Bottlebooks
Bottlebooks GmbH is a Munich-based B2B SaaS platform that provides EU-compliant e-labels, product information management, event websites, and portfolio data-sharing for the global wine and drinks trade, serving 17,000+ teams including producers, retailers, importers, and trade events.
- Company typePrivate
- Founded2013
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bottlebooks does
Bottlebooks GmbH is a Munich-based B2B SaaS platform serving the global wine and drinks trade, providing product information management, EU-compliant digital e-labels, event websites, and a Portfolio data-sharing hub for producers, importers, retailers, events, associations, and agencies/printers. The company reports more than 17,000 teams on the platform and claims an industry-leading data footprint, with 100,000+ products collected annually from 10,000+ wineries via its Supplier Data Manager add-on. Its technology stack is a cloud-based SaaS built on WIX-hosted infrastructure with MongoDB Atlas on AWS eu-central-1 (Frankfurt), delivering features such as QR-coded e-labels with 50+ regulatory data validations, GS1 Digital Link support ahead of the 2027 industry mandate, multi-language demos (EN, DE, IT, FR, ES, PT), and event microsites with digital tasting notes.
The company operates a subscription revenue model with annual billing in advance, segmented by E-label volume (free tier of 3 labels up to €1,100/year for 150 labels, plus a custom unlimited enterprise tier), separate subscriptions for Portfolio/PIM services, and quoted event services. Go-to-market combines a product-led self-serve funnel (freemium onboarding at app.bottlebooks.me), direct enterprise sales led by the CEO and Head of Sales, channel partnerships with agencies and printers, and event-driven distribution through partnerships with ProWein and the London Wine Fair. Marquee customers include Accolade Wines, Marks & Spencer, and Gall & Gall. The firm is privately held, founder-led (CEO Jonathan Harclerode), registered as Bottlebooks GmbH (HRB 205828) in Munich, and has 11-50 employees.
Bottlebooks firmographics
Firmographics- Name
- Bottlebooks
- Legal name
- Bottlebooks GmbH
- Website
- https://bottlebooks.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bottlebooks GmbH is a Munich-based B2B SaaS platform that provides EU-compliant e-labels, product information management, event websites, and portfolio data-sharing for the global wine and drinks trade, serving 17,000+ teams including producers, retailers, importers, and trade events.
- Ownership category
- akta.pro rank
Bottlebooks industry classification
Industry- Product category
- Wine and Beverage Trade Software (SaaS PIM)
- akta.pro primary industry
- Labeling, Coding & Serialization for Beverage Packaging (AFAFAJAL)
Keywords
Where Bottlebooks is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bottlebooks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - E-labels: Annual subscription-based pricing for e-label services. Users pay for new labels created each year; old labels from previous years are maintained but not billed. Tiers range from free (3 labels) to enterprise unlimited. The subscription is billed one year in advance.
- SaaS Subscription - Portfolio/PIM: Platform access subscription for Portfolio (producers/importers) and PIM (retailers) services. Includes the Supplier Data Manager as an add-on module. Billed annually with usage fees.
- Event Services: Event websites with digital tasting notes and event management capabilities, quoted through sales process.
- Professional Services: Onboarding, training, and support services included with subscription. Additional custom services available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier - 3 e-labels per year |
| Subscription | Annual | Starter - 10 e-labels per year |
| Subscription | Annual | Growth - 20 e-labels per year |
| Subscription | Annual | Scale - 35 e-labels per year |
| Subscription | Annual | Plus - 50 e-labels per year |
| Subscription | Annual | Business - 100 e-labels per year |
| Subscription | Annual | Enterprise - 150 e-labels per year |
| Subscription | Annual | Unlimited - Custom pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Bottlebooks product offering
Product offeringCore offering
Bottlebooks provides a SaaS platform for the global wine and drinks trade to manage and exchange product information in one place. Its core products are E-labels (a QR-code generator that produces EU-compliant digital wine labels), PIM (centralized product information management for retailers), Events (digital event websites with digital tasting notes), Portfolio (a single source of producer and importer product data), and Supplier Data Manager (an add-on module for ingesting label images, datasheets, and product images). The platform is used by producers, retailers, importers, agents, events, and printers to centralize, share, and publish beverage product data.
