What Marzek Etiketten+Packaging does

Marzek Etiketten+Packaging GmbH is a privately held, family-owned Austrian manufacturer of sales-promoting labels and packaging, founded in 1879 and now in its fifth generation of ownership by the Marzek/Schneller-Scharau/Wareka families. The company operates from its Traiskirchen headquarters (two production sites in Austria), a greenfield flexible-packaging facility operated as Marzek Kner Packaging Kft in Békéscsaba, Hungary, and a third site operated as Marzek Dnipropack LLC in Dnipro, Ukraine, employing more than 700 people. Its product portfolio spans self-adhesive roll labels, sheet labels (Bogen-Etiketten), wraparound and banderole labels, folding cartons and fine cardboard packaging, multi-layer booklet labels, no-label-look and in-mould labels, and flexible packaging including shrink sleeves, pouches, and ice-stick packaging, with complementary labeling equipment, thermal-transfer printers, and consumables.

Production is built around Digital-Offset printing (including the HP Indigo 6K+ press installed in August 2025), flexographic and sheet-fed lines, precision laser cutting, and a comprehensive in-house finishing chain covering hot/cold foil stamping, holograms, diffraction foils, relief embossing, Braille, screen printing, die-cutting, lamination, and security features. Supporting services include an in-house Design Center, Virtual 3D Prototyping for design and finishing simulation, digital prepress with a packaging management system, and a Vendor Managed Inventory (VMI) offering that integrates Marzek into customers' supply chains.

Revenue is generated through custom one-time manufacturing orders priced by specifications, materials, and finishing complexity (terms allow over/under delivery tolerances), supplemented by hardware sales of labeling systems and thermal-transfer printers plus recurring consumables, and by professional design and consulting services. Go-to-market is sales-led through six category-specialized teams (Wine, Rollen, Bogen, Flexible Verpackung, Export, Faltschachteln) with a direct enterprise field-sales motion, supported by a B2C e-commerce shop for small wineries and a partnership with Bottlebooks for digital E-Labels. Customers span wine, beer, spirits, non-alcoholic beverages, food and dairy, pharma and cosmetics, and non-food sectors across Europe, with named accounts including Stieglbrauerei, SPAR, Almdudler, Pago, HiPP, Kotanyi, and Stroh alongside thousands of small wineries and craft producers. The company reports annual turnover of $87M USD and holds ISO 9001, ISO 14001, BRCGS, FSSC 22000, FSC, and DPG certifications across its facilities.

Name

Marzek Etiketten+Packaging

Legal name

Marzek Etiketten+Packaging GmbH

Website

https://marzek.at

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Family-owned Austrian manufacturer of self-adhesive labels, sheet labels, folding cartons, and flexible packaging, serving beverage, food, spirits, and pharmaceutical customers across Europe through Digital-Offset, hybrid printing, and in-house finishing from Austrian, Hungarian, and Ukrainian facilities.

Ownership category

akta.pro rank

Product category

Label and Packaging Manufacturing

NAICS

Packaging and Labeling Services (561910), Paper and Paper Product Merchant Wholesalers (4241)

SIC

Coating, Engraving & Allied Services (3470), Paperboard Containers & Boxes (2650), Plastics Products, Nec (3089)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI), Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD), Packaging Design & Labeling (MPAAAEAD), Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)

Keywords

• Self-adhesive labels
• Packaging manufacturing
• Label printing
• Flexible packaging
• Folding cartons

Headquarters

HQ city

Traiskirchen

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Label Production: Manufacturing of customized self-adhesive roll labels, sheet labels, flexible packaging, folding cartons, and specialty labels. Production includes standard industrial labels as well as highly refined specialty labels with hybrid and offset-digital printing procedures. Revenue generated through one-time production orders with pricing based on complexity, materials, and finishing.
2. Labeling Equipment and Supplies: Sale of labeling systems, thermal transfer printers, and accessories including consumables. Service includes consultation, installation, on-site training, label layout creation, and regular equipment servicing. Revenue from equipment sales and ongoing consumable purchases.
3. Design and Consulting Services: Design Center provides creative design services for labels and packaging. Services include design consultation, Virtual 3D Prototyping, material selection support, and ongoing customer collaboration for optimal solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Marzek Etiketten+Packaging manufactures custom sales-promoting labels and packaging for retail, industry, and viticulture. Core offerings include self-adhesive roll labels, sheet labels, flexible packaging (sleeves and pouches), wraparound/banderole labels, folding cartons and fine cardboard packaging, multi-layer booklet labels, in-mould labels, and no-label-look labels. The company supports these with design, virtual 3D prototyping, prepress, labeling equipment, thermal transfer printers, finishing techniques (foil stamping, embossing, Braille, lacquers, security features), and Vendor Managed Inventory supply chain services.

