Nobodinoz
- Company typePrivate
- Founded2011
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nobodinoz does
Nobodinoz S.L. is a Barcelona-headquartered, privately-held sustainable design brand that manufactures and sells furniture, bedding, home decor, tableware, baby and kids accessories, and toys for the whole family. Products are made locally in Barcelona end-to-end, with an in-house organic cotton yarn coloring process and OEKO-TEX certified fabrics. The company sells across more than 20 named product collections and sub-brands, including Latitude (design furniture, with single beds priced up to €2,060), Pure (evolving children's furniture), Wabi-Sabi (nursery), Opera (welcome baby), Hyde Park (stroller accessories), Vibes (home decor), Growing Green (eco-focused), and a co-branded Heju x Nobodinoz line, alongside circular-economy offerings such as The Imperfects (discounted seconds) and a Re-use Shop for pre-owned items.
The business operates a dual go-to-market model. The direct-to-consumer channel runs an owned e-commerce storefront in Spanish, English, and French, shipping to 100+ countries from Barcelona with free-shipping thresholds of €100-120 depending on market. The B2B channel distributes through a separate wholesale portal (b2b.nobodinoz.com) to a network of more than 200 retailers worldwide, including flagship placements at Harrods (London) and Galeries Lafayette and Le BHV Marais (Paris), as well as specialty baby, children's, and home-decor independents. A formal Nobodinoz Charter governs retailer behavior, requiring minimum 10% catalog representation and compliance with brand positioning.
Revenue is generated entirely through one-time unit sales of physical goods across price points spanning roughly €6.89 accessories to €2,060 furniture, supported by seasonal collections, a Last Chance clearance section with discounts up to 70%, and circular-economy recommerce lines. The company is founder/management-controlled, with no disclosed parent, institutional investors, or public listing, and operates with 11-50 employees from its Barcelona headquarters, manufacturing site, a warehouse/returns facility in Sant Boi de Llobregat, and a Paris retail presence.
Nobodinoz firmographics
Firmographics- Name
- Nobodinoz
- Legal name
- Nobodinoz S.L.
- Website
- https://nobodinoz.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nobodinoz industry classification
Industry- Product category
- Children's and Family Home Furniture
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)
Keywords
Where Nobodinoz is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Nobodinoz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2C E-commerce: Direct-to-consumer sales through owned e-commerce websites (nobodinoz.com) in multiple languages, selling furniture, bedding, accessories, and home decor directly to families worldwide.
- B2B Wholesale: Wholesale distribution to professional retailers including department stores, specialty baby/children's stores, and independent retailers. The B2B portal (b2b.nobodinoz.com) serves professional customers with specific pricing and order terms.
- Furniture Sales: High-value furniture products including single beds (up to €2,060), wardrobes, changing tables, and shelving systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Furniture products (beds, wardrobes, tables) |
| Unit Pricing | Pay-as-you-go | Beanbags and poufs |
| Unit Pricing | Pay-as-you-go | Bedding and textile accessories |
| Other | Pay-as-you-go | Shipping costs |
| Other | Pay-as-you-go | Returns handling fee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Nobodinoz product offering
Product offeringCore offering
Nobodinoz designs, manufactures locally in Barcelona, and sells sustainable family home products including beanbags, furniture (adult and children's), bedding, home decor, tableware, baby and kids accessories, playroom items, and picnic/travel goods. Products are made with OEKO-TEX certified organic cotton and environmentally harmless in-house yarn coloring. Distribution combines owned direct-to-consumer e-commerce sites in multiple languages with a global wholesale network serving premium department stores and specialty retailers.
