Recuro Health

What Recuro Health does

Recuro Health is a privately held, Texas-incorporated digital health company founded in 2021 that operates an integrated virtual-care platform, branded the "Digital Medical Home," available across all 50 U.S. states. The platform combines virtual primary care, behavioral health, urgent care, at-home diagnostics, genomics, prescription routing, care management, and physician-locator services within a single configurable and white-labelable SaaS application accessible via iOS, Android, and a web member portal. Core technology includes AI-enabled telehealth capabilities acquired through SupDoc and an epigenetics engine acquired through MyLifeIQ, layered onto HIPAA-compliant, HITRUST r2-certified infrastructure that supports clinical decision support, risk-adjustment analytics, and care-gap identification for payer clients.

The company monetizes primarily through subscription contracts: PEPM (per-employee-per-month) arrangements with employers and benefit consultants, per-covered-life agreements with health plans and MCOs (including Medicare Advantage and Medicaid), and white-label SaaS licensing for TPAs, brokers, and consultants. Supplementary revenue is generated via per-visit transaction fees for telehealth consultations and pharmacy/prescription routing embedded in the platform. Distribution is hybrid — direct enterprise sales to large employers and health plans, a channel ecosystem of TPAs, benefit brokers (Colonial Life, Freshbenies, MyBenefitsLab), and consultants, plus a direct-to-consumer mobile app and web portal activation flow — all backed by a 1,500+ NCQA-certified physician network.

Recuro has scaled primarily through acquisition, having absorbed SupDoc (May 2021), MyLifeIQ (September 2021), WellVia (April 2022), and Competitive Health (August 2022), and has raised approximately $72 million across a $15M Series A, an ~$10M convertible note, and a $47M Series B, each led or co-led by ARCH Venture Partners, with Cortado Ventures and others participating. The company employs 101–250 people, is headquartered in Coppell, Texas, and has earned 2025 industry recognition including Healthcare Technology Report's Top 25 Digital Health Companies and Newsweek's World's Best Health Companies.

Name

Recuro Health

Legal name

Recuro Health Inc.

Website

https://recurohealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Recuro Health is a privately held digital health company that operates an integrated, white-labelable virtual-care SaaS platform — the Digital Medical Home — providing primary care, behavioral health, urgent care, at-home diagnostics, and genomics to employers, health plans, TPAs, and individual members across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Virtual Care Platform

NAICS

Home Health Care Services (62161), Custom Computer Programming Services (541511), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

akta.pro secondary industries

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM), Primary Care & General Medicine Virtual Care (HLALAAAA), Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), Real-World Data (RWD) / Real-World Evidence (RWE) & Observational Research Platforms (HLACAOAM)

Keywords

• Virtual primary care
• Telehealth platform
• Behavioral health services
• Digital medical home
• At-home diagnostics

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Health Benefits Subscription (PEPM): Recuro Health charges employers on a per-employee-per-month (PEPM) subscription basis for access to the full suite of virtual care solutions including primary care, urgent care, behavioral health, at-home labs, and genomics. The platform is configurable and white-labeled for employer groups. The model includes sales, marketing, billing, and administrative support provided to channel partners.
2. Health Plan / Payer Subscription: Health plans and MCOs subscribe to Recuro's platform to provide virtual care to their member populations, with pricing based on covered lives. Services include gap identification analytics, at-home diagnostics, and coordinated care delivery across primary, behavioral, and urgent care.
3. Member Telehealth Visit Fees: Individual telehealth consultation fees are collected for visits, including urgent care and primary care consultations. Fees may be charged directly to members or billed through their health plan. The company acts as a billing agent on behalf of independent provider medical groups (Wellspring Physicians P.A. and P.C.s).
4. Pharmacy / Prescription Benefit: Recuro's platform facilitates prescription management, sending medications to members' preferred pharmacies. While the company does not directly sell pharmaceuticals, prescription routing and pharmacy integration are core supplemental benefits embedded in the platform.
5. White-Label / SaaS Platform Licensing: Recuro offers its enterprise-ready SaaS platform for white-labeling and customization by third-party administrators, benefit consultants, and health plans. This allows partners to configure, rebrand, and integrate Recuro's digital health solutions into their existing benefit ecosystems.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Recuro Health operates an enterprise-ready SaaS Digital Medical Home platform that integrates virtual primary care, behavioral health, urgent care, at-home diagnostics, genomics, prescription routing, care management, health advocacy, and a physician locator into a single configurable, white-labelable application. The platform is delivered to enterprise clients (employers, health plans, TPAs, benefit brokers, diagnostics companies) on a per-employee-per-month (PEPM) or per-covered-life subscription basis and is accessed by individual members through iOS/Android apps and a web portal across all 50 U.S. states.

