Lifetime Legal

What Lifetime Legal does

Lifetime Legal Ltd is a UK private limited company that operates a subscription-based legal services membership for individual consumers. Founded in 2010 and headquartered in Wokingham, Berkshire, the company sells access to a legal services platform priced at £8.99 per month or £90 annually, targeting UK consumers seeking affordable alternatives to traditional solicitor engagements.

The core product is a bundled membership that includes an unlimited telephone legal advice helpline staffed by qualified solicitors, Mover Protection covering up to £2,800 for failed property transactions, complimentary standard or mirror Wills with free updates, repeat compliance checks for up to five property transactions per year, specialist tax advice for landlords, and a discounts and rewards platform operated by Propello Cloud. Additional services (conveyancing, probate, trusts, lasting power of attorney) are delivered at preferential member rates through a UK-wide panel of solicitors regulated by the SRA and CLC. The underlying technology is a phone- and web-based distribution layer integrated with third-party providers for Land Registry data (Landmark), electronic ID verification (Credas, Hooyu), property information capture (Kotini), AI chat support (Intercom), and a white-label rewards portal (Propello Cloud). The company does not operate a mobile app and exposes no public API.

The business model combines recurring membership subscription revenue with transactional professional services fees on conveyancing, estate administration, trust drafting, and LPA work, plus a landlord tax advisory stream. Go-to-market is direct-to-consumer via the lifetimelegal.co.uk website and a member services phone line, supplemented by inbound referrals from estate agents, brokers, and conveyancing intermediaries. Customer segments include individual consumers, property owners and landlords, and estate planners, served on a horizontal basis with no named enterprise customers disclosed. The company is independently owned with no disclosed venture or private equity backing.

Name

Lifetime Legal

Legal name

Lifetime Legal Ltd

Website

https://lifetimelegal.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Lifetime Legal is a UK subscription-based legal services provider offering individual consumers affordable access to a solicitor helpline, conveyancing, wills, estate planning, Mover Protection, and landlord tax advice via a membership priced at £8.99/month or £90/year.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Estate Administration & Probate Services (FSAAANAE)

Keywords

• Legal services membership
• Conveyancing services
• Estate planning
• Will writing
• Property legal advice

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Annual and monthly subscription fees providing access to legal advice helpline, Mover Protection, complimentary Wills, and discounts on additional legal services.
2. Additional Legal Services: Fees for conveyancing, probate, trusts, and Lasting Power of Attorney services provided at preferential rates to members.
3. Landlord Tax Advice: Specialist tax advice services for property investors including tax returns, capital gains planning, and limited company setup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lifetime Legal sells a subscription-based legal services membership (£8.99/month or £90/year) that gives individual consumers unlimited telephone legal advice, complimentary standard or mirror Wills with free updates, Mover Protection reimbursing up to £2,800 if a property transaction falls through, Tax Advice for Landlords, and discounted conveyancing, trusts, Lasting Power of Attorney, and probate services delivered through a UK-wide panel of regulated solicitors.

