America Unlimited

What America Unlimited does

America Unlimited GmbH is a privately held German tour operator founded in 2006 and headquartered in Hannover, specializing in individually planned and customized travel packages to the USA, Canada, the Caribbean, Mexico, and the Bahamas. The company sells bundled itineraries that combine flights, accommodations, rental cars or RVs, and curated experiences, with package prices typically ranging from €1,499 to €3,999 per person. It targets German-speaking individual travelers seeking personalized North America experiences rather than mass-market package holidays, offering more than 14 product categories including self-drive tours, RV trips, group tours, city breaks, adventure travel, cruises, motorcycle tours, and winter/ski vacations. The company group also operates two sub-brands: Feinreisen for premium/luxury travel and Australia Unlimited for Australia and New Zealand.

The business operates a hybrid distribution model combining direct consultation-based sales (phone, email, website) with travel agency counter sales, the latter accounting for over one-third of group revenue and growing 50%. The underlying technology platform is the Tour32 booking and reservation system, supplemented by a newly launched 2024 website featuring a travel agency login portal. Revenue is generated primarily through package commissions on sold travel, with supplementary income from recommended travel insurance products through Hanse Merkur. The company maintains official partnerships with Brand USA/Visit USA, Destination Canada, and Travel South USA tourism boards, and holds TÜV certification alongside EU Package Travel Directive compliance with insolvency protection. The Kohlenberg family controls ownership and management, with approximately 25 employees, 99% five-star customer ratings, and a record revenue year expected in 2024 following the September 2024 acquisition of an Austrian North America tour operator.

Name

America Unlimited

Legal name

America Unlimited GmbH

Website

https://america-unlimited.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

America Unlimited is a German tour operator specializing in individually designed package tours to the USA, Canada, the Caribbean, and Australia/New Zealand, serving German-speaking travelers seeking personalized North America experiences through consultation-based sales and travel agency distribution.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Travel Agencies (56151)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Luxury Multi-Day Tour Operators (THAKADAE), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Customized North America tours
• USA travel packages
• Canada vacation packages
• RV and motorhome rentals
• Caribbean travel specialist

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Package Tours: Individualized package tours to USA, Canada, and Caribbean including flights, hotels, rental cars/RVs, experiences. Core revenue stream with customized itineraries.
2. Travel Insurance: Travel insurance products including travel cancellation insurance, foreign travel health insurance, and travel interruption insurance are recommended and offered.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

America Unlimited designs and sells individually planned package tours to the USA, Canada, the Caribbean, and Mexico, bundling flights, hotels, rental cars or RVs, ferry tickets, and curated experiences. Travel advisors consult with customers, prepare personalized offers, refine itineraries, and finalize bookings online or via phone. The company also offers recommended travel insurance and operates sub-brands Feinreisen (premium travel) and Australia Unlimited (Australia/New Zealand).

Product overview

America Unlimited operates as a multi-brand travel operator specializing in individually planned and package vacations to North America and adjacent regions. The core offering centers on America Unlimited as the primary brand for USA, Canada, and Caribbean travel, complemented by Australia Unlimited (Australia & New Zealand) and Feinreisen (luxury travel) as sub-brands within the company group. The product portfolio is structured around customizable travel packages that typically bundle flights, accommodations, and ground transportation (rental cars, RVs), with optional add-on modules for specific travel styles including group tours, city trips, adventure travel, train journeys, cruises, island hopping, motorcycle tours, and winter/ski vacations. The company differentiates through personalized travel design services, allowing customers to modify suggested itineraries to their preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• America Unlimited – USA, Canada & Caribbean Package Tours Customized package tours to USA, Canada, the Caribbean, and Mexico bundling flights, hotels, rental cars/RVs, ferry tickets, and curated experiences; for German-speaking travelers seeking personalized itineraries.
• Feinreisen (Luxury Travel Sub-brand) Sub-brand offering premium and luxury travel packages that complement the main America Unlimited offerings.
• Australia Unlimited (Australia & New Zealand Sub-brand) Specialized travel brand for Australia and New Zealand, part of the America Unlimited company group.
• Self-Drive / Rental Car Package Tours (Mietwagenreisen) Self-drive vacation packages combining rental car with accommodations and optional flights for flexible exploration of North American destinations.
• RV / Motorhome Package Tours (Wohnmobilreisen) Motorhome and camper rental travel packages for independent travelers seeking flexible, mobile accommodation across North America.
• Group Tours (Gruppenreisen) Pre-planned group tours with set itineraries departing on specific dates for travelers who prefer guided group experiences in North America.
• City Trips (Städtereisen) Urban vacation packages focusing on major North American cities with curated hotel options and local experiences.
• Adventure Travel (Erlebnisreisen) Adventure-focused travel packages featuring outdoor activities, nature exploration, and unique experiential North American destinations.
• Cruise Packages (Kreuzfahrten) Cruise vacation packages including ocean and river cruises visiting North American ports and coastal destinations.
• Winter & Ski Travel (Winter- und Skireisen) Winter vacation packages including ski resorts, snow activities, and cold-season destinations in North America.
• Rail Travel (Zugreisen) Rail-based travel packages utilizing North America's train network for scenic and convenient destination touring.
• Island Hopping (Inselhopping) Multi-island vacation packages, particularly for Caribbean and Hawaii destinations, with inter-island transportation and accommodations.
• Motorcycle Tours (Motorradreisen) Motorcycle rental and tour packages for enthusiasts seeking road-trip experiences on two wheels across North America.
• Travel Insurance (Recommended Offering) Recommended travel insurance products including travel cancellation insurance, foreign travel health insurance, and travel interruption insurance arranged for customers.