Product overview

Recuro Health is an integrated digital health solutions company offering a virtual-first care delivery platform that provides a holistic suite of virtual care services and supplemental benefits. The core platform is the Digital Medical Home, an enterprise-ready SaaS solution that integrates virtual primary care (Recuro Primary Care), urgent care (Recuro Urgent Care), and behavioral health (Recuro Behavioral Health). Supplemental benefits include Health Advocacy, Prescription Benefit, Wellness Program, Virtual MSK Therapy, Pediatric Behavioral Health, On-Demand Counseling, At-Home Diagnostics, and Genomics Services. All solutions are available through the Recuro Care mobile app (iOS/Android) and web portal, with options for white-labeling and customization. The company has grown through acquisitions including SupDoc (AI-enabled telehealth), MyLifeIQ (epigenetics), and Wellvia (virtual health provider), all integrated into the unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Recuro Complete Care Integrated suite that combines Recuro's virtual primary care, behavioral health, urgent care, and supplemental benefits into a single coordinated virtual care offering for employer and health plan populations and their individual members.
• Recuro Primary Care Virtual primary care service that lets patients choose a consistent dedicated physician who coordinates all their care and medication management, available 24/7 with board-certified physicians across all 50 states.
• Recuro Urgent Care 24/7 virtual urgent care visits with board-certified physicians, with rapid response times of 9 minutes or less for patients and families across all 50 U.S. states.
• Recuro Behavioral Health Virtual mental health services providing access to psychiatrists and licensed counselors across all 50 U.S. states, treating conditions such as grief, addiction, trauma, PTSD, and depression.
• On-Demand Counseling Immediate access to licensed counselors for on-demand mental health support and counseling sessions delivered virtually.
• Health Advocacy Guided support that helps members navigate their benefits, manage dependents, and negotiate medical billing.
• Pediatric Behavioral Health Specialized virtual behavioral health services for children and adolescents, including teen counseling and family behavioral health support.
• Prescription Benefit Prescription management service that sends medications directly to the member's preferred pharmacy for convenient pickup.
• Wellness Program Health and wellness services including health risk assessments, biometric screenings, and lifestyle coaching to promote preventive care.
• Virtual MSK Therapy Virtual musculoskeletal therapy services for pain management and rehabilitation support.
• Digital Medical Home Recuro's enterprise-ready SaaS platform providing integrated digital health solutions including virtual primary care, behavioral health, at-home diagnostics, and genomics services, customizable and white-labelable for employers and health plans.
• Diagnostic Integration Services Virtual care solutions for diagnostic companies providing follow-up care, test-result reviews, and virtual appointments to support diagnostic testing services and close care gaps.
• At-Home Diagnostics At-home lab testing and diagnostic services delivered directly to patients with detailed instructions and prepaid return labels.
• Genomics Services Genetic screening and testing services integrated with primary care to identify chronic illnesses and inform personalized treatment plans through biomarker linking.
• Recuro Care App HIPAA-compliant mobile application available on iOS and Android that provides access to virtual care services, appointment scheduling, prescription management, and health record access.

Quantifiable outcome

• 92% patient satisfaction score across virtual care services (also cited as 94% member satisfaction score)
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered acquisition and core.

