NTUC Health
NTUC Health is a Singapore non-profit cooperative and NTUC Enterprise subsidiary providing integrated elderly care, including day care, nursing homes, home care, rehabilitation, active ageing programmes, and family medicine across an island-wide network of 50-plus centres.
- Company typePrivate
- Founded1999
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2C
- OfferingServices
What NTUC Health does
NTUC Health Co-operative Limited is a Singapore-registered non-profit cooperative society and a subsidiary within the NTUC Enterprise group of social enterprises, originally founded in 1999 as NTUC Eldercare. It operates one of the largest integrated elderly care platforms in Singapore, delivering centre-based day care, 24/7 residential nursing home care, and a full suite of home-based services (personal care, nursing, therapy, medical consultations, and interim caregiver support) across at least six nursing home locations and more than 20 therapy and day-care sites. Complementary service lines include 26 Active Ageing Centres offering fitness programmes and the BIXEPS Muscle Magnetic Mitohormesis technology at its Senior Gyms, plus a Family Medicine Clinic providing acute primary care, chronic disease management, vaccinations, health screenings, and tele-consultations. The technology stack comprises a digital service platform (my.ntuchealth.sg) with online enquiry forms, electronic GIRO payment processing, and tele-rehabilitation delivered via video calls.
NTUC Health generates revenue through a mix of unit-priced and subscription-style fees across its service lines, with pricing structured to be affordable and accessible — for example, Home Personal Care starts at S$2.40/hour, Home Medical at S$24.20/visit, Home Therapy at S$16.80/visit, speech therapy community sessions at S$153.65 (with GST), and nursing home stays at S$160-190/day. Eligible Singapore citizens and permanent residents receive means-tested subsidies up to 80% for home care and 75% for nursing home fees through CHAS, Merdeka Generation, Pioneer Generation, and Medisave schemes, channelled via the Agency for Integrated Care (AIC). The organisation's go-to-market is community-led and partnership-driven: referrals flow through healthcare providers, government agencies (AIC, MSF, NCSS), and the NTUC Union membership network, supplemented by content marketing, community events (Golden Games, Walking Football Championships, Active Ageing Centre Day), and a centralised contact centre (6715 6715).
The entity's strategic positioning is anchored in its integrated care continuum, NTUC brand affiliation, 40+ years of operating heritage, and deep public-sector integration. Customer segments centre on Singapore seniors and their family caregivers, with secondary segments of general public (for family medicine) and government-assisted patients. NTUC Health has secured 2024 industry recognition including Operator of the Year in both Residential Aged Care and Active Ageing categories, alongside multiple Innovation of the Year awards. As a cooperative, it operates without external funding rounds, with capital and strategic direction aligned to the NTUC Enterprise mandate of serving workers and seniors in Singapore.
NTUC Health firmographics
Firmographics- Name
- NTUC Health
- Legal name
- NTUC Health Co-operative Limited
- Website
- https://ntuchealth.sg
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NTUC Health is a Singapore non-profit cooperative and NTUC Enterprise subsidiary providing integrated elderly care, including day care, nursing homes, home care, rehabilitation, active ageing programmes, and family medicine across an island-wide network of 50-plus centres.
- Ownership category
- akta.pro rank
NTUC Health industry classification
Industry- Product category
- Elderly Care and Rehabilitation Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Health Care and Social Assistance (62)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Community-Based Senior Centers with Adult Day Services (HLADAIAJ)
- akta.pro secondary industries
- Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Adult Day Nursing & Chronic Disease Management Programs (HLADAIAE), Adult Day Rehabilitation & Therapy Programs (PT/OT/SLP) (HLADAIAD), Home Health Physical Therapy & Mobile PT (HSADAIAO)
Keywords
Where NTUC Health is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices8 records
Markets served
NTUC Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Elderly Care Services: Revenue from senior day care, nursing home residential care, and home care services including personal care, nursing, therapy, and medical house calls.
- Rehabilitation and Physiotherapy: Fees for physiotherapy, occupational therapy, and speech therapy services at centres and home-based settings.
- Family Medicine Clinic: Primary healthcare services including chronic disease management, acute care, health screenings, vaccinations, and tele-consultations.
- Active Ageing Programmes: Fitness classes, senior gym packages, and wellness programmes at Active Ageing Centres.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home Care Services - tiered pricing by service type |
| Unit Pricing | Pay-as-you-go | Speech Therapy fees |
| Unit Pricing | Monthly | Nursing Home fees |
| Subscription | Monthly | Senior Gym fitness packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
NTUC Health product offering
Product offeringCore offering
NTUC Health provides integrated health and eldercare services across Singapore, encompassing centre-based day care, 24/7 residential nursing home care, home-based personal care, nursing, medical and therapy services, rehabilitation (physiotherapy, occupational therapy, speech therapy) at 20+ centres plus tele-rehabilitation, active ageing programmes at 26 Senior Gyms and Active Ageing Centres, and a Family Medicine Clinic offering acute and chronic disease management, health screenings and vaccinations.
