What Electric Eye does

Electric Eye LLC is a custom software development company founded in 1987 and headquartered at 8151 33rd Ave S - Ste 702, Bloomington, Minnesota. It is a privately held, founder-owned LLC with no external institutional funding, no parent company, and no subsidiaries, operating under a sales-led go-to-market model that routes prospective clients through its website to direct contact for project-based engagements. The company markets four primary product lines: Custom Apps for bespoke application development; DocShare™, a proprietary digital asset management solution for secure storage, search, and controlled access of files including audio and video; Data Solutions, comprising Data Integration (combining data from disparate sources) and Data Exchange (secure, compliant information exchange with pre-built integrations for Authorize.net, DonorPerfect, Salesforce, and XML) plus SQL Server consulting covering hosting, monitoring, optimization, and migration to Azure/IBM i/MySQL for SQL Server 2000–2019; and Media Spot Delivery for broadcasters including conversion, distribution, closed captioning/subtitles, and catalogued secure online access. The firm also distributes the Ultimate Banned List as a free MS Excel-based spam domain database.

The business model is project-based custom software services with no public pricing; revenue is generated through bespoke development engagements and adjacent consulting work, sourced through direct B2B engagement and an inbound contact-page motion rather than channel or partner-led distribution. The disclosed customer base is limited to a single named enterprise reference — Standard Parking (SP Plus), for which Electric Eye built a first-generation internet portal — and the company serves US clients only with no stated global footprint. Management visibility is thin: only one named team member ("Dave," Consultant) appears in customer testimonials, and the firm maintains no disclosed social media presence or AI/ML capabilities. The technology profile is conventional and legacy-leaning, with no APIs, no SDKs, no mobile app, and no disclosed patents beyond the common-law DocShare mark; integrations are described as examples rather than formal partnerships.

Name

Electric Eye

Legal name

Electric Eye LLC

Website

https://electriceye.net

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Electric Eye is a privately held, founder-owned custom software development LLC founded in 1987 in Bloomington, Minnesota, building bespoke applications, DocShare digital asset management, data integration/exchange, SQL Server consulting, and media spot delivery for US business clients via direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Electric Eye designs and develops custom software solutions tailored to solve specific business problems for clients. Revenue is generated through bespoke application development engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Electric Eye is a custom software development company that designs and develops bespoke applications to solve specific business problems. Core offerings include Custom Apps (tailored software development), DocShare (a proprietary digital asset management platform for secure file storage and controlled access), Data Solutions (data integration and data exchange with SQL Server consulting), and Media Spot Delivery (broadcast media distribution with format conversion and closed captioning).

Product overview

Electric Eye is a custom software development company founded in 1987 offering a suite of interconnected solutions. The core offerings include Custom Apps for bespoke application development, DocShare™ for digital asset management, Data Solutions comprising Data Integration and Data Exchange for data combination and secure information exchange, and Media Spot Delivery for media distribution to broadcasters. Additionally, the company provides the Ultimate Banned List as a free resource for spam filtering. SQL Server Consulting services are offered as part of the data solutions to support hosting, management, and integration of SQL Server environments.

Differentiator

Problem solved

Functional benefit

Brands

• DocShare: Digital asset management solution for securely storing, managing, and controlling access to digital assets. Allows searching and sorting files including audio and video files from anywhere.

Products and services

• Custom Apps Custom software development services that design and build bespoke applications tailored to solve unique business problems for business clients.
• DocShare Proprietary digital asset management solution that enables secure storage, search, sort, and controlled access to files including audio and video from anywhere.
• Data Integration Combination of technical and business processes used to combine data from disparate sources into meaningful and valuable information, delivering trusted data from multiple sources for actionable insights.
• Data Exchange Facilitation of efficient, secure, and compliant exchange of information inside and outside an organization, with pre-built integrations for common platforms such as Authorize.net, DonorPerfect, Salesforce, and XML.
• Media Spot Delivery Service for delivering media spots and shows to broadcasters, including format conversion, distribution, closed captioning/subtitles, and support for TV broadcast and online distribution with catalogued secure online access.
• SQL Server Consulting Comprehensive SQL Server services including hosting (primary or secondary), on-premise management covering installation, monitoring, optimization, customization, access control, backups, recovery, and migration to cloud platforms such as Azure, IBM i, and MySQL. Supports SQL Server 2000-2019 Standard and Enterprise editions.

Quantifiable outcome

• Secure storage and controlled access to digital assets from anywhere
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Brightcove: Cloud-based video hosting, distribution, and monetization platform. Comparable to Electric Eye's Media Spot Delivery service in addressing broadcasters' content distribution and closed-captioning needs.
• Informatica: Enterprise data integration and data management platform. Operates in the same data integration/exchange category as Electric Eye's Data Solutions offering, but at vastly larger scale across Fortune 500 customers.
• Talend (now Qlik): Data integration and governance platform that competes in the same problem space as Electric Eye's Data Integration offering, targeting enterprise data consolidation and trusted delivery use cases.
• Slalom: Large custom software consulting and data integration services firm. Operates in the same custom software development and data solutions space as Electric Eye, but at much larger scale with multiple offices and enterprise clients.
• MuleSoft (Salesforce): API-led data integration and exchange platform with pre-built connectors (Salesforce, payment, CRM) that overlap with Electric Eye's Data Exchange integration examples. Sells to enterprise rather than SMB.
• Adobe Experience Manager Assets: Enterprise DAM module within Adobe Experience Cloud. Overlaps with DocShare's digital asset management capabilities, but serves much larger enterprise customers as part of an integrated marketing suite.

Direct peers

• Bynder: Cloud-native digital asset management platform directly comparable to Electric Eye's DocShare product. Both serve marketing and creative teams needing secure, searchable storage for rich media files.
• Canto: DAM platform offering centralized media storage, search, and controlled access — functionally equivalent to DocShare's core value proposition for SMB and mid-market customers.
• Widen: Digital asset management and product information management vendor closely aligned with DocShare's functionality. Targets mid-market and enterprise content teams with similar centralized media library use cases.
• MediaValet: Enterprise DAM solution with secure cloud storage and access controls. Direct overlap with DocShare's secure file storage, search, and controlled-access positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ElectricEyeMpls
• LinkedInlinkedin.com/company/ultimate-banned-list

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Eye