Product overview

Marzek Etiketten+Packaging offers a comprehensive portfolio of sales-promoting labels and packaging solutions as a single unified offering. The core product lines include Rollen-Selbstklebe-Etiketten (roll self-adhesive labels), Bogen-Etiketten (sheet-cut labels), Flexible Verpackungen/Sleeves/Pouches, Rundum-Etiketten/Banderolen (wraparound labels), Faltschachteln/Feinkartonagen (folding cartons), Multi-Layer-Booklet/Beipackzettel (booklet labels), No-Label-Look, and In-Mould Etiketten. Supporting services and add-ons include Etikettiertechnik+Service and Thermotransferdrucker+Zubehör for labeling systems and thermal transfer printers. The portfolio is enhanced by specialized technology services including a Design-Center, Virtual 3D Prototyping+Modelling, Digital-Offset printing, Präzisionslaser (precision laser), Sicherheitsverpackung (security packaging), and Veredelungsverfahren (finishing techniques), plus VMI (Vendor Managed Inventory) and Digitale Druckvorstufe (digital prepress). Industries served include wine/spirits, beer, beverages, food/dairy, sweets, non-food, and pharma/cosmetics.

Differentiator

Problem solved

Functional benefit

Brands

• Marzek Kner Packaging: Wholly-owned Hungarian subsidiary focused on flexible packaging, sleeves, and pouches.
• Marzek Dnipropack LLC

Products and services

• Rollen-Selbstklebe-Etiketten (Self-Adhesive Roll Labels) Self-adhesive roll labels covering the full spectrum from industrial mass-market standard labels to highly refined specialty labels in hybrid and offset digital printing processes for food, beverages, spirits, and other industries.
• Bogen-Etiketten (Sheet Labels) Sheet-cut labels produced in large industrial runs as well as highly refined finishes, including hot foil stamping, holograms, diffraction foils, relief embossing, Braille, die-cutting, inkjet, and various special colors and lacquers.
• Flexible Verpackungen, Sleeves, Pouches Flexible packaging solutions including shrink sleeves that conform to shaped glass and plastic containers, full-pouch packaging, and ice stick packaging for food, pet food, hygiene products, and household cleaners.
• Rundum-Etiketten (Banderolen / Wraparound Labels) Full-coverage wraparound labels and banderoles that transform the entire bottle surface into promotional advertising space for various applications.
• Faltschachteln + Feinkartonagen (Folding Cartons) Folding cartons and fine cardboard packaging with numerous shapes and surface designs, high-quality finishes including hot/cold foil stamping, holograms, diffraction foils, relief embossing, Braille, lacquers with UV and dispersion coatings, and window attachments.
• Multi-Layer Booklet Labels and Beipackzettel (Package Inserts) Multi-layer booklet labels and enclosed leaflets with ample space for additional information such as recipes, promotions, and instructions. Pharma and cosmetics industry leaflets can include up to 100 pages.
• In-Mould Etiketten (In-Mold Labels) In-mold labels that are fused permanently and tamper-proof during the injection molding process with the product container.
• Thermotransferdrucker + Zubehör (Thermal Transfer Printers and Accessories) Thermal transfer printers and accessories including ribbons and consumables. Services include consulting, optimal total solutions, installation and on-site training, label layout creation, and ongoing hotline support.
• Etikettiertechnik + Service (Labeling and Dispensing Systems) Customized labeling and dispensing systems combined with thermal transfer printers, offering flexible solutions from manual dispensers to fully integrated systems for packaging and filling lines. Includes engineering services with partners ELS and Novexx Solutions.
• Design-Center Professional graphic design services for labels and packaging development, utilizing a comprehensive repertoire of printing techniques, materials, and finishing options including special lacquers, relief embossing, various foils, and die-cuts.
• Virtual 3D Prototyping + Modelling Dynamic animated 3D visualization service enabling realistic product planning with simulation of various finishing effects, relief and lacquer effects, and packaging appearance under different lighting conditions before actual production.
• VMI - Vendor Managed Inventory Automated vendor managed inventory service where Marzek automatically takes over customer demand, inventory, and stock data, proactively ensuring optimal supply chain performance for labels and packaging.
• Digitale Druckvorstufe (Digital Prepress and Data Transfer) Integrated digital prepress services with a powerful packaging management system that maps all processes from design to production transparently, with real-time documentation and customer approval workflows.
• Sicherheitsverpackung (Security Packaging) Security packaging features including visible and invisible security elements integrated into labels or cartons to protect products from tampering or theft, ensuring content integrity and quality with options ranging from simple copy protection to brand protection and security trademarks.

