Hansemerkur Reiseversicherung Ag

Name

Hansemerkur Reiseversicherung Ag

Legal name

HanseMerkur Reiseversicherung AG

Website

https://hmrv.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Property and Casualty Insurance Carriers (524126)

SIC

Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Medical Travel Insurance (Emergency Medical, Evacuation & Repatriation) (FSAJAJAB), Group Travel & Corporate Travel Accident Insurance (FSAJAJAK), Travel Insurance & Corporate Risk Transfer (Trip, Medical, Kidnap & Ransom) (THACAEAH), Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)

Keywords

• Travel insurance products
• Foreign health insurance
• Trip cancellation insurance
• Schengen visa insurance
• Business travel insurance

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Insurance Premiums: Collection of insurance premiums from policyholders for various travel insurance products including foreign health insurance, trip cancellation insurance, travel packages, and specialty insurance products. Premiums can be one-time (single trip) or recurring (annual policies).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

HanseMerkur Reiseversicherung AG is a specialized travel insurance provider offering foreign health insurance (single-trip, long-term up to 5 years, and annual), trip cancellation and curtailment coverage, comprehensive travel protection packages with Gold and Platinum tiers, annual multi-trip policies, incoming insurance for foreign visitors to Germany meeting Schengen visa requirements, corporate travel insurance for businesses, and specialty add-ons including rental car, bicycle, luggage, flight/baggage delay, pandemic, and ski/sports coverage. Distribution spans direct online sales at hmrv.de, a B2B partner portal (b2b.hmrv.de), and Computer Reservation System / GDS integrations used by travel agencies, airlines, cruise lines, and tour operators across Germany, Austria, Netherlands, Poland, and Switzerland.

Product overview

HanseMerkur Reiseversicherung AG operates as a comprehensive travel insurance provider within the HanseMerkur insurance group. The product portfolio centers on core travel insurance products including Auslandskrankenversicherungen (travel health insurance) available as single-trip, long-term (up to 5 years), and annual policies; Reiserücktrittsversicherungen (travel cancellation and curtailment insurance); and Reiseversicherungspakete (travel insurance packages) with Gold and Platinum tiers as well as annual coverage options. The company offers specialized insurance for specific segments including Young Travel for students and young travelers, incoming insurance for foreign visitors to Germany (including Schengen visa coverage), and corporate travel insurance for businesses. Additional add-on modules cover rental vehicles, bicycles, luggage, flight delays, pandemics, and sports activities. The company also provides supplementary health services including an online doctor, symptom checker, and online dermatologist. Digital services include a Mobile Pass for storing insurance documents on smartphones and VERSon, an online booking platform for partners. As a subsidiary of the HanseMerkur insurance group founded in 1977, the company leverages its parent organization's over 150 years of experience in the insurance industry.

Differentiator

Problem solved

Functional benefit

Brands

• Mobile Pass: Digital travel companion allowing users to store policy data on their smartphone or tablet
• Young Travel
• Go Europe Reiseschutz
• Holiday Cover Germany