Product overview
NTUC Health is an NTUC Enterprise providing comprehensive and integrated health and eldercare services in Singapore. The portfolio consists of multiple service lines: (1) Elderly Care encompassing Senior Day Care, Nursing Homes, Home Care (including Home Personal Care, Home Nursing, Home Medical, Home Therapy, and Interim Caregiver Service), and Respite Care; (2) Active Ageing featuring Senior Gyms with BIXEPS technology, Active Ageing Centres, and fitness programmes; (3) Rehabilitation and Physiotherapy including Physiotherapy, Occupational Therapy, Speech Therapy, Tele-Rehabilitation, and Community Rehabilitation at 20+ centres; (4) Family Medicine Clinic offering acute and chronic disease care, health screening, vaccinations, tele-consultations, and minor procedures; and (5) Specialised programmes including Dementia Care, DayCare+, MindCare, Fun with Friends, Care on Sundays, Staycay@HendersonHome, and Disability Assessment. Services are available centre-based, at home, or via digital platforms, with subsidies available through government schemes.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Day Care Day centres providing social activities, basic care needs, cognitive stimulation, and supervised exercises for seniors during daytime hours.
- Nursing Home 24/7 residential care for seniors requiring round-the-clock assistance, designed especially for those with dementia and other conditions requiring continuous care.
- Home Personal Care Care associate services helping with activities of daily living including bathing, toileting, exercise, companionship, and meal preparation in the comfort of home.
- Home Nursing Private nursing services providing specialised nursing care and post-hospital care at home including wound care, catheter changes, and medication administration.
- Home Medical In-home medical consultations and house calls by qualified doctors for seniors who have difficulty commuting to clinics.
- Home Therapy Physiotherapy, occupational therapy, and speech therapy services delivered at home to help seniors work toward rehabilitation goals.
- Interim Caregiver Service Temporary nursing care by trained nursing aides for seniors recently discharged from hospital, requiring referral from medical social workers.
- Disability Assessment MOH-accredited functional assessments to evaluate ability to perform activities of daily living for financial aid applications.
- Respite Care Short-term care services providing temporary relief for caregivers, available as home care, centre-based day care, or nursing home stays.
- DayCare+ Virtual programme keeping seniors active and engaged at home through online activities, allowing caregivers respite.
- Care on Sundays Weekend day care available at four centres (Serangoon Central, Jurong Spring, Heartbeat@Bedok, and Kampung Admiralty).
- Fun with Friends 33-week programme led by trained dementia practitioners to help persons with mild to moderate dementia maintain cognitive function.
- MindCare Mindful retreat designed to help seniors and caregivers cultivate self-discovery, inner calm, and personal growth.
- Staycay@HendersonHome Short-term respite care stays of up to a month at Henderson Home for caregivers who need temporary breaks.
- Senior Gym Fitness facilities offering strength training programmes for seniors, including BIXEPS technology and circuit training.
- BIXEPS Muscle Magnetic Mitohormesis Technology Muscle Magnetic Mitohormesis technology that uses electromagnetic stimulation to strengthen muscles without physical strain, available at NTUC Health Senior Gyms.
- Active Ageing Centre Programmes Community centres offering diverse activities from K-pop dance workouts and e-sports to seated yoga and cognitive programmes for seniors aged 60 and above, across 26 Active Ageing Centres in Singapore.
- Physiotherapy Professional physiotherapy services improving muscle strength, flexibility, mobility, and pain management for conditions including stroke, arthritis, and post-surgery recovery.
- Occupational Therapy Therapy helping seniors perform daily tasks independently including geriatric rehabilitation, hand therapy, neurological rehab, and motorised device training.
- Speech Therapy Therapy focusing on face, mouth, and throat muscles to improve swallowing and speech clarity for patients with dementia, stroke, or Parkinson's Disease.
- Tele-Rehabilitation Rehabilitation services delivered via video calls, bringing rehab sessions to the comfort of home with one-on-one or small group sessions lasting 30-45 minutes.
- Community Rehabilitation Day rehabilitation at NTUC Health centres with senior-friendly equipment and experienced therapy teams.
- Family Medicine Clinic Family medicine clinic providing acute primary care, chronic disease management (diabetes, hypertension, hyperlipidemia, asthma, thyroid), health screenings, vaccinations, tele-consultations, and minor procedures at Serangoon Central.
- Health Screening Affordable health screenings including NTUC Income Orange Health Screening, cervical cancer screening, and fecal occult blood testing.
- Vaccination Services Adult and child vaccinations including travel vaccines with pre- and post-travel medical advice.
- Dementia Care Specialised care services for persons with dementia including day care programmes, therapy, and support for caregivers.
