Crave Golf Club

What Crave Golf Club does

Crave Golf Club is a candy-themed indoor and rooftop mini golf entertainment venue located in Pigeon Forge, Tennessee, operated under the TopConcepts parent umbrella alongside a portfolio of themed attractions. The flagship location at 2925 Parkway comprises 38 holes of mini golf (19 indoor, 19 rooftop), two escape rooms, four mini bowling lanes, and an on-site candy shop, positioning the business as a multi-attraction family entertainment center rather than a pure mini golf operator. Founded in 2004 and co-founded by Chucky Blalock, the venue has earned third-party recognition including TripAdvisor's 2024 award and a 2019 designation as the #1 Mini Golf venue in America.

The company generates revenue through a multi-product pricing structure aimed at tourist families and groups. Mini golf and escape room combo tickets range from $13.99 to $29.99 per person, birthday party packages are priced at $149 to $199, and the Park Hopper Pass bundle ($34.99 to $69.99) grants access to an affiliated network of regional attractions including Toy Box Mini Golf, Sky Pirates of Mermaid Bay, TopJump, Paula Deen's Lumberjack Feud, and the upcoming Slick City Action Park. The Park Hopper Pass is a deliberate cross-attraction monetization vehicle that aggregates demand across partner venues in the Sevier County tourist corridor. Customer acquisition is overwhelmingly walk-in tourist foot traffic to Pigeon Forge, with group and event bookings (notably birthdays) layering on additional ticket value.

The business currently operates a single location, but an announcement headlined "Coming to Sevier County in 2023" indicates planned geographic expansion within the regional tourism market. Recent product launches — including escape rooms, mini bowling, and a Candy Christmas seasonal event — broaden the revenue mix beyond core mini golf and demonstrate a strategy of deepening per-guest ticket size at the existing venue prior to multi-site rollout. TopConcepts, the parent organization, provides shared cross-promotion infrastructure that enables network effects across its portfolio of themed attractions.

Name

Crave Golf Club

Legal name

Crave Golf Club

Website

https://cravegolf.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Crave Golf Club is a candy-themed indoor and rooftop mini golf venue in Pigeon Forge, Tennessee, offering 38 mini golf holes, escape rooms, mini bowling, and a candy shop to tourist families and groups. It operates within the TopConcepts attraction portfolio and distributes through the Park Hopper Pass partner network across Sevier County.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Indoor mini golf
• Escape room entertainment
• Family entertainment venue
• Mini bowling
• Birthday party venue

Headquarters

HQ city

Terrebonne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Mini Golf Admission: Ticket sales for 19-hole indoor and rooftop mini golf courses. Pricing varies by number of courses (1 or 2) and age category (adult vs children ages 3-11). Children under 3 play free.
2. Escape Room Experiences: 30-minute escape room games available as standalone add-on or bundled with mini golf. Two themed rooms: Zombie Research Lab and MAYDAY Deep Sea Adventure.
3. Mini Bowling: Add-on activity priced at $5 per game, combining all the action of traditional bowling with smaller equipment and faster gameplay.
4. Candy and Ice Cream Sales: On-site candy shop featuring Jelly Belly, Nerds, Sour Patch Kids, four-foot pixie sticks, pay-by-the-pound containers, soft-serve ice cream, and novelty sodas.
5. Birthday Party Packages: Two party packages (Birdie $149 for 2+ hours with 1 course; Hole In One $199 for 3+ hours with 2 courses plus bowling). Includes dedicated host, pizza, drinks, ice cream, and party supplies.
6. Park Hopper Pass: Multi-attraction bundle passes offering 14-day unlimited access to partner attractions (Toy Box Mini Golf, Sky Pirates of Mermaid Bay) plus optional Paula Deen's Lumberjack Feud Supper Show ticket.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Crave Golf Club operates a candy-themed family entertainment venue in Pigeon Forge, Tennessee, offering indoor and rooftop mini golf courses, two themed escape rooms, mini bowling, and a retail candy shop. The venue also books group experiences including birthday parties, field trips, sports team outings, scout troop events, and adult/couple visits.

Product overview

Crave Golf Club is a candy-themed family entertainment venue in Pigeon Forge, Tennessee offering a diversified portfolio of attractions centered around mini golf as the core product. The venue features two 19-hole mini golf courses—an indoor climate-controlled course and a two-tiered rooftop outdoor course—complemented by two 30-minute escape rooms (MAYDAY! A Deep Sea Adventure and Zombie Research Lab), four-lane mini bowling, and an on-site candy shop. The company operates birthday party packages (Birdie and Hole In One tiers) and the Park Hopper Pass bundle, which provides cross-attraction access to partner venues including Toy Box Mini Golf and Sky Pirates of Mermaid Bay. Seasonal offerings include Candy Christmas, a holiday-themed experience with extensive Christmas decorations. The venue also accommodates group events including church youth groups, field trips, scout trips, sports teams, corporate events, and private gatherings with seating for up to 175 guests.