Products and services

• Auslandskrankenversicherung (Travel Health Insurance) Foreign health insurance covering outpatient and inpatient medical treatment abroad, with the policyholder treated as a private patient. Available as single-trip or annual policy, with options including or excluding USA/Canada coverage.
• Langzeit-Auslandskrankenversicherung (Long-term Travel Health Insurance) Long-term travel health insurance for extended stays abroad, covering stays of up to 5 years.
• Young Travel für Schüler, Studenten & Au Pairs (Young Travel Insurance) Comprehensive travel insurance for young people including pupils, students, au pairs, and Work & Travel participants up to 35 years of age.
• Go Europe Reiseschutz für Studierende (Go Europe Travel Protection for Students) Travel protection for students covering stays in Europe, particularly designed for ERASMUS program participants.
• Reiserücktritts- & Reiseabbruch-Versicherung (Trip Cancellation and Curtailment Insurance) Travel cancellation and curtailment insurance protecting against costs from trip cancellation or early return due to covered reasons.
• Reiseschutz Gold & Platin (Travel Protection Gold & Platinum) Premium travel insurance packages offering comprehensive single-trip protection with Gold and Platinum tier options.
• Jahresschutz Gold & Platin (Annual Travel Protection Gold & Platinum) Annual travel insurance with comprehensive Gold and Platinum coverage levels, allowing unlimited trips per year.
• Gruppenversicherung für junge Leute (Group Insurance for Young People) Group insurance designed for young people traveling together, with group rates applying for qualifying groups.
• Reiseschutz für Deutschland (Travel Protection for Germany) Travel protection package / trip cancellation insurance specifically for trips within Germany.
• Mietwagen-Schutz (Rental Car Protection) Rental car insurance add-on that reduces the deductible under comprehensive insurance to a minimum.
• Fahrradversicherung (Bicycle Insurance) Comprehensive bicycle insurance covering damage, wear, and theft, valid year-round including during travel and at home.
• Reisegepäck-Versicherung (Travel Luggage Insurance) Insurance covering loss, damage, or destruction of travel luggage and personal belongings during trips.
• Flug und Gepäckverspätungsversicherung (Flight and Baggage Delay Insurance) Insurance providing immediate compensation for flight or baggage delays without waiting period or claims process.
• Holiday Cover Germany Incoming travel insurance for foreign guests visiting Germany, meeting Schengen visa requirements.
• Reiseversicherung für ausländische Gäste (Travel Insurance for Foreign Guests) Travel insurance for foreign guests staying in Germany with comprehensive coverage options.
• Young Travel Incoming Travel insurance for young foreign guests up to 35 years old, covering stays up to 5 years in Germany.
• Visum-Reiseversicherung / Visum Plus (Visa Travel Insurance) Travel insurance meeting Schengen visa requirements with up to 365 days stay duration.
• Reiseversicherung für ausländische Gruppen (Travel Insurance for Foreign Groups) Group travel insurance for foreign groups visiting Germany.
• Geschäftsreiseschutz für Einzelreisen (Business Travel Protection for Individual Trips) Business travel protection for individual business trips covering cancellation, luggage loss, and medical expenses.
• Geschäftsreiseschutz für Unternehmen / Corporate Travel (Corporate Travel Insurance) Corporate travel insurance for businesses protecting employees on business travel and international assignments.
• Pandemie-Schutz Plus (Pandemic Protection Plus) Additional protection add-on for pandemic-related trip disruptions and medical needs.
• Ski- und Sport-Reiseschutz (Ski and Sports Travel Protection) Sport and ski travel protection extending coverage for active vacation activities.

Quantifiable outcome

• Stiftung Warentest Finanztest: Auslandskrankenversicherung Testsieger Note SEHR GUT (0,6)
• +5 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature4 records

Partnerships

38 partnerships are on record, tiered core and minor.

• AmadeuscoreTechnology or IntegrationTravel technology partner providing CRS/GDS integration for booking travel insurance through Amadeus booking systems
• Sabre MerlincoreTechnology or IntegrationTechnology partner providing CRS integration for travel insurance booking through Sabre Merlin booking platform
• TravelTainmentcoreTechnology or IntegrationInternet Booking Engine technology partner for XML interface integration
• TrafficscoreTechnology or IntegrationTechnology partner for booking system and IBE integration
• BosyscoreTechnology or IntegrationTravel technology partner for booking system integration
• BewoteccoreTechnology or IntegrationTechnology partner for Jack Plus booking system integration
• Deutscher ReiseVerband (DRV)coreStrategic or Co-development PartnerLeading trade association for German travel industry representing tour operators and travel agencies
• RDA Internationaler Bustouristik VerbandcoreStrategic or Co-development PartnerLeading European association for coach and group tourism with approximately 3,000 member businesses
• Allianz selbständiger Reiseunternehmen (asr)minorStrategic or Co-development PartnerAssociation representing interests of independent travel agencies and tour operators
• Au-pair Society e.V.minorStrategic or Co-development PartnerNon-profit association for au pair programs in Germany
• Deutsche Zentrale für Tourismus e.V. (DZT)minorStrategic or Co-development PartnerNational tourism organization promoting Germany as a travel destination
• Deutscher Tourismusverband e.V. (DTV)minorStrategic or Co-development PartnerVoluntary association of local, regional and national tourism organizations in Germany
• Verband der Fährschifffahrt und Fährtouristik (VFF)minorStrategic or Co-development PartnerAssociation of international ferry companies represented in the German market
• Verband Internetreisevertrieb e.V. (VIR)minorStrategic or Co-development PartnerAssociation of German online travel portals establishing quality standards
• Internationaler Verband der Paketer (VPR)minorStrategic or Co-development PartnerRecognized interest group for package tour operators in tourism industry
• AIDA CruisescoreChannel Partner/ Reseller/ DistributorMajor cruise line distribution partner for travel insurance products
• TUI CruisescoreChannel Partner/ Reseller/ DistributorMajor cruise line distribution partner for travel insurance products
• CondorcoreChannel Partner/ Reseller/ DistributorAirline distribution partner for travel insurance products
• EurowingscoreChannel Partner/ Reseller/ DistributorAirline distribution partner for travel insurance products
• DERTOURcoreChannel Partner/ Reseller/ DistributorMajor tour operator distribution partner
• Lufthansa City CentercoreChannel Partner/ Reseller/ DistributorNetwork of independent travel agencies distribution partner
• Phoenix ReisencoreChannel Partner/ Reseller/ DistributorSpecialized tour operator for travel insurance distribution
• ReiselandcoreChannel Partner/ Reseller/ DistributorTravel agency network distribution partner
• SnowTrexcoreChannel Partner/ Reseller/ DistributorOnline tour operator for winter sports travel insurance distribution
• OpodocoreChannel Partner/ Reseller/ DistributorOnline travel agency platform distribution partner
• 5vor FlugminorChannel Partner/ Reseller/ DistributorTravel booking platform distribution partner
• COSTA CruisescoreChannel Partner/ Reseller/ DistributorCruise line distribution partner for travel insurance products
• DERPARTcoreChannel Partner/ Reseller/ DistributorTravel agency franchise network distribution partner
• FlugbörseminorChannel Partner/ Reseller/ DistributorOnline flight booking platform distribution partner
• LturminorChannel Partner/ Reseller/ DistributorLast-minute travel portal distribution partner
• Sonnenklar TVminorChannel Partner/ Reseller/ DistributorTravel TV shopping channel distribution partner
• HolidayTrexminorChannel Partner/ Reseller/ DistributorOnline travel provider for holiday insurance distribution
• For Family ReisenminorChannel Partner/ Reseller/ DistributorFamily-focused tour operator distribution partner
• Malteser Hilfsdienst gGmbHcoreOthersAssistance services provider for emergency medical and travel assistance
• Call us Assistance International GmbHcoreOthersInternational assistance services for travelers abroad
• Deutsche Assistance Service GmbHcoreOthersGerman-based assistance services provider
• Eurocross Assistance Netherlands B.V.coreOthersInternational assistance services through Netherlands operations
• MD Medicus Assistance Service GmbHcoreOthersMedical hotline, assistance services, and claims processing provider

