Kids'-Doc-On-Wheels
Kids'-Doc-On-Wheels is a 501(c)(3) non-profit that operates a school-based pediatric healthcare delivery model combining the iCare Telemedicine Center and a Medical Mobile Unit to serve children ages 0-18 across Atlanta-metro school districts, Head Start programs, and YMCAs in Georgia.
- Company typePrivate
- Founded2017
- HeadquartersClarkston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kids'-Doc-On-Wheels does
Kids'-Doc-On-Wheels, Inc. (KDOW) is a 501(c)(3) non-profit organization headquartered in Clarkston, Georgia, that delivers school-based pediatric healthcare to children ages 0-18 in public and private schools, Head Start programs, parks and recreation facilities, YMCAs, and family homes across the Atlanta metropolitan area and surrounding Georgia counties. Founded by Dr. Lynette Wilson-Phillips, the organization operates a dual-channel delivery model consisting of the iCare Telemedicine Center — a virtual school-based health clinic enabling real-time video consultations with pediatric clinicians and remote lung examination via an integrated digital stethoscope — and the Medical Mobile Unit (MMU), an on-site vehicle that provides physical services at partner campuses.
The product surface spans core pediatric services: annual physicals and well-child exams following AAP guidelines, immunizations (including flu vaccines for registered telehealth patients), asthma action plans, allergy testing and management, diagnosis and treatment of chronic conditions, dental services, behavioral health (notably the recurring "Psychoeducation Fridays" series), and the Reach Out and Read early-literacy program operating across 52 Georgia locations. Service access is enabled through a secure online patient portal (powered by Phreesia) used by parents and school nurses to schedule appointments and access medical records.
KDOW operates as a Primary Care Provider and as a complement to community pediatricians, serving approximately 3,300 underserved youth annually and operating inside 10 DeKalb County schools plus partner districts including Clayton County, Rockdale County, and Purpose Built Schools. Revenue is multi-source: Medicaid reimbursement (via partners such as Peachstate Health Plan and CareSource), private insurance, a sliding-fee scale for qualifying families, and ongoing charitable donations, sponsorships, and fundraising events such as the annual KDOW Tennis Classic. The organization employs 11-50 staff and is led by Founder/Medical Director Dr. Lynette Wilson-Phillips with Eric Mason as COO and a board that includes Vice Chair Dr. Kamille Williams.
Kids'-Doc-On-Wheels firmographics
Firmographics- Name
- Kids'-Doc-On-Wheels
- Legal name
- Kids'-Doc-On-Wheels, Inc.
- Website
- https://kidsdoconwheels.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kids'-Doc-On-Wheels is a 501(c)(3) non-profit that operates a school-based pediatric healthcare delivery model combining the iCare Telemedicine Center and a Medical Mobile Unit to serve children ages 0-18 across Atlanta-metro school districts, Head Start programs, and YMCAs in Georgia.
- Ownership category
- akta.pro rank
Kids'-Doc-On-Wheels industry classification
Industry- Product category
- School-Based Pediatric Healthcare
- NAICS
- Child and Youth Services (62411), Child and Youth Services (624110), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- School-Based & Community Women’s/Children’s Health Clinics (HLAFAJAO)
- akta.pro secondary industries
- Pediatrics & Adolescent Medicine Practices (HLAFAJAF), Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI), Mobile/School-Based Pediatric Dental Clinics (HLABAGAK)
Keywords
Where Kids'-Doc-On-Wheels is headquartered
LocationHeadquarters
- HQ city
- Clarkston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kids'-Doc-On-Wheels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medicaid Payments: Primary revenue stream from Medicaid coverage for pediatric services provided to eligible children
- Private Insurance: Revenue from private pay insurance plans accepted for pediatric care services
- Sliding Fee Scale: Reduced-cost services for qualifying families based on income, ensuring no child turned away due to inability to pay
- Charitable Donations: 501(c)3 non-profit organization relying on community support, sponsorships, and donations from individuals and corporate partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicaid-covered services |
| Subscription | Monthly | Private insurance |
| Other | Pay-as-you-go | Sliding fee scale |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Kids'-Doc-On-Wheels product offering
Product offeringCore offering
Kids'-Doc-On-Wheels is a 501(c)(3) nonprofit that delivers pediatric primary and preventive healthcare to children ages 0–18 through an iCare Telemedicine Center and a Medical Mobile Unit (MMU) deployed at partner schools, daycares, and community sites. The program combines on-site mobile clinic visits, telehealth consultations, and wraparound services (immunizations, physicals, chronic care, behavioral health, dental, nutrition, and literacy) to reach children in underserved Georgia communities. No child is turned away for inability to pay, with services billed via Medicaid, private insurance, or a sliding-fee scale.