Product overview
Nobodinoz is a sustainable design brand for the whole family, offering a comprehensive portfolio of children's and home furniture products. The core offering includes beanbags in multiple sizes (adult, kids, ottoman), furniture for both adults and children (beds, dressers, changing tables, chairs), home decor (lampshades, curtains, cushions, wall steel accessories), tableware, bedding, and baby/children accessories. The brand operates across multiple sub-brands including Latitude (design furniture), Pure (evolving furniture), Wabi-Sabi (Japanese-inspired nursery), Opera (welcome baby), Hyde Park (pram accessories), Vibes (home decor), Growing Green (eco collection), Sunshine (picnic), and Heju x Nobodinoz (collaborative designs). Additionally, Nobodinoz offers sustainable alternatives through its Imperfects (discounted seconds) and Second Hand (pre-owned) programs. All products are manufactured locally in Barcelona with organic cotton and Oeko-Tex certified fabrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Beanbags (Adult, Kids, Ottoman, Outdoor) Comfortable floor seating options available in adult, kids, ottoman, and outdoor variants, featuring eco-velours and various fabric options, designed for use in family living spaces, kids' rooms, and outdoor areas.
- Furniture Collection (Latitude, Pure, Noon, Heju x Nobodinoz) Design-led furniture line for adults and children, including single beds and daybeds, bedside tables, storage and shelving, mirrors, plus kids' tables and chairs. Sub-lines include Latitude (solid oak design furniture), Pure (evolving furniture for children), Noon, and the Heju x Nobodinoz collaborative collection.
- Nursery Furniture (Wabi-Sabi, Opera) Curated nursery collections including Wabi-Sabi, a Japanese-inspired aesthetic for baby and kids rooms, and Opera, a welcome-baby collection featuring beech wood tables and nursery furniture designed for newborns and infants.
- Bedding Duvet covers, fitted sheets, baby blankets, and curtains available in double, single, and kids sizes, made with OEKO-TEX certified organic cotton fabrics.
- Home Decor (Vibes, Wall Steel Accessories, Lampshades, Curtains) Lacquered steel wall accessories (shelves, coat racks, wall-mounted bedside tables), Vibes lacquered steel home accessories in various colors, lampshades, curtains, cushions, blankets, and storage baskets for home interiors.
- Tableware Collection Tablecloths, napkins, aprons, and bread baskets for dining and kitchen use, designed in a coordinated aesthetic with the rest of the Nobodinoz home collection.
- Baby and Kids Accessories Changing bags, stroller organizers, insulated baby bottle bags, portable changing pads, vanity cases, health booklet covers, maternity pillows, baby sleeping bags, cot bumpers, swaddles, bath capes, hair brushes, beach towels, and changing mats for babies and children.
- Playroom and Toys Wooden toys, sensory play items, teepees, activity mats, and floor mattresses designed for children's play areas and sensory development.
- Picnic and Travel (Sunshine, Paris-Tokyo) Weekend bags, fanny packs, beach towels, picnic and lunch bags for family outings and travel, including the Sunshine picnic collection and the Paris-Tokyo travel-inspired range.
- Hyde Park Stroller and Pram Accessories Stroller and pram accessories designed for on-the-go families, including stroller organizers and pram-compatible accessories.
- The Imperfects (Los Imperfectos) Imperfect or second-quality Nobodinoz products sold at discounted prices, supporting sustainable consumption by giving items with minor flaws a second life.
- Second Hand (Re-use Shop) Pre-owned Nobodinoz products available for resale through a dedicated reuse-shop platform (nobodinoz.nopli.eu), promoting circular economy and extending product life cycles.
Companies that use Nobodinoz
Customer profileSegments4 records
Ideal customer profiles3 records
Nobodinoz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nobodinoz partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, flagship and minor.
- OEKO-TEXcoreNobodinoz products use OEKO-TEX certified fabrics, ensuring textiles are free from harmful substances. This certification supports their eco-responsible positioning.
- Galeries LafayetteflagshipFlagship retail locations in Paris at Galeries Lafayette Haussmann (40 Boulevard Haussmann) and multiple locations within the department store group. Premium positioning in high-traffic luxury retail environment.
- HarrodsflagshipNobodinoz products sold through Harrods department store in London (87-135 Brompton Road), providing premium UK retail presence.