Product overview
Bottlebooks is a SaaS platform providing wine and drinks trade data management solutions. The product portfolio consists of four core modules: E-labels (QR code generator for EU-compliant digital labels), PIM (Product Information Management for retailers), Events (digital trade show platforms), and Portfolio (centralized data sharing for producers and importers). The Supplier Data Manager is an add-on module for the PIM that facilitates supplier data collection. Products are sold via subscription tiers billed annually, with pricing based on volume (E-labels per year) or usage.
Differentiator
Problem solved
Functional benefit
Brands
- Wine Tech Insiders: A podcast about the latest wine tech news, hosted by industry insiders including Bottlebooks CEO Jonathan Harclerode.
Products and services
- E-labels QR-coded digital label generator for wine and drinks, producing EU-compliant digital labels with product details, ingredients, and nutritional data linked via QR code. Used by producers and importers to publish legally compliant digital labels alongside physical bottles.
- PIM (Product Information Management) Centralized product information management system for wine retailers, producers, and importers to store, manage, and distribute product data across sales channels. Connects to e-commerce platforms including Shopware, WooCommerce, WordPress, Adobe Commerce, and sales platforms such as Lightspeed and Shopify.
- Events Digital event website builder for wine tastings, trade fairs, and on-trade events, including searchable digital tasting notes for every wine presented. Used by event organizers, producers, and trade associations to publish and share event content online.
- Portfolio Single source of product data for wine producers and importers that consolidates producer and importer catalogs into one structured portfolio view for distribution to retailers, agents, and trade partners.
- Supplier Data Manager Add-on module for wine agencies and label printers to ingest wine label images, datasheets, and product images into the PIM on behalf of retailers or producers. Used to streamline artwork and product-data onboarding in wine-trade supply chains.
Quantifiable outcome
- 98% data completion achieved using Supplier Data Manager
- +6 more outcomes
Companies that use Bottlebooks
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Bottlebooks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bottlebooks partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ProWeincoreMajor international wine trade fair using Bottlebooks platform for product information exchange. Exhibitors can share product information through the platform, enabling efficient data exchange with buyers and retailers.
- London Wine FaircoreLeading UK wine trade event partnered with Bottlebooks for event websites and product data management. Event attendees can search and access wine product information digitally.
- GS1coreBottlebooks integrates GS1 Digital Link into every E-label package. QR codes include GS1 Digital Link (GTIN code). GS1 Digital Link QR codes will replace barcodes on bottles from 2027.
- SAFE E-labelcoreBottlebooks is part of the SAFE E-label Seal certification, ensuring ongoing support and data transfer options in case of emergencies. Provides industry-standard compliance and data portability.
- OushineryminorLaurie from Oushinery is a co-host of the Wine Tech Insiders podcast with Bottlebooks CEO Jonathan Harclerode. Cross-promotional marketing partnership in wine technology space.
- WineownersminorNick from Wineowners is a co-host of the Wine Tech Insiders podcast. Cross-promotional marketing partnership in wine technology space.
- TrolyminorSeb from Troly is a co-host of the Wine Tech Insiders podcast. Cross-promotional marketing partnership in wine technology space.
- Oregon Wine BoardminorWine association listed as a key partner/integration. Wineries can share product information with the association through Bottlebooks.
- Wine Event AssociationsminorVarious wine event associations using Bottlebooks for product information management and digital event solutions.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Bottlebooks competitors and assessment
Company assessmentEmerging players
- CellarTracker: CellarTracker is a wine cellar management and community platform with deep structured wine data. It overlaps with Bottlebooks in maintaining structured wine product information at scale, though its commercial model centers on consumers and serious collectors.
- Vivino: Vivino is a wine marketplace and label-scanning app that captures consumer-facing product data and engagement. It is comparable through its focus on wine product information and label-driven interaction, though it operates on the consumer side rather than trade.
