Tangle Teezer
Tangle Teezer is a UK-based, privately-held consumer goods company that designs and sells detangling hairbrushes and adjacent hair care tools built on patented two-tiered teeth technology, sold direct-to-consumer and through multi-country retail partners across Europe, North America, and APAC.
- Company typePrivate
- Founded2007
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tangle Teezer does
Tangle Teezer is a UK-based, privately-held consumer goods company that designs, manufactures, and sells hair care tools, with its flagship product being detangling hairbrushes built around a patented two-tiered teeth technology intended to glide through hair without breakage. The company sells through owned direct-to-consumer e-commerce storefronts in the UK and US and through a network of multi-country retail partners spanning Europe, Canada, and APAC, including chains such as Douglas, Kruidvat, dm, Nocibé, Shopee, and Sasa.
The product portfolio has expanded well beyond the original detangling brush into styling tools, scalp-care products (including The Scalp Exfoliator & Massager), detangling sprays, and pet grooming products under the Pet Teezer sub-brand. Pricing spans roughly £9 to £32 per unit, with The Ultimate Detangler typically retailing in the $15–$25 range, positioning the brand as a premium-but-accessible alternative to commodity brushes.
The go-to-market model combines celebrity endorsements (including Maya Jama, Salma Hayek, and Elle Fanning), beauty-award recognition (including 2024 Beauty Awards and Consumer Choice Award wins), and limited-edition collaborations such as The Devil Wears Prada collection. Recent launches include the eco-focused Plant Brush line (2024) and new The Ultimate Detangler variants (Extra Gentle, Chrome, Matte). The brand also operates a hair-type quiz on its website as a customer guidance tool and has discontinued DTC international shipping outside the UK and US, consolidating direct e-commerce to its two largest markets while continuing to rely on retail partners for other geographies.
Tangle Teezer firmographics
Firmographics- Name
- Tangle Teezer
- Legal name
- Tangle Teezer
- Website
- https://tangleteezer.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tangle Teezer is a UK-based, privately-held consumer goods company that designs and sells detangling hairbrushes and adjacent hair care tools built on patented two-tiered teeth technology, sold direct-to-consumer and through multi-country retail partners across Europe, North America, and APAC.
- Ownership category
- akta.pro rank
Tangle Teezer industry classification
Industry- Product category
- Hair Care Tools
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Brushes, Combs & Detangling Tools (CRABAKAG)
- akta.pro secondary industries
- Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG), Professional Hair Styling & Finishing (CRABALAC), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM)
Keywords
Where Tangle Teezer is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Tangle Teezer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Hairbrush Sales: One-time purchase of hairbrushes and hair care tools through direct e-commerce and retail partners
- Hair Care Product Sales: One-time purchase of detangling sprays, scalp care products and accessories
- Pet Grooming Products: One-time purchase of pet grooming brushes under Pet Teezer sub-brand
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Ultimate Detangler - Flagship detangling brush |
| One time/ perpetual license | Pay-as-you-go | The Ultimate Detangler Fine & Fragile - For fine and fragile hair |
| One time/ perpetual license | Pay-as-you-go | The Ultimate Detangler Naturally Curly - For 3C to 4C hair types |
| One time/ perpetual license | Pay-as-you-go | The Ultimate Detangler Extra Gentle - Wide-spaced teeth for delicate hair |
| One time/ perpetual license | Pay-as-you-go | The Ultimate Detangler Chrome - Metallic finish collection |
| One time/ perpetual license | Pay-as-you-go | The Ultimate Detangler Matte - Soft-touch textured finish |
| One time/ perpetual license | Pay-as-you-go | The Ultimate Detangler Plant Brush - Sustainable plant-based material |
| One time/ perpetual license | Pay-as-you-go | The Original - Cult classic detangling brush |
| One time/ perpetual license | Pay-as-you-go | The Original Mini - Travel size |
| One time/ perpetual license | Pay-as-you-go | The Original Fine & Fragile |
| One time/ perpetual license | Pay-as-you-go | The Original Thick & Curly - For thick, curly and afro hair |
| One time/ perpetual license | Pay-as-you-go | Wide Tooth Comb - For 3C-4C hair types |
| One time/ perpetual license | Pay-as-you-go | The Scalp Exfoliator & Massager |
| One time/ perpetual license | Pay-as-you-go | The Ultimate Blow Dry - Blow-drying brush |
| One time/ perpetual license | Pay-as-you-go | Smoothing Tool - Blow-drying tool |
| One time/ perpetual license | Pay-as-you-go | Everyday Detangling Sprays |
| One time/ perpetual license | Pay-as-you-go | Bundle products |
Go-to-market motion1 record
Distribution channels12 records
Marketing channels9 records
Tangle Teezer product offering
Product offeringCore offering
Tangle Teezer designs, manufactures, and sells detangling hairbrushes featuring patented two-tiered teeth technology, along with related hair care tools, detangling sprays, scalp care products, and pet grooming brushes. The portfolio is organized by hair type (straight and wavy, fine or fragile, thick or curly, tight curls and coils) and includes specialty brushes for blow-drying, volumizing, styling, and eco-friendly plant-based alternatives.