• Competitive Health (Acquired)acquisitionTechnology or Integration · 22 August 2022Competitive Health, an integrated digital health solutions provider, was acquired by Recuro in August 2022. The acquisition enhanced Recuro's healthcare services and expanded its market position by leveraging Competitive Health's affordable digital health programs and cost-savings solutions for employers, planned for scaling across the U.S.
• MyLifeIQ (Acquired)acquisitionTechnology or Integration · 8 September 2021MyLifeIQ, an epigenetics platform focused on precision medicine, was acquired by Recuro in September 2021. The integration enables personalized health profiles using DNA, wearable data, and lifestyle assessments to improve health outcomes for individuals and employers.
• SupDoc (Acquired)acquisitionTechnology or Integration · 21 May 2021SupDoc, an AI-enabled virtual health solution, was acquired by Recuro in May 2021. The technology enables earlier clinical intervention, personalized care, and better decision-making through integrated AI-powered telehealth capabilities. SupDoc was founded by Michael Brombach, who co-founded Recuro Health and became CEO.
• WellVia (Acquired)acquisitionTechnology or IntegrationWellVia, a premier virtual health provider connecting patients to board-certified physicians and behavioral health specialists, was acquired by Recuro. The acquisition significantly expanded Recuro's digital health capabilities and physician network. A 'WellVia Transition' page exists on Recuro's website to facilitate the integration.
• TPAs and Benefit AdministratorscoreChannel Partner/ Reseller/ DistributorThird-party administrators and benefit administrators (TPAs) resell and white-label Recuro's platform to employer groups. Recuro provides configurable dashboards, API integrations, and white-label capabilities that allow TPAs to deploy the digital health solution under their own brand as part of a comprehensive benefits package.
• Benefits Brokers and ConsultantscoreChannel Partner/ Reseller/ DistributorBenefits brokers and consultants including Freshbenies, Colonial Life, and MyBenefitsLab actively distribute Recuro's virtual care platform to their employer clients. Testimonials indicate partners use the platform on 100% of their accounts, demonstrating deep integration into the broker/consultant sales motion.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MDLive: MDLive (now part of Evernorth/Cigna) provides 24/7 virtual primary care, behavioral health, and dermatology services to health plans, employers, and consumers. It competes directly with Recuro across the same virtual-care product lines.
• Amwell: Amwell provides a white-label telehealth platform and a clinical services network sold to health systems, health plans, and employers. Its platform-based business model and enterprise focus closely parallel Recuro's white-label SaaS offering for payers and employers.
• Included Health: Included Health offers employer- and plan-sponsored virtual primary care, behavioral health, and care navigation as an integrated benefit. Its bundled virtual-care-plus-advocacy model is highly comparable to Recuro's Digital Medical Home positioning.
• Doctor On Demand: Doctor On Demand delivers virtual primary care, urgent care, and behavioral health to employers and health plans nationwide. It is a direct competitor in the same employer-sponsored and payer virtual care categories as Recuro.
• Teladoc Health: Teladoc is the largest publicly traded virtual care platform, offering employer- and health-plan-sponsored primary care, behavioral health, and specialist visits. It directly competes with Recuro in the employer-sponsored and payer virtual care categories, though at substantially greater scale.
• HealthJoy: HealthJoy is a virtual benefits navigation platform that integrates telehealth, advocacy, and care guidance for employer-sponsored plans. Its benefits-navigation-plus-virtual-care model closely matches Recuro's employer GTM.

Emerging players

• K Health: K Health is an AI-driven virtual primary care platform serving consumers directly and through employer/health-plan partnerships. Its technology-led, integrated primary-care focus overlaps meaningfully with Recuro's AI-enabled primary care offering.
• Hims & Hers Health: Hims & Hers offers direct-to-consumer virtual primary care, behavioral health, and prescription services. While predominantly D2C, its expansion into integrated care overlaps with Recuro's member-facing primary care and pharmacy offerings.

Broad incumbents

• One Medical: One Medical (owned by Amazon) provides membership-based primary care combining virtual and in-person services for consumers and employer clients. Its employer channel and integrated virtual primary care model compete with Recuro's primary care and advocacy bundle.
• Virgin Pulse: Virgin Pulse provides employer-focused wellbeing, navigation, and digital health programs. While broader than Recuro's clinical offerings, it competes for the same employer benefits budget with adjacent care navigation and engagement functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/recurohealth
• Facebookfacebook.com/RecuroHealth
• LinkedInlinkedin.com/company/recuro-health

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recuro Health