What Impaq does

Impaq, doing business as B STATE, is a Los Angeles-based organizational transformation consulting firm founded in 1989 by Mark Samuel. The company sells executive coaching, business consulting, leadership training, and culture-change services to enterprise clients, with its core intellectual property being the proprietary B STATE methodology — a team-based, outcome-driven approach to culture change that Samuel developed over more than 35 years by combining statistical analysis with experiences from sports teams and musical groups. Service delivery spans in-person and virtual formats and is organized around three engagement models: Breakthrough Leadership Teams (executive/senior/middle management), Breakthrough Department Teams (functional departments), and Breakthrough Project Teams (critical or at-risk initiatives), supplemented by a BLTS certification program for internal change agents.

The business model is sales-led and primarily professional-services revenue, generated from consulting engagements, executive coaching, and leadership training, with secondary one-time license revenue from published books (including a Wall Street Journal and USA Today bestseller) and premium business tools such as the B STATE Relationship Questionnaire and the MEE engagement assessment. Go-to-market relies on content marketing, email newsletters, social media, and books for top-of-funnel, with a Calendly-based 10-minute discovery call converting prospects into quote-based engagements; pricing is not publicly disclosed. The company claims 200+ cumulative corporate clients including University Hospitals Ahuja Medical Center, Baxter Regional Medical Center, GAP Old Navy, Evite, KCOMM, and a regional college, served worldwide through virtual delivery. Impaq is privately held, bootstrapped, and wholly founder-owned, with no external funding, subsidiaries, or institutional investors disclosed in the source material.

Name

Impaq

Legal name

IMPAQ

Website

https://impaqcorp.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Impaq (operating as B STATE) is a Los Angeles-based, founder-owned consulting firm founded in 1989 that delivers executive coaching, leadership training, and culture-change services to enterprise clients worldwide using its proprietary B STATE methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Direct consulting engagements for organizational transformation, team building, and culture change. Delivered as outcome-driven engagements for executive, senior, and middle management teams, functional departments, and critical projects.
2. Executive Coaching: One-on-one coaching services for executives and leaders focused on leadership development and accountability
3. Leadership Training Programs: Leader-led, self-guided, and certification courses delivered in person or virtually. Includes BLTS certification program.
4. Books and Business Tools: Sale of books (Wall Street Journal, USA Today, Amazon Best Sellers) and premium business tools including assessments and self-learning systems

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Impaq (operating as B STATE) provides executive coaching, team building, culture change, and leadership accountability consulting to enterprise organizations. The firm delivers outcome-driven engagements for executive, senior, and middle management teams, functional departments, and critical projects using its proprietary B STATE methodology developed by founder Mark Samuel over 35 years.

Product overview

Impaq (operating as B STATE) offers a portfolio of consulting services and educational products centered on organizational transformation and team performance. The core offering consists of consulting services including Team Building and Transformation, Culture Change, Executive Coaching, and Leadership Training, delivered through three primary team engagement models: Breakthrough Leadership Teams (for executives and management), Breakthrough Department Teams (for functional departments), and Breakthrough Project Teams (for at-risk or critical initiatives). The product portfolio also includes assessment tools (B STATE Relationship Questionnaire, MEE), self-learning systems (TAN), certification programs (BLTS), and published books authored by founder Mark Samuel. The approach is outcome-driven rather than process-driven, promising measurable results in 4-6 months with projects completing 25% faster.

Differentiator

Problem solved

Functional benefit

Brands

• Breakthrough Leadership Teams: Service for Executive, Senior and Middle Management Teams focusing on transformational team building and leadership development.
• Breakthrough Department Teams
• Breakthrough Project Teams
• BLTS Certification
• Personal Accountability Model

Quantifiable outcome

• Predictable measurable results in 4-6 months
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• FranklinCovey: Global leadership and organizational performance consulting firm selling training, coaching, and content (books, assessments) to enterprises. Highly comparable to Impaq's mix of consulting, training, executive coaching, and bestselling book content.
• Dale Carnegie Training: Long-established leadership, sales, and organizational training firm offering courses, coaching, and certification. Overlaps with Impaq on leadership training, executive coaching, and published book/content authority.
• BTS: Strategy execution and leadership development consulting firm using simulations and assessments to drive business results. Overlaps with Impaq on team transformation and outcome-driven engagement model.
• Wilson Learning: Global human performance improvement firm focused on leadership, sales, and organizational development with assessment tools and training programs. Comparable scope to Impaq's leadership and culture change offerings.
• The Table Group (Patrick Lencioni): Organizational health consulting firm built on the founder's books (e.g., The Five Dysfunctions of a Team). Closely mirrors Impaq's author-led methodology, team effectiveness consulting, and assessment tools.
• Senn Delaney (Heidrick & Struggles): Culture change consultancy now part of Heidrick & Struggles, focused on transforming organizational culture and leadership behaviors. Directly comparable to Impaq's culture change and leadership accountability offerings.
• The Ken Blanchard Companies: Leadership development and management training firm built around founder methodologies (e.g., Situational Leadership). Comparable to Impaq's B STATE methodology positioning, executive coaching, and certification programs.
• Center for Creative Leadership (CCL): Research-driven leadership development provider offering executive education, coaching, and assessments. Comparable in leadership training, executive coaching, and enterprise client base.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with executive search, leadership development, and rewards consulting. Overlaps with Impaq on executive coaching and leadership development, but at enterprise scale with technology platforms.
• Heidrick & Struggles: Global executive search and leadership advisory firm with culture shaping and organizational consulting practices. Comparable on executive coaching and C-suite advisory, but operates at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/markssamuel
• Facebookfacebook.com/markssamuel
• LinkedInlinkedin.com/company/impaq-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impaq