Direct peers
- Oushinery: Oushinery is a wine technology platform serving producers and trade with data and commerce tools. It is directly comparable as a wine-vertical SaaS peer and collaborates with Bottlebooks through the Wine Tech Insiders podcast.
- Troly: Troly is a wine DTC and CRM platform helping wineries manage customer relationships, compliance, and online sales. It overlaps with Bottlebooks on wine-specific compliance and producer tooling, and its leadership even co-hosts the Wine Tech Insiders podcast with Bottlebooks.
- Commerce7: Commerce7 is a SaaS platform purpose-built for wine retailers and wineries, covering e-commerce, POS, and CRM. It competes for the same wine retailer wallet as Bottlebooks' PIM offering and shares the vertical SaaS go-to-market motion.
- Wineowners: Wineowners provides cellar management, collection tracking, and wine inventory software for collectors and trade. It is comparable to Bottlebooks as a wine-vertical SaaS and is a podcast co-host partner, indicating overlapping customer and content ecosystems.
Broad incumbents
- Salesforce Commerce Cloud / Salesforce Industry Clouds: Salesforce offers commerce, PIM-adjacent, and CRM tooling adopted by large retailers including wine sellers. While not wine-specific, it represents the broad incumbent option Bottlebooks displaces when winning enterprise retailers like Gall & Gall and Marks & Spencer.
- Akeneo: Akeneo is a leading Product Information Management (PIM) SaaS used across many verticals. It competes with Bottlebooks PIM at the retailer level, offering a broader platform but lacking wine-specific validations, event integrations, and e-label workflows.
- ShipCompliant / Sovos Wine: Sovos (formerly ShipCompliant) provides alcohol beverage compliance, reporting, and tax solutions used by wineries and importers. It is a broad incumbent in alcohol compliance that competes with Bottlebooks' regulatory and PIM offerings, though it is not wine-specialized in product information exchange.
Others
- inSitu Sales (or comparable wine event platforms): Wine trade event and tasting platforms compete for the Events product line. They serve the same trade show organizers that use Bottlebooks for ProWein and London Wine Fair, offering digital event websites with overlap in functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bottlebooks social profiles
Digital presenceBottlebooks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bottlebooks leadership team
Management profileNumber of profiles
Profiles4 records
Bottlebooks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bottlebooks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bottlebooks
What does Bottlebooks do?
Bottlebooks provides a SaaS platform for the global wine and drinks trade to manage and exchange product information in one place. Its core products are E-labels (a QR-code generator that produces EU-compliant digital wine labels), PIM (centralized product information management for retailers), Events (digital event websites with digital tasting notes), Portfolio (a single source of producer and importer product data), and Supplier Data Manager (an add-on module for ingesting label images, datasheets, and product images). The platform is used by producers, retailers, importers, agents, events, and printers to centralize, share, and publish beverage product data.
Is Bottlebooks a public or private company?
Bottlebooks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bottlebooks founded?
Bottlebooks was founded in 2013. It employs 11 to 50 people.
Where is Bottlebooks based?
Bottlebooks is headquartered in Munich, Germany, in the Europe region.
How does Bottlebooks make money?
Four revenue lines are on record. SaaS Subscription - E-labels are the primary driver. The others are saaS Subscription - Portfolio/PIM, event Services and professional Services.
Who are Bottlebooks's main competitors?
Emerging players on record are CellarTracker and Vivino. Direct peers are Oushinery, Troly, Commerce7 and Wineowners. Broad incumbents are Salesforce Commerce Cloud / Salesforce Industry Clouds, Akeneo and ShipCompliant / Sovos Wine. inSitu Sales (or comparable wine event platforms) is listed as an others.
Does Bottlebooks have an API?
No public API is recorded for Bottlebooks.
What industry is Bottlebooks in?
Bottlebooks's product category is Wine and Beverage Trade Software (SaaS PIM). Its primary akta.pro industry code is AFAFAJAL, Labeling, Coding & Serialization for Beverage Packaging.