Product overview
Kids'-Doc-On-Wheels is a school-based pediatric healthcare organization offering a dual-service delivery model consisting of the iCare Telemedicine Center (virtual telehealth clinic) and the Medical Mobile Unit (on-site mobile healthcare). The core offering is school-based pediatric primary care including annual physicals, immunizations, asthma treatment, allergy testing, chronic condition management, behavioral health services, dental services, and the Reach Out and Read literacy program. Services are accessible through both virtual video consultations with digital stethoscope capabilities and in-person mobile unit visits, with online scheduling via their patient portal.
Differentiator
Problem solved
Functional benefit
Brands
- iCare Telemedicine Center: Virtual school-based health clinic operated by Kids'-Doc-On-Wheels that offers access to a Pediatric Clinician throughout the school day.
Products and services
- iCare Telemedicine Center
- Medical Mobile Unit (MMU) A mobile pediatric clinic that travels to partner schools, early learning programs, and community sites to deliver on-site primary and preventive care to children.
- Pediatric Immunizations Childhood vaccinations and immunization services delivered to children ages 0-18 through the mobile unit and school-based programs.
- Annual Physicals & Well-Child Exams Routine annual physical examinations and well-child check-ups for school-aged children and adolescents.
- Asthma Treatment & Management Pediatric asthma diagnosis, treatment, and ongoing management services for children with chronic respiratory conditions.
- Allergy Testing & Management Pediatric allergy testing, diagnosis, and management for common childhood allergies.
- Behavioral Health Services Pediatric behavioral and mental health support integrated with the primary care offering for children ages 0-18.
- Dental Services Pediatric dental care provided to children as part of the integrated school-based healthcare offering.
- Treatment for Chronic Conditions Ongoing care and management for pediatric chronic conditions beyond asthma and allergies.
- Reach Out and Read Program Early childhood literacy program that distributes books and promotes reading during pediatric well-child visits.
- Healthy Nutrition Education Nutrition education and counseling services for children and families focused on healthy eating habits.
Quantifiable outcome
- 3,300 underserved youth served per year
- +2 more outcomes
Companies that use Kids'-Doc-On-Wheels
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Kids'-Doc-On-Wheels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kids'-Doc-On-Wheels partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, supporting and minor.
- Dekalb County School DistrictcorePrimary school district partner providing school-based health services to 10 schools. Students receive pediatric care, immunizations, and telemedicine consultations during academic hours.
- Clayton County School DistrictcoreSchool district partner for delivering pediatric health services to students in Clayton County schools.
- Rockdale County School DistrictcoreSchool district partner providing weekly pediatric health service locations. Students access care through iCare Telemedicine Center and Mobile Medical Unit.
- Purpose Built SchoolscoreEducational partner organization receiving school-based health services for students.
- LaGrange Head Start ProgramscoreEarly childhood education partner providing pediatric health services to infants, toddlers, and preschoolers in Head Start programs.
- Help A Child SmilesupportingCommunity partner supporting pediatric dental and health services.
- Aid the JourneysupportingCommunity partner organization.
- Decatur Pediatric GroupsupportingCorporate partner providing pediatric healthcare collaboration and referral support.
- Peachstate Health PlansupportingMedicaid managed care plan partner facilitating healthcare coverage and reimbursement for pediatric services.
- CareSourcesupportingMedicaid managed care organization partner for healthcare coverage and service reimbursement.
- Designs EssentialsminorCorporate sponsor supporting KDOW mission and fundraising efforts.
- Positive GrowthsupportingPartner organization supporting pediatric health services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Kids'-Doc-On-Wheels competitors and assessment
Company assessmentDirect peers
- Hazel Health: Hazel Health is a school-based telehealth provider that connects students to pediatric clinicians during the school day via in-school devices and virtual visits — directly overlapping KDOW's iCare Telemedicine Center model and target population.