Product overview
Tangle Teezer is a hair care brand offering a comprehensive portfolio of detangling and styling hairbrushes, hair care sprays, and pet grooming products. The core product line centers on The Ultimate Detangler and The Original hairbrushes, both featuring patented two-tiered teeth technology for gentle detangling. The company provides specialized variants for different hair types including Fine & Fragile, Extra Gentle, Naturally Curly, and Thick & Curly, as well as premium finishes like Chrome and Matte. Beyond core brushes, Tangle Teezer offers styling tools (The Ultimate Blow Dry, Smoothing Tool, The Ultimate Styler, The Ultimate Volumizer, Hair Pick), wellness products (The Scalp Exfoliator & Massager), detangling sprays (Kids, Wheat Protein, Shea Butter formulas), and eco-friendly Plant Brush alternatives. The brand has expanded into pet care with the Pet Teezer line including Detangling, De-Shedding, Puppy, and Cat brushes. Recent offerings include collaborations such as The Devil Wears Prada limited edition and various curated bundles for different hair types and travel needs.
Differentiator
Problem solved
Functional benefit
Brands
- Pet Teezer: Pet grooming product line including detangling brushes, de-shedding brushes, puppy brushes, and cat brushes for pet fur care.
Products and services
- The Ultimate Detangler
- The Original
- The Ultimate Detangler Fine & Fragile
- The Ultimate Detangler Extra Gentle
- The Ultimate Detangler Naturally Curly
- The Ultimate Detangler Chrome
- The Ultimate Detangler Matte
- The Original Thick & Curly
- The Original Fine & Fragile
- The Original Mini
- The Original Plant Brush
- The Ultimate Detangler Plant Brush
- The Scalp Exfoliator & Massager
- Wide Tooth Comb
- The Ultimate Blow Dry
- Smoothing Tool
- The Ultimate Styler
- The Ultimate Volumizer
- Hair Pick
- Compact Styler
- Everyday Detangling Spray - Kids
- Everyday Detangling Spray - Wheat Protein
- Everyday Detangling Spray - Shea Butter
- Fine Mist Spray Bottle
- Pet Teezer Detangling Brush
- Pet Teezer De-Shedding Brush
- Pet Teezer Puppy Brush
- Pet Teezer Cat Brush
- The Devil Wears Prada & The Ultimate Detangler
- Tangle Teezer Product Bundles
Quantifiable outcome
- 81% agree they had healthier-looking hair (self-assessment of 187 women)
- +1 more outcomes
Companies that use Tangle Teezer
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles7 records
Tangle Teezer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tangle Teezer partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- DouglascoreSpanish retail partner distributing Tangle Teezer products in Spain
- KruidvatcoreDutch retailer distributing Tangle Teezer products in the Netherlands
- dmcoreGerman drugstore chain distributing Tangle Teezer products in Germany
- Vital MaiscorePortuguese retailer distributing Tangle Teezer products in Portugal
- NocibécoreFrench beauty retailer distributing Tangle Teezer products in France
- WellcoreCanadian health and beauty retailer distributing Tangle Teezer products in Canada
- Shopee MallcoreSingapore e-commerce marketplace distributing Tangle Teezer products
- jdcoreHong Kong retailer distributing Tangle Teezer products
- SasacoreMalaysian beauty retailer distributing Tangle Teezer products
- EvriminorUK logistics partner for delivery services - orders sent from Greater London distribution centre via Evri on tracked service
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Tangle Teezer competitors and assessment
Company assessmentEmerging players
- Kitsch: Kitsch is a digitally-native beauty accessories brand with a strong DTC and social media presence. It overlaps with Tangle Teezer in hair accessories and detangling tools, particularly among younger consumers.