Differentiator

Problem solved

Functional benefit

Brands

• Park Hopper Pass: Multi-attraction bundle package offering unlimited 14-day access to Crave Golf Club, Toy Box Mini Golf, and Sky Pirates of Mermaid Bay, with optional add-on for Paula Deen's Lumberjack Feud Supper Show.
• Crave Style

Products and services

• Indoor Mini Golf Candy-themed indoor mini golf course available for general admission play at the Pigeon Forge venue, targeted at families, tourists, and group visitors.
• Rooftop Mini Golf Rooftop candy-themed mini golf course operated as an extension of the indoor mini golf experience, offering elevated outdoor play for visitors to the Pigeon Forge venue.
• Zombie Research Lab Escape Room Themed escape room experience priced at $39 per person with a minimum of 4 players, offered to groups, tourists, and families seeking a themed interactive challenge.
• Zombie Research Lab Themed escape room offering at Crave Golf Club centered on a zombie-research narrative for group bookings.
• MAYDAY Escape Room Aviation/mayday-themed escape room experience available at Crave Golf Club for groups of players looking for a themed interactive challenge.
• Mini Bowling Candy-themed mini bowling lanes offered as part of the venue's entertainment mix for visitors seeking a casual bowling experience.
• Candy Shop On-site retail candy store selling confections, sweets, and holiday-themed candy items such as Candy Christmas assortments to venue visitors and walk-in customers.
• Birthday Party Packages Hosted birthday party experiences at the venue, targeted at families and parents planning celebrations that include access to mini golf and related attractions.
• Field Trips School and youth group field trip programming at the venue, designed for educators and group leaders organizing daytime educational/entertainment outings.
• Group Sales Dedicated group sales offering for corporate outings, sports teams, scout troops, and other organized groups seeking venue access for larger bookings.
• Park Hopper Pass Multi-attraction pass that bundles access to Crave Golf Club alongside sister TopConcepts attractions TopJump and Sky High, sold to tourists seeking a combined Smoky Mountains entertainment day.

Quantifiable outcome

• Save up to $90 with Park Hopper Pass
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Toy Box Mini GolfcoreGTM or Marketing PartnerPark Hopper Pass partnership offering unlimited 14-day access to both Crave Golf Club and Toy Box Mini Golf as part of multi-attraction bundle packages for Pigeon Forge visitors.
• Sky Pirates of Mermaid BaycoreGTM or Marketing PartnerPark Hopper Pass partnership featuring rooftop pirate-themed and mermaid-themed mini golf courses, included in the 14-day unlimited access bundle.
• TopJump Trampoline & Extreme ArenaminorGTM or Marketing PartnerPartner attraction included in Park Hopper Pass packages, providing trampoline park access in addition to mini golf experiences.
• Paula Deen's Lumberjack Feud Supper ShowcoreGTM or Marketing PartnerDinner Show + Mini Golf Bundle adds a one-time ticket to Paula Deen's Lumberjack Feud Supper Show at a discounted rate as part of the Park Hopper Pass upgrade option.
• Slick City Action ParkminorGTM or Marketing PartnerAnnounced as upcoming partner for Slick City package options coming soon to the Park Hopper Pass program.
• Candy Blast ShopminorChannel Partner/ Reseller/ DistributorOnline candy store (candyblastshop.com) allowing customers to purchase viral candy, freeze-dried sweets, and unique sweets featured at the physical Crave Sweet Shop.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Puttshack: Tech-enabled upscale indoor mini golf chain with multiple U.S. and U.K. locations. Comparable themed-venue mini golf experience with proprietary ball-tracking technology, targeting a more adult/date-night demographic.

Regional players

• TopJump Trampoline & Extreme Arena: Sibling FEC under the TopConcepts network in Pigeon Forge, offering trampoline-based attractions. Listed as a Park Hopper Pass partner and competes for the same family entertainment tourist segment.
• Paula Deen's Lumberjack Feud Supper Show: Adjacent Pigeon Forge dinner-show attraction and Park Hopper Pass partner, competing for evening family entertainment spend in the same tourist corridor.
• The Island in Pigeon Forge: Large family entertainment complex in Pigeon Forge featuring the Great Smoky Mountain Wheel, dining, retail, and small attractions. Competes for tourist dwell time and discretionary entertainment spend.

Direct peers

• Toy Box Mini Golf: Sister Pigeon Forge property operated under the same TopConcepts umbrella, also offering themed indoor mini golf. Bundled with Crave via the Park Hopper Pass and directly competes for the same tourist foot traffic on the Parkway.
• WonderWorks Pigeon Forge: Upside-down building indoor amusement attraction in Pigeon Forge offering interactive exhibits, ropes courses, and laser tag. Direct competitor for tourist family entertainment dollars on the Parkway.
• Sky Pirates of Mermaid Bay: TopConcepts-operated themed rooftop and indoor mini golf in Pigeon Forge, featuring pirate/mermaid themes. Directly comparable offering, included in the same Park Hopper Pass bundle, targeting overlapping tourist demographics.

Emerging players

• Monster Mini Golf: Franchised indoor glow-in-the-dark themed mini golf chain with multiple U.S. locations. Comparable themed, weather-independent mini golf venue experience, though operating under a franchise model.
• Hollywood Drive-In Golf: Drive-in movie themed mini golf attraction; a comparable experience-led themed mini golf venue. Operates on a smaller, single-market scale similar to Crave's footprint.
• Slick City Action Park: Indoor slide-based action park with multiple U.S. locations, announced as an upcoming Park Hopper Pass partner for Crave. Comparable indoor FEC model targeting families and groups.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cravegolfclub
• Instagraminstagram.com/cravegolfclub
• Pinterestpinterest.com/cravegolfclub
• LinkedInlinkedin.com/company/crave-golf-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crave Golf Club