- Children's Health Fund: Children's Health Fund deploys mobile medical units and collaborates with school-based programs to deliver pediatric care to underserved children — closely mirroring KDOW's Mobile Medical Unit plus telemedicine model serving Medicaid-eligible youth.
Emerging players
- Recuro Health: Recuro Health offers an integrated virtual care platform spanning primary care, behavioral health, and chronic condition management — overlapping with KDOW's broader primary-care-plus-telehealth service mix.
- Brave Health: Brave Health provides virtual outpatient mental health care, including for children and adolescents, via telehealth — overlapping with KDOW's Behavioral Health Services and Psychoeducation Fridays offering.
- Healtheon (school-based pediatric telehealth): Healtheon provides chronic-disease and primary care telehealth services with pediatric exposure — an emerging player in adjacent pediatric virtual care delivery.
Others
- TytoCare: TytoCare provides remote examination kits (digital stethoscopes, otoscopes, etc.) used in school and home telehealth deployments — directly supporting KDOW's integration of digital stethoscope tools used in iCare consultations.
- School-Based Health Alliance: School-Based Health Alliance is the national advocacy and resource network for school-based health centers — closely associated with the operational model KDOW deploys and useful as a peer ecosystem reference, though not a direct competitor.
Broad incumbents
- K Health: K Health offers AI-assisted virtual primary care including for families and children — a broader incumbent in the family/pediatric virtual care category where KDOW's iCare Telemedicine Center competes.
- Included Health (formerly Doctor On Demand): Included Health operates a broad virtual care platform covering primary care, behavioral health, and pediatrics — a much larger incumbent whose pediatric telehealth offering competes for the same family and school-age population.
- Pediatrix Medical Group: Pediatrix is a large national physician group providing pediatric specialty and primary care, including in hospital and outpatient settings — a broad incumbent in pediatric care delivery that overlaps with KDOW's pediatric service scope.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kids'-Doc-On-Wheels social profiles
Digital presenceKids'-Doc-On-Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kids'-Doc-On-Wheels leadership team
Management profileNumber of profiles
Profiles5 records
Kids'-Doc-On-Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kids'-Doc-On-Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kids'-Doc-On-Wheels
What does Kids'-Doc-On-Wheels do?
Kids'-Doc-On-Wheels is a 501(c)(3) nonprofit that delivers pediatric primary and preventive healthcare to children ages 0–18 through an iCare Telemedicine Center and a Medical Mobile Unit (MMU) deployed at partner schools, daycares, and community sites. The program combines on-site mobile clinic visits, telehealth consultations, and wraparound services (immunizations, physicals, chronic care, behavioral health, dental, nutrition, and literacy) to reach children in underserved Georgia communities. No child is turned away for inability to pay, with services billed via Medicaid, private insurance, or a sliding-fee scale.
Is Kids'-Doc-On-Wheels a public or private company?
Kids'-Doc-On-Wheels is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kids'-Doc-On-Wheels founded?
Kids'-Doc-On-Wheels was founded in 2017. It employs 11 to 50 people.
Where is Kids'-Doc-On-Wheels based?
Kids'-Doc-On-Wheels is headquartered in Clarkston, United States, in the North America region.
How does Kids'-Doc-On-Wheels make money?
Four revenue lines are on record. Medicaid Payments are the primary driver. The others are private Insurance, sliding Fee Scale and charitable Donations.
Who are Kids'-Doc-On-Wheels's main competitors?
Direct peers on record are Hazel Health and Children's Health Fund. Emerging players are Recuro Health, Brave Health and Healtheon (school-based pediatric telehealth). Others are TytoCare and School-Based Health Alliance. Broad incumbents are K Health, Included Health (formerly Doctor On Demand) and Pediatrix Medical Group.
Does Kids'-Doc-On-Wheels have an API?
No public API is recorded for Kids'-Doc-On-Wheels.
What industry is Kids'-Doc-On-Wheels in?
Kids'-Doc-On-Wheels's product category is School-Based Pediatric Healthcare. Its primary akta.pro industry code is HLAFAJAO, School-Based & Community Women’s/Children’s Health Clinics, with a secondary code of HLAFAJAF, Pediatrics & Adolescent Medicine Practices. Its NAICS code is 62411 and its SIC code is 8011.