- Transport CarriersminorNobodinoz works with specialized carriers for packages up to 3m perimeter and 175cm length, and separate pallet/out-of-dimension transport companies for larger furniture shipments.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Nobodinoz competitors and assessment
Company assessmentBroad incumbents
- Stokke: Large incumbent in premium children's furniture (high chairs, nursery, carriers) with broader global distribution; competes with Nobodinoz in premium nursery but at much greater scale and category breadth.
- Aden + Anais: Established premium baby textiles brand (swaddles, blankets, sleep) now at scale via major retail; comparable to Nobodinoz's baby sleeping bags, swaddles, and cot accessories with similar DTC + mass-premium distribution.
- La Redoute Kids: Large French family/home retailer carrying wide kids and home furnishings assortment including its own-brand AM.PM and some premium kids lines — a broader incumbent with overlapping shopper demographic but vastly larger scale.
- Bonpoint: Premium French children's fashion and lifestyle house with own boutiques and Paris flagship presence; overlaps Nobodinoz on premium kids' lifestyle positioning in French retail channels.
Direct peers
- ferm LIVING: Scandinavian design brand producing home textiles, lighting, furniture, and kids décor with a strong sustainability and craft narrative — closely overlaps Nobodinoz's home décor, lighting (lampshades), and family-focused assortment.
- Kalon Studios: Small-batch, sustainably-made children's furniture brand producing non-toxic wood cribs and accompanying accessories — competes directly with Nobodinoz's Opera, Pure, and Latitude wooden furniture lines.
- Mushie: Modern baby brand offering sustainable baby essentials (bibs, sleep, bath, play) — directly overlaps Nobodinoz's baby accessories and bath sub-brands and pursues a similar eco-conscious parent positioning.
- Numero 74: Sustainable children's textiles, nursery décor, and accessories brand positioned similarly to Nobodinoz in the premium eco-parenting segment, with overlapping product mix (swaddles, bedding, kids décor) and a comparable DTC + wholesale GTM.
- Oeuf NYC: Sustainable children's furniture and basics brand offering cribs, beds, and eco-friendly kids apparel/accessories, sharing Nobodinoz's premium sustainable positioning and nursery-to-childhood lifecycle approach.
- Cam Cam Copenhagen: Sustainable Danish children's furniture and interior brand with a comparable portfolio of wood nursery/kids furniture, bedding, and accessories, targeting design-conscious families via DTC and premium stockists.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nobodinoz social profiles
Digital presenceNobodinoz compliance and trust
Trust signalCompliance1 record
Nobodinoz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nobodinoz leadership team
Management profileNumber of profiles
Nobodinoz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nobodinoz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nobodinoz
What does Nobodinoz do?
Nobodinoz designs, manufactures locally in Barcelona, and sells sustainable family home products including beanbags, furniture (adult and children's), bedding, home decor, tableware, baby and kids accessories, playroom items, and picnic/travel goods. Products are made with OEKO-TEX certified organic cotton and environmentally harmless in-house yarn coloring. Distribution combines owned direct-to-consumer e-commerce sites in multiple languages with a global wholesale network serving premium department stores and specialty retailers.
Is Nobodinoz a public or private company?
Nobodinoz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nobodinoz founded?
Nobodinoz was founded in 2011. It employs 11 to 50 people.
Where is Nobodinoz based?
Nobodinoz is headquartered in Barcelona, Spain, in the Europe region.
How does Nobodinoz make money?
Three revenue lines are on record. B2C E-commerce is the primary driver. The others are B2B Wholesale and furniture Sales.
Who are Nobodinoz's main competitors?
Broad incumbents on record are Stokke, Aden + Anais, La Redoute Kids and Bonpoint. Direct peers are ferm LIVING, Kalon Studios, Mushie, Numero 74, Oeuf NYC and Cam Cam Copenhagen.
Does Nobodinoz have an API?
No public API is recorded for Nobodinoz.
What industry is Nobodinoz in?
Nobodinoz's product category is Children's and Family Home Furniture. Its primary akta.pro industry code is CRAAAHAM, Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets). Its NAICS code is 337122 and its SIC code is 2511.