Quantifiable outcome
- 94.7% of participants would join the Golden Games again
- +1 more outcomes
Companies that use NTUC Health
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
NTUC Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NTUC Health partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- SingHealthcoreHealthcare partnership for integrated care services and referral pathways
- National University Health System (NUHS)coreHealthcare partnership for integrated care services and referral pathways
- National Healthcare Group (NHG)coreHealthcare partnership for integrated care services and referral pathways
- Agency for Integrated Care (AIC)coreGovernment agency partner for elderly care coordination, subsidies, and referral services
- National Council of Social Service (NCSS)coreSocial service sector partnership for community support services
- Ministry of Social and Family Development (MSF)coreGovernment ministry for social service coordination and funding
- MedisavecoreCPF Medisave scheme for healthcare savings and payments
- NTUC UnioncoreUnion partnership for member referrals and exclusive NTUC member rates on services
- NTUC EnterprisecoreParent social enterprise organization providing brand affiliation and network support
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
NTUC Health competitors and assessment
Company assessmentBroad incumbents
- National Healthcare Group (NHG): Singapore public healthcare cluster operating polyclinics, hospitals (Tan Tock Seng, Khoo Teck Puat), and community care programmes. Comparable in providing subsidised integrated care and serving as a major referral source/partner for NTUC Health services.
- Raffles Medical Group: Singapore-listed integrated private healthcare provider operating clinics, tertiary hospitals, and health screening nationwide. Comparable primary care and chronic disease management overlap, though active ageing and subsidised eldercare are not the core focus.
Direct peers
- Orange Valley Healthcare: Singapore-based nursing home and eldercare operator with multiple residential care facilities serving elderly residents. Directly comparable residential and nursing home service portfolio within the same Singapore market.
- SATA CommHealth: Singapore community healthcare charity offering eldercare, primary care, and community rehabilitation services. Comparable in combining subsidised community health services with day care and eldercare programmes.
- St. Luke's Hospital: Singapore community hospital providing rehabilitation and eldercare services with sub-acute and day care programmes. Overlaps with NTUC Health's rehabilitation and post-acute care offering within the same public healthcare ecosystem.
- ECON Healthcare Group: Singapore-listed integrated eldercare provider operating nursing homes, senior day care, and rehabilitation services. Directly comparable business model and Singapore-focused footprint; most natural for-profit public-market peer for NTUC Health.
- Saint Andrew's Mission Hospital (St. Andrew's Nursing Home): Singapore non-profit operating community hospital and multiple nursing homes for the elderly, including dementia care. Closest social-enterprise-style comparable in residential eldercare and integrated community health.
- Thye Hua Kwan Moral Society: Singapore social service agency operating senior care services, day care programmes, and community support for the elderly. Comparable non-profit eldercare operator competing for the same AIC-subsidised referrals.
- AWWA Health and Senior Care: Singapore social service agency providing community-based elderly and disability services, including day care and caregiver support. Mirrors NTUC Health's community-led, mission-driven eldercare model.
Emerging players
- Homage: Singapore-based technology-enabled home care platform matching seniors with caregivers for personal care, nursing, and therapy at home. Directly competes in NTUC Health's home care segment with a digital-first, scalable model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NTUC Health social profiles
Digital presenceNTUC Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
NTUC Health leadership team
Management profileNumber of profiles
Profiles7 records
NTUC Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NTUC Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NTUC Health
What does NTUC Health do?
NTUC Health provides integrated health and eldercare services across Singapore, encompassing centre-based day care, 24/7 residential nursing home care, home-based personal care, nursing, medical and therapy services, rehabilitation (physiotherapy, occupational therapy, speech therapy) at 20+ centres plus tele-rehabilitation, active ageing programmes at 26 Senior Gyms and Active Ageing Centres, and a Family Medicine Clinic offering acute and chronic disease management, health screenings and vaccinations.
Is NTUC Health a public or private company?
NTUC Health is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NTUC Health founded?
NTUC Health was founded in 1999. It employs 251 to 500 people.
Where is NTUC Health based?
NTUC Health is headquartered in Singapore, Singapore, in the Asia region.
How does NTUC Health make money?
Four revenue lines are on record. Elderly Care Services are the primary driver. The others are rehabilitation and Physiotherapy, family Medicine Clinic and active Ageing Programmes.
Who are NTUC Health's main competitors?
Broad incumbents on record are National Healthcare Group (NHG) and Raffles Medical Group. Direct peers are Orange Valley Healthcare, SATA CommHealth, St. Luke's Hospital, ECON Healthcare Group, Saint Andrew's Mission Hospital (St. Andrew's Nursing Home), Thye Hua Kwan Moral Society and AWWA Health and Senior Care. Homage is listed as an emerging player.
Does NTUC Health have an API?
No public API is recorded for NTUC Health.
What industry is NTUC Health in?
NTUC Health's product category is Elderly Care and Rehabilitation Services. Its primary akta.pro industry code is HLADAIAJ, Community-Based Senior Centers with Adult Day Services, with a secondary code of HLADAEAH, Continuing Care at Home (CCaH) / Virtual CCRC Programs. Its NAICS code is 62331 and its SIC code is 8051.