Elwing
Ritmic (formerly Elwing) is a French electric mobility company that designs and sells electric cargo bikes and electric skateboards via direct e-commerce, an authorized dealer network, and a Cyclable retail partnership. It serves urban families and commuters seeking car-replacement transportation solutions across France.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Elwing does
Ritmic (formerly Elwing), founded in 2015, is a French electric mobility company that designs, manufactures, and sells electric cargo bikes and electric skateboards for the French consumer market. Its product portfolio comprises four electric cargo bike models — Yuvy 3 (compact cargo for up to three persons), Duo (two-seater), Jumbo (longtail), and Solo (single-passenger) — together with the Powerkit 2 electric skateboard line, all emphasizing modular customization, up to 180 kg payload capacity, dual-seating configurations, integrated turn signals, and a 6 km/h walk-assist trigger.
The company operates a direct-to-consumer business model combining its own e-commerce store (ritmic.co) with an authorized dealer network across France, supplemented by a partnership with the Cyclable retail chain. Pricing on bikes ranges from €2,399 (Yuvy 3) to €2,899 (Jumbo), with multi-month interest-free payment plans, government-subsidy processing, and a 1–3 year rental program with a purchase option. Revenue is diversified across hardware sales of bikes, skateboards, and accessories; long-term rental contracts; and ancillary services such as insurance, maintenance, and a multi-brand resale/trade-in program, including a "Seconde vie" refurbished-bike offering.
Ritmic targets urban families and commuters replacing car use for school runs, errands, and daily commuting. The company reports a 4.8/5 average rating across Google and Trustpilot with over 900 verified reviews and has earned coverage in twelve French media outlets including Les Échos, Les Numériques, Ouest France, and 20 Minutes. Headcount is reported at 1–10 employees, the operating geography is France-only (EUR pricing), and the company has not disclosed institutional funding beyond a 2016 accelerator participation by SOSV/HAX Boost.
Elwing firmographics
Firmographics- Name
- Elwing
- Legal name
- Ritmic
- Website
- https://elwingboards.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ritmic (formerly Elwing) is a French electric mobility company that designs and sells electric cargo bikes and electric skateboards via direct e-commerce, an authorized dealer network, and a Cyclable retail partnership. It serves urban families and commuters seeking car-replacement transportation solutions across France.
- Ownership category
- akta.pro rank
Elwing industry classification
Industry- Product category
- Electric Cargo Bikes and Personal Electric Mobility
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Recreational Goods Rental (532284)
- SIC
- Motorcycles, Bicycles & Parts (3751), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB), Cargo & Utility Bike Retail (CRAMAHAF), E-Bike Retail (CRAMAHAE), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
Keywords
Where Elwing is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Elwing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Electric Bike Sales: Sale of electric cargo bikes (Yuvy 3, Duo, Jumbo, Solo) and electric skateboards (Powerkit 2) through e-commerce and dealer network
- Bike Rental Services: Long-term bike rental on 1, 2, or 3 years with purchase option, generating recurring revenue
- Ancillary Services: Additional services including bike insurance, resale of bikes (all brands), and maintenance support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Yuvy 3 - Entry-level compact cargo bike |
| Unit Pricing | Pay-as-you-go | Solo - Single-passenger cargo bike |
| Unit Pricing | Pay-as-you-go | Duo - Two-passenger cargo bike |
| Unit Pricing | Pay-as-you-go | Jumbo - Longtail cargo bike |
| Subscription | Multi-year contract | Long-term rental with purchase option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Elwing product offering
Product offeringCore offering
Elwing (operating as Ritmic) designs, manufactures and sells electric cargo bikes and electric skateboards for urban mobility. The portfolio includes four cargo bike models (Yuvy 3, Duo, Jumbo, Solo) and the customizable Powerkit 2 electric skateboard, sold direct-to-consumer online and through a French authorized dealer network, with multi-year rental options and supporting services such as insurance, government-subsidy calculation, and trade-in resale.
Product overview
Ritmic (formerly Elwing) is a French electric mobility company offering a portfolio of electric cargo bikes and electric skateboards. The core product line includes four electric bike models: Yuvy 3 (compact cargo for up to 3 persons), Duo (biplace cargo bike with indicators), Jumbo (longtail cargo for 1 adult or 2 children), and Solo (compact monoplace cargo). The company also sells Powerkit 2 electric skateboards with full customization. Products are available for purchase, long-term rental (1-3 years with buyout option), or as refurbished units. Supporting services include bike insurance, subsidy calculation, trade-in for any brand, and dealer network trials.
Differentiator
Problem solved
Functional benefit
Products and services
- Yuvy 3 Electric Cargo Bike Compact cargo electric bike designed for daily urban transport, accommodating up to 3 persons (1 adult or junior >110 cm + 1 child <22 kg <110 cm) with 180kg capacity, a comfortable dual seat, and a 6 Km/h starting-aid trigger. Targeted at urban families and commuters who need to carry passengers or cargo.
- Duo Electric Cargo Bike Two-seater (biplace) electric cargo bike with built-in indicators and lighting, designed to carry an adult and a child with a comfortable dual-seat configuration. Targeted at families needing a two-passenger urban transport solution.