Scale indicators4 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• World Nomads: World Nomads is a digital-first travel-insurance specialist targeting adventure and long-stay travelers - the same niches HanseMerkur covers via Young Travel, Long-term Auslandskranken, and Ski/Sport Reiseschutz, with comparable product-led growth and partner-affiliate distribution.
• Generali Global Assistance: Generali's travel-insurance and assistance business offers trip protection, emergency medical, and 24/7 assistance services comparable to HanseMerkur's product set, particularly competing in European group and corporate travel distribution.
• AXA Travel Insurance: AXA Travel offers trip cancellation, medical abroad, and annual multi-trip policies across Europe with similar CRS/partner distribution and a comparable direct-to-consumer digital booking flow to HanseMerkur's.
• AIG Travel: AIG Travel provides travel insurance (trip cancellation, medical, baggage) for individual and corporate travelers globally, competing directly with HanseMerkur in foreign health and corporate travel lines through its own distribution and partner networks.
• Allianz Travel: Allianz Travel is the travel-insurance arm of the global Allianz Group, competing directly with HanseMerkur in travel health, cancellation, and annual policies in Germany and Europe, with comparable partner-distribution and direct online channels.
• Europäische Reiseversicherung (ERV): ERV is the most direct German travel insurance specialist - same primary market, same product mix (trip cancellation, foreign health, packages), and direct competition for Stiftung Warentest wins and travel-industry distribution partnerships.
• IMG (International Medical Group): IMG provides international travel medical insurance and long-term coverage for expatriates, students, and travelers - directly comparable to HanseMerkur's Long-term Auslandskrankenversicherung and Young Travel product lines.

Regional players

• ADAC Versicherung: ADAC's insurance arm sells travel-related coverage (including foreign health and trip cancellation) primarily to German ADAC members, serving a similar DACH consumer segment but anchored on a membership model rather than open distribution.

Others

• Travel Insurer (BD24 Berlin Direkt): BD24 Berlin Direkt Versicherung AG is a sister entity within the HanseMerkur group selling direct travel insurance - a same-group adjacency that competes for similar German online consumers and demonstrates how HanseMerkur scales digital insurance beyond the AG subsidiary.

Emerging players

• Feather Insurance: Feather is a European insurtech offering fully digital, pay-as-you-go travel and liability insurance - representing the digital-native challenger segment that competes with HanseMerkur's PLG/direct-online channel on pricing and instant-issue UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hansemerkur-reiseversicherung-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansemerkur Reiseversicherung Ag