Product overview

Lifetime Legal operates as a subscription-based legal services provider offering a membership model that provides affordable access to comprehensive legal support. The core product is the Lifetime Legal Membership, which serves as the umbrella subscription (£8.99/month or £90/year) that bundles together the Legal Advice Helpline (unlimited solicitor access), Mover Protection (failed transaction coverage up to £2,800), Wills & Estate Planning (complimentary Wills), and Tax Advice for Landlords. Additional legal services including Conveyancing, Trusts, Lasting Power of Attorney, and Probate are offered at preferential member rates. The ecosystem also includes the Lifetime Legal Membership Rewards platform (operated by Propello Cloud) providing discounts across retail categories. The architecture is a platform-plus-modules model where the membership subscription is the primary access point, with individual legal services as both included benefits and add-on modules at member-discounted pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifetime Legal Membership Subscription-based legal services membership providing affordable access to legal advice, property transaction support, and estate planning for individual UK consumers. Priced at £8.99 per month or £90 annually.
• Legal Advice Helpline Unlimited access to qualified solicitors providing free, impartial legal advice over the phone covering matters including moving home, employment, family, consumer disputes, and probate, for individual UK consumers.
• Conveyancing Services Expert conveyancing services for property transactions, managed by solicitors regulated by the SRA or CLC, with fixed pricing and dedicated conveyancers, available to individual UK property buyers and sellers (typically at preferential member rates).
• Mover Protection Financial protection coverage for members that reimburses moving expenses when a property transaction falls through through no fault of the member. Covers up to £800 for sellers, £2,000 for buyers, or £2,800 combined.
• Wills & Estate Planning Complimentary standard or mirror Wills with free updates as long as membership remains active, plus expert inheritance planning advice for optimal estate distribution, for individual UK consumers.
• Trusts Fixed-rate trust services including Flexible Life Interest Trust Wills, Discretionary Trust Wills, and Property Trust Wills to protect beneficiaries and assets, offered to individual UK consumers (typically at preferential member rates).
• Lasting Power of Attorney (LPA) Fixed-rate LPA services covering both Health and Welfare and Property and Financial Affairs, allowing members to appoint trusted persons to manage their affairs if they become unable to do so.
• Probate Services Probate and estate administration services to assist beneficiaries with estate settlement, asset distribution, and estate tax matters, offered to individual UK consumers (typically at preferential member rates).
• Tax Advice for Landlords Specialist property tax guidance for UK landlords covering tax returns, capital gains planning, limited company setup, and inheritance tax advice.
• Lifetime Legal Membership Rewards Member benefits platform providing discounts and rewards on global brands across categories including Health & Fitness, Food & Drink, Fashion, Home, Travel, Technology, and more, managed by Propello Cloud Ltd.
• Fireproof Document Storage Secure physical document storage for critical legal documents including Wills, protected against fire damage in fireproof storage facilities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Propello Cloud LtdcoreTechnology or IntegrationOperates the Lifetime Legal Membership Rewards platform providing discounts and offers on global brands. Manages the rewards redemption system including eGifts, promo codes, and click-through offers across multiple categories including travel, fashion, food, and technology.
• Landmark Information ServicessupportingTechnology or IntegrationProvides Land Registry data for property transactions and conducts electronic ID verification on behalf of Lifetime Legal.
• Credas Technologies LtdsupportingTechnology or IntegrationProvides electronic ID verification services using facial recognition technology for customer identity verification.
• Hooyu LtdsupportingTechnology or IntegrationProvides additional electronic ID verification services to supplement identity verification processes.
• Kotini LtdsupportingTechnology or IntegrationProvides platform for members to record material information relating to property sales, required by estate agents and conveyancers.
• UK-wide Network of SolicitorscoreStrategic or Co-development PartnerNetwork of qualified solicitors and legal executives providing legal services including conveyancing, Wills, Trusts, Lasting Power of Attorney, and general legal advice.
• Estate Agents and BrokerscoreChannel Partner/ Reseller/ DistributorIntermediaries who refer customers to Lifetime Legal for legal services in connection with property transactions.
• Solicitors Regulation Authority (SRA) and Council of Licensed Conveyancers (CLC)supportingOthersRegulatory bodies that govern and regulate the panel solicitors providing conveyancing services to Lifetime Legal customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rocket Lawyer UK: Online legal document and subscription service operating in the UK similar to LegalZoom, offering wills, LPAs, and access to lawyers — competes with Lifetime Legal's online self-service element but with stronger document automation tech.

Others

• Citizens Advice: UK charity providing free initial legal advice to consumers on employment, family, consumer disputes, and housing — overlaps with Lifetime Legal's general legal advice helpline offering as the primary low-cost alternative for advice consumers.
• Hooyu / Credas (ID verification): Technology infrastructure partner (not direct competitor) — included to highlight vendor dependency similar to ID-verification partners already used by Lifetime Legal for KYC in property transactions.
• Legal & General (estate planning): Major UK life insurer/wealth manager offering inheritance tax and estate planning services adjacent to Lifetime Legal's Wills, Trusts, and LPA offerings — provides funeral plans and will-writing services that compete for the same estate-planning customer.

Broad incumbents

• DAS UK Group: UK's largest legal expenses insurance provider offering legal advice helplines and coverage similar to Lifetime Legal's Mover Protection and legal helpline, but embedded in insurance products rather than a standalone subscription.
• Simpson Millar: UK consumer law firm specializing in conveyancing, wills, and family law with a strong national footprint — competes directly with Lifetime Legal's practice areas and targets similar consumer segments.
• Irwin Mitchell: Major UK full-service law firm with established practices in wills, probate, conveyancing, and family law — competes with Lifetime Legal in several of its core practice areas but as a traditional law firm rather than a subscription model.
• Slater and Gordon: Large UK consumer-facing law firm with strong wills, probate, and family law practices — competes directly with Lifetime Legal in estate planning and conveyancing but operates on traditional fee-for-service basis.
• AXA UK Legal Protection: AXA offers legal protection and advice products as add-ons to its general insurance; overlaps with Lifetime Legal's legal helpline and protection concepts but bundles these inside insurance policies rather than standalone memberships.

Direct peers

• Co-op Legal Services: UK consumer-focused legal services provider offering wills, probate, and conveyancing directly to consumers — the closest direct competitor to Lifetime Legal's subscription-bundled legal services model in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LifetimeLegal4u

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetime Legal