Quantifiable outcome

• 99% of customers give 5 stars rating

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Austria-based North America Tour Operator (Name undisclosed)majorStrategic or Co-development Partner · 1 January 2024Acquisition of Austrian North America tour operator in September 2024 as part of expansion strategy. Company set continues growth course with this acquisition.
• Travel South USAcoreGTM or Marketing PartnerPartnership marketing relationship with Travel South USA tourism board. Company recognized as 2025 Ambassador. Participates in advertising cost subsidies programs for joint marketing of Southern US destinations.
• Visit USA / Brand USAcoreGTM or Marketing PartnerOfficial partner with Visit USA (Brand USA) tourism organization. Holds USA Expert certification. Participates in joint marketing programs.
• Destination CanadacoreGTM or Marketing PartnerOfficial partner with Canada Specialist certification from Destination Canada. Joint marketing and promotional activities for Canada tourism.
• Hanse Merkur Reiseversicherung AGcoreOthersInsolvency protection provider as required by German travel law. Located at Siegfried-Wedells-Platz 1, 20354 Hamburg. Provides travel insolvency protection ensuring customer payments are refunded in case of company insolvency.
• ReisefondminorOthersInsolvency protection certification through Reisefond for secured travel providers.
• ReisexclusivminorGTM or Marketing PartnerMarketing partnership with Reisexclusiv luxury travel network.
• Tour32coreTechnology or IntegrationPowered by Tour32 booking and reservation technology platform for online travel planning and booking functionality.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FTI Touristik: Large German tour operator offering a broad portfolio including North America packages; competes with America Unlimited on USA/Canada tours but at much larger scale and across many other destinations.
• TUI Deutschland: Germany's largest integrated tourism group; competes with America Unlimited on USA/Canada packages, including through TUI fly flights and Robinson club-style offerings.
• DER Touristik: Major German travel group with tour operator brands covering North America packages; competes broadly with America Unlimited through its various sub-brands and travel agency counters.

Direct peers

• Gebeco: German tour operator (TUI subsidiary) offering escorted and individual travel worldwide, including North America; overlaps with America Unlimited on multi-day package tours for German-speaking customers.
• Schauinsland-Reisen: German tour operator with long-haul packages including North America; overlaps with America Unlimited on individualized transatlantic tours and self-drive itineraries.
• Meiers Weltreisen: German tour operator with worldwide long-haul packages including North America; comparable to America Unlimited on individualized multi-destination itineraries for German-speaking customers.
• CANUSA Touristik: German tour operator specialized in USA, Canada and Caribbean package tours with flights, hotels and rental cars - the closest direct comparable to America Unlimited's core offering, serving the same German-speaking North America traveler segment.
• Wikinger Reisen: German tour operator specializing in adventure and active travel worldwide; closely comparable to America Unlimited's Erlebnisreisen (adventure travel) and small-group customized itineraries.
• Studiosus Reisen: German operator of guided multi-day tours worldwide including the Americas; comparable to America Unlimited's Gruppenreisen (group travel) and multi-day package offerings with expert-led itineraries.

Emerging players

• Reisefieber: Smaller German tour operator offering customized North America trips; an emerging competitor in the same individualized long-haul package space as America Unlimited's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/americaunlimited
• LinkedInlinkedin.com/company/america-unlimited-gmbh

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America Unlimited