rank

Headquarters

HQ city

Udupi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Course Fees: Revenue from student enrolments in various computer training courses conducted at MICE branches and affiliated study centres. Courses range from short certificate programs to diploma programs spanning several months.
2. Study Centre Licensing: Fees charged to franchise/study centre operators for licensing the MICE brand, curriculum, and examination rights. Centres pay annual renewal fees and must adhere to MICE standards for branding and operations.
3. Study Material Sales: Sale of proprietary textbooks and course materials developed by MICE for various courses including programming, design, accounting, and competitive exam preparation. Prices range from Rs. 50 to Rs. 600 per book.
4. Examination and Certification Fees: Fees for conducting examinations, processing certificates, and dispatching printed certificates to students who successfully complete courses of 6 months or longer duration.
5. Software Licensing: Sale of offline examination software at Rs. 500 per year (download) or Rs. 600 for CD delivery, required for study centres to conduct exams for courses lasting 6 months or longer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MICE (Manipal Institute of Computer Education) delivers fee-based computer education through diploma and advanced diploma programs (DIT, DCA, DEFT, ADCA, PGDIT, ADIT), software language and design training, hardware/networking courses, and competitive exam coaching for NTSE, JEE, NEET, KVPY, and CET. Courses are delivered across a network of over 450 franchised study centres and directly operated branches in India, paired with authorized certifications from Microsoft, Tally, SAP, and Busy Accounting.

Product overview

MICE (Manipal Institute of Computer Education) is a computer training institute offering a portfolio of diploma and advanced diploma programs, including DIT, DCA, DEFT, ADCA, PGDIT, and ADIT. The institution provides certification courses in partnership with Microsoft, Tally, and SAP. Additional offerings include software language training (Python, Java, C#, iOS/Android development), computer design software, hardware/networking, and competitive exam preparation (NTSE, JEE, NEET, KVPY). MICE operates over 450 study centres across India and conducts its own examinations through an offline exam software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Diploma in Information Technology (DIT) A 230-hour comprehensive course bundled with authorized Microsoft and Tally certification, designed to launch students into a computerized office environment with practical skills in document preparation, accounting, database management, presentation, and internet skills.
• Diploma in Commercial Applications (DCA) A 240-hour training program that trains students in popular commercial software packages, preparing them to work in a computerized office environment.
• E-Finance with Microsoft & Tally Certifications (DEFT) A 250-hour course teaching popular office tools with Microsoft Specialist Certification and Tally Certification, covering spreadsheet packages, Tally ERP with GST, and workplace skills.
• Advanced Diploma E-Finance with Microsoft & Advanced Tally Certifications A 350-hour advanced course containing Microsoft and Advanced Tally Certification, covering office tools, workplace skills, database management, and financial management with project work.
• Advanced Diploma in Computer Applications (ADCA) A comprehensive 500-hour one-year computer course that emphasizes software learning and basic computer knowledge, creating career opportunities for students.
• Post Graduate Diploma in Information Technology (PGDIT) Post-graduate level diploma program in information technology offered by MICE for advanced learners.
• Advanced Diploma in Information Technology (ADIT) Advanced diploma program in information technology for students seeking in-depth technical knowledge.
• MICE Offline Exam Software Examination software designed by MICE to conduct computerized exams at study centres without requiring an internet connection, sold to study centres at Rs. 500 per year (download) or Rs. 600 for CD delivery.
• NTSE/JEE Foundation Training Program Foundation training program for National Talent Search Examination (NTSE), Joint Entrance Examination (JEE), NEET, KVPY, and CET entrance exams, with study materials prepared by experts.
• Software Language Training Programming language courses including C & C++, Java Programming, C#.NET, Python Programming, Visual Basic .NET, WPF, WCF, JavaScript, ASP.NET, MVC, Angular JS, and Android/iOS application development.
• Computer Design Software Training Design courses covering 2D Drawing Software, 3D Drawing Software, 3DS with project, Machine Designing (Mechanical), Architecture Designing (Civil), and Project Management.
• Hardware & Networking Training Hardware and networking courses covering computer components identification and testing, computing software, computer hardware, PC assembling and troubleshooting, computer peripheral devices, networking, and Windows Server Administration.
• IIT/JEE, NEET Entrance Training Entrance exam preparation for IIT-JEE, AIEEE, Olympiads, KVPY, BITS-SAT, MAHE, and CET, with study materials prepared by experts.
• National Institute of Open Schooling (NIOS) Program Open school program for secondary and senior secondary courses with flexible subject choices and no upper age limit, delivered through MICE study centres.
• SAP Global Certification Program SAP Global Certification with training, internship, and placement programs covering FICO, Sales & Distribution, Material Management, Production & Planning courses for 3 months training with 1 year online usage and 6 months internship, in association with G-TEC Education.