- Moroccanoil: Moroccanoil is a premium hair-care brand with strong salon channel ties and a product line around treatment and styling. It competes with Tangle Teezer's detangling sprays and premium positioning in the broader hair care category.
Broad incumbents
- Dyson: Dyson's hair care range (Supersonic, Airwrap) is a premium incumbent in hair tools with strong DTC and retail presence. It overlaps with Tangle Teezer's premium styling extensions and competes for premium share of wallet.
- ghd (Good Hair Day): ghd is a leading professional hair styling brand (straighteners, dryers, curling tools) with strong salon and DTC presence. It competes with Tangle Teezer's styling/blow-drying line extensions and shares a premium UK-anchored positioning.
- Conair: Conair is a mass-market incumbent in hair tools and brushes. It competes with Tangle Teezer primarily at lower price tiers and through broad retailer distribution, including the same drugstore channels where Tangle Teezer's partners operate.
- Revlon: Revlon is a broad incumbent in beauty and personal care, including hair tools and brushes sold through mass retail. It competes indirectly with Tangle Teezer in the same retailer shelves and on multipurpose hair styling claims.
Direct peers
- Olivia Garden: Olivia Garden is a global professional hairbrush brand with a broad portfolio of detangling, styling and thermal brushes. It supplies salons and retailers, directly competing with Tangle Teezer's professional styling tool range.
- Mason Pearson: Mason Pearson is a premium British hairbrush brand with a long-standing reputation. It competes with Tangle Teezer at the higher-price tier of the hairbrush category, particularly among consumers seeking premium detangling and styling tools.
- Wet Brush: Wet Brush is the most direct competitor in the detangling hairbrush category, with comparable patented IntelliFlex bristle technology and a similar mass-to-premium price point. It competes head-to-head with Tangle Teezer on shelf and online.
- Denman: Denman is a UK-based heritage hairbrush brand with a strong professional salon presence. It overlaps directly with Tangle Teezer's detangling brushes and styling tools in the UK and European markets where Tangle Teezer sells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Tangle Teezer social profiles
Digital presenceTangle Teezer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tangle Teezer leadership team
Management profileNumber of profiles
Tangle Teezer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tangle Teezer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tangle Teezer
What does Tangle Teezer do?
Tangle Teezer designs, manufactures, and sells detangling hairbrushes featuring patented two-tiered teeth technology, along with related hair care tools, detangling sprays, scalp care products, and pet grooming brushes. The portfolio is organized by hair type (straight and wavy, fine or fragile, thick or curly, tight curls and coils) and includes specialty brushes for blow-drying, volumizing, styling, and eco-friendly plant-based alternatives.
Is Tangle Teezer a public or private company?
Tangle Teezer is a private company. It is classified as unknown and is currently operating.
When was Tangle Teezer founded?
Tangle Teezer was founded in 2007. It employs 101 to 250 people.
Where is Tangle Teezer based?
Tangle Teezer is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Tangle Teezer make money?
Three revenue lines are on record. Hairbrush Sales are the primary driver. The others are hair Care Product Sales and pet Grooming Products.
Who are Tangle Teezer's main competitors?
Emerging players on record are Kitsch and Moroccanoil. Broad incumbents are Dyson, ghd (Good Hair Day), Conair and Revlon. Direct peers are Olivia Garden, Mason Pearson, Wet Brush and Denman.
Does Tangle Teezer have an API?
No public API is recorded for Tangle Teezer.
What industry is Tangle Teezer in?
Tangle Teezer's product category is Hair Care Tools. Its primary akta.pro industry code is CRABAKAG, Hair Brushes, Combs & Detangling Tools, with a secondary code of CRABABAG, Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes). Its NAICS code is 32561 and its SIC code is 2844.