- Jumbo Longtail Electric Cargo Bike Longtail electric cargo bike designed to carry 1 adult or 2 children, featuring an adjustable and cushioned passenger seat, indicators and 6 Km/h starting aid. Targeted at families needing flexible passenger/cargo transport.
- Solo Compact Electric Cargo Bike Compact single-seat (monoplace) electric cargo bike with 180kg capacity accommodating up to 2 persons (1 adult or 1 child). Designed for single-occupant urban transport with cargo capability. Targeted at individual urban commuters.
- Powerkit 2 Electric Skateboard Latest-generation electric skateboard with 100% customization options, marketed as offering 'the ultimate gliding experience'. Targeted at personal urban mobility enthusiasts.
- Long-Term Bike Rental with Purchase Option Rental of electric bikes over 1, 2, or 3 years with an option to purchase, providing a flexible ownership pathway for customers who want to try before buying or spread the cost.
- Bike Insurance Service Insurance service for electric bikes, offered as part of the company's all-in-one ownership platform. Targeted at bike buyers seeking protection for their purchase.
- Bike Resale / Trade-In Service Resale/trade-in service that buys back bikes of any brand, providing a circular-ownership option for customers. Also includes the 'Seconde vie' (Second life) refurbished bike offering at /collections/velos-reconditionnes.
Quantifiable outcome
- 4.8/5 average rating based on 900+ verified customer reviews
- +1 more outcomes
Companies that use Elwing
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Elwing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Elwing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cyclable NetworkcoreRitmic joined the Cyclable dealer network, expanding physical retail presence across France. This partnership enables customers to try Ritmic products at nearby Cyclable locations, enhancing the try-before-buy experience.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Elwing competitors and assessment
Company assessmentDirect peers
- Urban Arrow: Premium Dutch e-cargo bike brand (owned by Pon Holdings) specializing in family and last-mile cargo bikes with belt drive and Bosch electric systems. Direct competitor in the same category with established multi-country dealer presence.
- Tern Bicycles: Cargo and folding bike specialist with the GSD and HSD e-cargo models. Competes directly in the compact urban cargo bike segment with similar use cases (child transport, groceries, commuting).
- Moustache Bikes: French e-bike brand offering a range of city, trekking, and cargo e-bikes. Highly comparable given shared French market, similar premium positioning, and overlapping family-mobility use cases.
- Benno Bikes: Premium e-cargo and utility bike brand founded by a former Specialized executive. Directly comparable in premium positioning, urban utility focus, and electric cargo product family (eJoy, Boost).
- Yuba Bicycles: US-based cargo and utility bike specialist with electric longtail and front-loader models. Directly comparable in product positioning around family mobility and cargo capacity.
- Larry vs Harry: Danish cargo bike maker specializing in front-loading Bullitt model used by families and bike-courier fleets. Direct competitor in the cargo bike segment with premium positioning.
- Babboe: Major Dutch cargo bike maker (owned by Accell Group) offering a wide range of family and utility cargo bikes across Europe. Highly comparable in target customer (urban families) and product category.
- Riese & Müller: Premium German e-bike manufacturer with strong cargo bike lineup (Load, Packster, Multicharger). Comparable in premium positioning, family-mobility use cases, and EU-wide dealer network.
Emerging players
- Cowboy: Belgian premium connected e-bike startup focused on urban commuters. Comparable as a digitally-native European e-bike brand targeting urban mobility, though Cowboy focuses on solo commuters rather than cargo.
Broad incumbents
- Decathlon: French sporting goods giant selling its own-brand e-bikes and cargo bikes (Btwin, Elops) at lower price points. Competes in the same French market with broader portfolio and massive retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Elwing social profiles
Digital presenceElwing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elwing leadership team
Management profileNumber of profiles
Profiles2 records
Elwing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elwing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elwing
What does Elwing do?
Elwing (operating as Ritmic) designs, manufactures and sells electric cargo bikes and electric skateboards for urban mobility. The portfolio includes four cargo bike models (Yuvy 3, Duo, Jumbo, Solo) and the customizable Powerkit 2 electric skateboard, sold direct-to-consumer online and through a French authorized dealer network, with multi-year rental options and supporting services such as insurance, government-subsidy calculation, and trade-in resale.
Is Elwing a public or private company?
Elwing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Elwing founded?
Elwing was founded in 2015. It employs 1 to 10 people.
Where is Elwing based?
Elwing is headquartered in San Francisco, United States, in the North America region.
How does Elwing make money?
Three revenue lines are on record. Electric Bike Sales are the primary driver. The others are bike Rental Services and ancillary Services.
Who are Elwing's main competitors?
Direct peers on record are Urban Arrow, Tern Bicycles, Moustache Bikes, Benno Bikes, Yuba Bicycles, Larry vs Harry, Babboe and Riese & Müller. Cowboy is listed as an emerging player. Decathlon is listed as a broad incumbent.
Does Elwing have an API?
No public API is recorded for Elwing.
What industry is Elwing in?
Elwing's product category is Electric Cargo Bikes and Personal Electric Mobility. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of TLABAGAB, Cargo Bikes & E-Cargo Bikes Rental/Leasing. Its NAICS code is 336991 and its SIC code is 3751.