Quantifiable outcome

• Over 40% of students who undergo JEE training at MICE are selected in JEE Main
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• G-TEC EducationcoreStrategic or Co-development PartnerMICE in association with G-TEC Education offers SAP Global Certification with training, internship, and placement programs covering FICO, Sales & Distribution, Material Management, Production & Planning courses for 3 months training with 1 year online usage and 6 months internship.
• Tally EducationcoreTechnology or IntegrationMICE is an Authorized Centre for Tally Certification conducting Tally Essential Level 1, Level 2, and Level 3 certifications, including GCC VAT and Tally Essential Comprehensive courses throughout India.
• MicrosoftcoreTechnology or IntegrationMICE is an authorized Microsoft Office Specialist Training Centre and testing centre for Microsoft Technology Associate (MTA) Certification, validating technology knowledge in Microsoft products and platforms.
• SAPcoreTechnology or IntegrationMICE is an authorized SAP Power User certification centre offering programs to sharpen SAP skills and add to knowledge through structured training courses.
• SingerminorChannel Partner/ Reseller/ DistributorMICE is an Authorized Singer Sewing Certification centre offering vocational training in sewing skills.
• Manipal Group/Manipal Academy of Higher EducationcoreStrategic or Co-development PartnerMICE is an offshoot of the Manipal Group which includes Manipal University. The Manipal Group operates more than 20 professional colleges in medicine, engineering, nursing, allied health, pharmaceutical, business management, hotel management, communication, IT, law, and education.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Indian Institute of Hardware Technology (IIHT): IIHT is one of India's largest computer hardware and networking training institutes with a franchise model spanning India and abroad. Comparable to MICE for overlapping hardware/networking course verticals and franchise-led distribution.
• NIIT Limited: NIIT Limited is a leading global IT training and talent development company offering computer courses, Microsoft/SAP authorized certifications, and placement programs through owned centres, franchises, and digital platforms. Direct peer to MICE for IT training in India with similar authorized-vendor certification partnerships.
• Arena Animation: Arena Animation is India's leading animation, VFX, and multimedia training franchise with hundreds of centres across South Asia. Comparable to MICE as a parallel vocational/creative education franchise serving school/college student demographics.
• CADD Centre Training Services: CADD Centre is India's largest CAD/CAM/CAE training franchise network offering diploma-level technical programs. Comparable to MICE for parallel vocational training franchise model serving similar student demographics in tier-2/3 Indian cities.
• G-TEC Education: G-TEC Education is an Indian IT training franchise network offering computer education, hardware, and certification courses across India. Already a documented partner of MICE for SAP Global Certification delivery, making it a directly comparable IT training services provider.
• Jetking Infotrain Limited: Jetking is an Indian computer hardware and networking training franchise operating study centres across India and South Asia. It directly overlaps with MICE's hardware/networking course offerings and uses a comparable franchise expansion model.
• Aptech Limited: Aptech is one of India's largest IT/Animation/Aviation training franchise networks offering computer education, hardware, multimedia, and authorized certifications through centres across India and abroad. It is the closest direct peer to MICE in terms of franchise-based IT training delivery in India.
• Frankfinn Aviation Services: Frankfinn is a vocational training franchise in India specializing in aviation, hospitality, and travel training. Comparable to MICE for parallel vocational franchise model and similar working-professional/student segments.

Broad incumbents

• Tata STRIVE: Tata STRIVE is the Tata Group's vocational skills training initiative offering IT, retail, and employability programs across India. Comparable to MICE as a broader incumbent in India's vocational computer training space, although Tata STRIVE focuses more on enterprise-linked programs.
• Byju's: Byju's is India's largest online education company offering K-12, test prep, and skill courses through a digital-first delivery model. Comparable to MICE as a broad incumbent competing for the same student segments, especially competitive exam preparation, but through online rather than classroom delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/micemanipal
• Facebookfacebook.com/MICEmanipal
• LinkedInlinkedin.com/company/manipal-institute-of-computer-education-mice

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MICE