Named customers18 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BottlebookscoreStrategic or Co-development Partner · 1 November 2023Partnership with world's leading wine database company to provide innovative solutions for EU nutritional information disclosure requirements. Combined production of labels and QR codes offers wineries elegant labels with smart E-Labels from a single source, with 50% discount on Bottlebooks orders using code MARZEK50.
• Novexx SolutionscoreTechnology or IntegrationPartnership for labeling and dispensing systems as well as thermal transfer printers. Collaboration on XPA-93x labeling systems and XLP series printers. Includes joint engineering, installation, and ongoing support services.
• ELS (Etikettiersysteme)coreTechnology or IntegrationPartnership for labeling systems and thermal transfer printers. Joint development of optimal total solutions from simple hand dispensers to fully integrated solutions in existing packaging and filling lines.
• TÜV Management ServiceminorOthersExternal audit partner for DPG (Deutsche Pfandsystem GmbH) security label certification. TÜV provides annual certification audits.
• TÜV Nord CERT GmbHminorOthersExternal audit partner for FSSC 22000 food safety certification of Marzek Dnipropack Ukraine operations.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CCL Industries: World's largest specialty label converter with healthcare, consumer, and industrial segments. Competes with Marzek across multiple premium label categories and represents the scale ceiling the company benchmarks against.
• Huhtamaki Oyj: Finnish-listed global packaging major with food service, consumer goods, and healthcare flexibles/labeling exposure. Competes with Marzek in food and beverage flexible packaging across Europe with broader geographic reach.
• Avery Dennison Corporation: Global label materials and solutions provider across pressure-sensitive labels, RFID, and packaging. Competitor in label materials supply and finished label solutions; broader and more diversified than Marzek.
• Coveris Holdings: European flexible and rigid packaging producer serving food, pet food, hygiene, and industrial markets. Comparable in flexible packaging capabilities and food-safety certifications, with broader multi-country operations.
• Constantia Flexibles: Austrian-headquartered global flexible packaging incumbent serving pharma, food, and beverage markets. Geographic and end-market overlap with Marzek's flexible packaging business; significantly larger scale gives Constantia broader negotiating power with multinational customers.
• Mondi plc: European-listed paper and packaging group producing corrugated, kraft paper, and flexible packaging. Adjacent competitor in paper-based packaging and folding cartons with vertically integrated paper production.

Direct peers

• Karl Knauer KG: German family-owned packaging manufacturer producing folding cartons, labels, and flexible packaging for premium brands across beverages, food, and cosmetics. Closely comparable mid-sized European premium packaging specialist competing for the same customer profiles as Marzek.
• Schreiner Group GmbH & Co. KG: German family-owned specialist in functional labels, security labels, and precision die-cut solutions for pharma, automotive, and electronics. Direct competitor in high-end specialty labels, particularly for regulated industries where Marzek holds certifications.
• Sanner Group: German family-owned manufacturer of pharmaceutical and consumer packaging including desiccant packaging and specialty labels. Comparable in family ownership, regulatory certifications, and focus on pharma/consumer premium packaging.

Regional players

• CDA Group (Compagnie des Arômes / CDA Pro): French label and packaging converter serving wine, spirits, and cosmetics with premium finishing capabilities. Comparable to Marzek in its focus on premium French/European beverage labels and decorative finishes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marzek Etiketten+Packaging